Earlier this week we reported on a rumour which suggested that coffee retailer Starbucks would be teaming up with Pokémon GO creator Niantic for a special promotion which would transform many Starbucks outlets into locations within the game itself.
Today, the two companies confirmed this alliance with an official press release, and also gave more details on the exclusive "Pokémon GO Frappuccino blended beverage" which will be served during the campaign.
This special Frappuccino "starts with a Vanilla Bean Frappuccino and blends in raspberry syrup with freeze dried whole blackberries, topped with whipped cream", according to the PR. Yum.
The campaign kicks off today at 11 a.m. PST, when more than 7,800 company-operated Starbucks outlets in the US become PokéStops or Gyms within the game.
Here's what Niantic CEO John Hanke had to say:
Starbucks has played an important role in creating welcoming places for people to come together for refreshment and social engagement. The physical locations component of the collaboration is important to us as we look for ways to use technology to encourage exploration, exercise and real world social interaction, and Starbucks' footprint throughout the U.S. provides an awesome platform.
Will you be visiting a Starbucks today based on this knowledge? Let us know with a comment.