Tag: Reggie Fils-Aime - Page 4
News Reggie Fils-Aime on Why the Wii U Was Misunderstood
"We missed the opportunity to be clear on the concept"
By this point in time, it's safe to say that the Wii U was not the success Nintendo hoped it would be. Though the console has been the host to numerous quality titles over the years, it never caught the mainstream attention that many hoped it would, and has long since been abandoned by most...
E3 2016 Reggie Says VR "Needs to be Mainstream" For Nintendo To Get Involved
Should "represent strong value to the consumer"
Nintendo of America's President and Chief Operating Officer Reggie Fils-Aime has been speaking to Bloomberg about the possibility of Nintendo jumping on the VR bandwagon along with competitors such as Sony who will be going to market with their PlayStation VR headset later this year. Somewhat...
Video Reggie Fils-Aime Busts Some Moves and Dances in Latest Yo-Kai Watch Commercial
Erm, his body is ready?
Yo-Kai Watch has been getting a notable marketing push from Nintendo of America, with the company going so far as to utilise its most recognisable figureheads - notably Reggie Fils-Aime and Bill Trinen - in 'very important meeting' videos. We've seen Bill stuff his face with donuts and both men be rather grumpy, but the third...
Live Watch The Game Awards 2015 From Los Angeles
Reggie Fils-Aime appearance and Nintendo nominations to feature
After a successful debut in 2014, The Game Awards return for another round; this time the festivities are taking place in Los Angeles. Reggie Fils-Aime will make an appearance while some Nintendo titles are up for awards, and there'll also be music from CHVRCHES and deadmau5. Join us...
News Reggie Fils-Aime Confirmed for The Game Awards as Gerudo Valley Music Remix Arrives
Get out the glow sticks
The Game Awards are almost upon us, and there's renewed confirmation and confidence that Nintendo will feature in the show, hopefully with a bang. For starters a new trailer for the event confirms that Nintendo of America President Reggie Fils-Aime will appear, just as he did in the 2014 show. He'd long been confirmed as a...
Video Even Reggie Is Crazy About Runbow
All hail the Reggie-lution!
With Runbow now available in both North America and Europe, Nintendo of America has posted an amusing video on its YouTube channel revealing Reggie’s addiction to the recently released Wii U eShop title. The clip, which can be viewed below, lasts a minute and a half and also features Nintendo of America’s Damon...
Video Reggie Fils-Aimé Discusses His E3 Puppet, Rival Games and More
"It's going to make its way to my office"
One of the highlights of E3 this year was the Nintendo World Championships, which was hosted by Kevin Pereira. Proving that he is more than just a game show host and presenter, Pereira put his investigative journalism hat on and sat down with NOA big cheese Reggie Fils-Aimé last week to grill him about...
News Nintendo Didn't Mention Mobile At E3 2015 Because It Was The Wrong Crowd
"You can hear the groan when a particular company talks about mobile"
Nintendo's entry into the mobile phone gaming arena was pretty huge news, and some fans suspected that the company would show off something at E3 2015 related to it. However, that didn't come to pass - and Nintendo of America's Reggie Fils-Aime has been explaining to
News Reggie Talks Yo-Kai Watch And The Importance Of Keeping The Series Nintendo Exclusive
"The partnership is very strong with Level 5"
This year sees the Western launch of Level 5's Yo-Kai Watch, a game which has already proven itself to be a smash-hit in its native Japan. Nintendo is publishing the game in the West and there are hopes that it will turn into the kind of cash-cow that Pokémon has been for the firm. Speaking to
News Reggie Fils-Aime Tackles Metroid Prime: Federation Force and amiibo Criticism
"Look, we know that the fans want a straight Samus Aran game"
Reggie Fils-Aime has - as we observed during E3 - the propensity to talk a load of old PR guff at times, which to be fair is part of his job. His annual LA interviews conducted with Kotaku do occasionally get beyond copy-and-pasted standard responses, however, making the latest...
News The Current State Of Virtual Reality Just Isn't Fun, Says Nintendo's Reggie Fils-Aime
"It's not fun, and it's not social. It's just tech"
Nintendo prides itself on discovering new ways to play. This is the company that gave us touchscreen handhelds, motion controls and - lest we forget - the Virtual Boy. However, the company is noticeably absent in the arena of Virtual Reality. While its rivals Sony and Microsoft are both making...
News Reggie Fils-Aime Attempts To Explain Why Zelda Wii U Wasn't At E3 2015
"Our mentality is more near-term when we think about E3"
Nintendo didn't show the Wii U version of Zelda at this year's E3. That caused quite a bit of concern, with some fans even going as far as to speculate that it's going to be an NX title, given that Nintendo is going to be talking about the new system a whole lot more next year - when Zelda is...
