Build-A-Bear Workshop's quest to licence every popular media property under the sun is set to continue with the announcement of a Super Mario range of stuff-em-yourself toys.
The store - which already sells a handsome line of Pokémon plushes - is releasing a series of themed teddies, as well as a range of accessories. The standard bear can be outfitted as either Mario, Luigi or Princess Peach, provided you buy the right clothes. Bowser and Yoshi are also part of the range.
If you visit your local store you get the chance to fill their flaccid skins with soft, white fluff. Kinky. More boring types can simply order the pre-stuffed teddies online. Toad only comes pre-stuffed, so we sadly won't get the pleasure of inserting a cold metal pipe up his backside and watching him slowly - and painfully - inflate. Boo.
Which one is best? The following image should give you the answer.
Jennifer Kretchmar, chief product officer at Build-A-Bear Workshop, had this to say, presumably in-between rubbing her hands with glee at the thought of all that sweet, sweet cash the company will make off the back of these infernal things:
Super Mario is a classic game franchise many of our guests know and love, and we've had a lot of fun bringing these characters into furry-friend form. Like Build-A-Bear, Nintendo's characters appeal to everyone, so we couldn't wait to team up for the first time and offer another way for guests to enjoy the timeless brand with a new collection.
Will you be adding these to your cavern of soft toys, the door to which is locked whenever you have visitors over? Yep, we will be too.
The range will be available in-store this weekend.