OK, now. Deep breaths. Not all LEGO games are about undercover cops or action-packed film and comic licenses. Some of them can be about dancing and taking care of pets and scrapbooking and... and that’s perfectly fine.
Warner Bros. Interactive has announced LEGO Friends, a game based on the popular toy line targeted towards young girls, for release on the 3DS and DS this Fall. The game will center around the product line’s five female friends and the variety of activities available in Heartlake City.
According to the press release, players are free to explore the world on their own and build friendships by going on adventures with the characters. There’s a studio for dancing, a football field for practicing shots on goal and a store for buying customizing items, among other attractions.
LEGO Friends will also feature a small menagerie of pets, each of which is controllable and has a special skill to help in the adventures. There are currently no specifics on which animals will be available in-game, but the toy line includes a dog, cat, turtle, bunny and an absolutely adorable hedgehog, if that appeals to you.
TT Games will be handling development of LEGO Friends as it has with most other games in the vast LEGOverse. Are there any other LEGO properties you’d like to see receive a game treatment? Let us know.
[source dailyfinance.com]
Comments 34
"OK, now. Deep breaths"
Haha That made my day!
lolwut... still... I hope it's good, there should be better games aimed at young girls.
I really don't like this latest "girl ghetto" that Lego has come up with and see little need to further promote it with games. There's no reason why the core Lego product shouldn't be marketed equally to both boys and girls since the act of building things is gender-neutral, but for whatever bizarre reason the people at Lego have decided to focus their marketing almost exclusively on boys with girls being given these lame watered-down things for over two decades now.
Hell, why not make a Lego line that's about building and friendship and positive things that's for boys AND girls - what a radical idea!
LEGO, for her.
sold.
Why do they look like Disney Princesses?
Oh well, i think the game could actually be good, if i had a daughter in the age between 8 and 12, i would definitly buy that for her.
@Sean_Aaron so girls can't have LEGO & dolls in one? many girls (including my daughter) have both LEGO Friends sets AND other LEGO sets.
That's like saying LEGO shouldn't do fast cars for boys.
I feel like @Philip_Jay_Reed will reviewing this. Care to confirm Nlife? lol Our very own @Chicken_Brutis would love this game.
@Sean_Aaron Because guys aren't into that very much. They get a better return this way.
Lego figures shouldn't be made doll-like just to appeal to girls, no. It's about these figures being incompatible with everything else Lego - basically the girls get a separate set because being girls they naturally wouldn't be interested in, say, Lego City which is crap.
And the only reason guys aren't into friendship and nurturing is because there are zero toys which are marketed at boys and emphasise that - not the other way around. Yes boys tend to be more aggressive in their play, but that doesn't mean that nearly every plastic toy targeting them has to be about shooting things and blowing things up. It's all about marketing execs reinforcing stereotypes to suit their bottom line and I'm not having it.
They look like the respectable Bratz.
Those five girls look nothing like a LEGO Minifigure!
@Rief - I thought this was a Disney Infinity expansion when I saw the photo. Why Disney Infinity didn't take advantage of it's Princess collection is beyond me.
Oh, and I have 2 nieces ages 7 and 9 and they outgrew Lego Friends about a year ago, this stuff is for kids, not tweens.
And since nobody else has said it yet - look, another game coming to handhelds but not the WiiU
What suprises me is that they are releasing a version for the ds...
I know this kind of game may still shift copies on that system but if they try to share assets its going to drag the 3ds version down considerably right?
Wait, do the characters look like that? If they do, how is this even a LEGO game?
@TrueWiiMaster Even the actual figures tend to look more "human-ish" and aren't your typical yellow blocky fare.
As much as I love LEGO games, no exploding lego people, no deal.
This is fine for the right group.
@Barbiegurl: This whole idea of trying to designate this as a "Lego for girls" product is the whole problem with it. It's very condescending and the ad campaign has almost nothing to do with Lego at all.
When I grew up in the 70s Lego had no gender-segregated marketing at all: it was about building things with bricks, boys and girls and mums and dads together. I am totally mystified as to why the people who run that company decided at some point only to sell to boys, but making some weird "girl town" where people sit around baking cupcakes for each other is not the right response.
My daughter enjoys Lego City as well - I only bought it for her - so why not just add playable female characters to that?
Feminist Frequency has a great two-parter about Lego that was created in response to this new toy line. It's well worth watching for anyone else wondering what the hell happened to Lego...
those people look nothing like legos.
People don't need to be lectured about LEGO games.
Another poopy game in the pipelines, colour me excited ¬¬
coming in 2014: 'Lego Sex and the City' edition.
Looking forward to the review ..
There are actually many female character disguises in LEGO City Undercover.
These figures are actually compatible with other LEGO things. I'm not a fan of them, but at least their hair fits on regular minifigs.
I swear I read the city name as HeartAche, not HeartLake.
They are NOT made of LEGO.
WTF?
See, the point of the game is to make the best sandwich possible...
@EvisceratorX
your confusing this with cookin' mama. maybe there's a sidequest in the game though. make your man the best damn sandwich ever. hang on a second, i need to start writing this down.
Sorry, I think I'll stick to Police chases and arresting bad guys. Riding a Tyrannosaurs Rex through Lego City is far more awesome than a social or pet simulator!
But they're just regular girls now. :-/
They don't look like the LEGO figures at all. If there won't me much separating this from a Barbie license game, then I don't really see the purpose, other than making money of course.
FINALLY!!!
getting this for my daughter to play on her 3DS.
@Pixel-Perfect I have the game and I personally like it..I'm glad to see Travelers Tales made this game,because of that I figured it would be good..I myself was HIGHLY disappointed in the LEGO Marvel game for 3DS..the consoles look good though..
@k8sMum Oh I hope not...
@edhe They ARE the respectable Bratz..they don't look like high priced "women of the night" who have gotten too many collagen injections in their lips..I'm glad to see those dolls didn't last long..
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