Information on the availability of some amiibo figures has been somewhat frustrating to peg down. First came a rumour that the Marth, Wii Fit Trainer, and Villager figures were discontinued. Following that, Nintendo of America Assistant PR Manager David Young reportedly responded that no, none of these figures have been axed.
Now, however, Nintendo has released a statement to both Wired and IGN that does not paint a hopeful picture for those struggling to find some less-prominent figures:
We will aim for certain amiibo to always be available. These will be for our most popular characters like Mario and Link. Due to shelf space constraints, other figures likely will not return to the market once they have sold through their initial shipment.
The word "likely" possesses some "wait and see" hope to it, but what this fully means for the fates of certain sought-after amiibo is really anyone's guess now. No further details have been given at this time regarding the choices made for specific models.
Have you had any luck finding the amiibo you desire? Let us know.
Comments 114
I went to Gamestop to pick up a new SIM card and all 3 were gone and the same was true for Target.
Huh. Guess we'll see. If I see Marth show up, maybe I'll grab it, just to be on the safe side.
lol, I'm pretty sure Nintendo doesn't even know what's going on with the availability of their products anymore.
Well, I found my 3 in a BestBuy in the boonies. And they were $10 each with GCU.
Next up is Captain Falcon, Pit, and Shulk.
Well I guess I'm missing out on Wii Fit Trainer and Villager, which sucks since they're like the only two I really wanted >_<
Oh come on!That's not fair if the character doesn't sell enough,you should just stop making them!Now i have to preorder all the amiibos that i'm going to buy next year!This is terrible now i have to find Marth now!
Oh, cut it out, Nintendo! First you say this, now you say that, make up your minds, dammit!
Even if there's limited shelf space, I think all of them should at least be available on their own website or something for at least as long as the Wii U and New 3DS are relevant.
Send Nintendo your emails (Japanese where possible) and let them know you want that thar pretty boy amiibo. Enough demand will create a new supply.
Just reserved last Marth at local Argos, will pick it up tomorrow moring. Lucky! Interesting how much will those amiibo be worth after awhile on ebay, but I might just keep it for myself Wanted to buy them all sooner or later anyway but no money at the moment :<
sigh Nintendo Logics: Product sells out - "let's discontinue them, money is stupid."
Thankfully, I was able to nab the 3 of these 'lil "soon to be treasures", but I fear for the ones coming out soon. I think they should have spaced them out a little better. Releasing a whopping 12 on launch was a bit too much. And then to follow up with another 6, 3 weeks later? I have to hold off on Treasure Trackers because of these little barstewards. lol
What's the longest gamestop will hold a pre-order? Cuz I certainly can't pay for another few at full price for a while at this rate.
Honesty the second time is better then no honesty at all. Why you don't like my money?
My best bet is that they'll be discontinued after the 3rd wave. Luckily picked up a Wii fit yesterday.
If Nintendo don't stop making less popular Amiibos, they would waste money and resources and the stores would most likely have their bargain bins crowded with them. If Nintendo stop making the less popular figurines, they will vanish from stores and the prices will skyrocket on eBay. Even the likes of Wii Fit Trainer that no one cares about will cost a small fortune.
I ordered a Marth from Toys R Us online on Saturday only to have my relief crushed an hour later when they cancelled my order. Thankfully I was able to snag one on ebay for $24 and it shipped today. I knew there were gonna be some selling out but I didn't think they'd cease production on some just weeks after release.
Nintendo needs to appoint an official spokesperson and tell everybody else to shut up.
The Gamecube adapter will work w everything, then the Gamecube adapter will only work w/ SSBU.
Nintneod France leaks SSBU release date. But they leak the US release date, not the French release date.
amiibo are coming. amiibo are not coming.
1 official spokesperson, and NO tweeting.
"other figures likely will not return to the market once they have sold through their initial shipment."
Initial shipemnt? So screw over everyone who didn't camp out?
"Due to shelf space constraints"
Shelf constraints, seriously? Disney Infinity character have an entire long wall and a short wall in TRU stores. Skylanders always have a wall and a corner and scattered figures throughtout the store. Retailers have plenty of room for 12 or 18 or 24 amiibo. Whats the actual difference between 12, 18 then 24 or 10, 16, 20?
Oh, and how much shopping is done ONLINE these days? Are you telling me Amazon is going to run out of warehouse space? Or Best Buy or Gamestop or Target? (there are exactly 9 Target stores w/in 10 miles of my house.) How much space is there in those city sized Wal-mart and Meijer buildings? Such a lame excuse.
