Tetris is one of the world's most famous video games, and has been the subject of hit singles, documentaries and - of course - more sequels and spin-offs than you can shake a stick at.
One of the more recent applications of Tetris is this new commercial from UK supermarket chain Sainsbury's, which shows a table being laid for a hearty feast. The plates of food drift down from the top just like in the famous Russian puzzler, and to cap it all off, the music and sound effects from the iconic Game Boy version are used.
While gamers of a certain age will make the connection instantly, we wonder what younger viewers make of this advert without the proper context - it probably looks a bit silly. Still, it's a neat use of a famous game, and more proof that video games have fully invaded the cultural lexicon.