Breaking news everyone: sci-fi shooter titans Bungie, creator of the Halo and Destiny franchises, has officially divorced from its eight-year partnership with Activision-Blizzard. In a public statement released Thursday, Bungie stated:
Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.
In the gaming community at large, this is a pretty big deal. Activision Blizzard is often measured as the biggest third-party developer in the United States, ahead of EA, and yes, monetarily valued larger than even the entirety of Nintendo. And it’s no surprise why, with Activision Blizzard claiming the best-selling game year after year with the Call of Duty franchise, its acquisition of Candy Crush developer King, and the entire stable of Blizzard franchises such as World of Warcraft, Starcraft, and Diablo – plus their heavily invested-in esports arm, all raking in money hand over fist.
But over ten years removed from their headline merger, things aren’t going so cheery at Activision Blizzard these days. Over on the Activision side, having already greatly reduced the scope of the Skylanders brand, losing/firing CFO Spencer Neumann to Netflix, and with Forbes reporting stocks literally halving in value in just a couple months, the loss of Bungie (and Destiny) leaves Call of Duty as Activision’s sole heavy-hitting franchise in 2019.
So with this opening, are we suggesting that Destiny is now freed up to somehow travel onto Nintendo’s hotcake portable console? Um, no.
The loss of Bungie changes things for Activision Blizzard long term in a way that is difficult to couch-quarterback. Corporations are big, lumbering creatures, and it’ll take time before that Destiny sized-hole starts to make sense again to both fans and investors (although hardcore fans of Destiny will probably rejoice).
Instead, we think it’s possible that Nintendo, of all companies, may actually symbolize one short-term, lucrative answer for this new version of Activision Blizzard. Specifically, from the developers over on the Blizzard side – and even more specifically, in the form of what they might refer to as “low hanging fruit” in the marketing world.
Recent reporting by Jason Schreier over at Kotaku paints a grim picture of corporate cost-cutting on the Blizzard side of things. Most of that culture shift is reportedly internal, with the major exception being the multiplayer online battle arena title Heroes of the Storm announcing unfortunate development cuts. This possibly may have been due to the title never quite catching fire, or possibly to help alleviate the books after the now-announced Bungie departure. It’s impossible to say for sure. Activision and Blizzard do not exactly operate 1:1, but like all big companies, huge splashes in one area make waves that are felt everywhere.
If those aforementioned cost-cutting measures and the loss of Bungie mean an overall smaller output from Blizzard than in years previous, theoretically that is one way Nintendo may be impacted; smaller projects could have been quietly capsized by the ripples stemming from the departure of Bungie. This is, of course, pure speculation on our part.
But that’s not the story recent events might suggest. Specifically, by the implied success of Diablo III: Eternal Collection, Blizzard’s very first Nintendo release since 2000. In August of last year, Nintendo surprised announced Diablo III via a weird-as-hell (pardon the pun) video on its YouTube channel.
As is the over-used trope for third-party developers dipping their toes into the Nintendo ecosystem after a long departure, older ports like Diablo III are a great litmus test to see how things might scale demographic-wise. It’s low-risk, high-reward.
This approach has had varying degrees of success. In the case of Rockstar, it’s none too certain we’re about to see a wave of content from any of their studios after meagre support which consists solely of the re-release of L.A. Noire. But, say, Bethesda? DOOM, Wolfenstein 2 and (maybe) even Fallout Shelter have performed well enough that DOOM's sequel is already on its way to Nintendo Switch, simultaneously with the other versions, no less.
What does that imply for the Blizzard and Nintendo relationship? Well, here we have Blizzard, which just lost its CFO Amrita Ahuja to Square, as well as its longtime head of Hearthstone and cool guy Ben Brode (alongside various developers) to their own ventures. It also just cut down Heroes of the Storm development, and its parent company just announced a gaping hole in the form of Destiny. That’s a lot of holes which need plugging.
Meanwhile, Diablo III has mostly remained on Nintendo’s top 25 selling eShop titles since it launched in November. It’s perpetually featured and got its own limited edition console. It also got pretty dang good reviews. Not to mention, Nintendo made a show of it all by sending its social media team to their very first ever Blizzcon. To top it all off, Overwatch director Jeff Kaplan has weirdly reiterated against all odds that his team is “very open-minded” to Overwatch on Switch.
And, no, we will never forget this tweet.
