
With the reveal of a new trailer for Bayonetta 3 along with a launch date announcement, Nintendo fans are looking back over the last couple of weeks with a question on their mind: Why didn't the company bundle up this news with the third-party announcements from the Nintendo Direct Mini: Partner Showcase and deliver a full-fat Nintendo Direct?
In the time since the Partner Showcase — which, let's not forget, featured some pretty impressive reveals and shadow-drops itself — we've had a Xenoblade Direct, the reveal of an entirely new Kirby game coming this summer, and the Bayonetta 3 news. We've also had reveals of a new Splatoon-themed Switch OLED, Joy-Con, and Pro Controller, and another a micro-announcement in the form of Pokémon Puzzle League coming to the Nintendo Switch Online Expansion Pack. The latter perhaps isn't Direct-worthy on its own, unless you're the lovely Jon Cartwright (formerly of this parish), in which case it's worthy of the 'one last thing' slot.
Nintendo doubtless has other things in the works, and holding them back rather than delivering the traditional summer blow-out is part of a deliberate strategy, not simply a case of 'oh, we weren't ready so let's just do it piecemeal'. So, what does this all mean? Is this the end of Directs as we know them? Nintendo itself has said before that they're "incredibly effective" but they might not be around forever.
Let's take a look at some of the pros Joys and Cons of Nintendo Directs — from both a fan and Nintendo's perspectives — and see where we are with them. There are a couple of polls at the end too, so feel free to let us know your thoughts.
Let's start off with the most obvious argument for them...
Joy - Nintendo fans just love 'em

There's nothing quite like sitting down with a cool beverage and getting yourself comfortable for 45-60 minutes of pure, unadulterated Nintendo-focused games announcements. None of those other platforms' space-based shooting bland 'em ups to sit through while you wait for the good stuff!
Just a whole bunch of games you know 100% will be coming to Switch. *clicks fingers
Magic.
Con - It's impossible to please everybody
Conversely, it's a bit of a letdown when you realise that they're going to spend 15 minutes of the Direct doing a deep dive on something you're not really interested in. In a 45-minute show you're unlikely to find everything within to your specific tastes, but you're obliged to sit through it anyway.
It's rarely too tortuous thanks to the snappier nature of Directs compared to some other companies' presentations, but there could well be 20-30 minutes of titles you're just not bothered about.
If Nintendo drops the new Bayonetta trailer in isolation and you couldn't care less about Bayonetta, you don't have to sit through it as you do in a Direct, do you?
Joy - Nintendo Directs focus all the Nintendo news in one place
We don't know about you, but while a couple of the summer season presentations have been fun, they do have a tendency to be overlong and sometimes even a little dull. Or a lot dull.
It's been better this year than in 2020 when the scramble to fill the vacuum left by E3's cancellation led to everyone and their dog having their own overlapping shows, which were typically either extremely thin or unnecessarily bloated.
Nintendo Directs deliver a short, sharp injection of exactly what you're after, with little to no fluff. Sure, you're unlikely to love everything in a single Direct, but you know there's only one place to find all the how new Switch games and news. Yes, it's nintendolife.com just after the Nintendo Direct, for all your lovely Nintendo-related content needs! /shill
Also, let's not forget the poor PR people and developers working on smaller titles who unwittingly schedule their press releases to go out at the same time Nintendo decides to randomly tweet a reveal trailer. Having a proper Direct gives smaller firms the chance to change tack and get the hell out of the way as Direct news gobbles up the column inches for 24-48 hours after the show.
Con - Nintendo Directs focus all the Nintendo news in one place

However, for Nintendo it may not be the best strategy to send out multiple announcements in one go.
Say, for example, you're mildly interested in the new Kirby game. You're not a huge Kirby fan, but this one looks kind of interesting, might be worth investigat—HOLY MOLY IT'S A NEW BAYONETTA TRAILER OMG WOULD YOU LOOK AT THAT!!!!
The point being, you've been distracted from something you're tentatively interested in by something you were 99% going to buy Day One regardless. From a business sense, Nintendo has shot itself in the foot in that example.
Spread across a 45-minute Direct, it's easy to forget interesting-looking smaller games when OMG METROID PRIME 4 REVEAL steals the show and all the attention.
Without E3 to focus the industry on a single media-friendly event, it arguably behooves Nintendo to avoid lumping all its shiny new products into one presentation where things are easily lost in the frenzy of announcements. Give them some space.
Joy - Nintendo Directs are a platform for games that might get lost otherwise
On the other hand, some games really grab your attention in a Direct.
