Team17 Group has announced that it is rebranding the company to 'everplay group plc'.
The announcement states that the change represents an "evolution" of the group following its addition to the London Stock Exchange in 2018. The name 'everplay' is designed to reflect its purpose to "never stop playing", along with its "creative drive to deliver a lifetime of play".
If you're concerned about what this means for the iconic 'Team17' name, then worry not. Everplay states that the branding for the developer, video games label, and publisher will remain, allowing it to continue operating as it does today.
In addition, astragon Entertainment, a developer and publisher of simulation games, and StoryToys, a developer and publisher of educational apps, will also retain their current branding. Everplay notes that the change will mitigate any potential confusion between the Team17 division and the group at large, stating that it "allows for strengthening the Group and a simplification of the business in the marketplace".
Steve Bell, CEO of everplay, stated the following:
“I am excited to be unveiling our new Group brand today, which we believe better represents our business which has evolved greatly since the IPO and reflects our DNA to never stop playing. This rebrand not only creates an ideal backdrop to foster greater cross-collaboration internally but also reflects our aspirations to expand our reach across complementary sectors within the broader indie market.
“Fundamentally, we want to create pioneering and captivating experiences that enrich and inspire players around the world, and I firmly believe everplay will become synonymous with creating games that deliver a lifetime of play.”
The rebranding is expected to come into effect from early February.
Do you have any thoughts on this rebranding announcement? Are you glad that the Team17 name remains in place? Let us know with a comment.
Comments 16
All the pointlessness of Facebook rebranding to Meta
Really pointless if they arent getting rid of the name.
But Team17 have been around since the 90s, it would be sad if they closed
As long as things don't change for the worse concretely I couldn't care less for this rebranding one way or the other although like others here I do find it pointless, too!
This screams “we totally screwed up over that whole NFT fiasco that caused huge financial losses and damaged our brand name”. Rebranding the company is like when Hermes changed its name to Evri.
Can't believe all this, I feel like I may violently vomit
What I find funny is, the video this announcement is paired with on Linkedin has my old desk in the background from when I worked there for 3 years. I watch the Group CEO talk but the stark reminder of the great Team17 layoffs of 2023 is in the background. I just don't understand the trajectory they are going in.
So like how Embracer used to be called THQNoridic AB
Well, that doesn’t cause any confusion whatsoever
Anyone remember full contact on the Amiga? What a game that was back then!
As soon as they release a duff game it'll be "more like neverplay amirite kids"
@larryisaman as much as I dislike them, that was a good decision for them if they didn't want to be only known for one thing forever.
Gotta love 'em, but modern Team17 holds as much a place in my heart as modern Codemasters did before they ultimately got EAd to death.
I shall always have fond memories of them, and the hundreds of thousands of hours of play that their games gave to me, but realistically ... that was decades ago.
.. and they never did bring back Arcade Pool.
Farewell, Team17. It's been a beautiful adventure.
@Alpha008 it really doesn't. They'll just be trading as and listed on stock exchanges as Everplay. You'll still see Team17 on anything they publish or develop.
@datamonkey It`s also on Evercade 17 team collection !
@KJW90 Idk why but this cracked me up so much. Thank you for that.
Yes do that, Team 17. But also release an Amiga Classics bundle on the Switch.
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