It is very likely that with minimum resources, Hearthstone, Diablo, Warcraft, Starcraft, and Overwatch could see small to mid-scale projects coming to the Switch sooner rather than later – probably in that order of likelihood. It’s also very possible potential projects have been in planning with or without the departure of Bungie (that’s the power of having the fastest selling hardware on the market); in that respect, you could argue that the divorce means absolutely nothing as Blizzard may already have bold plans in place for Switch. However, you could equally argue that the people within the walls of the company that are pushing for such Nintendo-related projects to happen will find their position modestly enhanced by the recent news.
In our opinion, it’s not a stretch at all that these headline events, downturns and the hanging uncertainty have actually heightened the probability that Diablo amiibo aren’t the only thing Blizzard and Nintendo are going to be collaborating on in order to manufacture some win-win projects – and fast. This combination of a hot console and a down-but-definitely-not-out company is the strange way this shift over at Activision Blizzard may actually have some impact on, yes, Nintendo, of all companies. If you need a boost, it makes sense to hop on board with the hottest console on the block, right? Given that the break-up with Bungie is unlikely to have been a last-minute thing, could the wheels have been set in motion already? Time will tell.
Do you think Blizzard is ramping up production on Switch projects? Do you think it’s just wishful thinking? Tell us below!
Comments (84)
Nothing.
Nuff said.
Unless Nintendo is paying for a project to be developed by Bungie, either Destiny related or entirely new, I am not expecting anything to come to the Nintendo Switch.
For Nintendo - Zero.
But Great news for Destiny fans. Forsaken is amazing with friends - and now they not trapped in the yearly requirement they can take their time with content
And with that 100 million Bungie just got for a new AAA iP... they well funded for now.
https://kotaku.com/bungie-gets-100-million-for-new-non-destiny-game-1826496634
Hearthstone is pretty much guaranteed. Will be interesting to see what else comes along. You’re definitely into something here.
I expect nothing in the near future from Bungie on Switch, but maybe further down the line Destiny could show up to some degree, or maybe a new IP.
You guys realize that Bungie was never a part of Activison at all. They were independent. Activision just had a publishing agreement with them nothing more.
CoD and WoW and Diablo are a bit different they actually own those studios.
Directly: nothing.
Indirectly every time a AAA publisher becomes a bit weaker and another smaller publisher springs up with popular IP its a good thing for Nintendo.
Someone please tell me that these events increase the chance of Diablo Immortal being ported to Switch.
I'm interested in the game, but I will not play on a phone or tablet.
The game will not be essential per say, but it does get into some of the events between D2 and D3 (as I recall).
Yeah, absolutely nothing. From the Blizzard side, they've already shown they don't have problems support the Switch - but of course, the game has to be able to run on the hardware in the first place.
From the Bungie side, I'm even more certain this means absolutely nothing. If Bungie didn't support the Switch before, it's not going to get any easier without the resources of a big publisher. Splitting from Activision Blizzard does not somehow enhance the portability of Bungie's existing portfolio, so I wouldn't expect Destiny for Switch any time soon.
It means that they won't even recognize a possibility of porting something to the switch.
In this talking point, I argued how the financial shift left from Bungie's departure may light a fire at Activision-Blizzard to seek shorter-term projects to fill the financial hole, and that the results of that may have already been set in motion.
....not that Destiny is coming to Switch.
I would like to see Bungie do a real spiritual successor to the Halo franchise.
Expect nothing then it dosent hurt when you don't get!
Interesting... Have they even done anything on switch at all?
@Agramonte that's one fifth of Destiny's budget for a studio of 700 people based in Washington. Nowhere near enough well funded, unless the scope is one fifth of Destiny- not that Bungie ever made limited scope games
@Tasuki I mean, @Pandaman probably does realize that... since it's literally the first sentence.
"Bungie, creator of the Halo and Destiny franchises, has officially divorced from its eight-year partnership with Activision-Blizzard"
@JackEatsSparrows You mean you actually READ the feature and not just the title before blindly stumbling into the comments section?!
What is wrong with you?
Really easy to tell who read the headline and who read the article on this one.
Heathstone seems the most likely and the best fit. I wouldn't hold my breath for anything else.
I don't care about Destiny at all, those games are pretty bad. Really wish Bungie would go back to Microsoft so we'd get good Halo games again.
@Pandaman RIght, because your title, sub-header, and thumbnail would in no way, shape, or form be considered clickbait for the masses to run to the comments to start talking about Destiny on Switch
@Pandaman Personally, I understood that from reading the article - which is why I addressed both topics separately in my comment - but as @RedMageLanakyn mentions, I think it's fairly understandable why others jumped to the wrong conclusion based on the headline, subtitle, and image.