Sure, we're all on the lookout for the new BOTW2 trailer or some megaton reveal of a new Wave Race, but Directs also provide a platform for smaller releases, too. At the end of most Directs there'll be one or two games which you hadn't expected but are excited about for some reason — maybe an eye-catching art style, maybe a banging soundtrack, it could be anything.
The point is, you saw that game because it was part of the Direct you were focusing on and you might not have caught it otherwise.
Con - Nintendo Directs are a huge amount of work to produce
It might not involve a conference, but assembling all the teams, footage, gameplay, audio and everything else that goes into producing a game trailer to wow the public is a huge undertaking for teams that are already hard at work producing the game. It might be 'just' for video, but whether you're travelling to an LA showcase or not, the prep work that goes into a Direct is time-consuming and stressful for everyone involved.
Corralling dozens of first and third-party teams to deliver the assets required is tough at the best of times, and so splitting up the potential Direct-worthy announcements gives developers more breathing room, as opposed to the entire company being ready to submit in the first week of June.
Joy - The delicious moment of anticipation

Surprises are overrated. Everyone knows the glorious moments of anticipation are the best part of life and there's pleasure to be had in the anticipation of a Direct announcement, and speculating what will feature when said announcement finally comes. Better than the deed, better than the memory, etc.
Seeing something shadow-dropped on Twitter and then scrambling around to find the details isn't quite the same, is it?
Con - Nintendo Directs are predictable (and leakable!)
Nintendo likes to keep you on your toes and avoid being predictable; it's in the company's DNA and it's in the company's games. Whether with hardware, software, marketing, or any other aspect of its business, it's always coming up with bespoke Nintendo-like solutions to problems. It's the cause of occasional befuddlement, but also the source of their innovative spirit and strength as a company. It all gets a little rote when you have the regular old February, June, and September Directs — something former Nintendo of America employees Kit & Krysta have discussed on their podcast in the last few months — so you can understand the company's desire to experiment and mix things up a little.
Also, leaks are a constant danger if you're planning a presentation. When you include outside organisations, the opportunities for information to escape multiply rapidly. Smaller individual reveals are also leakable, of course, but by their nature they're somewhat contained. You're not going to get any details about a brand new Donkey Kong reboot from an isolated Kirby announcement, for example.

So, those are some of the pros (damnit, joys!) and cons of Nintendo Directs as we see them, from both a fan's perspective and Nintendo's. Got any more? Let us know your thoughts in this pair of polls as well as the comments below:
Further reading: Soapbox: When Is The Next 'Big' Nintendo Direct? Oh, Does It Really Matter Anymore?
Comments 145
No, I wouldn't really mind. However, I don't think they're done with them. They had one this year and the normal ones last year. No reason to think it's been retired.
I'm a huge fan of Nintendo Directs. Would hate to see them go.
Keep the directs. Never take them away.
Seeing the top of the thumbnail had me excited for a second.
The Directs will come back when Nintendo have a big new project to announce.
Nintendolife having another meltdown lol?
It's the only way I can discover good indie games. Generally, if featured, it's a sign of quality.
I’m a fan, it’s always a surprise and a good thing to discuss. It’s more exciting and potentially more profit for Nintendo as some gamers will plan their spending
What I'm expecting is, unlike before where we see a full fat Nintendo Direct every 3 months or so, I think going forward that we'll see 1, possibly 2 of the full fat Nintendo Directs a year with partner showcases, Indie Showcases, Direct Mini's, and game specific Directs being the bulk of how they showcase things. I'm not expecting the next full fat Nintendo Direct until next year, probably for the reveal of their next system and showing off the games for it.
I honestly don't care about Directs and rarely watch them. I'll read the recaps and watch some of the trailers, but I don't feel any burning need to tune in and watch a 45 minute publicity piece. As long as they keep on making and announcing games, I'm good either way.
I would be pretty sad
I far prefer the hype and excitement of big events. I'm sad E3 no longer exists; this summer was pretty bland and unexciting without any central big shows
Everytime I see Nintendo drop a trailer for a game on twitter my heart breaks a little.
I like the format of the Directs - a big, quick-fire info dump that usually unveils brand-new games. The presentations just seem to whizz by because there’s a lot to unpack.
I don’t like them as much when they just focus on a single game or they show new trailers for previously announced games. It should always be fresh info coming out so they stay relevant.
Actually having said that, my wallet trembles whenever they release those infographics with release dates afterwards…
I don't see a reason to not keep having directs.
