Advertising in video games is a funny business, and we've seen Nintendo hook up with a lot of different celebrities to promote Wii, DS and 3DS in recent years. The latest team up is with Kim Cattrall, of Sex and the City fame, who appears to promote Super Mario 3D Land and, sorry North Americans, the Ice White 3DS system.
It's a quirky advert that shows Cattrall playing Mario while lounging in bed and while getting her hair styled for a hot date, though naturally she pops the handheld into her designer bag before heading out for those vital StreetPass hits. She really likes the moustachioed mascot, as she says that despite having many men in her life, she'll 'always find time for Mario'.
On the quirky 3DS marketing scale, this one scores quite well.
Comments 37
Is that... Samantha...?
Time to dress up in a Mario costume,and hunt for Kim Cattrall.
@Aviator Yes it is.
Can anything really be said to be "starring" Kim Cattrall?
[/mst3k]
@Chicken_Brutus That is a good point, but I refuse to change the headline. There's a first time for everything, and the 'run Mario run' line will go down in legend.
it's nice to see celebrities who are fans of nintendo appear in ads like this.
kim must've got to keep that ice white 3DS too- lucky her!
That's so cool.
Something something thinly veiled smash bros joke.
@8 she is lucky indeed.
Kim Cattrall is fresh in my mind as my wife has made me watch all of Sex and the City with her (thank god it's just the 2nd movie left.....)
On the flipside, Samantha (and Steve) were the only characters I actually liked, so I like this ad!
And me watching Sex and the City was part of a deal, my partner's playing more core games with me now
There's many women in my life,but I'll always have time for Samus.
Wait, what does this have to do with Mystery Science Theater?
@Nick-Clegg
HA!
As pants as that ad is, at least nintendo is making ads for the 3ds, unlike sony....no new vita ads since launch!!
Kim Cattrall starred in the awesome 1998 horror flick 'Creature' you can always find gold whilst channel surfing after a big night on the turps in the late late movie slot
Goomba looks like he's so lost at the end of the video.
This actually was a good advertisement. It made me laugh
Wait, what does this have to do with Mystery Science Theater?
It's a line from their riff on Soul Taker. WATCH IT ON YOUR WII IT'S GREAT
Ugh she said MARE-io instead of MAR-io.
Nice ad i love the character of Samantha
@FJOJR That's how we pronounce Mario in the UK. You're not Italian so why pronounce it the way they would, also stop saying 'erbs instead of herbs! You're not French either.
I want a 3DS, can anyone sponsor me?
AWESOME!!
@wesker: That's not how Charles say it, so it shouldn't be said that way... capisce?
The ice 3DS is sexy... oh, yeah, and Kim's nice looking too
I can always find time for Maryeeo.
Lord, Kim's still so hot, and being in a Nintendo commercial only increases her sexiness! I used to watch Sex and the City just to see what Samantha's sexploits would be from week to week.
wow! i didn´t see that coming...
Dear Nintendo;
Y U NO GIVE US THE WHITE 3DS?!?!?
My friend wanted that one but she settled down for the purple one.. lol
Huh.
MARE-io, Maryeeo, Oreo, --- What's the difference? The're all awesome
@Ulala You call him Oreo too? I thought I was the only one with this speech impediment. I call it Sub-par Oreo Bummers.
The ad is good at making you smile. I don't know if the 3DS should be marketed like Hershey's Bliss or Dove chocolate, but this wouldn't be the first time Nintendo has tried this, so... I dunno maybe it works.
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The way she pronounces Mario makes me wonder if she's ever played any games by the famous plumber.
@bezerker99 Even if most people know how Pokemon is actually pronounced (poe-kay-mon), some will still say Pokey-man. Pronouncing it differently doesn't mean they've never played any said games before, it's just their accent (someone above mentioned that's how they pronounce in UK).
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