@Damo I read every word of it and it gave me a splitting headache. (Though to be fair I've had a headcold for 7 days and blinking gives me a headache.)
After a few aspirin I summarized it all as - Bungie breaking up w/ Activision may not matter at all b/c Switch is selling so well Blizzard was probably going to bring Hearthsone to Switch regardless, and 18 paragraphs of un-edited stream of consciousness musings about Bethesda and Doom.
ninja'd by @RedmageLanakyn b/c I stopped to take the aspirin.
@gortsi
"That number has been widely misinterpreted as a production number for the first game," Activision CEO Eric Hirshberg explained in an interview today at Gamescom. "That number is an all-inclusive number that's several years worth of investment, including marketing and several games, and a lot of up front investment in things like engines and tools that will be able to be used for years to come."
They didn't spent 500M on 1 destiny game. And Forsaken is proof that we have no need for D3 just yet. Those "engines and tools" are still working just fine.
We still not even done with the new Annual Pass.
you (the writer of this "article") are either unbelievably uninformed or you're willfully ignorant. blizzard already confirmed that they will not be porting hearthstone over http://bfy.tw/LkFj
@rjejr Sorry for the ninja, I'm on my sarcasm game today apparently. Hope you feel better soon!
@SonOfVon Dean Ayala said there were "no plans" to currently port Hearthstone a year ago. The key takeaway is that a lot has happened at the company since a year ago, not to mention that lead devs don't hand that kind of information out.
@Agramonte never said it was the cost of the first game, read my comment again. For a studio the size of Bungie 100m is peanuts when they're used to have the backing of Microsoft and Activision
There is no way in heck that Microsoft aren’t preparing a multi-million takeover bid as we speak. If they could get. I guess back making Halo?
£££££££££££
@Damo I’ve got 99 problems and reading comprehension is one.
@Pandaman I enjoyed the musings in this feature. That’s what makes it an interesting Talking Point
@SonOfVon
Well, they also "confirmed" Diablo 3 wasn't coming to Switch, and look where we are now.
Capcom "confirmed" they had no plans to bring MH Generations Ultimate to the West, and look where we are now.
When a developer "confirms" they have "no plans", all it really confirms is they aren't willing to announce anything at that particular moment in time.
@JaxonH "When a developer "confirms" they have "no plans", all it really confirms is they aren't willing to announce anything at that particular moment in time."
Good on ya mate.
@RedMageLanakyn Sarcasm good. Headaches bad.
@JaxonH they never said that, in fact it was heavily teased and rumored
@Agramonte
I wish the annual pass was over lol. While Forsaken was great, the Black Armory is just grinding old content over and over. And over and over. The pass was cheap, but so is the “content”.
It is too bad Nintendo hasn’t bothered to do anything like a raid from Destiny. Metroid would work amazingly in a Destiny type game.
not everything has something to with Nintendo
@SonOfVon Feb 28, 2018, Diablo 3
"“We can assure you we’re not that clever,” a spokesperson for Blizzard Entertainment said via email. “[It was] meant to be a fun community engagement piece. We have nothing to announce.”"
@GamerDad66 Honestly, I think it depends on if they plan to double down on Diablo Immortal or toss it out and cut their losses. The bad publicity from it's announcement still burns I'm sure, but getting a console playable version of the game would help people take it somewhat more seriously.
Probably means nothing...
Even if Destiny were to come to Switch I'd skip it. I played the first one enough to feel content, and I have no interest in the sequel. Now, if Bungie's split from Activision allows Bungie to port the Marathon trilogy to the Switch, well...that would be something I could get onboard with.
I don't think the Bungie side of this means anything to Nintendo. They're not a Nintendo shop, their focus is on graphical shooters, and I don't think there's a place for Nintendo in their stable unless they intend to bring back Myth, though I'm unsure they even own it now. I'm happy for Bungie to finally be free (unless they just sign some absurd contract with WB now.) But that doesn't affect Nintendo.
Activision though...hoo boy. They are in deep. They have been chasing profits so long they have backed into a corner. They trimmed their entire portfolio down to only the top grossing franchises. They bet the farm on Destiny 1. They produce few series now, and make most of their revenues as a mobile developer and a few eSports entries. CoD is still doing well, rebounding from a slump, but no entertainment company can succeed with so lean a portfolio as Activision is sporting these days. This means they have to either triple down on some new big monolithic IP to replace Destiny, or they need to start resurrecting some of their abandoned brands and become innovative again to build out a competent portfolio. That may or may not involve Nintendo, but it will be interesting all the same.