They're an easy and convenient way to show information to fans.
I don’t agree that any game would suffer due to being surrounded by larger announcements at a direct - if anything that can only elevate its profile by being held in the same regard. Most keen gamers watching will usually end up with a few games in a direct they will be keeping an eye on - not just whatever was last shown, we are not talking about Homer Simpson here.
Come'on NL, that was a cruel and clickbait banner and you know it!
I haven't read the article yet but yes I would mind, very much so. Can't beat a meaty Direct.
Do you love buffets? Then you love Nintendo Directs. Simple as that. Have a great weekend.
I like full Directs for finding games i wouldn’t watch reveal trailers for otherwise.
Am I the only one who usually ignores the directs and just waits for sites like NL to report each game?
i always watch nintendo directs.. just to be surprised... about some game or games that was not rumored.. to be shown..
Who's voting to have fewer Directs? I'd like weekly Directs with endless stream of announcements.
Everything on Switch, please.
I would like to keep them, it's something to look forward to, even if it ends up being disappointing. I'm personally saddened that stuff like E3 got pulped too.
Yeah keep the directs! They’re the only reason I get out of bed early!
Sorry, I just love the hype and anticipation revolving around directs. I would hate to see them go
I much prefer the random Twitter info drops, myself. The amount of information at a given time is smaller and more digestible. I also quite like the little surprises peppered here and there, keeps things fun and interesting for me.
I always need more directs. Can't wait for the next real one!
I really don't care anymore. Nintendo seems committed to being cutesy with their information more than ever. I'll find out about games through the numerous sources available.
Slow day? I feel like we get this post every 5-6 months or so
"Nintendo Directs are a platform for games that might get lost otherwise."
This point really is significant, IMO. Sure BotW 2 will get plenty of traction regardless of being featured in a Direct or not, but smaller games get a massive boost in visibility, which I think is great.
Also, E3 used to be like Christmas for me. Now Nintendo Directs are like that for me, and they happen multiple times a year. Even when they're disappointing, the anticipation of what COULD be announced is still totally worth it.
Let's face it, Directs died with Iwata. A Nintendo Direct was Iwata or some other bigwig, maybe 2 or more, coming Directly to us to talk to us about games. They had them about every 3 months. Then Iwata passed, all the joy and fun was gone, and now they are just a bunch of trailers released at the same time. There is no Direct in Nintendo Directs, it's just a name that lost it's meaning years ago.
Here's the archive if people want to see how frequent and fun they were during the Iwata years 2013-15 then they just kind of weren't either.🤷
https://www.nintendo.com/nintendo-direct/archive/
I don't care for content because I'll see it later discussed on NL, but I love the anticipation and the collective watching. Hence directs should stay.
Yes!
I love getting excited for a direct, then getting disappointed when it inevitably shows nothing I’m interested in.
I do miss them doing silly things in them though, like becoming muppets, etc
I like them very much and they surely will stay. Looking forward to all the games, that I want to buy right after the Direct, is a great joy. The voice of the speaker, is also pleasant and very fun and uplifting.
By the way I subscribed to your Youtube channel. First video I watched was the Klonoa review. Enjoyed it very much and ordered a copy. Thanks and keep up the great work.
I feel that E3's cancellation was the primary cause of no June general Direct and the BotW 2 delay teaser being extremely close to E3's cancellation announcement looked like a hint of that. Nintendo appears to be extremely loyal to E3, 2016 suggests this the most as they decided to do a big BotW blowout with a few other things attached when they could've easily just skipped E3.
There's also the case of MK8 Deluxe, Smash Ultimate 7-Eleven ad patterns would mean Booster Course Pass wave 2 is announced before Sunday which is looking very likely not to happen which suggests it was delayed. Could possibly be another reason why no general Direct as Nintendo very heavily relied on Smash between E3 2018 and September 2021 so they may have heavily relied on MK8 Deluxe until the end of 2023.
So I do think the traditional September general Direct will happen as normal and if E3 2023 doesn't get cancelled that next year resumes the normal trio of general Directs (February, June, September).
As for would I be sad if it was a permanent change of fewer general Directs, of course I would. General Directs are much more than just a bunch of announcements. There's the speculation and hype beforehand, watching live with the Nintendo Life chat, discussion on the forums afterwards, etc.
It's also a reminder that certain games still exist. For example Advance Wars while delayed indefinitely is still in the E3 2021 and February 2022 general Directs so you know it'll release at some point even if years away.
