Talking Point: Should Nintendo Have Kept The Mario Galaxy Movie Fox Reveal Under Wraps?

Maybe, but it would’ve instantly been spoiled and plastered all over the internet after the first showings, so I’m not against it.

Yes. At least wait a week or so before doing it.

Like I said on the original article, this is very unlikely to draw in any new people to go and see the film who weren't already.

I feel like we could have had this article without spreading the spoiler in the thumbnail...

Tinfoil hat tells me this is to respark interest in Star Fox. After the poster reveal I’ve seen more talk about Star Fox since… I dunno, Starlink of all things? And that’s all the way back in 2018!

Yes they should have kept it under wraps and nintendo life should have made it more of a spoiler free post you had to click on to see the spoiler. I was going in blind to the movie day one.

But I guarantee this is the least of the cameo surprises. Why else would they tease it.

While having it not be revealed right now would have been nice, I'm also fine with it being revealed the way it was, so I'm impartial.

The funny part about all of this is I never saw Nintendo's post about Fox being in the movie. It was Nintendo Life that spoiled it for me, and then other news outlets posted about it after.

Discussion around this movie has skyrocketed since the reveal. People may not like the spoiler but the marketing team clearly knew what they were doing.

I say yes but I would have lost my mind if/when the internew ruined it for me if a surprise.

(if you genuinely think that covering a character on a movie poster is a spoiler, maybe it's time for a brisk, refreshing walk - just whatever you do, don't walk past a cinema. Or a train station. Or a bus stop...)

LOL! I suspect this will not lead to a comment section debating whether Nintendo should have spilled the beans. They're doing a brisk walk to this comment section.

EDIT: I chose probably. I think I'm mainly concerned Star Fox will be somewhat awkwardly added to the story like the Kong Army in the first. It being a surprise would have blunted my "Wait, what?" reaction.

Nintendolife should have kept it secret. Without you guys making it a big headline here, I wouldn’t have known…
Why not make the headline something like „new character unveiled“, and then only if you click on the article you will actually get to know who it is?

A million percent yet

@DownRightSam "But I guarantee this is the least of the cameo surprises. Why else would they tease it."
But that's another part of the issue for me. I'm now going on expecting someone like Samus might show up, meaning it won't be nearly as impactful if she does or I'll now be slightly disappointed if she doesn't considering they put Star Fox in it. It's lose/lose.

"Revealing this detail reminds the hardest of core Nintendo fans that, actually, we haven't seen the whole film already through the trailers."

This has almost never been true for big Nintendo reveals for a while now. A lot of the biggest things revealed during prerelease hype cycles often turn out to be to be the only remaining surprises.

I still haven't forgotten when they revealed that you can catch Deoxys in Pokémon OR/AS like a week before the games came out. I was so upset when that turned out to be like the only cool part of the otherwise-bad new postgame content.

I think news sites should have respected fans instead of degrading themselves to jump on spoiling fans, even if it is on the Nintendo official channel. Some people are trying to avoid spoilers. Hard to do when every leak and reveal is splashed on the front page.

If they didn't spoil it, it would have been a nice surprise. But letting it out of the bag could add a bit of buzz to the build, which is never a bad thing. I could go either way, but neither ruins the movie for me.

Yes, they should have. It may not be on the same level as watching Captain America holding Mjolnir and the collective that spread throughout the audience, but surprise nods can have impact when you didn’t expect it.

I think they should have kept it a secret, would have been a nice surprise. I mean, I definitely ain’t mad that it’s out there in the open though. It’s whatever, no big deal at the end of the day.

Good article. People are nuts.

If people want to be mad about a spoiler be mad at Nintendo for putting out the poster. This website is NINTENDO Life, it is literally their job, their duty, their reason for being, to report on what Nintendo does. If they didn't cover the movie poster they are not doing their jobs.

You might as well say everything this website does is a spoiler then. Every time they cover anything Nintendo does - announce a new game, movie, hunk of overpriced plastic - it's a spoiler b/c you didn't want to know about it until you saw it yourself. Puh-lease.😂

When the post credit scene w/ Sonic gets revelesed shortly after midnight next Tuesday THEN you can all lose your minds. 😉

I don't do socials, so NL did spoil this for me.
I was already going to see the movie, so that's just too bad, but what are you gonna do ... that's our society in 2026 for you.

Maybe it should've been kept a secret, but...it's marketing. And considering this blew up everywhere, I'd say it's done its job.

I think the Mario movies are awful so I don’t care

Let's just hope this will bring a new Starfox game soon. That's all I care for. But please let it not be a remaster of the Wii U outing, although it might fix the control system this time around.

I do not really care. It is not really the same as having the ending of a 100 hour game spoiled. I mean the whole plot will have been spoiled 90 minuttes after I start watching it anyway.

@angtre @PepperMintRex Now they can bring Star Fox into Mario Kart Wotld. 😉

@Taro you should watch Galaxy next week just to make sure your belief still holds up

@rjejr I agree. I think when the official Mario Movie accounts release a poster, it’s fair game to report it. Cat was out of the bag.

Just wait NintendoLife, you'll be getting yelled at way worse when you start spoiling the Zelda movie!

Y'all still won't see anything wrong with spoiling it.

And you guys insulting your members is driving away your click revenue.

But, alas, this article, insulting those of us that want to remain spoiler free ... Well, that's the end of my time here.

I haven't watched any trailers for the Super Mario Galaxy movie. Ironically, you just spoiled it for me.

It was a bad move Nintendo! It is not a very polite thing to do this to customers / viewers.

