"I pity the fool!"

The Nintendo of America president has said today that Nintendo are on track to ship 4 million Nintendo Wii units by the end of the year - and could even exceed that figure.

Speaking at the Reuters Media Summit he said:

"All systems are go for reaching the 4 million target we have in our financials by December 31. We will sell everything we make so now it's simply a manufacturing thing."

Fils-Aime reckons that Nintendo could beat its sales targets for the Wii but admitted it would be "challenging based on manufacturing capacity".

Fils-Aime also went on to talk about an older Nintendo product - the Game Boy Advance.

"We think that Game Boy Advance certainly has at least one more holiday season left in it," he said.

"For us, it continues to be a great stepping stone for five, six, seven year-old consumers to have their first great handheld gaming experience and then transition right into DS."

Reggie Fils-Aime promised that there is strong third party support to come for the GBA over the next 9 months.

[source gamesindustry.biz]