Comments 3

Re: Former Sega of America CEO Talks Out on the Company's Mistakes and Shares Thoughts on Nintendo's Hardware Future

qaratechop

I think the thing is it's not as straightforward as porting their stuff to the iOS App Store and then letting it naturally compete with every other title on there.
It would be up to Apple to decide whether to give a Nintendo title a marketing push on the App Store front page. Which of course they would, but my guess is Nintendo would not want to beholden to Apple's whim, while also allowing them a third of the revenue from their App sales and also increasing the attractiveness of competing iOS hardware by lending their prestigious brand to it.
So all that considered I think Nintendo might be waiting for a large sum of cash from Apple plus a definite agreement on what sort of marketing push they would get, and in turn give Apple exclusive rights on mobile devices to some of their IP.
Considering how much cash Apple has and how strong Nintendo's brands are though, and it would have to be a very large cash amount indeed, and there may lie the biggest hold up.