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Topic: How is Nintendo going to get Wii U sales up.

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iKhan

TingLz wrote:

Nintendo should play commercials when I watch them. Otherwise they don't exist

Nintendo should make commercials that I like. Otherwise no one else will like them.

Nintendo should just make more commercials in general! There are no other forms of advertisement!

Nintendo does have a smaller advertising budget than Sony or Microsoft, so yes, they advertise less.

The more people a commercial appeals to, the better. Right now Nintendo's commercials for their systems are extremely shortsighted. I like to use this commercial as a better example of Nintendo advertising. Notice how the commercial highlights a broad number of demographics and a broad variety of games. The focus is ultimately on a general sense of fun, not on a special group of people.

Currently Playing: Steamworld Heist, The Legend of Zelda: Majora's Mask, Tales of Graces F

skywake

TingLz wrote:

Nintendo should play commercials when I watch them. Otherwise they don't exist
Nintendo should make commercials that I like. Otherwise no one else will like them.
Nintendo should just make more commercials in general! There are no other forms of advertisement!

Some playlists: Top All Time Songs, Top Last Year
"Don't stir the pot" is a nice way of saying "they're too dumb to reason with"

crimsoncavalier

iKhan wrote:

Third, they need to overhaul their marketing so it isn't telling people "This console is fun if you are 8 and play video games with your family". Advertisements just need to tell everyone that "This system is fun". Feature games ranging from Mario 3D World, to Bayonetta, to CoD, to Madden, to Skylanders. Don't just show families playing the Wii U together, show some teenagers and young adults using the Gamepad in creative ways themselves.

It's beyond that. They don't need to show anyone playing the games. They need to show off the games themselves. Either show gameplay footage, or do something more "artsy" like the Metroid: Other M commercial. But no one needs to/wants to see people sitting on the couch "playing" Wii U. That's the problem. I mean, that's a big one. There are others.

But I'll say that I think it's time to let go of the sales talk. The Wii U is what it is, and there's no changing it. I think it's well on its way to being the best Nintendo console since the GCN, and IMO that makes it among the best consoles of all time. I've had more fun with my Wii U than I've had on any console in years. Wii U and the games coming for it makes me excited for video games since way before the Wii and 360. I'm actually excited to game again.

crimsoncavalier

Nintendo Network ID: CrimsonCavalier

iKhan

crimsoncavalier wrote:

iKhan wrote:

Third, they need to overhaul their marketing so it isn't telling people "This console is fun if you are 8 and play video games with your family". Advertisements just need to tell everyone that "This system is fun". Feature games ranging from Mario 3D World, to Bayonetta, to CoD, to Madden, to Skylanders. Don't just show families playing the Wii U together, show some teenagers and young adults using the Gamepad in creative ways themselves.

It's beyond that. They don't need to show anyone playing the games. They need to show off the games themselves. Either show gameplay footage, or do something more "artsy" like the Metroid: Other M commercial. But no one needs to/wants to see people sitting on the couch "playing" Wii U. That's the problem. I mean, that's a big one. There are others.

But I'll say that I think it's time to let go of the sales talk. The Wii U is what it is, and there's no changing it. I think it's well on its way to being the best Nintendo console since the GCN, and IMO that makes it among the best consoles of all time. I've had more fun with my Wii U than I've had on any console in years. Wii U and the games coming for it makes me excited for video games since way before the Wii and 360. I'm actually excited to game again.

I think the Wii is a fair indication that showing people playing the games can be a successful approach if the act of playing is supposed to be a highlight. If Nintendo wants to show off the gamepad, it makes sense to show people playing on the Gamepad to a degree. But they have to show that doing so if fun for everyone.

If you just market to families, then the marketing will only be effective to families.

Anyway, I think it's definitely possible to bring a system back from obscurity. Look at the PS3. It started off pretty terribly, but it has become the first Sony console I've ever been tempted to buy. The Wii U's biggest problem is how it is perceived (either people think it's an add-on for the Wii, or they think it mostly has Nintendo games, or they think it's a weak platform). Two of those three things can be changed.