Eh, I already knew this will happen with some of the amiibo. I'm definitely gonna buy my favourite characters asap, though I should probably pick up a Hori GC Controller/Gamecube Adapter soon. My wallet is going to be empty for the next few months/years.
@Captain_Gonru
I completely agree. It's sad to know that most of these figures have much less value than others, (Wii Fit Trainer, Marth, Villager, etc.) They'll just be pretty desk collectibles. They'll just be valuable for their rarity.
@rjejr Well retailer shelf space is limited and they reserve it for their top sellers. Have you seen the shelf space given to Skylanders & Disney Infinity vs Amiibo at stores? Skylanders almost has an entire half aisle. Hopefully if Amiibo is a success during the holidays the retailers will give it a bigger presence.
I just got 2 today (for my 2 oldest) and I'm not really interested in the lesser know ones anyways. Of course now if I happen to see one I'll buy it if only because it will become valuable.
I just want Rosalina~♥
Sadly it is the stores that create the need for the more popular characters meaning them ordering more of the lesser known Amiibo is unlikely making them more rare. I recommend people start getting upset at stores for stocking 20,000 Mario Amiibo and 10 Marth.
@Dreamcaster-X - "Hopefully if Amiibo is a success during the holidays the retailers will give it a bigger presence."
But they won't need to give it a bigger presence if Nintendo keeps discontinuing models rather than keep adding to their number.
Nintendo needs to keep making ALL of them to get people roped into collecting them all. If you tell people beforehand that many will be limited the eBayers are going to swoop in and normal people are going to give up. Yes, slow selling models should be discontinued, after you're able to determine which are the slow moving models. How can they even begin to figure that out w only 1 shipment? It's absurd.
wii fit trainer=cash grab.... They knew there would be collectors out there who would pick this crap up regardless
@rjejr
Exactly. The game/amiibos have been out for only 2 weeks! Discontinuation should happen once you've released all planned amiibos for Smash.
Marth and Wii Fit Trainer both available at nintendo uk store if anyone wants to grab those
Not knocking anybody who is collecting these, but boy am I glad I am not interested. As somebody who is a completionist, this kind of crap would drive me nuts.
I'm still missing the Villager.
@MasterGraveheart
What's weird is, on Friday, I saw like 6 Villagers at a Walmart in Madera, Ca. I'm sure that's not the case anymore, but it all is a matter of where you are and luck of those figures still being in stock without people noticing their rarity.
@Captain_Gonru though I wonder, if maybe a new Fire Emblem makes it's way out, perhaps Nintendo would do a second run of Marth amiibos? But then would they rebrand it as Fire Emblem amiibo? Or would they keep the Smash branding?
Hopefully, they'll keep all the amiibo around at least until the 3rd wave is released to give budget conscience collectors a chance at grabbing them all. At the very least continue to sell them on Nintendo's site or something... And as much as we hate exclusivity, perhaps they should partner with some stores to carry a larger, continuous selection of amiibo, if shelf spaces is ultimately an issue...
I'm not surprised but I haven't seen Marth or Villager anywhere so I didn't even get a chance to buy them. Fortunately I was able to snatch up wii fit trainer.
@Kaze_Memaryu This.
@Spartacus3765 the Walmarts in my area after their abysmal selection finally started to get some in. I just picked up the last Marth and Villager yesterday. There were still five Fit Trainers left, that I assume I'll pick up this week (Just one, not all five lol)
I 100% agree with you @rjejr, discontinuing any amiibo before the end of the complete run would be a mistake especially at the rate they are releasing them. Hopefully amiibo are selling well and it gets more shelf space rather than it being an illusion of selling well for lack of stock...
Stupid move on Nintendo's part, if they are going to make these used in multiple games then they should be keeping them going for a very long time.
Please no I preordered the marth amiibo 2 or 3 months in advance but the gamestop employee sold it to someone who didn't pre-order
I'm pretty sure we already knew this. The rumor that they were discontinued a week or so after they came was the ridiculous. There just won't be much use for a Game & Watch, Duck Hunt, etc. amiibos that don't have any other game to use them for. I hope at least the Pac Man, Sonic, and Mega Man amiibos stick around. Namco, Sega, and Capcom could take take major advantage of those amiibos for their own software aside from Smash Bros, if they play their cards right.
