We all know that amiibo figures are popular, either from struggling to find stock of some favourites or just from the many conversations on the topic with Nintendo fans. Some shoppers don't even seem to buy them to use in games, but rather as collectibles; Nintendo won't care how they're used as long as they sell.
In remarks at the press conference for Nintendo's most recent financial results, company President Tatsumi Kimishima confirmed that the latest figure for global amiibo sales is now around 21 million units; notably 10.6 million of those sales were from 1st April onwards, showing that sales momentum remains high for the range. With the card packs accompanying Animal Crossing: Happy Home Designer now out in stores and with more figures on the way, Nintendo will likely be confident that it can maintain momentum. It's also worth noting that Nintendo of America recently announced a figure of seven million amiibo sales in the US alone.
The same Reuters report also highlights a substantial increase in download sales for the company, though full details may be shared in the upcoming presentation from the Nintendo President.
The allure of amiibo seems to be as strong as ever, and as a result we can likely expect to see Nintendo continue to push the product forward at every opportunity.
[source jp.reuters.com, via twitter.com]
Comments 66
I found Little Mac at Toys r Us yesterday and they also had plenty of Shulk's. Had to get both of those. I'm just about done collecting what I want though. I have about 15 or so will maybe only wanting another 3 to 4 that I still can't find.
@Spoony_Tech Stores here are starting to discount the more common amiibo, like Toad.
I'd be honest, he's cute, so I'll get him anyway, but this makes it lighter on the wallet.
Here I find myself having just bought a few specific Animal Crossing amiibo cards that I really wanted, and pre-ordered all eight of those Animal Crossing amiibo figurines plus the Amiibo Festival game.
They're definitely doing they're job making me want them.
I'd get some amiibo cards if the prices weren't so ludicrous.
Nintendo might just have amount of infinite Yen in there studios.
but glad to see amiibo doing great
I wonder what profit N makes with each unit sold.
I also wonder how they'll keep leveraging the idea. Sooner or later sales will drop because everyone who's interested in owning them will have acquired most of the amiibo character's they're interested in. Will amiibos be tied to the hardware generation?
@TheWPCTraveler Toad says "please buy me"..those little innocent eyes...pleading 😢
I admit that if it wasn't for amiibo, amiibo Festival would be completely dull and I wouldn't want it at all. The amiibo functionality makes it so much more enticing.
amiibo overall are great and the stock problems are finally fixing themselves to some degree.
@TheWPCTraveler Yeah I'm seeing that here as well. Still haven't seen any go lower then 10$ though.
(Estimated launch cost in AU$) Animal Crossing: Amiibo Festival + the 3 pack + the 3 last figures = $169 (closer to $200 if full retail price)
Euuuuuuuuuuugh...
What could be one of the Wii U library's most mediocre games is probably going to cost me the most... -.- (let's not forget the cost of one box of Amiibo cards costs around $200, multiply that by four to factor in each series and that's $800 if not more!).
So, basically the complete Animal Crossing: Amiibo Festival experience is going to cost around $1000.
well sales would have been more, if they had the stock problems sorted.
Any thoughts on amiibo support in DeNA's game?
I know not a lot of phones have NFC yet but neither does the 3DS, 3DS XL or 2DS, yet Nitneod made games or them w/ amiibo support before the portal came out.
Wouldn't mind an NFC app bank that didn't require Amiiqo. Even if it was just a collectible type of thing to show your friends - here's all the amiibo I own. Still waiting for a Wara Wara type amiibo app on Wii U so my amiibo can run and play, like a Chao garden from Sonic Adventure. Call the app "amiibo Garden".
@Spoony_Tech The lowest priced-ones still cost roughly $20 after tax here. So, I could just buy a game with that cash - the Soul Hackers LE is available for that price, I hope it will still be once I scrounge up enough cash.
@Toadsfriend He's the lowest-priced amiibo, but there are actually quite a few games for the same price that I'm keeping an eye at. I'm not letting my mistake with Rune factory IV happen again.
