Advertising in video games is a funny business, and we've seen Nintendo hook up with a lot of different celebrities to promote Wii, DS and 3DS in recent years. The latest team up is with Kim Cattrall, of Sex and the City fame, who appears to promote Super Mario 3D Land and, sorry North Americans, the Ice White 3DS system.

It's a quirky advert that shows Cattrall playing Mario while lounging in bed and while getting her hair styled for a hot date, though naturally she pops the handheld into her designer bag before heading out for those vital StreetPass hits. She really likes the moustachioed mascot, as she says that despite having many men in her life, she'll 'always find time for Mario'.

On the quirky 3DS marketing scale, this one scores quite well.