As a Nintendo fan, I like the Nintendo Directs format. It keeps me connected to the company itself. And since their announcements have the potential to be massive drops, it's easier to digest one day of news than sporadic announcements via various news feeds where it's hard to weed out the rumors and things.
(Also, you have a typo. nintendonife .com)
I don’t think Directs will go. Despite their drawbacks they have two very important benefits:
1) Nothing else draws as much attention from their community as the directs. In the days before there is so much speculation and hype surrounding the event. If you just drop a trailer you never get that building excitement.
2) People will watch trailers in a direct that they wouldn’t otherwise because they „have“ to. This allows them to give games a shot which probably wouldn’t be as easily marketable otherwise.
These two benefits you get only with this format. Partner-Showcases can do this as well but without the first party games many people aren’t as interested. As good as the last Partner-Showcase was, if the Bayoneta Trailer and the Kirby trailer were in there, then I’m convinced more people would have watched it.
This format works and other companies know this as well. It’s why Sony now has their State Of Play showcases.
I think they’re pretty important for advertising, so I doubt they’re going anywhere. Individual announcements rarely get the attention that directs do. I mean the big franchises will be fine, but it’ll hurt the smaller stuff, so I’m sure they’re here to stay.
Big Nintendo Directs should not go anywhere anytime soon! I love them
Yes. Same reason I want E3 to return, as someone who reads Nintendo news website I would like all my information mashed into a few events over the year. Instead of spread out and drip fed.
I do feel Nintendo needs to change up their strategy so it’s not as predictable but I don’t think full directs should be replace for that reason. I have no excitement waking up in the morning and seeing a trailer and then just being like oh a trailer. To be honest not that many leaks in recent memory it’s been the same few rumors for every direct and any other leaks have mostly been 3rd party or Nintendo themselves. I understand people who don’t like directs but more most people this is were hype for announcements comes from.
I hear a lot of people say that game announcements get lost when too many things are announced at the same time (an argument against a returning E3). However I find the opposite true for myself. If a game is announced on a random Tuesday afternoon, I'm more likely to miss it or have little to no excitement when I do find out about it. Big reveal showcases (and E3) are necessary in my eyes to build the hype.
I like information, and I like it at a pace, a pace that directs get just right for me.
I like the new name, Nintendonife.com sound so much better, do we need to sign a petition??
My only problem with Nintendo Directs is that they are really not that often. And sometimes having an entire direct of 30 minutes for a single game could a little too much...
Said that, I feel peace in my heard hearing Sakurai explain with that much love and care about a single character for 30 mins, so I might be hypocritical.
lol
Nintendo already had a big Direct this year. They likely skipped a big one for Not-E3 because most of the stuff coming out this year has already been revealed, and the little bits of information they can provide on the remaining stuff isn't worth scheduling an event for. Nintendo likes proper Directs to be special, full of big reveals and such. I'm sure the format will return in September for 2023.
The ‘Direct’ ain’t what it used to be when it kicked off, and the NCL president wanted to step outside typical executive duty. As for the format now, I’m indifferent. They can chop the marketing up or bunch it together, don’t matter really.
Oh you can't play me like that. I saw the image and thought that a new direct was just announced.... Yes keep Nintendo Directs alive and announce them with time in order to have those beautiful hype and theory fueled days in between
Don't care, either way. It's difficult for me to believe Directs are coming to an end anytime soon.
As long as I get my Nintendo gaming news in some other way I'm not that bothered if Directs were done away with tbh.
I prefer Nintendo drops the trailer so I can skip the trailer quickly and only care for certain games that I have interest and ignore the games I have no interest.
I don't really need surprise, I just need the announcement of games for kids.
I think the main reason why we’ve not seen a direct recently, is because other than Zelda Botw2 and MetroidPrime 4 Nintendo have nothing else to show for the switches lifecycle.
Honestly, I watch similar content from other outlets/developers and I can take it or leave it. Nintendo's announcements always leave me grinning from ear to ear and my budgets tighter. I just love it all, and would hate to see them go away. But as long as the momentum of game releases never slows, ultimately that's all that matters.
As a marketing angle the directs have a massive effect on a titles PR.
Just look at release info during a direct vs a title with just a regular social post referencing it’s release.
I really like the Directs.
I don’t care either way if they keep the format or not but leakers and websites that cover them ruin the Directs. Either by setting unrealistic hype for something that isn’t actually in the direct or spoiling what is. It just increases the pitch forks. I used to love experiencing Directs with others but everyone is so crabby now that I am fine watching them after the fact or waiting on the recap. Not Nintendo’s fault but I think they need to try something else. I like the release timeline images more, personally .