News Satoru Iwata Didn't Apologise For Nintendo's E3 Digital Event, Says Reggie Fils-Aime
"Essentially it was an 'I hear you' message"
Nintendo's E3 Digital Event has generated plenty of discussion, not all of it positive. There's been an incredibly downbeat response to the broadcast, with many fans complaining that Nintendo isn't giving them what they want. Things appeared to be so bad that Nintendo president Satoru Iwata
News Muppets Creator Responsible For Those Amazing E3 2015 Digital Event Puppets
The Jim Henson company confirms its involvement
One of the highlights of Nintendo's E3 Digital Event was the amazing puppets of Satoru Iwata, Reggie Fils-Aime and Shigeru Miyamoto - and the trio of Star Fox characters, Fox, Peppy and Falco. The quality of the puppets led many to speculate that the world-famous Jim Henson company was involved - the...
News Reggie Fils-Aime Promises 3DS E3 Reveals While Being as Vague as Possible
Things you want and "things you never even thought of wanting"
Pre-E3 interviews are strange beasts - game companies want to get you interested in their upcoming efforts, but don't want to give too much away for fear of spoiling the surprise. What you therefore get is a peculiar blend of statements with enough vagueness and dodging to make a...
News Reggie Has Been Pushing For Binding Of Isaac To Come To Nintendo Consoles Since 2012
Nintendo of America boss is quite a fan, it seems
The Binding of Isaac: Rebirth will be hitting Wii U and 3DS this year, and boy has it been a long time coming. The game was teased for Nintendo systems way back in 2012, but Nintendo was initially opposed to the idea - citing the game's "questionable religious content" as the reason for blocking a...
News Today Was Reggie Fils-Aime’s 54th Birthday
Let’s hear it for the Regginator
As some of you may have been aware, Reggie Fils-Aime celebrated his 54th birthday today on 25th March, so let's take a moment to remember his best theatrics. Who could forget Reggie’s historical E3 2003 debut? When the then unknown President got up on stage for the first time, he introduced himself to the world...
News Nintendo NX Will Be About Creating "Fun New Ways To Play"
Reggie Fils-Aime, Satoru Iwata and Shigeru Miyamoto talk NX
Nintendo's "big three" - Reggie Fils-Aime, Satoru Iwata and Shigeru Miyamoto - have been speaking to Time about the company's future hardware platform, Nintendo NX. The system was recently announced alongside a deal with Japanese mobile firm DeNA, and while litt
News The Nintendo Wii U Is Better Value For Money Than Xbox One Or PS4, Says Reggie
"$299, includes two games; it's a compelling proposition for consumers"
Nintendo of America boss Reggie Fils-Aime has told The Wall Street Journal that the Wii U represents better value for money than both the PS4 and Xbox One. Reggie's bullish comments come as the Wii U enters what is perhaps its most crucial Holiday season yet. Sony and...
News Spike VGAs To Be Replaced By The Game Awards 2014
Awards show gets year one patch to enhance the 'next-gen' experience
SpikeTV played host to the VGAs for a decade, and some of you might remember the awards ceremony fondly as a way to reward industry icons for their accomplishments. Others are more likely to focus on the often cringe-worthy creative decisions made over the years, and the commercial...
"I’d much rather be where Nintendo is, with a differentiated platform"
Third-party support has been one of Nintendo's biggest issues since the launch of the Wii U. The console has struggled to attract external developers and publishers in the same way that Sony and Microsoft's systems have, and there are many games which could have made their way...
News Reggie Fils-Aime Accepts Ice Bucket Challenge
His bucket is ready
The Ice Bucket Challenge, a web phenomenon that has been raising millions for ALS research, is currently washing through the games industry and Nintendo of America President Reggie Fils-Aime is not expected to back down. The challenge is simple: film yourself getting doused by a bucket of ice water, post it to social media, and...
"It’s critical for us to have kids grow into Nintendo content"
If there's one thing the editors, writers, and readers of Nintendo Life have in common, it's a love for the company that gives the site its name. For many, the love for Nintendo and its consistently engaging content began in childhood — a period of time that shapes much of what we...
News Reggie Fils-Aime Defends Wii U Prospects as Shigeru Miyamoto Highlights Nintendo's Creativity
Miyamoto-san - "the numbers have never been as bad as they are now"
We're entering a vital period for the Wii U — though that's been said plenty of times in the past — as Nintendo looks to use the early success of Mario Kart 8 to kick off a sustained revival of the system. The company threw a lot of exciting Wii U content out for the world to...
News Don't Worry, Nintendo Hasn't Forgotten About The Virtual Console
Lack of attention at E3 2014 doesn't mean the service is being ignored
While Nintendo's E3 was a successful one, many fans were concerned by the worrying lack of Virtual Console-related news. While expectations with some gamers were probably a little too high — the prior announcement of the GameCube controller adapter for the Wii U led to...
