The Switch is selling really well right now, and looks set to be one of Christmas 2017's most desirable gifts. It's at this point that some assurance from Nintendo that enough stock will be injected into the marketplace to satisfy demand would be welcome, but it doesn't look like that is going to happen anytime soon.

Speaking to Variety, Nintendo of America boss Reggie Fils-Aime stated that his company is doing all it can to meed demand, but he stopped short of making any sweeping promises regarding supply:

Certainly the demand is there, and our supply chain is there [to hit the 10 million goal]. Are we going to have enough for the holiday? That’s what we are focused on.

Given that it's Switch's first Christmas at retail - and taking into account the incredible string of hits we've seen in the past six months - it's hardly a shock that the console will be a hot item this holiday period. If you're planning on having one to open on the big day, you might want to buy it early.