Amazed people buy these. Just past a shelf of these n felt exhausted. An unposeable £10-15 figure that unlocks 50p worth of dlc.... No!!!
21 million seems pretty low. Smash alone is 4.03 million on the Wii u and with the initial 50 character roster that was a potential 200 million which I know is unrealistic. Not everyone will buy all the character. this does not include the portable version that has 7 million in sales or other series of amiibo.
Also the 21 million does not specify if the animal crossing cards are included in these numbers because they are technically amiibo. They could also be padding the numbers.
That is an amazing number and achievement for Nintendo.
And yet they would probably double those figures if they actually produced enough to meet the demand.
@rjejr There are a couple of collection apps on Android, but I wasn't that impressed with either. An official Nintendo app would be good to store data so that the same figure could be used in multiple games. There are only unofficial ways to do that so far. Perhaps only a couple of games would benefit, but still nice to have the option. I wonder if the Club nintendo replacement will feature anything as it was supposed to have some kind of game journal/achievement thing. I can't see any reason why mobile games couldn't support amiibo even if they had to develop an add-on. Surely that would increase the market massively. Great idea.
I know I've personally bought waaaaaay more Amiibo then I should have. Every single time I said I'm done, Nintendo releases something new or restocks amiibo that I thought I would never see.
I would like Shovel Knight yet, and Pit if I ever see him.
I finally bought my first amiibo yesterday. My buddy wanted Yoshi's Wooly World, and I was using my Best Buy Gamers Card Unlocked to get him 20% off. He didn't want the Yoshi Yarn Amiibo, but as I stared at him, his cuteness broke me and I figured for what was essentially $8, I'd pick him up.
Yoshi is so adorable... but almost completely useless. Guess I'll unlock stuff in Mario Kart and Smash, but that's it out of my games.
@Rob_mc_1 low?? They're approaching 2-million/month since launch last year...
@RainbowGazelle 99 cents each? I mean they're like 1.80 on Amazon, but still. The day i got mine, with amazon discounts, they were 10 cents each
@Rob_mc_1 errr......... a potential 200 million? Outside of a few thousand diehard fans, collecting all 50 amiibos (4 million games X 50 amiibos=200 million, i assume that's what you meant)
the total cost per user would be $650, before taxes, assuming every item was purchased on sale and not bought from a scalper. Buying all 50 amiibos on Amazon today would cost about 1,960.
$650 ...That's more than i spent on my PS3, 2DS, Xbox 350, and Wii U...combined. The total cost on Amazon or eBay is more than every game system i've ever owned, plus my 200 game library.
That's not how potential works. POTENTIALLY 1-5% of users would pay nearly $1000, or up to 2,000 on Amazon, to play smash bros and own some dolls. There's no possibly way anyone at Nintendo thought 100% of Smash users would buy all $1000 worth of amiibos. 21 million seems a perfectly valid number. "Every 10 year old playing smash would immediately buy 2 amiibos at $20 each for $4,000" is not.
So about two figures per Wii U console? Sounds pretty good.
I personally got a Luigi amiibo because I wanted a Luigi figure and the amiibo only cost $2 more than the alternative. If Nintendo can continue making figures that stand well on their own as well as interacting with games, I'm happy that they're making money and I can get figures like this.
@ECM Rob's numbers assumed every single smash player- exactly 100%, by his numbers- would have bought all 50 amiibos.
Which would cost nearly $1,000. More money than the cost of my last 5 Nintendo consoles put together.
OMGS!!! We must have those! They're sooo freakin precious!!! X3 I NEED Isabelle and the pink paca!
@russellohh oh I know, but my point was that on no planet is 2-million units a month of virtually anything sold at the consumer level, in media, "low".
(And yes, the assertion--as you ably demonstrated--that the average Smash fan was going to buy many hundreds of dollars in amiibo figures is so absurd it's almost not worth addressing.)
@ECM yeah it was all kinda weird.
