Cough, hack

Dragon Quest X will no doubt storm the Japanese charts with or without any advertising, but that hasn't stopped Square Enix putting together a cutesy trailer showing off the enemies and action in store.

Japanese players can pick up the MMO from 2nd August, with a particularly snazzy black Wii Dragon Quest X bundle on sale too. The game uses USB storage devices to store future DLC and updates and is a paid subscription, both things you'd think might count against its chances of success, but then remember it's Dragon Quest: Dragon Quest 3D sold 500k units in its first week. Can Dragon Quest X enjoy similar success?