It has been confirmed that E3 2023 is definitely happening and will be run by events company ReedPop as part of a new partnership with the Entertainment Software Association. As detailed in a press release, E3 will be returning in the second week of June next year as an in-person event.
New organiser ReedPop runs several other large-scale events including PAXs East and West, EGX, New York Comic Con, and Star Wars Celebration, among others. The event will "welcome back publishers, developers, journalists, content creators, manufacturers, buyers, and licensors" according to the press release, and "will also highlight digital showcases and feature in-person consumer components".
Also — full disclosure time! — Nintendo Life and its sister sites under the Hookshot Media umbrella are partnered with ReedPop.
E3 2019 was the last physical version of the LA-based video games expo before disruption caused by COVID-19 led to cancellations in 2020 and 2022, and a digital-only event in 2021.
The president of the ESA had previously confirmed that E3 would be back in 2023, but following the event's cancellation this year, question marks remained. ReedPop president Lance Fensterman had this to say:
“With the support and endorsement of the ESA, we're going to build a world class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world leading events and web sites.”
ReedPop's Global VP of Gaming, Kyle Marsden-Kish, went further, promising "a return to form" for next year's event:
“For years, we’ve listened, heard, and studied the global gaming community’s feedback. E3 2023 will be recognizably epic—a return to form that honors what’s always worked—while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond."
A "streamlined and secure media registration" for the event is apparently scheduled to begin in late 2022.
We've discussed before on Nintendo Life how E3's relevance has been declining in recent years, as well as how we have incredible nostalgia for the excitement of old-school E3 events of the '90s and 2000s. The lack of focus we've seen over the last few years, with numerous alternative events springing up in E3's absence, has highlighted the benefits of having a single focal point for fans and media to concentrate their attention. We would love to see a successful return for E3 in a form that makes sense in the current landscape.
We'll have to wait and see what next year's event has in store.
Excited to hear there's fresh blood coming into the E3 fold? Think Keighley's Summer Game Fest is a better bet? Let us know in the usual place.
Comments 35
Ill believe this when I see it. I always loved watching all the events during e3, even for companies I wasnt fully interested in. Mainly since it was just coming together of gaming
Uh huh. E3 tried to reboot, restructure with the assistance of iam8bit a few years ago. That fell through. Then they asked Geoff Keighley for assistance, and that fell through. E3 is an antiquated event that has lost its relevance in the industry.
hmm, well if they're aware of how bad E3 has been the past couple of years, then perhaps something good will come out of it next year. We'll just have to wait and see, I suppose.
With many major publishers and all console manufacturers delivering news via "Direct" style video presentations, I don't believe E3 is relevant any longer.
The gaming industry has been just fine without E3 for a couple years now. It should be time to look ahead, not backwards.
Although E3 might be less relevant. This year made clear how much I missed it. It's nice to know that everything will be centered around E3. Especially this year with the ''lack'' of Nintendo.
Can’t wait for this where they’ll be showing games that won’t be released for 3 years!
@Magician
''E3 is an antiquated event that has lost its relevance in the industry.''
How so?
After that questionable Nintendo Direct Mini last month it seems that Nintendo truly needs E3 in order to put out an full length Direct. I really hope Nintendo gets their act together because they've just been focusing on the same 4 or 5 games for like the last month or so. You still have stuff like Bayonetta 3 with no release date.
@Benexcelsior - The platform holders (Sony, Nintendo, MS) prefer to market their product on their terms rather than participating in a social event that charges millions for floorspace. There's a reason Sony hasn't participated in E3 since 2017.
Please, I missed it so much this year!
Keep telling yourself that buddy.
Hope so, but I'll believe it when I see it.
I believe them that E3 will be back, and it will have a physical presence. I do not believe it will be "recognizably epic", whatever that means. E3 has become less and less relevant as larger game companies realize they can just make their own announcements. You can probably thank Nintendo for that, honestly, with the Direct model. Iwata was a genius.
"A return to form". Does he mean shows dominated by eye candy cinematic trailers with no gameplay? On the flip side of the coin, will we still see extended gameplay demos onstage that we're begging to end because they A) take way too much time and B) typically aren't interesting anyway? Will we still see announcements for games that are years away? A plethora of games focused around the same tired tropes (FPS, Battle Royale, post-apocalyptic/zombie apocalypse, dark and ultra-violent, etc.)? Do mega-publishers like EA and Activision still get huge swaths of the main presentation in addition to their own presentations for their "AAA" games? Will Ubisoft still have half a dozen military-centric games where you could swap the titles and nobody be the wiser? Will Japanese, foreign, and smaller third parties still be absent because the lack of media coverage doesn't justify the expense?
If that's the "return to form" we can expect next year from E3, it's a big reason why a lot of gamers frankly didn't miss it all that much over the past couple of years.
Hopefully E3 2023 happens, Nintendo's strategy this year and 2020 (both years had E3 cancelled) shows that a June general Direct only exists when E3 is present (Nintendo probably has loyalty to E3).