Just don't discontinue Kirby and Pit, and we are good.
Gahh, Nintendo, why do you toy with me so? I was reluctant at first when I preordered all first wave amiibo (Marrh got cancelled..) and now I'm glad I did. When I have money available I will preorder the 2nd and 3rd wave amiibos and be on the look out for Marth. Already got some of the 2nd and Shulk secured! The tough ones will be the store exclusives other than Gamestop because I don't live near those who have one.
This makes me want to disregard amiibos altogether. Let's just hope this is a brilliant yet cruel holiday marketing stunt.
Seems these might go the way of the Kid Icarus AR cards: Sparsely available for a limited time. And some cards didn't even get printed! Anyone collecting those was never able to complete the set because some cards just didn't exist! I hope they actually finish the whole Smash Bros. cast.
Ugh. Marth was the only non-perennial of wave 1 I was interested in. Searched every store in my vicinity, nothing. And of course Amazon only has third party sellers now that have jacked up the price far beyond any amount of reason. $70+ dollars? Screw you greedy jerks.
I've bought them all so far hoping the Amiibo functionality takes off. But if not these are cool looking figures for an okay price. I have already preordered all of wave 2 and will likely get several of wave 3.
Welp, Now we're back to square one...
I understand that some less popular ones will be discontinued. But they should wait a few months before doing so. It hasn't even been a month yet. Give people some time to buy them at least.
@rjejr I agree with you but their hands could be forced with retailers, hence all the different "exclusives". They probably played hardball with Nintendo to give Amiibo the limited shelf space it has and maybe Nintendo wasn't anticipating some to sell out as fast?? Also their are jerkbags who go out and buy lots of these up at a time & resell them which only hurts us and Nintendo should recognize that and at least keep a decent supply throughout Christmas.
Who knows, it may just be a brilliant Nintendo marketing plan to light another fire under Amiibo sales for this month. Either way, it's frustrating.
I feel lucky in that I found Marth in my local Target on Black Friday. He was the only one I ever saw in the store and now he's posing next to my TV.
Where's my Reggie amiibo?!
This will go down as Nintendo's "Amiibo and Gamecube adapter fiasco of 2014"!
Ah well, if people wanted them they should have preordered them.
Noooooooo! If they're talking about shelf space, I say there's too much shelf space for Mario, Pikachu, and Kirby. I'll probably hold out on buying all the other Amiibos. Incomplete collection feels worse than having none at all.
@player310 Amiibogate
Is the "Nintendoomed" offically over for this gen now? It's as if they can't collect money fast enough.
look at that cheeky villager, doesn't even realise he's been discontinued.
@BinaryFragger
What if someone gets a 3DS for christmas and wants the limited edition ocarina of time 3d game with the actual ocarina? They miss out.
No interest in amiibo or any of the games that use them.
They look a lot better than the Disney Infinity figures and don't require a base (for Wii U and New 3DS) but like Smash, all they'd do is increase my system's resale value.
Lesson learned: if you know a gamer, that gamer has a job andit's the holidays, go with accessories or gift cards.
Or keep the receipts.
Mine was a digital card.
And guess what?
'No refunds on DLC or digital game purchases'.
Even though I haven't been specifically looking for Amiibos,I just realized that I haven't seen one Marth or Wii Fit Trainer in stores but I saw a ton of Villagers.
Well, guess I can't wait 'til the New 3DS releases in the US to buy the ones I want.
Link, Mario, Ike, Lucina, WFT, ZSS, Zelda, Captain Falcon, those are the ones I want.
I grabbed a Wii Fit Trainer, couldn't find a Marth though. I would hope Nintendo would do at least another round of stocks for these items since they were limited to begin with.
Looks like I need villager now...
I'm happy with my Kirby amiibo, but I wouldn't mind picking up another one. Probably Peach or Villager. When are they planning on releasing Ness?
@Emaan I don't believe he's been announced yet.
@Dreamcaster-X - "Nintendo marketing plan to light another fire under Amiibo sales for this month."
Ninnteod's gonna burned in the end though if people stop looking for these things b/c they are too hard to find. Sorry, couldn't resist. .
The will they/won't they is so exciting. I just saw a Marth go for $75 on Ebay. I'm hanging on to my sealed Marth, Villager, and Wii Fit Trainer...for now.
@rjejr Once again cry me a river. They're just toys.
Kinda wishing I had grabbed Marth when I had the chance...