Amazing how well they have done considering their limited functionality and horrible stock issues in the US. Imagine if they had a dedicated game! If the NX doesn't launch with some amiibo focused game then I'm going to join the chorus bashing Nintendo in every post I make 😉
@Sakura Club Ninntedo having an amiibo vault component would be nice. I'm really not a fan of deleting data, not sure how that idea ever made it out the door w/o a back-up plan. There aren't too many games that write to amiibo yet, but I think Yarn Yoshi does to yarn amiibo for the skins. How hard can it be to make an app on Wii U if Android already has apps for it? Thanks for that BTW.
Gotta catch em all. 💔
I got all of figure Amiibos that are officially available in Europe (so basically anything except for Silver and Gold Super Mario) and they are adorable I can't wait for Animal Crossing Amiibos, I think I will make a little diorama for them on my shelf I smile every time I see them, there's something nice about having these little fellas from different games, reminding me of the great time I spent playing the game
They can sell more - it's just a matter of keeping the restock up.
I wonder if they sold better than the ones in skylanders.
@rjejr What? Don't most phones have NFC now? I'm currently on my second straight Android NFC phone and now there are 2 generations of NFC iPhones.
@leo13 Well maybe now. Apple only started w/ 6, and I live in New York and that's what everybody owns. My family has a plan w/ 3 phones on Tracfone and none of ours have it. I don't think any of the Tracfones do. Not everybody updates every year. I think we still even have a phone that doesn't have real GPS, just fake WiFi triangulation.
And then of course there are tablets, seems like most of those don't, the list is very short.
Android NFC Tablets
Fujitsu
Fujitsu Stylistic M702
HTC
HTC Nexus 9
Samsung
Samsung Galaxy Note
Samsung Galaxy Note II
Samsung Galaxy Note 3/3 Neo
Samsung Galaxy Tab Active LTE
Windows NFC Tablets
Dell
Dell Venue 8 Pro 5830
Dell Venue 11 Pro 5130
Dell Venue 11 Pro 7130
Dell Venue 11 Pro 7140
Fujitsu
Fujitsu Stylistic Q704
Nokia
Nokia Lumia 2520
Samsung
Samsung Windows RT Ativ Tablet
BlackBerry NFC Tablets
BlackBerry 4G PlayBook LTE
Not a single $500 Apple iPad on the list. What's up with that?
I've bought all I wanted now for now. Only ones I couldn't resist would be Petey Pirahna and Birdo.
@gcunit
Each Amiibo has a different profit margin.
The more complex Amiibos have a lower profit margin.
I've never had trouble finding an Amiibo here in Metro Detroit.
Whoa
Times like this I wonder the sales number for Skylanders and Disney Infinity NFCs. The closest info I can find on the both of them that includes the NFC figurines is how much starter packs they sold and that's 2 years old.
I've personally contributed to the amiibo craze with the purchase of 7 amiibos!
Mario, Toad, Pac-man, Fox, Yarn Yoshi Green, Yarn Yoshi Pink and the soon to be released Falco!
@sillygostly I'd imagine if you wait a few months, the price will come down quite a bit. Granted, it is a Nintendo title and they seem to keep their value. BUT.... I took the plunge with the Skylanders Supercharged package at launch- b/c I wanted to support Nintendo and Activision for making this exclusive. It has dropped from $75 to $49 in about a month. So, I got the 3ds version- $65 originally, now $40. If I waited even longer, I'm sure they will drop down another $10-$20- and probably by next year at this time, both will sell for around $25 or less.
I had a long break from amiibo after getting Villager months ago. Back in it with Sheik today to complete my LoZ collection until the Hyrule Warriors line comes out
For some reason, I doubt this figure. Probably because it's so much higher than the amount of Wii Us in circulation.
@russellohh
Ebay and scalpers only shows how nintendo screwed up on that. Most amiibo only see shelf space for they day they are launched or a couple of days after. I know that not all 4 million users are going to buy all 50 characters. At the same time there are applications for other games and other series.
Mega Yarn Yoshi came out in Canada as a toys r us exclusive with anywhere between 6 to 12 per location. Our city has 3 locations and they were sold out in minutes. That is about 30 total.