E3 2014 Amiibo Figures Will Have A Price Tag Comparable To Skylanders And Disney Infinity Toys
Reggie shares some details
Nintendo of America chief Reggie Fils-Aime has revealed that Amiibo (or "amiibo", if you want to be fussy) NFC figures will be priced around the same level as the toys seen in the Skylanders and Disney Infinity ranges. Speaking to the Seattle Times, Fils-Aime said: You can expect them to be comparable to the Disney and...
E3 2014 Nintendo Won't Bring Live Twitch Streaming to Wii U as it Lacks 'Fun'
Reggie Fils-Aime also addresses the issue of the YouTube affiliate program
For those of you following our E3 2014 coverage here on Nintendo Life, or indeed on Nintendo's official channels, you've likely seen a lot of Twitch. Our Nintendo Digital Event reaction video was initially a live broadcast, and Nintendo's rolling Treehouse show through E3 has...
News Reggie Cuts North America's Biggest Wii U Fans A Sweet Pizza Hut Deal
Club Nintendo members, rejoice
Pizza and gaming — they go hand-in-hand. Since the early days, Nintendo gamers have sat on their couch alongside family and friends with a box of pizza, the latest Mario Kart, and multiple greasy controllers. It's the natural order of things. Now, to further this relationship between pizza and gamers, Nintendo of...
News Watch the VGX Awards LIVE!
It's all about Reggie and his Wii U appearance
Join us for Spike TV's annual game awards, now called VGX, for a very Nintendo-centric take on proceedings. Reggie Fils-Aime will be introducing a Wii U premiere, and Nintendo may even win an award or two. [liveblog=vgx_2013]#VGX
News Reggie Declares The Year of Luigi Will Continue Into 2014
Party like it’s 2013
In years to come, Nintendo fans will look back on The Year of Luigi and remember it as a historic year when we remembered the sometimes forgotten, overlooked, neglected, and misunderstood, Luigi. So far this year, we’ve been blessed with a sequel to the original Luigi’s Mansion on the 3DS, an excruciatingly difficult...
News Reggie Talks Up Wii U Blockbusters As Top 10 Sellers Across the Whole Generation
Assures Wii U momentum, teases VGX appearance and tackles smartphones
With the competition hotting up in the most vital shopping season of the year, Nintendo of America President, Reggie Fils-Aime, used an appearance on GT.TV's latest episode to outline his reasoning for Wii U optimism, while also outlining lessons learned from a tough 2014...
Rumour Nintendo Is Looking To Release The Wii U In Brazil This Year
High import fees and piracy concerns no longer a problem?
As global as Nintendo is, there are still a number of untapped markets around the world. One of them includes Brazil. Only recently did Nintendo of America president Reggie Fils-Aime single out Brazil as an important area of growth for Nintendo’s business future — explaining that the...
News Reggie Fils-Aime To Tour North American Cities to Play Wii U and 3DS Titles With the Public
Twitter takeover included various gaming questions and, um, twerking
In case you weren't eagerly poring over Twitter recently, it may interest you that there was an account takeover by Nintendo of America President and COO Reggie Fils-Aime, reacting to the fact that #askReggie had apparently been trending on the social network. Over the space of an...
News We're Getting Digital Right On 3DS And Wii U, Insists Reggie
"The consumer is voting with their wallets"
Plenty of people will happily tell you that Nintendo doesn't understand digital, and that the Japanese giant is late to the party and has been outpaced by rivals Microsoft and Sony, who put their respective weights behind online content much earlier and more effectively. Nintendo certainly has some things...
News Nintendo Has "Nothing To Announce" Regarding Mother 3 Localisation
Earthbound Wii U release won't pave the way for future ports
Earthbound coming to the Wii U Virtual Console was quite an event — fans had been asking for the game since the days of the original Wii. Given the tremendous exposure surrounding the launch of the game, you might assume that Nintendo would want to explore the possibly of bringing other...
News Wii U Name Isn't To Blame For Poor Sales, Says Reggie
"The consumer understands that we have a new system"
The Wii U hasn't had the start that Nintendo would have wanted, with sluggish sales and a slow stream of software making the Wii successor's first year a pretty torrid one. Some critics have pointed out that the name could be to blame, and claim that many consumers aren't even aware that the Wii U...
News Reggie Has Seen The Xbox One And PS4 Launch Lineups, And He Says "Meh"
"I feel very good about our lineup"
As we all know, Microsoft and Sony will be launching their next-generation consoles this holiday season. That means additional competition for the already-struggling Wii U, a console which has seen some amazing games and has more in the pipeline, but doesn't enjoy the same depth of third party support as its...
News Petition Started To Make Reggie A Playable Character In Upcoming Smash Bros. Title
Nintendo of America COO says his body is ready
We've seen some odd online petitions of late, but this new one really takes the biscuit — it's to get Nintendo of America COO Reggie Fils-Aime into the forthcoming Smash Bros. title on Wii U and 3DS. The petition — which can be viewed here — seems absurd, but it is based on comments previously...