Yikes, now I wish I'd picked up some of the rare ones on release day. There were tons of Marth and Trainer that first day. Now, not so much.
Found 2 WFT amiibo - one will be a White Elephant gift, and the other will be for a friend.
@ZBomber Haha, thanks for the laugh. It's probably even true. ^^
@SMEXIZELDAMAN I just want Rosalina~♥
If Rosalina sells out before I get my preorder, I'll be ♡-broken...
Guess I better go to GameStop and preorder the next wave. Holy poopoodoodoocacapoopledoople.
I just hope they will be made available again when/if they get any essential use outside of Smash Bros. I'm not willing to buy ones i'll most likely never use.
"There are no plans to discontinue any Amiibos at this time."
What Nintendo says the next day, lol
Oh no, this isn't good.
Maybe i should get them now before they are gone, but i probably won't anyways because i don't buy the amiibos i'll never use.
I had a feeling this would happen. Went to the midnight release of Smash Bros. U at the local Gamestop, even though I had my copy preordered online (which I'm still waiting for...). I decided to pick up some amiibos since I was there, and asked which were available. The employee I talked too listed the amiibos in this article as not being available past preorders, and alarms went off in my head. I knew then and there that if I wanted a chance of getting them, I'd have to check other stores that would carry them ASAP.
Long story short, I now have 9 out of 12 of wave 1, which includes Marth, Villager, and Wii Fit Trainer. The ones I'm currently missing are Yoshi, Mario, and DK. I figured if any would still be on shelves, they would be for an inevitable sale.
I'm not taking any chances with the rest of them. Have both Shulk and Metaknight on preorder since they are exclusive. Would have preordered Lucario, but that's sadly not an option anymore, since the nearest Toys R Us to check is 100s of miles away. I may be at the mercy of scalpers on that one.
@Aqueous By all means. Even if it's not going to be used by you, you could make a decent profit if kept sealed.
@Lunapplebloom - Lucina is just as almost good to me, so I might go for her. I've rather liked playing with the one I have, though, I don't want a massive collection by any means. Just some favourites.
I've got a Villager on the way to me from Amazon Germany, got the email about it an hour ago. I've got a Kirby ordered with them as well, but nothing about that yet...they're meant to be back in stock this week.
I've also got a Yoshi back ordered from Nintendo.co.uk for as soon as they come in and I've currently got Wii Fit Trainer, Pikachu, Fox, Samus and Peach on the way as well (due to be delivered on Thursday). I've already got Donkey Kong, Marth, Link and Mario.
I've just gone ahead and preordered all of the rest. I knew they'd sell, but I wasn't expecting quite this level of demand. :/
@Aqueous Understandable. I guess my figure collecting bug got ahold of me again. I even told myself to just get only a couple, and then it blew up. Lucina is my next figure I look forward to most, followed by Robin. I hope to have a nice little Fire Emblem set eventually.
I pre-ordered Pit last night, and I will probably be pre-ordering Shulk from Amazon soon. As long as I have the main character from each of my 2 favourite games, I will be happy.
Before everyone's going mental over this, let's just wait and see. We already knew some amiibo were going to be more limited than others. However, as this is the first wave, and since there's still demand, it's likely that they'll reproduce some of the rarer amiibo of the first wave as well. Calm down.
~!@#$%^&*ing Resellers. Derp.

Supply and Demand. If Marth gets discontinued, we will just have to make Sure Nintendo knows we want him back on the shelves, and if enough people do this, they'll get the message.
Looks to me like artificial buzz/hype creation. Why on earth should they start to discontinue certain figurines? That makes no sense with a product that just launched, the only reason I can come up with is creating headlines and drawing attention. No such things as 'ebay omg I have to get it, its rare' hype I guess...
Luckily I have all of the first wave already and waves 2 and 3 pre-ordered
You are unsure? Buy it ;-D
No surprise. They can't keep producing all the Amiibo. There's too many of them.
I think that's disgusting. Nintendo needs to release a proper statement and confirm whether this is worldwide. They've been out for two weeks and they're already discontinuing some? I've had to purposefully hold off buying some of them because I may get them for Christmas and if I don't, then I'll be forced to buy them from someone on eBay taking advantage of the situation.
@Jaunty If Activision and Disney can manage, Nintendo can manage too.
eBay is your option if Nintendo goes through with it, you might need more money.
But that mindset of keeping what's popular in, is very similar to mindset of continually making Mario games.
