In the coming days and weeks we'll learn a lot more about Nintendo's sales and performance over the Holiday period, and while there's optimism in some territories the UK charts continue to suggest that the company is struggling in the country. Whether the UK market will be highlighted as a problem area by Satoru Iwata in the financial reports at the end of January - due to its relative importance in Europe - will be interesting to see.
The latest chart results in the country make disappointing reading, once again, as Nintendo struggles to make a notable impact. Captain Toad: Treasure Tracker made a decent start despite a muddled release in the UK, but has plummeted down 24 places to finish in 40th position in the all-format charts; it looks likely to disappear entirely from the top 40 listing by its third week of official release.
The leader of Nintendo's pack is Super Smash Bros., including both the Wii U and 3DS versions, in 18th place for all formats; the home console version occupies 32nd place in the single-format chart. Pokémon Alpha Sapphire has climbed a few places in the all-format chart to 29th, staying ahead of Omega Ruby in 33rd. Finally, Mario Kart 8 drifts into 39th place.
While these charts don't include eShop sales, it's a worrying indication of Nintendo's struggles in the UK - as was also the case over the festive period - to have a major impact against rival systems and multi-platform games. The latest Smash Bros. entries and Pokémon provide some consolation, but the big N will need momentum - and store presence - to improve.
[source chart-track.co.uk]
Comments 20
Yeah, mentioning e-shop sales is a hypothetical copout. That situation will be forever unknown, unlike the UK retail market.
Pretty much expected for Captain Toad. Wii U games buck the trend of Nintendo's long legs. The audience is small but hardcore. Most people that own a Wii U now are the people that know what's coming and pre-order or buy day 1.
I'm honestly surprised Captain Toad was in the Top 20 it's first week. I love the game and was sinking hours into it before getting Bayonetta at last. But in the UK, let's just just say I had to look around a LOT for a price I was willing to pay. GAME, the main store for video games here, is selling it for £45 in store for example. <_<
@Kirbic I pre-ordered it from Amazon UK and got it for £25. I haven't bought games from high street retailers in a long time because of their prices.
@Peach64 Does Mario Kart 8 not count? I mean 7 months straight on the U.K charts seem decently long term. But maybe you meant years, not just over half a year...
Captain Toad looks awfully nice, but I still haven't played SM3DW. Gotta get on that...
"The latest Smash Bros. entries and Pokémon provide some consolation, but the big N will need momentum - and store presence - to improve."
It'd probably help if they had store presence to begin with. It must just be due to how important Microsoft and Sony consider the UK and paying massively for the shelf space in places like GAME but their 8th gen home consoles alone get more space than the WiiU, Wii, DS and 3DS combined which is lunacy given the 3DS is a bigger success than the Xbox One.
I think the main way Nintendo would need to recover in the UK is to make sure they have some real prominence in the shops, they can't hope to compete effectively on the highstreet if their products are hidden away the corner of GAME with no banners/advertising on the store windows.
@Dr_Lugae In both of my local GAME, they have equal space for Nintendo, Sony and Microsoft consoles. In one, it's Nintendo on the left side, Sony in the middle and Microsoft on the right as you walk in. In the other, it's Microsoft on the left side, Nintendo in the middle and Sony on the right. The first one also has a stack of Mario Kart 8 Wii U bundles near the counter, on the advertising board that they have outside the store, Mario Kart 8 is featured right in the front of the other franchises with a lot of amiibo on display and my Local Argos has a Wii U demo station that now shows trailers for upcoming and already released games(the E3 trailers for the games shown off that were to be released after E3 2014) with trailers such as Mario Kart 8, Smash Bros for Wii U, Donkey Kong Country Tropical Freeze, Mario Maker, Hyrule Warriors and Zelda U to name a few with a PS4 demo station next to it. So maybe it's just other places that show limited love for Nintendo, but the places that sell games in my local shopping centre here where I live, show plenty of love for the Wii U. Also, last year, I think in March, there was a booth that had both 3DS and Wii U games playable and guess what, more people were at the Wii U side of the station than the 3DS side. There was about 80-90 people there, so I would say it was about 70% of those that were at the Wii U side, with the other 30% on the 3DS side. Seeing this made me extremely happy that at least there was an effort to get the Wii U out there...
