
There's still a full day of E3 to come and Nintendo could yet produce a surprise or two, but early assessments of the event and its levels of success are already emerging. Nintendo seems to have come out of the event rather well so far.
One metric is the company's share price (we'll cover other areas like social media later), which reflects the confidence investors have in the direction Nintendo is taking. In late May a landmark was hit as the share value in the Tokyo market went to its highest point in over five years, and that level has been generally holding since. Now, with the buzz around E3, Nintendo's share value has continued to gain; there's been an uptick since E3 began and today's trading closed on an increase of 4.29% at 36,250 Yen.

The Switch has been a notable factor, with Nintendo's share value climbing more than 40% since the system launched on 3rd March. At E3 Reggie Fils-Aime has also been doing the rounds to highlight the positives of the E3 reveals while also tackling some probing questions around third-party support, with an example below of an interview with Bloomberg.
Right now investor confidence in Nintendo is certainly high, with Switch off to a good start, 3DS still getting major support and with mobile / other avenues progressing. This is undoubtedly a good time for the big N.
[source bloomberg.com]
Comments 26
I'm not sure if this article is very insightful, after all Nintendo was already consistently increasing in share value. Technically you could make an article like this every hour "Reggie's Sneeze Bring New Peaks In Nintendos Stocks."
I actually asked my father how did he think about the stock rise (as he's a stock broker) and said all his coworkers bought stock. It wasn't because of E3 however but because of the increasing commercial space in America at least. In Japan the stock value probably did rise from E3 but not from Metroid for sure.
Meanwhile, the faith in Daisy fans' hearts have been on the decline due to an uncertain E3 and only a few amiibo related teases.
I love how Reggie just dances around the third party question.
@ieatdragonz That's an incorrect view. This time, after the E3, NTDOY has reached its 52-week heights and that's quite an achievement for any stock that has been struggling for the past couple of years. So it's not really a "Reggie's sneeze" matter to be honest.
Although I agree, the main reason isn't really E3 (although that contributed) why the stock is on the rise. It's the direction where Mr. Kimishima is bringing the company. You can see a lot of licensing deal all over the place, mobile gaming, support for 3rd parties and extremely great marketing what turns into amazing sales. Investors are happy seeing that a lot of big franchises and system sellers (Pokemon, mostly) are coming to Switch.
Either way, it's a good time to be a Nintendo investor
I don't think it's specifically down to E3. Their share price has been on an upward trend for a while. It likely didn't do it any harm.
How? It was a weird E3 and Nintendo lost Monster Hunter!
Just think what it would be at now if they actually showed game footage of Metroid and Pokemon!
Great job, Nintendo !
Shame on you, Sony... 😒
@ieatdragonz I think it's significant if only because of E3. Normally their stock will drop from a poor showing. All this means is people still have confidence in what Nintendo's doing even after their main show.
A bit misleading since they were in ascendency before E3. I think they did very well at E3, but there would have needed to have been much stronger third party support announced to say E3 caused the spike.
I do think this E3 did not hurt them in any way.
Yeah, those following the stock recall what happened following that awkward, 1-2 Switch heavy, reveal live from Japan. I thought the stock might take a temporary hit at E3, but its holding strong (Edit: US market just opened and its up over $40 again. Wow).
Nintendo, all set for the switch to start printing money.
@Phin68 I believe he said in an earlier interview that they have more third party announcements planned for later in the year.
@SLIGEACH_EIRE Look at the chart again before and after 6/13.
@Frank90 I don't think they lost monster hunter.
@ieatdragonz
I trade in the markets constantly and have for three decades. The rise in share price is due to the recently announced games, including both Pokémons, Metroids, Mario, etc...as well as bank interest differences between Japan and the US, which should benefit Japanese stocks as the dollar should strengthen, weakening the Yen and artificially increasing sales and profits for all Japanese exporters.
I have no idea what "increasing commercial space" has to do with video game sales.
That is totally unrelated to Nintendo and how does that affect anything beyond real estate prices for commercial spaces?
That's not an attack on you or your dad, I think you misunderstood something in that conversation.
The recent share price hike is due to increased enthusiasm in the Switch due to the announced games. That is it entirely.
The stock market isn't some unexplainable science experiment. Things go up and down for solid reasons, but unless you are a participant, it might seem abstract.
My only question is this: where's Michael Pachter now?
Nintendo's share value is not something to be proud about IMO. Remember when it hits rock bottom levels after that Smash Bros direct? Yeah. But great to see an increase for now.
BTW @AlexSora89 RIP Michael Pachter
RIP Michael Pachter.
E3 bump or not, it is good news and what Nintendo is doing and shown has all been pretty positive so far. 3DS and Switch should both have a good year and if they they can meet Switch demand Christmas should be stellar.
@Masurao
Thanks! The reception in the US press was pretty big on Metroid...which is interesting, as its typically not a big seller or system mover, but the twitter reactions caught the press's eye. As a fan I'm hyped its coming, as an investor I doubt it'll light any sales on fire, but I'd be loved to be proven wrong.
Splatoon is going to be huge in Japan for sure. I still can't believe the lines for the product that are still reported. Nintendo did say they would concentrate on Japan this time around, so to avoid the embarrassment of the Wii U, and they have clearly delivered.
I'm watching TV in Los Angeles as I write this and they just had a news report on E3 and the first thing they covered was the Switch and SM Odyssey. The hype is real, I hope the profits are real too!
Cheers!
@Yasaal
Wait, in the metaphorical meaning or is he actually...?
@AlexSora89 No no I meant metaphorically XD
@Yasaal
Good to know. As much as I love mocking the guy, I wish for absolutely nobody's demise.
@AlexSora89 Same here, no one deserves to die just because their opinions are different.
@Yasaal
Exactly. Just wanted to point that out before my statement gets inevitably buried by tons of other similar comments when he, eventually, actually does leave this world.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...