@Joker1234 I'm not sure they need E3 to put out a full Direct. They've put out Directs at other points in the year no problem. I just assume Nintendo feels like they didn't have anything ready to show on their end to include. So they focused on third parties.
As for E3, I can take the event or leave it. If they are able to reorganize and put out an event that feels relevant and is looking to do something new and fresh, then by all means go for it. It doesn't hurt to give it a try. But in the end, I don't think E3 is absolutely necessary anymore to accomplish what the companies can do through their own means.
I will say, maybe it would be helpful if there was a bit more collaboration on their end to coordinate a specific time of the year to showcase new software and hardware. You can keep having your own showcases and events. But maybe as an industry, collectively decide that May, June, or whatever is the month we are all gonna target. I know there will be variations during any given year based on where a company is in a console's lifecycle. But for the most part, I don't necessarily think any of them need E3 for more focused announcements to happen
Cool! Going to E3 has always been on my bucket list, so maybe I will still get to go to one, after all.
NINJA APPROVED
Come on, now. The writing's on the wall, they have to be fools not to see it. I loved E3 to death but this dead horse is being beaten into glue.
Regardless of E3 itself being cancelled or not, I always enjoyed having that one set week once a year you could look forward to for big video game announcements. I would like that to continue, in or outside of E3. But if this year is any indication, if E3 were to go away, that one set week per year would just not happen anymore. So for that reason alone I'd like E3 to continue.
I love and miss E3. Even when it's "lacklustre", the coming together of the gaming community view an event is wonderful for better or worse. It's like Gaming Christmas time. Hopefully it comes back and becomes great.
... Wun can only hope.
Didn’t they say this last year after the digital show.
I just want any summer game show that may happen to have a set date /week. So that we know which week to look forward to. It helps so that i can be excited for a set event instead of hoping rumors come true. 😅.
I don't think we need "E3" specifically. We don't really need mega publishers spending a few million for a display that most of us only get to see glimpses of from random photos. There's no value to that for gamers. What is still needed is the event timing. A coordinated window to host a series of announcements and updates on upcoming games. This is what the value of "E3" brings. While the main platforms have not directly participated in recent E3 events, they still presented during that event timeframe. To me, this is proof that it's the collaboration of announcements more than the flashy displays. Let me clarify, fine to spend money on the flashy show for the sake of the stream (ala Keighley's streamed event), because we all benefit from that. Just not the members only display. And, agree with other mentions about Nintendo's weak showing aligned with the past E3 timeframe this year.
But, how to organize that timeframe? Is that what E3 should focus on. Running around coordinate with the industry on who's going to present what and when? I can see some value in that to help everyone bring their A game presentations.
@Magician Microsoft, Nintendo and even Sony are still members of the ESA, so I expect them to be part of E3 one way or another. Nintendo always had a show presence with Treehouse Live being recorded at the show and always had one of the biggest booths. Microsoft had also kept planning their showcases on the usual E3 time, so they will most definitely also be part of E3. Sony remains to be seen, but since they haven't exited the ESA, there can always be a possibility they return.
Geoffshow and Nintendo's showing were both massive duds this year, so I really hope they succeed. Even just in forcing Nintendo to appear and have a proper showing.
As long as Nintendo does the show floor, E3 will be substantive enough to exist. And doubtless Nintendo will fill up some space at the next event.
Would rather it just died. These conventions are totally obsolete.
There's only been 2 years without an E3. 2020 which saw a massive artificial boom in the industry due to lockdowns, and 2022 which is seeing a downturn in the industry due to recession/inflation along with reduced releases outside Switch.
I'm not sure that the irrelevance of E3 is something that the past 3 Junes could actually provide conclusions on. And I'm not sure developers preferring to release things whatever, whenever, is what the marketing and business people want. There's still the value of having large media attention during E3, versus trickle down messaging from scattered direct events that reach only the hardcore faithful. It's not about if it's "necessary" or "relevant" so much as if it has "value." There's no question that companies that do participate have a microphone that companies that don't will not have. Sony's been in a position to ignore that. But there also seems to be politics between them and ESA leadership at play as well. Hopefully the new organizers can manage it without dropping the ball. Keighley had his chance, but he didn't do much with it.
Publisher's should just do their own shows to show their own games the only one with announcements Ive really cared about this year has been capcom & the god of war release date which didn't even need a big event
E3 is dead. Even trying to revive the event will only be half as good as the previous incarnation
@Bret Yeah Nintendo paved the way for the future when they decided to have a direct rather than a stage show at E3 2013.
I do miss the more down to earth style of their Directs though. Nothing ever topped Iwata holding and staring at a bunch of bananas for 10 seconds before looking at the the camera and talking lol Now it's very corporate and lifeless with too many 3rd party games that have already been shown in other events
I'm ready to for this to return. Its like the one-stop shop of video game information over the summer. I can't keep up with all the seperate video directs.
I hope ReedPop don't lose so much money on E3 that they end up cancelling their websites.
Will YouTube cover the event?
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