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Amazon Preorders Make the 3DS King of the Jungle

Posted by Trevor Chan

Most preordered console in the history of Amazon.co.uk

3DS preorders have not only been record-breaking for Nintendo, because that kind of impact filters down to retailers too.

With about a week left to go until the 3DS launches outside of Japan, online retailer Amazon.co.uk has announced that the system has become the most pre-ordered console of all time on the U.K. website, beating previous record holders the Playstation 3, and the Wii. 3DS preorders are currently 20% higher than what was seen when the PS3 launched in 2007, and 56% more than the Wii when it launched in 2006. At the time of writing, the 3DS is listed at £187.00, and at that price, you can see why so many have been snapped up already.

Chris Poad, Director of Video Games at Amazon.co.uk spoke about the uniqueness of a handheld console attracting this much attention pre-launch:

It’s unusual for a handheld console to attract this amount of excitement in the run up to launch, such high levels of interest are normally reserved for the play-at-home hardware like the ground-breaking Nintendo Wii and last year’s Microsoft Kinect... Nintendo 3DS is launching at a time when interest in all things 3D is incredibly high and with the promise of real 3D graphics without glasses, it’s a real breakthrough in handheld video game entertainment.

The 3DS has also attracted a substantial amount of preorders over any other model of the DS too: by 255% to be exact. The following list charts the most preordered console in Amazon.co.uk's history:

1. Nintendo 3DS – launching 25 March 2011
2. PlayStation 3 – launched March 2007
3. Nintendo Wii – launched December 2006
4. Microsoft Kinect – launched November 2010
5. PlayStation Move – launched September 2010

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User Comments (16)

Portista

#2

Portista said:

I'm glad I'm getting a 3DS from America, because 187 euros, is $263. Poor Europeans. :(

freakpower70

#3

freakpower70 said:

I am not getting it until a game I really want comes out for it, and when I am not so broke haha.

ImDiggerDan

#4

ImDiggerDan said:

I pre-ordered my wife's 3DS from Amazon UK 2 days ago as it is pretty much the cheapest UK option that I am aware of. £188 for the machine plus £15 for a game bundled with it. My own 3DS is pre-ordered from a local Game store as I traded in a couple of old DSi consoles against it.

jkgatling

#5

jkgatling said:

I preordered my 3DS from Amazon.co.uk yesterday, bundled with Monkey Ball, got it for aprox 2300 Swedish Crowns, which in USdollars amounts to: 360 $... this is actually a very small amount thanks to the strong crown

MARIOOO

#6

MARIOOO said:

this show how well the 3DS is going to and i preored mine a week after the press event iin europe

HipsterDashie

#7

HipsterDashie said:

I did have one on preorder, but sadly had to cancel due to financial constraints. Oh well, at least I can wait for a new colour system/new game I like. :)

Mikau94

#11

Mikau94 said:

I pre-ordered mine on Amazon as well. I'd rather save $15 and wait a few says for mine.

Token_Girl

#12

Token_Girl said:

If the PS3 held the record previously, it's obviously impossible to predict long term sales performance from preorder numbers.

It could also be more and more people are turning to online retailers as well, so Amazon's numbers will go up with EVERY console.

MasterGraveheart

#14

MasterGraveheart said:

This is cool and I hope we have better luck in the long run then the PS3 and PlayStation Move have... dang, Sony hasn't had a lot of luck with platforms that have had major pre-order sales lately, huh?

J-Forest-Esq

#15

J-Forest-Esq said:

I'm going to have to wait until the end of June to get mine. Important exams are in my way and until I defeat them, I have not choice but to postpone my 3D endeavors.

LEGEND_MARIOID

#16

LEGEND_MARIOID said:

When I ordered my DSi through them but they couldn't guarentee it for launch day - it turned out there was even a two week delay when launch day approached! Had to get it thru Tesco in store then. Unless u pay the £2 first class postage, they don't guarentee anything.

Having said that, I order thru amazon a lot and its around 95% fine

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