@pyrodoggie Here in the UK, there are no Kirbys anywhere! He was out of stock all over the country pretty much on launch day.
Why do you hate money, nintendo?
@RainbowGazelle It's the same here in Ireland.
It's worse if you keep them packaged as they are all numbered. Hence mine are coming out.
My only advice is pick the one's you definitely want that have been announced and preorder them if possible. Obviously you can risk passing on one's like Mario, Link & Pikachu for now cos they're likely to remain around.
I'm doing my best in limiting my purchases but the problem is when you get one from one series you need the rest (i.e get Mario and your inclined to get Luigi, Yoshi, Peach, Bowser & Rosalina).
@FX102A "I'm doing my best in limiting my purchases but the problem is when you get one from one series you need the rest (i.e get Mario and your inclined to get Luigi, Yoshi, Peach, Bowser & Rosalina)."
lol this is what happened to me. I only wanted link and little mac but once I got link I wanted to get every amiibo.
I didn't plan on getting any, but I think I'm gonna get Marth and Ike for the sake of it. They're cheap enough, if there is ever a more suitable (and probably pricier) figurine available, I might just give the amiibos away to my cousins or so - not much of an investment anyways
@pyrodoggie Yep I am still kicking myself when I saw that Smyths had a Wii Fit Trainer amiibo when I went to get my Link amiibo. If I had known I would have wanted them all I would have picked it up in a heart beat.
Before release we were told certain characters would eventually become discontinued. This isn't anything new. But, quite frankly, I'd be surprised if Villager would be one of them because he could be used for future AC titles. I guess they're going to release a dedicated set.
@Baker1000 "Before release we were told certain characters would eventually become discontinued."
True but when they said this I think the majority of us were expecting it to be 6 months down the line not 2 weeks after release.
If they discontinue stock in high street retailers I don't see why they can't give more stock to online retailers if they agree to it as there is much more space in warehouses!
i think i should get the villager amiibo before they go, i dont have a wii u or smash wii u yet but i dont know if they would be still around (or will be £50 or higher) until Christmas.
Marth looks like a blue haired potato and nobody cares about the wii fit trainer, sonic and shulk should never be discontinued so i'm in a good place now.
@Captain_Gonru These have Smash-specific bases. They are centrally for Smash. If they release a Fire Emblem on the U, I'm sure there would be some form of amiibo set for that.
@Dreamcaster-X Production surely ceased some time ago after they made the first batch. They just don't want to start those up again when they have so many more to make.
@LordOfGamez All of the Smash ones will eventually be discontinued and replaced by different ones related to different games. I would think Shulk will disappear as quickly as Marth, really.
@Spartacus3765 GameStop's policy is that they will hold a preorder for 3 days, after which they are no longer obligated to hold it.
@Vineleaf that's okay considering the smash bros ones will probably work on the later games as well.
@dumedum Absolutely. I was just trying to say that the discontinuation of a Smash version of an amiibo does not mean that character will never appear again. Or be backwards compatible, either. I would be astonished if Nintendo didn't make, say, Toon Link work now in Hyrule Warriors, in Smash, and in Zelda U.
I have four amiibo so far that being link samus dk and kirby still waiting on gamestop to get me marth
@Joruus_Cbaoth - Once again, it's just a comment on the internet, why do you care that I care?
BTW, after this it's just turtles all the way down.
I kind of liked the Marth figure. However, I'm not going to over-spend on buying a Marth somewhere like Ebay. I don't need to own every single figure. I now know that my family will end up with a couple of these things just because it's the holidays. My boys both put them on their lists but other then that, I'm not buying anymore. If they spend their money that's up to them. Me on the other hand am done! I've had enough of the "Amiibo miscommunication" from Nintendo. They can keep them. They look really cool. I wouldn't mind trying them out in Smash. But ultimately they're not worth it to me.
A roller coaster of emotions these rumors and responses are. Well all I can say is best not to live in regrets and buy the ones you want before it's too late.
@StarDust4Ever Now that's just greedy.
It's at times like this when I hate capitalism.
@Spartacus3765 hey im not to sure if anyone answered you about gamestop holding stuff but my friend who works there told me they usually only hold stuff for two days after launch
@HaNks he's smiling because he's moving into my house this afternoon
@StarDust4Ever Good thing I already have a Marth. Lol.
@SilentHunter382 I waited a week, and that was all it took for the Marth to disappear. Perhaps forever.
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