I don't really care about it's actual place in the charts, seeing as you can tell just by word of mouth that it's a HUGELY popular game. Like, I haven't heard people speak positively about Nintendo in two years!!
I just have to post this, I'm sorry.
@PvtOttobot
My eyes!
no advertising over xmas = no sales
I wouldn't be surprised if their Xmas sales were worse than the MK8 sales bump
@Takerkaneanite6
Total opposite near me. My local GAME (Glasgow Braehead) only has a small Nintendo section dwarved by MS and Sony. No Wii U demo pod. HMV is the same, Nintendo are just the end of a bay, both 3DS and Wii U. The only Wii U demo pod I know of nearby is Toys R Us in Govan, can't think of any in Glasgow City Centre.
@PvtOttobot
I think the charts unfortunately are a better measure. Word of mouth is totally anecdotal. I haven't heard anyone mention Smash Bros or Captain Toad though MK8 got a fair bit of attention.
Overall I'm not surprised to see Captain Toad drop. It was only ever going to be niche title and the launch in the UK was a complete farce. I wouldn't imagine it'll have to sell many to be profitable as it won't have cost much to make.
@Kirbic when I got it, the first day of the soft launch. I bought it from them in store for £35. Which I didn't mind.
When I went in store on Friday to browse I was DISGUSTED to see it at £45
Well obviously UK HATES Nintendo
@Takerkaneanite6 your lucky there man, my local game has 4 Nintendo shelves in total(4 consoles) compared to 28/30 Sony and Xbox shelves in total. the Nintendo part is white and unbranded.....the entire rest of the store is decked in blue or green!!! If the Marketing war was won lost on shelf space alone.....Nintendo would have lost by a LANDSLIDE!!
Just went into game and asked how many Wii u games they have in stock (New) to buy......the answer; "we have 4 games available ,Mario 3d world and smash we have at least 5 copies of each aswell as 2 copies of hyrule warriors and 1 bayonetta double pack. Any others we can order to the store within the week".......comple and utter FAIL!!
Personally I buy everything Nintendo online, either Amazon or Ebay. Not seen any Ninty major store presence for two years in UK. Will use Game to swap my 3dsXL for New3dsxl when it arrives if they do an offer. So many fine games to get through.
Where I live in California there's about 5 Gamestops within a 3 mile radius of each other. Each one has different levels of shelf space for Nintendo. The one in the mall has no demo pods at all due to the store's size and the Nintendo stuff is in one corner despite having Pokemon, Smash, and amiibo plastered on the store window. Another store had Nintendo and the PS Vita on the left wall and the other systems on the right wall.
Walmart and Target give equal shelving to all 3 companies, while Toys R Us I don't really know about since I haven't been in it in a few years, though last time I went in it they had 90% of the video game section dedicated to DS and Wii. Not sure if that's the case now with 3DS and Wii U.
Nintendo seems to have a bigger retail presence in the US than in the UK.
@Gerbwmu pfft lots of people do. Since Nintendo stays silent they are an easy target to get picked on.
Surprised that there's no mention yet on NL of the MK8 Wii U Premium Pack being cut to £199 by Amazon. Just had a look and it's at number 31 in the overall Amazon videogames chart and number 3 in the 'consoles' chart behind Amazon Fire TV (how does that count as a console?) and the Ice White 3DS.
The amount of shelf space given to Nintendo in GAME varies significantly in my recent experience. Hereford has a good sized display of Wii U and 3DS games, and a playable Wii U which is normally in use when I pop in there. Worcester has a couple of shelves each for Wii U and 3DS. Cheltenham on the other hand has one shelf combined for Wii U and 3DS, which shocked me.
Like others though I now do 90% of my games shopping on Amazon or eBay. GAME is over-priced and doesn't tend to keep much in stock either.
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