Update []:
Well, that initial limited range of plushies was short-lived! The Pokémon Center has just been graced with an entire 'Year of Eevee' page, collecting together all of the available Eevee-themed merch and teasing a lot more to come.
First up in the list of goodies to celebrate the 'Year of Eevee' is a range of 'Evolving Personalities' figures, each modelled after one of the Eeveelutions. The 'Splashes with Vaporeon', 'Skillful Strategy with Jolteon', and 'Satisfied Snooze with Flareon' models are the only ones we have seen so far (this trio will be the first to release), but we can expect to see another six variants launch over the course of the year.
The page also teases the arrival of a new 'Cosy Plush', which will see Eevee and Pikachu immortalised in cuddly fleece material. There's no release date for these just yet, but gosh, do they look soft.
According to the page's official blurb, it seems that The Year of Eevee will be all about merch (much as we anticipated earlier today), with The Pokémon Center teasing "a year of Eevee products" covering everything from "plush to apparel, Pokémon TCG to figures":
Do you love Eevee? So do we! So here is our gift to you… a year of Eevee products!
With tonnes of exclusive products to come in 2025— there’s really an evolution for everyone! From plush to apparel, Pokémon TCG to figures, you won’t be short on Eevee merch this year.
Mark this page as your go-to destination for Eevee announcements, teasers, and more.
Eevee fans might want to keep an eye on their bank balances over the next 12 months!
Original Story: 11 years ago, we had The Year of Luigi. Last year, we got The Year of Shadow. In 2025, it seems that Pokémon is finally getting its time to shine. Welcome to The Year of Eevee.
Okay, this might just be a marketing slogan to sell some merch, but as Serebii's Joe Merrick flagged on BlueSky, The Pokémon Center website currently is boasting an all-new "Year of Eevee" banner complete with a swanky logo. That has to mean something, right?
For the time being, this banner only leads you to the site's collection of Eevee plushies, but it's only January! Who knows what the rest of the year might bring??
We know that Pokémon Legends: Z-A is due out at some point in 2025, so what else might The Year of Eevee entail? A new Eeveelution? A Pokémon: Let's Go, Eevee! remake? A fresh 'Detective Eevee' IP? We're trying to remain optimistic here and not give in to the assumption that it's just a plushie restock (while very much accepting that it's probably just going to be a plushie restock). Come on, TPC, surprise us!
What do you hope to see from "The Year of Eevee"? Let us know in the comments.
[source pokemoncenter.com, via bsky.app]
Comments 46
Getting that Eevee Tamagotchi outside Japan would be pretty cool.
Sweet. Eevee and it's evolutions have been my favorite Pokemon forever. We're due for a new eeveelution.
Removed - inappropriate
Bros really think they Shadow The Hedgehog😂💀
Best year ever!
Should've been the year of Ekans or Zygarde though
Soooooo, Eevee Generations when?
But when are we getting the year of Trumbeak?
I could take a Detective Eevee to function like a "Watson" to Detective Pikachu. Could be fun.
I already wasn’t a huge fan of Pokemon but this gives me absolutely no hope we’ll ever get to a good game any time soon
Eevee is legit my least favorite Pokemon. Glad I stopped caring about Pokemon games a while ago, because this is awful.
Eevee's Mansion when?
I want two things out of the Year of Eevee:
Hopefully we'll finally get a new Eeveelution first and foremost, but I'm looking forward to seeing what The Pokémon Company has in store for this "Year of Eevee" in general!
“11 years ago, we had The Year of Luigi”
Well this floored me.
They made me stop caring about the mainline games but I'm here for the year of Eevee! One of my favorite pokémon for sure.
Call me when they do The Year of Swampert.
5 new revelations let's goo
God I miss when it used to be fun to be a Pokémon fan and speculate together what could be coming next. We barely know anything about this announcement, and already several people are complaining.
Clearly, 2025 is going to be the Year of 2025.
I've had a blast with Switch era Pokemon and totally excited for what they have in the pipeline after the year to create the next round of what's to come!
Still have DLC for Violet to start/finish and was 140 hours in when decided to take a break for other games.
Pokemon Let's Go Espeon and Let's Go Umbreon confirmed!
Can't wait to travel back to Johto
Pokemon Center has declared it the Year of Eevee in regards to merch
NintendoLife: "OMG guys, The Pokemon Company itself declared it the Year of Eevee!"
I’m…perfectly okay with this. With world stability flushing down the toilet at breakneck speed, I am HAPPY to be celebrating Eevee. Espeon is my favorite evolution.
Picking Wario in solidarity
The year of Eevee is great, hoping for Clefairy to join the Pokemon Horoscope
Just give me a shiny Eevee Mass Outbreak event in SV and I'm happy.
Now. Surely they know that announcing the 'Year of Eevee' in any context and not having that result in an official new eeveelution is just setting everyone up for disappointment? And surely they don't want that.
C'mon Game Freak/TPC/Creatures/Nintendo, don't let us down now!
New Eevelution in Legends ZA, calling it now!
Eevee already had his time in the sun with his own mainline game.
I'm not really all that fussed about the Eevee line (especially as so many of its evolutions' shinies are super underwhelming).
But it's obviously very popular with fans, and these sorts of marketing campaigns are aimed at casual fans rather than the perpetually disgruntled sort.
@RobTheIII Snap? Pokken Tournament? Legends Arceus?
That's awesome news. I love Eevee and the Eeveelutions. 😀
@Axecon Instead of making another random Eeveelution I would love it if they made evolved forms of some of the existing ones like Vaporeon, Jolteon, Flareon and Leafon. There was a member over on Reddit last year that drew pictures of what evolved forms of those could look like and they looked really good and I am surprised Pokemon hasn't already done it since there are a lot of three stage evolution Pokemon.
I hope they bring back the huge sleeping eeveelution plushes. Bummed I missed out on those when they released.
@abbyhitter Fingers crossed!! I would love that. There were multiple rumors about a new Johto game last year that could continue onto the 'Let's Go' games or be a remake of Gold, Silver and Crystal with modern 3D graphics.
@PikminMarioKirby ... I don't understand the logic here.
@Lanmanna Ok I'll give ya Snap, Pokken is a port of a Wii U game that itself is a port of an arcade game, And legends could've been much more if it weren't rushed and don't say it was because the console isn't powerful enough I've heard enough of that and given plenty of examples of other games running better.
I wonder if a new eeveelution might be the way… I’d like that
New Eeveelution plz!
@RobTheIII New Snap is nothing short of amazing. Easily the best Pokémon game since Black/White 2.
It's always year of Eevee there.
Eevee vs. Bayonetta. Interesting.
New Eeveelution in Legends ZA confirmed?
Can they make a good game tho? Cuz it's been forever
Yes! I love Eevee! Now I can go crazy buying Eevee stuff this year! I even one time got mad because I saw a shiny Eevee pin at GameStop with the Trading Card set, and I was like "Man, I have a shiny Eevee in game, I want that pin."
Hello, Eevee merch!
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