Since the global pandemic hit, gaming conventions around the world have become all-digital events. This includes E3, which last year had no option but to cancel.
This year, it'll be returning in the same format as many other events. While it's really the only way this type of event could even go ahead right now, one man who isn't entirely convinced is Nintendo of America's former president, Reggie Fils-Aimé.
In the same interview with Gamertag Radio, Reggie explained how he was all for the digital format, but stated how E3, similar gaming conventions and platform holders needed to work out a way to "digitally" enable fans.
“I have to say that what I read doesn’t sound all that compelling.”
“If I were king for a day, I’ll tell you how I would do it. I do think doing this digitally is absolutely right and the reason for that is, there are more than the 60,000 people who would typically attend an E3. There are millions more interested in finding out what’s going on and executing an event digitally is the way to bring that to life, so that’s the right track.
“Having said that, I think that the platform holders need to find a way digitally to enable their fans, their players, to experience the content because that’s the key for E3 right – the ability to be playing The Last of Us Part 3 for the first time, or to play that next Breath of the Wild game for the first time, or to play the next great game coming from the new amalgamation of all the Xbox studios.
“To play for the first time is what’s magical and the platform holders need to figure out how to deliver that experience to their fans during an E3-like digital experience. I think that would be huge.”
Do you agree with Reggie? Do these digital events need to work out a better way to allow players to experience the content? Share your thoughts down below.
[source youtu.be, via videogameschronicle.com]
Comments (27)
I always thought that e3 demos should be able to be downloaded onto systems for those who didn't get to go that year. It's a shame that they never did so though, despite having the technology to.
"or to play that next breath of the wild game for the first time"
The man's mocking us, he laughs in our face.
A no-brainer. Should’ve done it sooner.
Didn't Nintendo do something like that several years back with the Wii U? I remember like 6 or 7 demos available for download.
Granted they were all indie games, but it was still a unique thing at the time. I definitely wish that kind of thing happened more often.
Reggie looks like he’s going to rip my arms and legs off like Chewbacca.
@FiveDigitLP I don't remember that, but I do remember around that same time frame when you could play the E3 demos of Super Smash Bros. For Wii U, Mario Kart 8, Donkey Kong Country: Tropical Freeze, and Super Mario 3D World at Best Buy. Unfortunately, the nearest Best Buy was a solid two hours from my house, and I (being too young to drive) was unable to make it. I remember even back then questioning why Nintendo couldn't just throw the demos up on the eShop to download for free. I think Reggie definitely has the right idea, shame he isn't still involved.
@nessisonett Just don't ask for Mother 3 and you'll be fine.
@nessisonett He was just auditioning for the next Pusher movie that day: https://m.youtube.com/watch?v=ddY6IXNPCAw
And we care what Reggie wants, why???
It's never going to happen and the biggest reason why is because of data miners. Not saying they're wrong in doing it, but when you release a good chunk of your game to the public in the form of a demo, you can't possibly cut out enough of the game without revealing too much about it and still have it be functional without wasting an egregious amount of time. Yes, the floor demos are typically created for shows like E3, but they're usually just the current build of the game with kill screens built in. Not to mention the attendants, while there to help you through the game, also need to be ready to pull the plug in case something goes wrong.
At least when demos are released, they're close enough to the street date of the actual game for it to not matter what gets revealed.
@VoidofLight oOH there should be a E3 only download code for the systems that the game call for, I love this idea it would make E3 so much more of a treat.
I think a digital event would only make sense these days. Basically all it would need to be is the companies agree to have their digital events and someone to co-ordinate times to avoid overlap.
Reggie sure is popping up quite often talking about all things video games. Wonder if he's gonna make a comeback into the industry.
Last year with 6 months worth of random snazzy pr videos preproduced, dropped one at a time at random times was horrid. Wet need a unified games festival. That random dragged out scheduling was dismal, and that was with 2 major console launches. Sony really started the mess with pulling out of e3, pretending e3 was the problem, but really they wanted to pull out of all events entirely because the new king didn't like how the old king did business. It's been a shell every since.
Esa screwed up, but they do offer the only important all in one festival around. And Keighly is a smarmy attention....err... snore. It's not about the games, it's about Keighly. Not really interested in his ghetto Ryan Seacrest imitation.
@VoidofLight nintendo did it once in 2015
https://www.nintendolife.com/news/2015/06/nindiesathome_e3_promotion_offers_wii_u_eshop_demos_with_15_percent_off_the_final_game
@nathatruc Huh. I didn't actually know they did that before. That's pretty interesting honestly. Wish they'd still do it today.
If we can get Control to stream to a Switch, we can get E3 Demo's into peoples homes, for those with the right internet connections and cash. Work needed to be done to get the delivery right (and at a decent clip) but possible.
@Tasuki He's been through a billion E3s, he knows what's important about them. E3 is an enormous marketing event, and as Reggie was president of NoA he'd be pretty crummy if he didn't.
Now I can see why Nintendo got rid of him, talk about state the obvious and talk rubish at the same time. So he thinks they should have digital shows, what like a direct? And then he seems to see sense in giving everyone in the world a demo, he's a marketing man and doesn't see how keeping things from people can help build the consumers desire to buy.
As others have said, It's called a DEMO Reggie, remember those?
Do it by download or by game streaming.
I can understand why devs don't provide E3 demos to the public. For one thing they don't want dataminers poking around the code potentially spoiling the story and suprises in a game.
However its 2021 and both Stadia and xCloud both demonstrate that game streaming is a viable delivery system for gaming content. Wny not set up an E3 streaming portal, either in a browser or downloadable to consoles that enables gamers to play E3 demos without the risk of downloading alpha code?
@RadioHedgeFund That is an excellent idea and now I'm gonna be disappointed they're not going to do that!
Is this how he looks prior to the board meetings? Yikes!
Great idea. However, as people are discussing a special E3 demo would be markedly different to a normal demo that we usually get. I imagine it would be a difficult balancing act of not revealing too much but revealing enough to really tempt the games consumer.
every time theres a E3, i whished Nintendo could do a limited demo for us to test the games showed on E3, but theres a huge chance Dataminers would spoil huge story/mechanics regarding to games, imagine if Nintendo give us a limited demo for Legend of Zelda Breath of the Wild 2, and then Dataminers come and spoils the game main/huge story/mechanics.
@antifyre You're really on to something there with the gameplay streaming of demos. You could then time limit it, which can be annoying but also make something very special. Not that it would ALL have to be time limited, but there could be special streamed-gaming moments as bookends to presentations. That would get people talking right afterwards about how their experiences compared and really make you want to play more.
Timed exclusive demos during E3 would be great, and something I've wanted for years.
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