Comments 19

Re: Soapbox: The Modern Games Industry Has A Hype Problem, And It Needs To Stop

PuddleStink

It’s the human condition, we get a buzz with any form of anticipation be it for a new game or waiting for a parcel to be delivered. The anticipation being often better than the event when it happens. Like the run up to Christmas being better than the actual day itself.

It’s our programming, it’s built in. Companies have taken advantage of this for decades and will continue to do so to sell things that, once received, don’t meet our expectation in any way. Take PS5 and Series X, ultimate hype before release leading to scalping and silly prices on auction sites. I’d bet those lucky enough to get either or both on release or since don’t really see much difference from the standard existing PS4 or Xbone given that they are both at the very beginning of their life cycle and lack the maturity of their older brethren.

We’re being primed in the same way for a Switch Pro, it’s no accident, it’s planned that way to take advantage of that buzz of anticipation we lap up like nectar of the gods.

People don’t get rich by just having a product, if anticipation is not created in the masses for that product then it’s dead in the water. Doesn’t matter if it’s the best thing since sliced bread or a piece of hot garbage.