Reggie Pimps Nintendo's Ride at LA Auto Show

Unlikely but true

Here's a partnership we didn't see coming.

At the LA Auto Show on 17th November, Nintendo of America president Reggie Fils-Aime will stand on stage with West Coast Customs CEO Ryan Friedlinghaus to announce an exclusive collaboration between the two companies. If it's not Mario Kart 7-related, we'll eat our red hats.

From 18th to 27th November, visitors to the show will be able to head over to Nintendo's booth and play some of its big Christmas games.

What do you think Nintendo and Pimp My Ride stars West Coast Customs will come up with together?

Gamers and Gearheads Unite with Nintendo’s First Appearance at the LA Auto Show

Nintendo Teams Up With Famed West Coast Customs for a Special Project at Major Automotive Trade Show

WHAT:

Nintendo will be making an unlikely pit stop at the 2011 LA Auto Show, marking the video game company’s first-ever appearance at an automotive trade show. Members of the media are invited to an exclusive presentation by Nintendo of America President Reggie Fils-Aime and special guest Ryan Friedlinghaus, founder and CEO of West Coast Customs, to unveil an exclusive collaboration between the iconic gaming brand and one of the most recognized names in the custom automotive industry.

The presentation will take place during the LA Auto Show’s Nov. 17 Press Day at 12:10 p.m. Consumers will also be able to visit the Nintendo booth from Nov. 18-27, when the show is open to the public.

WHO:

Nintendo of America President and COO Reggie Fils-Aime and founder and CEO of West Coast Customs, Ryan Friedlinghaus

WHEN:

Media Presentation
Thursday, Nov. 17, 2011
12:10-12:35 p.m. (please arrive at noon)

Members of the Public
Nov. 18-27 (visit www.laautoshow.com for show hours)

WHERE:

Los Angeles Convention Center
West Lobby
1201 S. Figueroa St.
Los Angeles, CA 90015

VISUALS:

On-stage presentation by Nintendo of America President Reggie Fils-Aime and the founder and CEO of West Coast Customs, Ryan Friedlinghaus