News Article

Reggie Pimps Nintendo's Ride at LA Auto Show

Posted by James Newton

Unlikely but true

Here's a partnership we didn't see coming.

At the LA Auto Show on 17th November, Nintendo of America president Reggie Fils-Aime will stand on stage with West Coast Customs CEO Ryan Friedlinghaus to announce an exclusive collaboration between the two companies. If it's not Mario Kart 7-related, we'll eat our red hats.

From 18th to 27th November, visitors to the show will be able to head over to Nintendo's booth and play some of its big Christmas games.

What do you think Nintendo and Pimp My Ride stars West Coast Customs will come up with together?

Gamers and Gearheads Unite with Nintendo’s First Appearance at the LA Auto Show

Nintendo Teams Up With Famed West Coast Customs for a Special Project at Major Automotive Trade Show


Nintendo will be making an unlikely pit stop at the 2011 LA Auto Show, marking the video game company’s first-ever appearance at an automotive trade show. Members of the media are invited to an exclusive presentation by Nintendo of America President Reggie Fils-Aime and special guest Ryan Friedlinghaus, founder and CEO of West Coast Customs, to unveil an exclusive collaboration between the iconic gaming brand and one of the most recognized names in the custom automotive industry.

The presentation will take place during the LA Auto Show’s Nov. 17 Press Day at 12:10 p.m. Consumers will also be able to visit the Nintendo booth from Nov. 18-27, when the show is open to the public.


Nintendo of America President and COO Reggie Fils-Aime and founder and CEO of West Coast Customs, Ryan Friedlinghaus


Media Presentation
Thursday, Nov. 17, 2011
12:10-12:35 p.m. (please arrive at noon)

Members of the Public
Nov. 18-27 (visit for show hours)


Los Angeles Convention Center
West Lobby
1201 S. Figueroa St.
Los Angeles, CA 90015


On-stage presentation by Nintendo of America President Reggie Fils-Aime and the founder and CEO of West Coast Customs, Ryan Friedlinghaus

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User Comments (12)



motang said:

I have no idea why Nintendo will be at LA Auto show, but hope to swing by their booth.



Teh-Ray said:

Now I need to see if this is the same auto show my parents go to. It'd be great to have a family outing, and then seeing some Nintendo stuff, especially since I live about a 20 minute drive away.



SMW said:

After not having any interest in automobiles for my entire life, I all of a sudden want to go to an auto show now. Now I just need to get from Kansas to California...



dizzy_boy said:

this got me thinking about a couple of things. mario kart 7 has some elements of customizing your vehicles. although i`m not to sure how much involvement west coast customs had with that decision, but it may be possible.
the other thing that got me thinking was the recent news of mario kart on the wii u.
although this is speculation on my part, but the tablet controller could easily be used to design your own vehicles right down to the detailed paint jobs and decals.
either that or the idea of nintendo producing a seperate game to mario kart for west coast customs based around customising your own cars for the wii u is quite posdible.
either way, if there is a game in progress along that idea, it would be cool if you could swap any creations with friends or trade them with other gamers online.
we`ll have to wait and see what has to be said at the show. but i hope it`s good.



Noire said:

Yo dawg, we heard you like Ma — ah eff you already did it for me.



alLabouTandroiD said:

Couldn't hurt Ninty to be there i guess. Might as well get some new people interested in Mario Kart 7. So ... an interesting and smart move in my book.

Edit: I'd say it would be even smarter to release the Rainfall games in the US though. At least in the long term.



Robo-goose said:

^The Detroit auto show? You mean the one where everyone competes for the "least broken down and unkempt ride" award?

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