I love the directs, it's the only gaming news I get really excited for
Big Directs are by no means indispensable but welcome. And speculating on their future without a definite official statement is frankly a joke - have we not long learned of Nintendo's volatility in the marketing domain? We make frequent memes about the company marching to its own drum as far as product announcement and promotion goes, but we still pretend we can analyze it?😅
No i think they should continue them they are a way of life now
I absolutely love the Direct, watch it with friends and I just like seeing games announcement since I'm like 10 and was awaiting the E3 keynotes, I think it will NOT go away anytime soon, now:
To be as "analytic" as possible:
My humble opinion is that Nintendo direct will be back and in full force, just that with the current line-up made of many post-covid games that finally finished development it was a little absurd to make a big direct, the timing is just not right, you're in between games/hardwares far from being ready for reveal and tons of already developed games extensively marketed.
We have Metroid Prime, BOTW2 a rumoured Fire Emblem and a rumoured switch pro, that big direct is not going anywhere.
It’s an advert, it only works if you’ve got enough to advertise.
If Nintendo had a direct with a Bayonetta 3 release date, a Kirby mini game, and Pokemon Puzzle league I can imagine the internet having a hissy fit.
Don't mind either way. Directs are great, but I like how they aren't a frequent thing. Nintendo usually only does three general Directs a year. Make them too frequent, and they would lose part of what makes them special. I also like Nintendo's "shadow drop" announcements, because it's always a nice surprise to wake up to some news like a new trailer and release date for Bayonetta 3.
I still thing E3 being cancelled and the fact that Nintendo had most of the year covered in terms of first party content anyway prior to June was why we didn't get a general June general Direct.
I agree with some of the cons ( the leaks and that many games are cramped there) but i still think the pros largely outweight the cons
I think the direct started by Iwata has changed so much, we used to get fun skits now we Just get game announcements with the occasional developer saying hello
But It Is a way of keeping Iwata's legacy alive
Leakers killed my joy for Direct.
Nintendo Directs are definitely one of my favorite gaming dates. I wish we had a bit more advanced notice on them though. They’re such an amazing experience that I love sharing with friends - popcorn parties!
I would mind tremendously. Nintendo Directs are a lot of fun for me, and something I watch with a few friends. Whether there is anything interesting or not, it's still enjoyable to guess and see how many of the things we want actually happen.
If Nintendo stopped doing Directs I'd probably buy a lot less Nintendo games. I simply don't keep up enough with daily drops of news or visit the eshop at all unprompted.
Nintendo gives the impression that it wants to save money and do as little as possible for fans. And fans should always understand the fact that they get less and less from Nintendo...(but fans should always pay full price $60 on Nintendo games - with less and less content - in return!).
It doesn't seem like there's much upside for the fans.
In conclusion, all LOYALTY is silly.
I'm a simple Nintendo fan. I see "Direct", I get excited. I always look forward to them.
I hope they stop doing them, most of them aren't great, a lot of filler. I prefer the twitter announcements, that way everyone gets what they want, news of the upcoming games as soon as possible.
The last month has made me get so tired of hearing Nintendo Direct. We got Xenoblade 3 Direct and Mini Partner Showcase with great games and people are still complaining we need a direct and don't have enough. There is a game just about every month on Switch for the remainder of 2022, whether it is a Nintendo published title or third party. We don't need a Direct at this moment and can go a few months without it. Not everything news related needs a Direct. Nintendo doesn't need a Direct just to show a new Kirby eshop game, Bayonetta 3 release date or MK8 DLC. They can simply just post this on social media to let their fans know and it does the job. But everyone has to act like Directs are dying or debate whether we need them. Nintendo Directs still have their place but sometimes social media is just more convenient to do announcements than putting stuff together for a Direct. We will get a Direct when the time is right for it.
I don't mind the direct format. However I would like more random shadow drops close to the release date. Like how they randomly announced Paper Mario The Origami King 2 months before it was released. Randomly announcing games on social media then using directs to show off gameplay would be a good mix.
It saddens me that we don't get big in person events anymore. I tell my self that atleast the directs are pretty well done and usually have some excitement. Now you're talking about taking that away from me too???
@Pres_Shinra I'd say the leaks are lame, but not sure why it would really be a con. It's easy enough to avoid and just like a part of announcements. Half of them turn out to be fake anyway.
I honestly wouldn’t mind if they ditched the larger directs as long as they made more frequent shorter directs.
