Topic: So what are your thoughts on Nintendo's new E3 presentation approach?

I don't disagree. I merely was stating Nintendo does have a fair share of advertisements. Still, they're all in one place that severely affects the Wii U's public image (or lack thereof). There are more mature games on the system (and announced). There would be even more if Nintendo broadens their marketing audience. As of now, their market audience doesn't line up with the entire demographic they claim to be targeting. In fact, personally I'd claim Nintendo's weakest link is their marketing, and a chain is only as strong as it's weakest link. They do advertise but it's misplaced.

I am cautiously optimistic like some on here. There will be two small press events at E3 at the kodac place so they will have a presence no doubt, i am intriuged as far as will they reveal anything before E3 now that its apparent mystique is over for NINTENDO?

I think Nintendo is making a potentially smart move. E3 viewership and attendance is a relatively niche group. The market is much broader than that. The only truly important things Nintendo needs to accomplish are impressing the media/press and getting the masses exposed. Nintendo has done a poor job at both of those objectives so far with the Wii U. I don't think a huge glitzy conference is necessary to correct that course. Smaller conferences that can cater directly to the press will improve their stance in the media. Nintendo Directs spoken directly at fans can cater to those needs. Then the only missing component is an effective ad campaign to get more people exposed to and understanding the Wii U and it's games.

Here's my non-serious reaction: Since Nintendo will not have an easy to accesses, end-all, be-all presentation, the media will be more interested in finding out all the little bits of Nintendo info scattered throughout E3 like a scavenger hunt. therefore forgetting about the PS4 and Xbox720.

It's the biggest video game event here in the states. That's really not saying much, but people do watch it. Major media outlets such as CNN and Fox cover it. They'll write a few articles and maybe have a 20-30 sec news segment on it. Nothing too big.

Only gamers already interested in gaming in general or in Nintendo games specifically watch Nintendo Direct, and they already know what Wii U is about. They'll have an oppinion of their own and will find out the news anyway. More casual gamers and parents etc., still a group of potential customers do not, but will get the news released on E3 anyway through excisting channels like @MANIAC911 said. I think it's not that smart of a move, though I don't know what the new set-up will be. It might just be better and more focused for each gaming system. That's what I'm hoping for at least.

You're so correct in your assessment on Nintendo Direct. Nintendo will have a problem reaching out to the entire gaming population if it mainly relies on Nintendo Direct. Casual gamers particularly the average moms & dads who purchased their Wii Us mainly for their kids doesn't have any interest in watching Nintendo Direct videos even on their Wii Us much more on their PCs.

They don't have interest in watching E3 either. All in all what is released is trailers. That is IT. The trailers make their way around. Doesn't matter where the trailers come from.

IDK what it was like when you were a kid but my parents relied on ME to tell them what games I wanted. They never followed gaming news. I really doubt the average parent today does either. The average kid gamer on the other hand...

From what I understand, cheaptrick is talking about games the casual parents would be interested in, hence them purchasing the Wii U's mainly for their kids. not only for them. A lot of parents purchased the Wii for their kids but there were a number of games (particularly Wii Sports and Wii Fit) marketed to the parents. Heck, my dad bought me games he wanted to play with me, and he wasn't a gamer. And that was before the Wii era. Nintendo broadened their target audience since then and video games are considered more mainstream. Plenty of adults who aren't core gamers would buy themselves games to play on the system they purchased for their kids. They're the ones with the wallets.

Nop, I'm talking about Nintendo relying mainly on Nintendo Direct to send their message to the entire gaming population. Nintendo Direct is not a good medium of communication as the majority of the casual gaming population doesn't have any interest in sitting & watching Nintendo videos that consumed more than 30 minutes of their time. Nintendo Direct just doesn't work by itself.

Finally someone who understands.

You think if Nintendo did more to advertise Nintendo Direct would help?

Almost everyone who turned on their xbox was greeted to this yesterday and it will probably take the place of the small tiles until 5 days from the 21st where it will be present.

I had friends on twitter excited about this after seeing it adveristed when they went to play madden and cod.

In that case, I don't feel like Nintendo Direct is by itself. I've watched two Nintendo Directs total, and in fact both of them I started watching halfway through. I don't want to spend a half hour watching something like that, in fact I rarely sit and watch TV shows or the news or anything, I read news articles instead and stuff like that. I've gotten all the information from each Nintendo Direct from game news websites. I don't think I'm missing much, if I want to watch gameplay shown it's not that hard to find it. I don't know casual gamers who follow media events such as E3. Casuals will only see games brought into the broader light of more mainstream media and advertisements. All media outlets have access to Nintendo Directs as well as the information posted on gaming websites. If Nintendo isn't reaching the casual crowd I don't think Nintendo Directs are the problem, it's simply that they aren't releasing information the casual crowd is interested in or advertising it in a way that media outlets will actually take interest. So far I have seen more casual gamers who know about the PS4 announcement than the Wii U, and the Wii U has been out for awhile. The Wii U was unveiled at E3, the PS4 was not. It doesn't matter if they use Nintendo Directs but they need to get public media attention for them. That's their biggest problem.

Casual gamers don't follow E3 but they're going to check news posted about E3 if it gets out in circulation. The first thing you open on your computer if you wanna check what's going on lately is your web browser. If the news gets into your main browser homepage (Yahoo, MSN, etc.) which is likely on such big event as E3 then it's likely that even a casual gamer will check it. Commercial videos still take a huge audience if it gets into the right channel.

This is a good way to send a message. Everyone who turns ON their Xboxs will see the message Microsoft is trying to send.

Nintendo will still have a presence at E3 and Nintendo seems to be relying on reporters to showcase their new stuff rather than themselves. Lets say there is a game that was shown during a Press Conference with gameplay footage or there is another game that is on the floor and playable, a reporter might go check out the game that they haven't seen before. (I have not read the article about Nintendo not doing a press conference) It could be Nintendo's strategy to let the press get their games hyped rather than themselves, which could work out very well or hurt badly.

What makes you think that these news outlets will be incapable of reporting information distributed at a smaller conference or in a Nintendo Direct? Nintendo is important in their industry, everyone knows that, and news outlets will naturally want to let people know what they are doing. I don't understand how their revised E3 plans make any ultimate difference. Nintendo can still put out trailers, showcase their games to all major media outlets, and give journalists hands-on impressions of their games. The big conference is more a tradition and a formality than an ultimate necessity. Sure it gets the job done, but so do other things.

If it well then it will just be a footnote. Creating sort of a buzz or hype is what you get on such big event as E3. Major tech & gaming news networks will mainly cover this huge venue extensively than Nintendo Direct.

I don't think it works that way. Nintendo is a big name in their industry. If Nintendo makes big plans, however they announce it, those plans will get press coverage. And Nintendo won't just get press coverage. They still plan to let journalists play their games as always. I don't see what the big deal is.