I can't believe how young I was when I first played Star Fox on the SNES and N64. That would give me even more hype to watch the movie!
The marketing was correct. Adults and basement dwellers aren't the only target audience. Besides, fanboys will complain but still go watch it! 😆

I personally think this would have been better kept as a surprise in the film. My issue is with the people online acting like children now that it's been revealed.

I didn't see the news from Nintendo, only from here.

Why don't you answer your own question? Why did you feel you should spoil the surprise?

@Spider-Kev You can use this link to delete your account https://www.nintendolife.com/user/delete-account
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I do wish they'd left it a neat surprise for folks in the first few showings, and I think people are generally pretty well-behaved about movie spoilers so it would probably be kept quiet enough for those avoiding spoilers for the first few weeks after release. Can't deny how excited it made me to see him on that poster though.

I would have preferred it to stay a surprise, but then in the era we live in, spoilers are inevitable.. so rather hear it from big N than anybody else. ^^

They really should have. I mean, by this point we have already seen so much! But I have to agree that it would have been spoiled by the rest of the internet otherwise. I don't know which is worse. It just sucks overall.

Looking at the comments on the article, and ignoring the ones accusing us of spoilers (if you genuinely think that covering a character on a movie poster is a spoiler, maybe it's time for a brisk, refreshing walk - just whatever you do, don't walk past a cinema. Or a train station. Or a bus stop...), the sentiment from fans seems to be one of confusion. Why would Nintendo not save this reveal for the movie proper?

Was this really necessary NL? Come on... Don't insult your readers, please. Everybody has a right to their opinion, even if you disagree with it.

I actually think the Mario movies should just have Mario characters in them. Even DK was pushing it for me in the first movie. Otherwise it starts feeling like DC turning the sequel to Man of Steel into a Batman movie and stuffing Wonder Woman and all the Justice League cameo stuff in there too.

The point of commercials/trailers/etc is to sell tickets. This will sell tickets, so it is a smart move. "Saving it for the fans" does not sell tickets.

@Waluigi451 You are 100% right

What does the fox say?

Nintendo probably doesn't see this as much of a spoiler for the kids they're aiming the movie at. I'd wager most kids don't even really know about Star Fox or otherwise have that big of an attachment to the character. Perhaps the reveal during the movie would get a, "Hey, that fox from Smash!"

NintendoLife would’ve spoiled it for everyone anyway.

I'm guessing that nobody actually got Fox as a daily digital card on the Nintendo Today app? I think that would have been a legit reason to jus go ahead and reveal him as a character. That said, I wish it was a surprise, but personally, I was going to NOT watch the movie on the strength of casting sorry a** Donald Glover. But now...I wanna waaaaaatch 👀

Well that's the pot calling the kettle black - as others have said Nintendo Life should have been more careful about not plastering it all over their front page as well. Put a spoiler warning up as a title and don't show the image. Duuuuh.

Its probably better for the little ones that they now don’t have to hear the guys in their 30’s-40’s hollering in the back now that he’s expected to appear.

I do think this is more-or-less a test of Star Fox’s IP value in different parameters that Nintendo can value. The discussion is now so explicitly about how Star Fox is in the movie Vs. people being skiddish over mentioning it since it would have been a spoiler. This entire movie is really only made to elevate Nintendo’s brand appeal after all.

@Waluigi451 I think you should win a prize for being the most sensible on this one. The amount of crying over this is a bit much. People would’ve been still been blaming Nintendo for allowing it to be spoiled after the premiere. I think it made sense to unveil it now.

@progx thank you haha. I’d rather a reveal like this with an official poster than grainy photos of a theater screen from the premiere lol

"and ignoring the ones accusing us of spoilers (if you genuinely think that covering a character on a movie poster is a spoiler, maybe it's time for a brisk, refreshing walk - just whatever you do, don't walk past a cinema. Or a train station. Or a bus stop...)"

🤣

claps

I love seeing people double down when the majority are being ridiculous.

Yeah, and maybe you guys—and other gaming sites—should have, too. But we can't have nice things, or even a surprise or two, in this economy.

It’s not that I’m upset that you all covered Fox appearing in the movie. I don’t consider something to technically be a spoiler if it’s officially revealed by the creative team themselves. It’s that you plastered the news right in the headline instead of doing something like “A Very Unexpected Character makes an appearance in the Mario Galaxy Movie”. With Fox’s name in the headline, I see the notice pop up in my notifications, so I can’t hide from it even if I want to. That’s how I would’ve covered it. I get it. The goal of a headline is to be as attention-catching as possible to ensure a click. It’s just annoying that this thing that would’ve been more fun to not know about was somewhat forced upon me.

No problem for me. By the time I'll watch it the first time (on Blu Ray Disc that is), the storyline & cameo characters will already be well known. xD

If you dont want to get spoiled before the movie comes out. Close your internet, dont check your phone, dont open game related sites, dont scroll trough youtube, do not talk to your neighbor. Then.. maybe then you wont get spoiled lol.

Jokes aside. I love this! This brought my hype level for this movie way up. Hope we get to see more characters.

Meanwhile there is more. Today the switch 2 version of Warframe arrived, virtua fighter came out and its cheap! Will buy it later today.

It looks like Age of Ultron and stuffed with too many characters.

They should have kept it secret. Fox isn't popular enough to move the needle on this thing's box office performance, but would have been a cool surprise.

That said, I'm glad he's in the movie.

I would love a new star fox game on switch 2!

They are keeping Olimar under wraps

Alas, it would have been a delightful surprise for longtime Nintendo fans.

As it is, I’m bewildered by WHY they would want to make posters and market Fox so boldly. The only people who’d be excited by seeing Fox on a poster are the hardcore fans, who were going to go see the movie anyway and very much would have loved a surprise cameo. Why reveal everything up front? 🤷🏻‍♀️