People talk as though Nintendo Directs dictate games getting developed, rather than it just being a platform to host a trailer.. They can announce games any way for me and truthfully, we don’t need them for Nintendo content at least. Directs at this point just make too much of a spectacle over announcements, that its just annoying. Its like hearing about pro-wrestling and people going in too deep over nerding out over how people are executing hype. Part of this issue is that Directs can happen on any random week and be announced abruptly. Its become so frustrating to see Nintendo drop any trailer and there’s always some state on the chance of a Direct shortly after. Even stuff as trivial as service maintenance has made people speculate on Directs.
Maybe i just care too much on the discourse, but frankly, Directs are just a cluster of game announcements. It won’t make a difference if they’re spread apart.,
I don't think the Directs will end. It's just not enough to show right now, I think we'll see a direct in september.
I will always love the spectacle, even if it disappoints from time to time. I grew up looking forward to Nintendo at E3, back when I could learn about it only from Nintendo Power. These directs still give me that giddy excitement, so I’d be bummed if they ever retired them.
I honestly didn't realise Bayonetta 3 had been given a date until I just saw this.... With individual announcements there's a lot more chance of me missing something than with a nice concise summary of all the cool stuff coming up.
There is nothing quite like the one more big thing announcement of a Nintendo Direct. I love Directs and hope to see more major ones in the future. Nintendo canceled their June Direct because E3 was cancelled. There is no need to fear Directs as a whole being canned.
The big Nintendo Directs are fun.
I would rather see a few consistent big directs a year with skits than things like Indie Direct, which is just a montage of trailers. I feel it would build a sense of community with the current CEO if they got back to that personable biannual 'check in' with Nintendo.
@eltomo Everything is already on switch
They have them when they have a lot to show, and right now they obviously don't have a lot to show us
I'd like to see Nintendo do more Directs (like once a month would be nice).
Directs will stay around; I assume we'll have a big fat one this Fall which gives us an update on NSO/expansion and announces some new games. Plus they're a good place to announce hardware updates when they happen (someday).
I really like Directs but I'm plenty happy with a couple big directs a year plus some smaller partner directs and such.
On the fan side, there really aren't any downsides to Directs that we don't make for ourselves. My interests are broad enough that there have only been one or two Directs that had nothing for me, I don't really expect them to happen until Nintendo runs out of release dates, and I learned to temper my expectations after the Nintendo Land E3, so I'll probably have a good time no matter what's in the next one.
i miss the hype of speculating and watching big general Nintendo Direct each year, a Nintendo Direct give a give more oportunity for them to be better markedted.
It would be a huge disappointment if they stopped doing directs. Even if they’re “predictable or leakable” they’re too much fun, even the ones that end up not meeting expectations are still enjoyable.
Overreacting much? Nintendo does not have an E3 Direct when E3 is cancelled, and some start to question whether their day is done? We were doing the same in the Direct Droughts of yesteryear, including back in 2020 when we went over a year without a full Direct, and yet they still returned. Direct's are not done by a long shot, though I think we won't have one until September.
I'm not sure the cons in this article are actual cons.
“Con: It's impossible to please everybody“
With the people on this site, it’s impossible to please anybody.
I do wonder why folks tend to ignore that we have had two recent Directs. The partner showcase and the XB3 one. Those are still directs. It’s not like Nintendo has been quiet.
@Samuel-Flutter What makes you say that? In my experience, the people on this site are always displeased with the Directs content even if there’s been 4 or 5 MASSIVE announcements (most of which is probably because it had been leaked ahead of time), so it seems like these people don’t like Directs as much as they pretend they do. There are people who would say Directs are leasable is a joy, but those people are horrible people, so
@FawfulDX If you read the first paragraph of the article, you’d know it’s because they released a Bayonetta trailer and a Partner Showcase separately, instead of together.
@Rykdrew Yes because gaming fans ALWAYS give back to developers…
@BabyYoda71
Actually, if they buy a game they do.
I don't really care. I rarely ever watch them, because there's a lot in them I'm not interested in. I just catch the breakdowns after and pick out the stuff I am interested in.
So, really doesn't make a difference to me if they do or don't, I'm getting my Nintendo news in short snippits anyway.
Didn't we have doom and gloom for big Nintendo Directs only for them to come back again and embarrass all of the naysayers and false prophets before? I don't know why people still think they are going away. Directs are such a good idea that there are STILL companies falling in line and making their own direct-style events, both Sony and Microsoft included.
"Would you mind if Nintendo retired the 'big' Nintendo Direct format?"
