Everywhere else in the world has already received Super Mario Galaxy 2: sorry folks Down Under, it's just a fact. You could yet have the last laugh though, as Nintendo's launch plan for the game could see you set a new world record for the most hugs of a mascot character in 20 minutes.

Kicking off at 7am on July 1st at The Nintendo Experience, EB Games, Swanston Street, Melbourne, Mario himself will be ready to hug all-comers in an attempt to embrace over 108 people to smash the previous world record. If you take part you'll also receive a commemorative photo, and anyone who buys the game will also be entered into a competition to win a copy of the game signed by Mario creator Shigeru Miyamoto.

Here's the official announcement from Nintendo of Australia with all the information you need:

Mario is jetting off into the galaxy on 1 July and we want you to send him off with a final hug! In fact, we want to establish a record. To celebrate the much anticipated launch of Super Mario Galaxy 2, Mario himself, and TV and radio personality Jabba will be at The Nintendo Experience, EB Games, Swanston Street at 7am on July 1 to establish the record for the most amount of hugs by a mascot character in 20 minutes!

The current world record was established by a 51 year Ohio man, Jeff Ondash on Valentine's Day 2010. Jeff hugged an amazing 7,777 in a 24 hour period outside the Paris Las Vegas hotel-casino on the Las Vegas Strip. Unfortunately Mario needs a rest after 20 minutes (it's tiring jumping around and collecting all those coins)! For this reason, Mario will hope to hug more than 108 people in 20 minutes to establish a new record for a character mascot.

To commemorate this, every hugger who attends on the day will get their own personal photo of the occasion and will be one of the first in Australia to experience the spectacular new items and new stages of the 3D galactic video game, Super Mario Galaxy 2. They will be the first to run, jump and fly through a 3D dazzling galaxy, bursting with imagination.

Plus everyone that purchases or collects their pre-order copy of Super Mario Galaxy 2 from EB Games Swanston Street on 1 July, between 7am - 8:30am will have their chance to win a signed copy of the game, by Mr Miyamoto!!! This is a unique copy, signed by the genius behind Mario. Make sure you pre-order your copy today at EB Games, Swanston Street for your chance to WIN!

There will also be giveaways up for grabs for the best dressed, as well as competitions throughout the morning. So get your best Super Mario Galaxy 2 themed outfits ready and be part of the fun on July 1!

[source nintendo.com.au]