That's a pretty enlightening analysis of what could take place. If there's anything I do know about the games industry is that nothing is for certain when it's likely, and nothing is impossible when it's unlikely lol.
@JackEatsSparrows switching on that lamp was their way of saying diablo is coming out but we can formally tell you guys that yet. The link I posted is literally saying they gave up on hearthstone, that's the difference
Clearly what this signifies is a break down in family values. Divorcing is too easy these days and Nintendo is there as the easy fling after the break up......I weep for the children.......THE CHILDREN!
I don't think this means anything for Nintendo.
I've never been a massive fan of looter shooters (I only have Warframe because it's F2P), so this doesn't mean anything for me either.
@SonOfVon
Actually, they did say that.
We have nothing to announce was their word for word response when asked by Polygon whether Diablo 3 would be coming to Switch.
Whether it was "rumored" is completely irrelevant. Everything is rumored nowadays. Persona 5 is rumored. Metroid Prime 4 is rumored. Assassins Creed Collection is rumored. Rumor has no bearing on anything.
The fact is, they were asked point blank, and they denied it.
Ok Blizzard, here comes your chance to make me happy.
——> grabs popcorn
@GrailUK "Nothing. Nuff said."
Came here to say this.
Yea I can't really see anything coming from this.
Not a lot of difference. I don’t think it makes any difference to Spyro because I think that’s happening anyway. I suspect Hearthstone will happen one day.
Having played a few hours of Destiny 2 courtesy of PS Plus I couldn’t care less what happens to it. Everything that personally bores me about modern gaming in one place.
I want Destiny to come to Switch and I’m expecting it (unlike a lot of commenters here :/ ). More people should ask them in an email.
Activision Blizzard and Activision are separate branches, you do realize that right, article writer?
Activision Blizzard only focuses on Blizzard owned IPs such as Overwatch, Warcraft and Diablo, while it's the main publishing branch of Activision that Bungie is splitting from.
Also this doesn't mean anything. Destiny will probably never come to Switch, or at least, not in the foreseeable future. I am happy the split happened though.
From Blizzard, which was always completely independent of Bungie:
Overwatch - likely
Warcraft RTS or WoW - will never happen
Starcraft - will never happen
Hearthstone - very likely
Diablo 4 - very likely
Diablo Immortal - maybe
New projects - likely
From Activision - no changes.
From Bungie - no changes.
@Pandaman I want you to know I read every word of your article and was actually surprised by your “twist” to move it away from the title and make the point that it could help get Blizzard titles over to Switch to fill the Bungie void.
I’m saying this because I want you to know some of us actually appreciate articles like this and your time to write them.
I also appreciate a good laugh. I got this from the comments section and seeing that people really do just read headlines and jump to comments to spout their opinion (as @Damo pointed out).
I think this was a good (yet unintended) social experiment.
Well Diablo III is already on the Switch, so I wouldn't expect any other development in that regard.
But Heartstone - which is already on Android and iOS - would be an obvious and easy port.
Whereas Overwatch would be more elaborate port, but would absolutely make sense audience-wise. You can bet it would sell like how cakes on the Switch.
So I think these two titles could or rather should make their way to the Switch. But I don't think the Bungie separation has any effect on it.
This split means nothing for Nintendo Switch...
I'd love to play starcraft on the switch. I really loved how they did the Halo Wars series with the controller. Oh so so so good.
@WOLF13
"Metroid would work amazingly in a Destiny type game"
YES!!
With fortnite as a new competitor, taking the cod crown, the numbers game heats things up for potential competition. I like it.
I wish all staff and involved talent the best.
Idk what to say about Blizzard. It's cool that Diablo III came. I really expected to see something about Overwatch and Hearthstone, but they're dragging their feet if they are. I wish they would.
Destiny is not terribly demanding from a hardware standpoint. Destiny 2 was a disastrous flop. Perhaps they could give it new life on Switch.
@FarkyValentine flop in terms of? It was #2 behind call of duty for 2017. Forsaken was #1 in September this year, beating Spider-Man.
Destiny faced backlash due to the end game and the Osiris dlc. Financially, Activision wanted them to push micro transactions and wanted COD type sales. But compared to other games, Destiny 2 was huge.
@WOLF13
Destiny 2 Foresaken underperformed, which is one of the key reasons as to why Activision was willing go let Bungie leave with the Destiny IP.