News Reggie Fils-Aime's Home In Animal Crossing: New Leaf Distributed Through SpotPass
Make sure your body is ready before entering his house
It seems it's not just the Nintendo Life team and our lovely readers who have their hands glued to their 3DS systems playing Animal Crossing: New Leaf; Reggie Fils-Aime is also absorbed with the adorable simulation game, as the tour of his own house will tell. The virtual residence of Nintendo...
News Reggie: This Holiday Season Is Going To Be Extremely Strong For Wii U
Nintendo confident its upcoming software will sell hardware
While Sony and Microsoft showed off the power of their upcoming systems at this year's E3, Nintendo announced a wealth of new first party Wii U titles with the aim to entice more people to buy into its latest home console. Currently, Wii U has a relatively low install base and this is a...
News Reggie: Publishers Should Create Great Games To Stem The Impact Of Used Game Sales
"The replayability of our content is super strong"
One of the biggest talking points at E3 this year has been used games and how publishers and developers are trying to stop them from putting a dent in their profits. Of course, when buying a used game all of the proceeds are given to the retailer. Several strategies have been conjured up over the...
News Reggie: Nintendo Aiming To Increase Wii U Third Party Support By Boosting The Install Base
Nintendo isn't ruling out future E3 press conferences
Nintendo's E3 Nintendo Direct presentation was filled with great first party titles, however, there wasn't very much in the way of third party content. In an interview with Game Trailers, Reggie Fils-Aime said Nintendo aims to generate more third party support by increasing the Wii U user base...
Video Reggie Fils-Aime Posts E3 Welcome Message For Fans
Details on the event and more
To add more excitement for the eventful days ahead, Nintendo of America President and COO Reggie Fils-Aime has posted a welcome video for E3 on Nintendo's official YouTube channel. The video details when the Nintendo Direct broadcast will take place — 11th June at 3pm UK time / 4pm European Central time / 10am...
News Reggie: Pace Of Wii U Software Launches Is "Slower Than Hoped"
Nintendo of America boss says E3 will bring new software
Let's face facts — the Wii U's software line-up so far hasn't been as robust as many would have hoped. While the console has hosted some amazing titles since its launch last year, the release schedule has dried up in recent months — thanks to delays and cancellations, as well as
News Reggie: Sony and Microsoft Need To React To What Nintendo Is Doing With Wii U
"Faster processors and pretty pictures won't be enough"
The Wii U has its fair share of plaudits but its fair to say it also has an equal share of doubters as well. Since the new console has launched many developers have taken a swipe at it claiming its lack of power will make it outdated and irrelevant once Sony and Microsoft throw their new...
News Reggie Discusses Embracing The Digital Age Ahead of Wii U Launch
Delighted with developer input for the GamePad
Reggie is out in force leading up to Nintendo's next generation console release on 18th November (like you'd forgotten). Reggie appeared on the Jimmy Fallon show last night in the US to do some high-profile promotion work, and took a midnight stroll to the Nintendo World Store to meet and greet fans...
News Reggie Surprises Nintendo World Store Campers 24 Hours Before Wii U Launch
His body is ready!
Following Reggie's slot on the Jimmy Fallon show, the man himself took a stroll down to Nintendo World Store in NYC, where he stumbled upon 50 campers outside gearing up for Wii U's midnight launch. Reggie had some fun with the fans in the queue, where he was taking note of what fans wanted to see on the system (Smash Bros. and...
News Nintendo World NYC Gearing Up For Wii U Midnight Launch
Is your body ready?
Nintendo will be holding a midnight launch at New York's Nintendo World Store to mark the release of Wii U; from 6pm on Saturday 17th November you can head down to the store and join in the hype. You can take a wild guess who will be there — none other than the man himself, Reggie Fils-Aime — to welcome fans and continue the...
News Reggie: Time Spent on Rival Devices is a Missed Opportunity For Nintendo
Company looks to offer a broader degree of entertainment
Nintendo is entering a unique phase in its existance, a period where its rivals not only include Microsoft and Sony, but also Apple and Google. Despite Nintendo's best efforts to deny the threat, mobile and social gaming is most definitely on the rise, and many predict that the traditional...
News Reggie Promises Steady Stream Of Wii U Consoles
Supply chain is "solid", lessons learned from past launches
Hardware launches are traditionally accompanied by annoying shortages as early demand outstrips supply, but Nintendo of America president Reggie Fils-Aime has taken steps to calm nervous customers who may be worried that they're in for a long wait if they haven't already preordered the Wii...

















