There are about 40,000 people subscribed to the amiibo subreddit trying to track them all down and that is 2 million potential units right there alone not including other series. There are others like myself who are not subscribed who read it regularly to get the info to track them down.
Yes buying them all on ebay is stupid but people are willing too and that is money Nintendo is loosing.
@Rob_mc_1 Are the Mega Yarn Yoshis already in Canada?
@Rob_mc_1 They're not losing anything anymore. Yoshi sold out, and will be back in store soon. Marth used to go for $50 online when he sold out- now you can't go to any bestbuy without little mac, marth, and everyone else sitting on the shelf.
What a shocker!
I knew amiibo would be a hit. It's Nintendo characters as toys. Skylanders has only one person that has nostalgia, and Disney Infinity is like amiibo, but Disney Infinity is no longer about Disney. They are trying to throw in Marvel and Star Wars, which aren't Disney original. They were bought.
@RainbowGazelle
Amazon Spain has amiibo cards for 3 euros with 5 per order limit. About 2£ each. You'll need a filler though. Since you'll need 19 euros minimum to ship.
@russellohh
In the case of little mac and marth that is only the case in the states and not canada. Over the summer canada's restock and release dates no longer coincide. Little Mac was never restocked here. Marth was restocked over the summer here and unfortunately I was too busy working and missed it.
While you may argue that even one off of ebay still counted as a sale for Nintendo and they got their money from it anyway imagine a kid wanting a particular amiibo and instead of his parents getting him a couple they only get him that one due to cost. That means nintendo would have still made that one sale but the lost the other 2 potential sales.
@deemdadim they were and they sold out a couple weeks ago.
It must be getting popular as I'm almost considering getting one or two. Almost.
@Zelkardaim Thank you I was waiting on somebody to post an amiibo specific "it prints money gif" you have made my day.
InB4 comment about how DLC and a statue sold more than the actual system it goes with..
Hi,
My name is Ryu and I'm an amiiboholic.
@russellohh Lucky you. They're way more expensive here in the UK. Most stores sell them at £5 for a pack of 3 cards. That's roughly $7.50 USD for 3 cards!!!
@BaffleBlend I have 35 Amiibos. I'm sure there are several out there who have no Wii U and several Amiibos. I actually think this figure is a bit low.
@RainbowGazelle dont you guys have a much higher chance of the rares or shinies or whatever it is?
I've got 3. Mario, Sonic, Zero Suit Samus. I'm just getting characters I like.
I love amiibo, but I don't really care about the most of the characters and honestly just grabbing whatever amiibo is probably the path to madness so I focus on the ones that make me scream out loud when they're announced.
So far that's Mr. Game & Watch and KK Slider. But seeing as they're BOTH IN THREE PACKS in my region, I look like a wild amiibo fiend.
@BaffleBlend I don't doubt it at all.
@rockodoodle has 35. I have 28. Some have all of them. Some have lots of the same amiibo (damn you, scalpers)
@russellohh I think we have one in every pack! That's how mine have been so far
So many Meebs, so little time...
Stupid Amiibo. What a waste of money. I hate those stupid things and I refuse to buy them. Other than the three that got released today that I bought on my way home from work. And all of the other ones I bought before that. Also whatever characters I like that get released in the future that I'll feel obligated to buy. But other than all of those.... stupid expensive useless Amiibo. Oh god I hope they release more characters that I like.
@russellohh I have absolutely no idea. I think they said there's one rare card in each pack, but I could be wrong.
Now that they have so many amiibo out in the wild I just keep wondering... Where is Nintendo's "Disney Infinity?" Because they definitely need one. I would be happy if it was a launch title for the NX, it would be perfectly OK, but these toys to life games from other companies sell so well on Nintendo consoles and it seems such a shame there isn't one specifically for amiibo. I have so many and they do cool little things in a variety of games but I want one game where they do one BIG thing, you know? Considering I have almost 50 of the figures and almost 70 of the cards for crying out loud! I could really clean up in a game like that. I'm all set!
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