And Metroid would be a petty terrible Destiny clone, mostly because it was never meant to be a first person shooter.
Why the hell are people so eager for a hearthstone switch port?! For christ sake, if portability is all your jazz, just play it on your PHONES! There is literally no reason to wait or hope for a port when you can experience the game the same way even if it was ported to the switch. Ugh
Activision: Bungie took the kids! 😭
@westman98 Because no matter how uninteresting something is, if it gets ported to Switch, "OMG, so hyped!" Although I'm hoping that Activision looks around for another franchise to milk a bit more to replace Destiny, and somehow think, "Skylanders!" That series is my guilty pleasure.
We've already seen Destiny 1 run on last gen consoles, so we know for certain that the Switch could run that game. It would be cool for Bungie to launch Destiny 2 also, especially as I'm sure they are very much still committed to releasing Destiny 3 at least.
Bungie also received a huge amount of money from an investment company to expand their business. So I could definitely see them look to making mobile versions of their games, and building an in house team to do that work.
The biggest question mark is the online requirement of the Destiny games, and the fact the Switch is intended to be playable offline as part of the hardware design. If anything, I think this would be the issue that prevents Bungie from doing anything of the console.
I'd love it if it meant Bungie would make a Halo-like Federation vs Space Pirates Metroid spin-off game.
But ultimately the Activision/Bungie split means nothing for Nintendo. I like Bungie, but I can't see them making anything for Nintendo platforms, exclusive or multiplatform.
I didn't finish reading this article. The reason being less my excitement over Destiny (not) coming to Switch and more the horribly tortured sentences the whole thing consists of. Did people seriously read that to the end? Ghastly writing.
@WOLF13 “Metroid would work amazingly in a Destiny type game.”
You’re not serious, right?
With the Switch, never say never. Look how many people said Doom Eternal wouldn't be on Switch before Bethesda officially announced the platforms. Who would've thought we would get Diablo 3, Civ 6,, Wolf2, Dragons Dogma or Mortal Kombat 11??
I'm not too fussed with Destiny, as I'm not into the usual Western multiplayer shooter, but I wouldn't say Bungie would never bring a game to Switch..
@riccyjay Remember in school when you had to write a paper and had to meet a length requirement, so you had one paragraph left and filled it with a bunch of summaries that you went over already in the paper, and added some nonsense words, hoping the person grading it had already checked out? Yeah, that happens a lot here.
If anything they’re already lined up to develop a new Halo for Microsoft’s next system.
Yay....!...errr, no wait..
Nothing for nintendooo
As @Richnj noted, Destiny 1 came out on the PS3/360 so it could potentially work on the Switch. Of course Microsoft owns Halo, but it would be cool to see Myth, Marathon and Oni come back someday.
@westman98
It underperformed in Activisions eyes, yes. Disastrous flop? Selling millions of copies at launch isn’t a disaster. It outperformed Fortnite that month and every other title. Activision wants COD sales and that’s not going to happen.
Metroid Prime could be adapted into a Destiny model. Not sure if you’ve played Destiny, but it’s not a straight forward shooter.
@clvr absolutely. Design your own bounty hunter. Pick up bounties and hunting targets down. Working together in strikes and raids with Ridley etc as bosses. I realize Nintendo’s innovation has been poor lately and many fans just want ports, but it’s not that big of a stretch.
It can be so much more than Destiny. Nintendo should lead the way in creating fun online experiences.
@WOLF13 well, then you’ve either never played a Meteoid game or completely misinterpreted the core tenets of the series.
Ever wondered why in 90% of Metroid games Samus is alone on an alien, dangerous planet?
You think that would apply well to a loot shooter?
@clvr nope never played a Metroid.
@WOLF13 well you should rectify that, it’s an absolutely brilliant series. Prime is still my all-time favorite game.
@clvr I’ve played em all. Prime is one of the greatest games
@WOLF13 well that makes your statement even weirder.
But hey, to each their own.
I think the author is reaching here with the assumption Nintendo will see some additional titles. The most likely result is a quiet period while they sort out the projects and then some new looks at possible ports. Nothing immediate.
It's a shame that Bungie lost the rights to the Myth series to Take-Two, back at the Microsoft buy-out.
That's a series I'd have love to see make a return, and one which might even do quite well with the Nintendo audience.
As a World of Warcraft player I can say that it’s incredibly unlikely that WoW is ever coming to the Switch. However - I would love to just have the app on the Switch, that should be pretty simple
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