PAX organiser ReedPop is parting ways with the Entertainment Software Association and will no longer be the production company behind future E3 events (thanks, gamesindustry.biz).
While plans for E3 2024 have not been cancelled for the time being, the ESA has informed the Los Angeles Convention Centre — the host venue of prior E3s — that the show will not take place there. This does not necessarily mean that the 2024 event will follow the same path as its 2023 and '22 predecessors, but a location change will certainly be in order.
The two companies announced that the departure was a "mutual decision" after ReedPop had previously signed a multi-year deal to organise the convention back in 2022. Gamesindustry.biz has reported that the ESA is looking towards a "complete reinvention" of the E3 show for 2025, though no details have been shared on what this might involve for the time being.
Full disclosure — Nintendo Life and its sister sites under the Hookshot Media umbrella are partnered with ReedPop.
ReedPop's games events boss, Kyle Marsden-Kish, stated that the company appreciates the ESA's "commitment to the games industry as a whole" and that it looks forward to the event's future:
While we will not be involved with the future of E3 we look forward to seeing its evolution and where the ESA takes it.
Similarly, ESA president and CEO Stanley Pierre-Louis stated that the body appreciates ReedPop's work over the past 14 months and looks forward to seeing what it does next before offering the following comment on future E3 events:
While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.
What this means for E3 2024, '25 and beyond remains to be seen, but the one thing that we know for certain is that there will be a different company in the driving seat.
What do you make of this change? Leave us your thoughts in the comments below.
[source gamesindustry.biz]
Comments 21
And they continue to prolong the inevitable...
I regret not going in 2019. However, as long as other conventions like PAX exist alongside Nintendo Directs, I don't think I'll really miss E3. But Summer Games Fest is definitely no replacement!
RIP in peace, E3 🙏🏽
I was an advocate for E3 dying well before it basically did so I can't say I'm terribly fussed about it beyond just wishing they'd stop trying to prolong it.
I thought once they stopped doing them the last few years it had ended for good.
I know E3 was not always at the LA Convention Center, but it really feels like its home base to me. I’m grateful I got to go in 2017, 2018, and 2019. With that said, if it’s no longer in Los Angeles, then I’m not coming back. E3 feels like a corpse with makeup at this point, it’s sad that it has come to this. I do not feel optimistic about E3’s future at all at this point, if it even has a future.
Still bummed I never got the chance to go to E3 in person. 😕
I think it's time to give up ESA it's done I do think it's genuinely sad but it's your own fault
Let's just admit it now E3 is dead.
Rebrand as E4?
Electronic Entertainment Expo Extended
Or E3 Collectors Edition
Or E3 Steelbook Edition
E3-- Officially a vaporexpo.
Why continue on like this? It's done...done! You hear me?!
@EaglyBird You made a valid point that ESA is not just about E3. I remember they were quite active defending video games back when Mortal Kombat was in the news, and just video games in general when the media wasn't another sensational story to carry on about. ZOMG games are going to melt kids brains, just like Elvis did with his gyrating hips, and comic books were going to corrupt our brains and how too much TV was going to turn us all int... oh wait that one came true.
I really hope that E3 returns in a big way at some point. That magical week was just an amazing time each year for the whole industry. There's nothing else out there currently imo that holds a candle to what E3 was.
The ESA is a separate entity from E3. While the gradual devolution of E3 is indeed sad, it is starting to become apparent that it cannot continue on in its current form. E3 was of its time, very influential and wholly exciting and entertaining. The core of the issue is that E3 failed to see the change that was happening was created by the E3 event itself. The industry continued to grow, innovate and move beyond the simple geographical location based information dispensation.
I miss E3 and the excitement it created but the information age has instead become the information dump of rumor, gossip and misdirection and convinced everyone that the need for community events had faded much like the 8 and 16 bit era that started there.
The ESA will continue but I think they are overlooking the very real and important values of in person events. Additionally in person events continue to thrive and play an important role in allowing industry players to control and cultivate connections with consumers, gamers and potential users.
I do wish that E3 could continue but a full reboot is necessary at this point. A central location should be part of the strategy but they need to incorporate elements that others have started to use such as on line streaming with limited access as well as exclusives for in person attendees.
The original purpose of E3 is something ReedPop already provides at PAX, as we clearly saw with the latest rumours of Nintendo showcasing supposedly an early build of their next console to investors, developers, and journalists.
@ModdedInkling The apparent rumor was at Gamescom though not PAX. Or am I missing something here?
They don’t need to bother with a physical convention in the age of streaming.
Licence the Stadia backend (which is just PCs) Google hire out and then have devs run all their demos via a web browser platform. Charge us plebs £30 for a 7-day pass to play all the prerelease and maybe get exclusive access to publisher liverstreams made available to the public afterwards.
Give 20% of all proceeds to gaming charities or perhaps some sort of dev fund.
@Zyph
It was actually both. The more recent one was from PAX.
@ModdedInkling Got it
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