Currently Playing: Steamworld Heist, The Legend of Zelda: Majora's Mask, Tales of Graces F

skywake

If being the market leader was simply a matter of following some simple formula then all three would be doing well. But it's not. Not only are there factors outside of their control and just general movements in opinion but it's also a zero-sum game. Nintendo is performing under par not necessarily because the Wii U is bad, they're under-performing because Sony is doing well. And again I'd argue there's probably an inter-generational thing going on. The Wii U may be under-performing because the Wii did so well and people wanted something different.

Some playlists: Top All Time Songs, Top Last Year
"Don't stir the pot" is a nice way of saying "they're too dumb to reason with"

iKhan

skywake wrote:

If being the market leader was simply a matter of following some simple formula then all three would be doing well. But it's not. Not only are there factors outside of their control and just general movements in opinion but it's also a zero-sum game. Nintendo is performing under par not necessarily because the Wii U is bad, they're under-performing because Sony is doing well. And again I'd argue there's probably an inter-generational thing going on. The Wii U may be under-performing because the Wii did so well and people wanted something different.

I don't think it's a simple formula, I just distilled it down to a simple statement (e.g. Rocket science is understanding how rockets work). Most things that don't sell well aren't doing so because of poor perception of the product in the market. Now why it's perception is poor, and how it can be fixed aren't easy things to change at all.

Also, I would argue that it's not really a zero sum game at all. In terms of raw sales, all 3 systems last gen performed fairly well, in part because the Wii opened up new audiences, and in part because the gaming market has naturally grown as it does every generation.

Edited on by iKhan

Currently Playing: Steamworld Heist, The Legend of Zelda: Majora's Mask, Tales of Graces F

mushroomer

To get the Wii U sales up, they will announce for this fall:

The NEW Wii U for the price of 150.00(no gamepad) or 250.00(new smaller improved gamepad) let me explain.
no gamepad means, you can use the old wii u gamepad OR use your The NEW 3DS.

thats my predictions. The NEW Wii U and The NEW 3DS XL will be branded together and the marketing campaign will stress the fact that you can now use the new 3ds instead of the gamepad. this will totally create a buzz. especially for those who only have the NEW 3DS and are waiting on the fence whether to jump on the Wii U bandwagon.

Thoughts?

mushroomer

crimsoncavalier

iKhan wrote:

I think the Wii is a fair indication that showing people playing the games can be a successful approach if the act of playing is supposed to be a highlight. If Nintendo wants to show off the gamepad, it makes sense to show people playing on the Gamepad to a degree. But they have to show that doing so if fun for everyone.

If you just market to families, then the marketing will only be effective to families.

I agree, and for the Wii that made sense. But the GamePad isn't the same as the Wii Remote. The Wii Remote was the Wii. The Wii did not exist without its control scheme. The GamePad, on the other hand, is really a fancy-pants controller. As cool as the idea is, it's not really that revolutionary. They don't need to use that as a selling point, mostly because 1) like I said, it's really nothing special and 2) most games don't even use it.

They need to focus on the games.

Anyway, I think it's definitely possible to bring a system back from obscurity. Look at the PS3. It started off pretty terribly, but it has become the first Sony console I've ever been tempted to buy. The Wii U's biggest problem is how it is perceived (either people think it's an add-on for the Wii, or they think it mostly has Nintendo games, or they think it's a weak platform). Two of those three things can be changed.

Oh, I'm sure if they threw money at the Wii U, they could increase lifetime sales. I don't doubt that. But at this point, why bother? It's selling decently, and it's making them money. The games are coming out, and we are enjoying them.

What they really should do is really carefully and intelligently plan the Wii 3 so that it doesn't suffer from the same issues the GCN, Wii and Wii U have suffered. For starters, I'd recommend dropping the Wii name.

crimsoncavalier

Nintendo Network ID: CrimsonCavalier

blaisedinsd

How about a price drop.

WIi U still has not had a true price drop since launch. The console has always cost $299 in North America, only the bundles have changed by adding value.

SW-7087-5868-6390

rockodoodle

mushroomer wrote:

To get the Wii U sales up, they will announce for this fall:

The NEW Wii U for the price of 150.00(no gamepad) or 250.00(new smaller improved gamepad) let me explain.
no gamepad means, you can use the old wii u gamepad OR use your The NEW 3DS.

thats my predictions. The NEW Wii U and The NEW 3DS XL will be branded together and the marketing campaign will stress the fact that you can now use the new 3ds instead of the gamepad. this will totally create a buzz. especially for those who only have the NEW 3DS and are waiting on the fence whether to jump on the Wii U bandwagon.

