Black Friday proved to be a very prosperous period for Nintendo as the various bundle packs that have been rolled out helped the company shift an impressive number of units in less than a week.
Between Sunday 21st November and Saturday 27th November, consumers snapped up 900,000 units of the DS range of handhelds and 600,000 Wii home consoles ― that's around 1.5 million combined units. To put it another way, the President at Nintendo of America, Reggie Fils-Aime reveals that internal estimates show that:
U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday.
Shoppers were clearly tempted by the various console bundles in order to get the most with their money, and the limited edition colours couldn't have hurt. In celebrating the 25th anniversary of Super Mario Bros., the special red versions of the Wii and DSi XL, and the recently announced orange and green editions of the DSi all came bundled with games and were no doubt big sellers. With over half a million Wii consoles shifted in under a week, that's certainly a step closer to that magic number.
Comments 28
I thought so.
They're still printing money!
Wow
Impressive!
I would never have been able to wait this long but I think the bundles they came out with are really great. The DsiXL one in particular; what better a first game than Mario Kart Ds? One of my favorite Ds games and one of my favorite Mario Karts.
Mabe the magic 45M will be attained during the holidays and a bit after... please...
Wowza!
Money still prints!
Next Black Friday with 3DS will add some numbers to sales.
Doesn't really surpirse me.
I bet is was the red wii and new tho ugly imo dsi colors.
@NintyFan Better name than the "Wii 2"
ohh such a cute pictue!!!!!!
Damn that is boat load of hardware!
Looks like they finally got round to changing the toner in the money printer.
Makes sense. I lost count of how many people were holding red Wiis and DSis at Target on Black Friday
@Arigner: Will all the great Wii games soon to be released what's the rush for having Nintendo's next console? The later it's released, the better specs and price they can have for us.
I feel bad for people that just got a ds/dsi because the 3ds comes out in 4 months (3 if in Japan)
@TLink9: Do you really think if they waited this long to get a DSi, they will pick a 3DS right when it comes out?
Well done Nintendo on your great Black Friday sales.
@JesusSaves: the ds is set to topple ps2's crown in the next week or so. Lifetime sales for the ds are set to smash the ps2's record. I predict about 150 to 180 million ds's over its full lifetime although the 180 is an outside chance.
Wonder how many of them know about the 3DS thats gonna come out in 4 months....
I bet most of the sales were DS Lites actually. All of the big box retailers were advertising them in their Sales flyers for only $90. Some people may have seen the bundles and decided to upgrade (or stores could have gotten rid of their stock of Lites early in the day, so people were stuck with DSi's), but you could buy a lite and a few games for the price of an XL bundle (and like it or not, most people don't know the difference between the lite and DSi).
Cant see how anyone would buy a DS when the 3DS is out soon.
Surely casual gamers.
Sheesh, so how does that relate in terms of odds in the US? Like, 1 person in every 3 US households has a DS or something? Stats aren't my bag, but if anyone has those numbers, that in itself would be impressive
@27 People like me who are impatient and whose DS's are in ratty old shape, about to break any second. Not that I bought one, but I've certainly thought about it, it's a long, cold four months until the 3DS to go without a handheld.
Anyway, WOW. I mean, on some level, it's not surprising considering all the red Wiis I know I saw being bought, but still. WOW.
Also interesting, is that the 600K Wiis sold bring the US total to 31 million, or, as my dad pointed out to me, 10% of the population. Holy crap.
Wii DA BEST!
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