My answer: YES, I WOULD MIND! KEEP THE DIRECTS COMING!
I really enjoy the Nintendo Directs. It would be a real shame if they stopped having them.
I love the Directs, but essentially: As long as the amount of content doesn’t decline I am happy. That’s my actual gripe at the moment. That Nintendo is being quiet about many of their series.
I’m convinced that they had one planned but cancelled it when there was all the nearly constant guessing as to when it would be. They went ahead with the “partners showcase” in order to keep all those developing happy.
They’ll be back. Likely by the end of August.
Nintendo Directs are da bomb. Even if they're filled with games that I'm not overly interested in, it's still a cool concept and a great way to introduce audiences to upcoming games.
Plus, it's nice to know what's coming up in bulk rather than having to periodically check retail listings to see what's in the pipeline.
I don’t care what they do as long as they come back to e3
Terrible Idea... Just stop
I'd certainly miss the big, hype-level announcements of stuff like a new Zelda or even stuff like Splatoon and such; On the other hand, there's many games in them that just did not ever capture my interest. I don't think Nintendo's game announcements would be the same without 'em, imo.
Sure, the leaks and such kind of throw a wrench into things, but if they stopped/retired Directs, then I'd have not much to look forward to chat with some pals on Discord voice chat with like I did when that very first look of Splatoon 3 was first announced eons ago! Stuff like that is always a blast to watch with Discord folks on my friend's server.
I miss Iwata era nintendo directs.
Directs existing or not aren't gonna make me buy a game or not buy a game any more or any less. If the decided to just info dumb Breath of the Wild 2 rather than host a Direct for it, I am not gonna be any less hyped or want the game any less.
@rjejr it was different time too. The Wii U was a flop, so hype and sizzle were their allies with the Direct during those times. They had to keep the user bases with the Wii U and 3DS engaged since they weren’t keeping attention like their predecessors in the DS and Wii. Once they got busy with the Switch, and it’s popularity, big Directs were probably too much for Kyoto’s marketing department to tackle. Also, some of those older Directs were heavy on one game, so making themed one took out the fat.
@k8sMum In terms of money (which I suppose is what Nintendo cares about most) but the Nintendo community is so horrible, especially about Directs, I wonder how motivated they are to put money into them.
I don't have any control over it either way, obviously, but I would keep Big, sweeping Directs over those which focus on (and tend to spoil) a single game. Personally I almost NEVER bother watching character or content reveals and especially extended gameplay demos by developers for individual titles even if I plan to buy them (example: Xenoblade Chronicles 3); part of why I play games is to discover stuff for myself.
Conversely, Big Directs have practical benefits that extend to everyone involved. The thrill of an unexpected reveal that's right down your alley...let alone a half-dozen or more, is what creates hype and consumer interest peaking throughout financial quarters. Nintendo rendered shows like E3 redundant by introducing these presentations, but right now there's no equivalent to replace Big Directs themselves.
No one wants to see the HYPE TRAIN derailed!! We all need some Directly to you action!!! I LOVE DIRECTS!!!!!
Well, we're always going to beg for the next thing regardless. This week it's Mario Kart DLC.
@BabyYoda71 : "Yes because gaming fans ALWAYS give back to developers…"
Compared to other companies, Nintendo doesn't do much for its fans. More expensive prices, less incentives, worse online, less content...
I believe she should do more than what she is currently doing.
It's just a personal opinion. I don't think a community as small as this site has the power to set the "default profile" of millions of Switch buyers, for example.
But we can all ask for more, as other companies currently do more.
I'm fine with them going away for good.
I'd prefer if they shadow-drop mini-directs/long reveal trailers for 1st (and some 2nd) party titles while still doing Partner Showcases in the Direct format for 3rd (and some 2nd) party titles.
This is simple.
Invest in some good translators, and then ALL information, including high end cooperate and shear holders meetings, should be communicated by "Nyannyan Neko Mario Time"
And if you haven't watched "Nyannyan Neko Mario Time" ... you should
I love reading "There is a Nintendo Direct scheduled for tomorrow at 10am"
I get AMPED! Shadow dropping isn't as fun. Loses the anticipation and carving out time in your day to sit and enjoy.
I feel like it's time for Nintendo Indirects, where... never mind. I had several ideas on how to finish that joke, but I think I've already cause enough damage.
I would mind in fact. Yes, it is impossible to please everyone, but to me the wait in that period between the announcement and the date of a direct is the best part. It is the time when hype rises through the roof.