Thoughts?

$350 bundle- Wii U (no gamepad) with new 3ds that can work with Wii U as controller/gamepad.......

rockodoodle

rockodoodle

blaisedinsd wrote:

How about a price drop.

WIi U still has not had a true price drop since launch. The console has always cost $299 in North America, only the bundles have changed by adding value.

It launched at $350 and remained at that price until September, when it dropped down to $300.....

rockodoodle

blaisedinsd

rockodoodle wrote:

blaisedinsd wrote:

How about a price drop.

WIi U still has not had a true price drop since launch. The console has always cost $299 in North America, only the bundles have changed by adding value.

It launched at $350 and remained at that price until September, when it dropped down to $300.....

No they launched with a $299 bundle and $349 bundle.

They then phased out the original $299 bundle and started only selling a $299 bundle. The Wii U has always been $299 MSRP for the most basic bundle available since launch.

8 to 32 GB flash storage is negligible as are the plastic pieces that differentiated the original basic set. Even the game is negligible to the manufacturing cost of the materials being sold. The only price drop has basically only been a repackaging of peripheral parts and not a true price drop. In other words you get more for the $299 than you originally did but buying the console brand new in the store is still $299 just as it was at launch.

Edited on by blaisedinsd

SW-7087-5868-6390

iKhan

blaisedinsd wrote:

rockodoodle wrote:

blaisedinsd wrote:

How about a price drop.

WIi U still has not had a true price drop since launch. The console has always cost $299 in North America, only the bundles have changed by adding value.

It launched at $350 and remained at that price until September, when it dropped down to $300.....

No they launched with a $299 bundle and $349 bundle.

They then phased out the original $299 bundle and started only selling a $299 bundle. The Wii U has always been $299 MSRP for the most basic bundle available since launch.

8 to 32 GB flash storage is negligible as are the plastic pieces that differentiated the original basic set. Even the game is negligible to the manufacturing cost of the materials being sold. The only price drop has basically only been a repackaging of peripheral parts and not a true price drop. In other words you get more for the $299 than you originally did but buying the console brand new in the store is still $299 just as it was at launch.

Whether or not you count that price drop, the Wii U still is due for one. With the XB1 now at $350, it's some really stiff competition.

Currently Playing: Steamworld Heist, The Legend of Zelda: Majora's Mask, Tales of Graces F

Endriu7777

The Wii U, as of now, has become a niche console for nintendo fans. Second console option for the so-called hardcore gamers who want to have some fun every once in a while...

It is doubtful that nintendo will move lots consoles this generation...

BUT I believe that shouldnt be too much of a problem as long as they give nintendo fans what they want: great nintendo games.

IMHO nintendo is reaping what they have sown in the past. But its never too late for repentance

IMHO nintendo should keep focusing on what they have been doing so far and not veer of too far from it - it wouldnt change much... of course if they started investing in third party exclusives, kept investing in more 2nd party games and expanded their first party titles (keeping high quality standards) they would build up trust and confidence in their products! A strong library of exclusives is the way to go for the wii u. As of now its not that bad actually, you might not have the diversity of games that you would wish for, but the games that are available are quite good, if not the best on the market, at least for me (and probably other people as well).

Of course advertising wouldnt hurt

seriously if they focused on great games and introduced a new home console in 2017, that would be much more powerful than the ps4 (I think nintendo could afford that) - fully backwards compatible (wii u/wii games) - and maybe a controller that would be based on the current game pad but with a second screen option (I know sounds weird but should manageable) that would play ds/3ds games - I think they would be set!

Endriu7777

CM30

To be honest, I don't think the Wii U can be saved. The concept just isn't marketable to the mainstream population, they flat out don't care about 'asymmetric' gameplay or whatever. And the fact it has practically no third party support means it's long term chances are just about non existent, at least outside of a small core group of Nintendo fans.

Best thing to do would be to accept it's a failure and move on. It's tough to take, but this horse is well and truly dead, whether Nintendo like it or not.

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dumedum

I think they're on the right track. Smash Bros, Mario Kart, Zelda, all games that sell well. They're 10 million now and people are also getting lots of amiibos. Maybe a price drop later or a surprise accessory like the Balance Board can make it better.

