A new age of 3DS marketing

Here at Nintendo Life we often attend or read news of launch events, some of them quirky and full of character. The Japanese press reception to celebrate the release of Metal Gear Solid: Snake Eater 3D, however, may have seized the crown for the most unusual launch party yet.

As reported by Andriasang, game journalists in Japan attended this particular event at Hooters: for those of you unfamiliar, these are a series of restaurants renowned for waitresses wearing clothes that can only be described as 'flattering' to their figure. Aside from enjoying lunch in the surroundings, the guests did also go hands on with the game and get a look at the Metal Gear themed 3DS console.

Hooters may seem like a peculiar choice of venue, but in the Japanese version of the title a real-life magazine called Hooters Japan, as well as posters from the same publication, are apparently found throughout the environments. If you don't believe us, check out the picture below.

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[source andriasang.com]