Yes, of course. I dont care about Directs or stuff like that. I just want games to be constantly announced.
No I would not be OK if Nintendo got rid of General Directs forever and we are left with b.s partner showcases and game specific Directs
@MathGeekDave „I’m convinced that they had one planned but cancelled it when there was all the nearly constant guessing as to when it would be.“
Why would that bother them? It doesn’t make sense from a content perspective either: Those trailers and reveals are costly, a lot of work and timing-sensitive as part of their respective games’ promotion campaigns.
@BabyYoda71
I did read the article, and my point is that we did the same thing back in 2020, when, for example, they announced Pikmin 3 Deluxe outside of a Direct. We've seen this situation before, and yet Direct's returned. This isn't the first "Direct drought"; similar things have happened in the past.
Take notes of everything that looks interesting to you and nothing will get lost no matter what hype announcement they throw at you.
I like watching announcements without knowing what they are. Anything else just isn't all that interesting.
@Rykdrew Generally I agree with the first paragraph of your comment (except for the less content part, Nintendo has the amount of content other companies have, and even when they don’t, it’s usually higher quality, which is why). I didn’t mean to compare the people of NL to the rest of the Nintendo community, but what I meant was, in my personal experience, Nintendo Life has been one of the more positive gaming websites, and it’s still very negative at times (usually surrounding Directs and/or leaks).
nintendo direct is the best thing in life of a gamer, they coming back just wait and its worth the waiting time
I would be upset if big Nintendo Directs went away. I tend to avoid leaks, so it makes the Directs a lot better. Directs are like roulette wheels, as you never know what you're gonna get.
I appreciated the Joy/Con joke 👍
Removed - trolling/baiting
I really like them and enjoy watching them livestream with my favourite YouTuber. I think it would be a massive fail for Nintendo if they stopped doing them
Of course I would mind! They are the best events for any Nintendo fan!
I want them to continue but I would like them to change the format. I don't like the "headlines" format with the voice over guy. I realise the change happened when Iwata left us but it didn't need to. Someone else should've stepped up imo.
As for the fact it's been so long, this is why E3 is a GOOD THING. I see so many people who were celebrating the potential loss of E3 but having that fixture in the calendar, you know when a big announcement stream is going to happen. No E3 this year, every other publisher did a big stream, Nintendo only gave us a partner showcase. It makes them have to announce first party titles. Yes, they may be announced earlier than they would wish but at least we, the consumers, know their plans.
They are not going to retire it so this is a bit of a pointless discussion, but yes I would mind.
For me, they died that day with Iwata-san...It can never remotely be the same.
I don't wanna type anymore.
If this poll was in 2013, people would probably ask where the "bring back traditional conferences" choice is
I go into all directs with zero expectations. I don’t really care what format they present them in. It’s all about what games they announce.
I feel like there will be a huge direct sometime prior to the holidays this year as all these schedules of gotten so messed up because of the pandemic and Russia and all these issues we've been having. I feel like there will be quite a few reveals this holiday for things that have been postponed and such.
Hopefully a switch pro will emerge this holiday as well.
Gotta love how we’re all in unanimous agreement that directs are great.
If there was a E3-Direct I would have watched it. But I seldom watch a Direct live, mostly because very often they only contain stuff I don't like. I always look trailers and news up afterwards on this site. Sometimes there's 1, maybe 2 worthwhile games tops. As long as Nintendo delivers a trailer from time to time I am good. I do want a E3-Direct next year though.
I don't think Nintendo is done with Directs. They will do at least a Direct centered on Bayonetta, or maybe Platinum will do that. And I am sure they will do another small Direct this year. The partner Direct was a partner Direct so that they could shine. Surprisingly there where some gems in there (Nier, Pacman world, Persona 4).
I think we need to remember that we're the consumers... Just about every con is a con for Nintendo, not us.
I love Nintendo Directs with all my heart, but I am kind of exhausted of how theres been so.. Few? this year? I feel like the issue is that with how every company wants their games on Switch (because who wouldnt) Nintendo Directs have just become Too Big
I would personally love the old way Directs happened, smaller and around 20-30 minutes, but happen around every two months
Waiting three, four, or five months just for proper Nintendo announcements is really tiring, and I'm very happy they've started to announce things outside of directs! It's really nice to wake up to things like Kirby's Dream Buffet or a Bayonetta 3 trailer!
But like. this could all be fixed if directs were just Smaller! Save the big 50 minute directs for E3 and just sprinkle around 20-30 minute directs bimonthly!!
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