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DefHalan

CM30 wrote:

To be honest, I don't think the Wii U can be saved. The concept just isn't marketable to the mainstream population, they flat out don't care about 'asymmetric' gameplay or whatever. And the fact it has practically no third party support means it's long term chances are just about non existent, at least outside of a small core group of Nintendo fans.

Best thing to do would be to accept it's a failure and move on. It's tough to take, but this horse is well and truly dead, whether Nintendo like it or not.

I think what they should focus on is the Wii U's legacy. Similar to how the GameCube is now viewed as a great console, if people can look back at the Wii U and see that there were great games for the Wii U it will help them become successful with future consoles. The biggest thing they did wrong with the Wii U is let support for the Wii die so far a head of the Wii U's release.

People keep saying the Xbox One doesn't have Backwards Compatibility.
I don't think they know what Backwards Compatibility means...

3DS Friend Code: 2621-2786-9784 | Nintendo Network ID: DefHalan

Endriu7777

dumedum wrote:

I think they're on the right track. Smash Bros, Mario Kart, Zelda, all games that sell well. They're 10 million now and people are also getting lots of amiibos. Maybe a price drop later or a surprise accessory like the Balance Board can make it better.

Exactly!!! IMHO the Wii U will work best as a console for people who want to take a break from 'serious hardcore gaming' - thats how it worked for me (quite surprisingly). I believe more people would be interested in the Wii U if nintendo had an even stronger library of exclusives... I guess that was their major mistake in the beginning, not providing serious killer games to warrant the purchase of the Wii U. They relied to much on their reputation and on the succes of the original wii console.

Endriu7777

CM30

DefHalan wrote:

CM30 wrote:

To be honest, I don't think the Wii U can be saved. The concept just isn't marketable to the mainstream population, they flat out don't care about 'asymmetric' gameplay or whatever. And the fact it has practically no third party support means it's long term chances are just about non existent, at least outside of a small core group of Nintendo fans.

Best thing to do would be to accept it's a failure and move on. It's tough to take, but this horse is well and truly dead, whether Nintendo like it or not.

I think what they should focus on is the Wii U's legacy. Similar to how the GameCube is now viewed as a great console, if people can look back at the Wii U and see that there were great games for the Wii U it will help them become successful with future consoles. The biggest thing they did wrong with the Wii U is let support for the Wii die so far a head of the Wii U's release.

You're right about the Wii dying long before the Wii U, and that having an effect. If Nintendo had been put that extra effort in, then the console may have actually had some 'hype' to build off of.

Try out Gaming Reinvented, my new gaming forum and website!
Also, if you're a Wario series fan, check out Wario Forums today! Your only place for Wario series discussion!
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DefHalan

CM30 wrote:

DefHalan wrote:

CM30 wrote:

To be honest, I don't think the Wii U can be saved. The concept just isn't marketable to the mainstream population, they flat out don't care about 'asymmetric' gameplay or whatever. And the fact it has practically no third party support means it's long term chances are just about non existent, at least outside of a small core group of Nintendo fans.

Best thing to do would be to accept it's a failure and move on. It's tough to take, but this horse is well and truly dead, whether Nintendo like it or not.

I think what they should focus on is the Wii U's legacy. Similar to how the GameCube is now viewed as a great console, if people can look back at the Wii U and see that there were great games for the Wii U it will help them become successful with future consoles. The biggest thing they did wrong with the Wii U is let support for the Wii die so far a head of the Wii U's release.

You're right about the Wii dying long before the Wii U, and that having an effect. If Nintendo had been put that extra effort in, then the console may have actually had some 'hype' to build off of.

The PS3 was considered the loser of last gen but Sony continued to support it which is what gave the PS4 such a good rep. A lot of people I have talked to (I know it doesn't reflect the majority) say that they didn't mind buying a PS4 so early cause if it got as much support as the PS3 did throughout its life then it would be worth it. So if Nintendo just made the Wii U's legacy really good then people might be more likely to jump on board next-gen. Hopefully the software droughts are done with the Wii U and there is support up until the next system appears, even if they have to do another cross-gen game like Twilight Princess.

People keep saying the Xbox One doesn't have Backwards Compatibility.
I don't think they know what Backwards Compatibility means...

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