@Therad The difference with Sony is that the Neo is just an upgrade to a system that continues to gets loads of support from third party, second party and first party studios and publishers. The Neo also doesn't affect those who already own a PS4. With Nintendo, there's virtually no first party or third party games coming to the Wii U and only slightly more for the 3DS, and the NX is a whole new platform/console.
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Why would Nintendo want to build up hype for a product that they cannot sell? Basically, if you're marketing something that nobody can buy before Christmas, you're wasting time and money. That's not where the consumer attention is.
@Therad Not really. They've openly talked about the NEO for the past two months. The thing with NEO is that there's no reason to show the system a year before launch, it's just an upgrade. It probably looks the same, it plays the same games, only at a higher framerate or in a higher resolution, but how you're going to show that off in a video anyway? VR was a new thing for example, and we've seen plenty of the PSVR in the past two years. Not to say that that's the way to go, but Ninty can't wait until January and casually drop a NX reveal video on YouTube.
It wouldn't have been a problem if they had other stuff coming this year, but apart from a few titles, there isn't much. Gamescom or TGS are the places to show off a new console. Especially if it has an all new concept.
@Octane If Nintendo plays their cards right they could use both Gamescom and TGS to showcase the NX. That way they can cater their message accordingly to both the Western and Japanese markets.
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@FragRed I believe they're just two weeks apart, so that would make sense. Problem is, looking at their Gamescom line-up, it doesn't seem like they're going to reveal a new system. They're bringing games like Zelda (Wii U version), but also Splatoon, Mario Kart and Smash Bros., just more of the old stuff, some 3DS games and a handful of indie games. Any live conference would've been confirmed at this point. http://jpgames.de/2016/08/gamescom-2016-line-up-und-programm-...
@Grumblevolcano I know, hence I said they shouldn't have to show the system a long time before launch. Either at Gamescom of TGS should give them enough time.
@Octane The thing that worries me is that if Nintendo reveals the NX at TGS which generally doesn't attract much buzz from the general Western media, then it'll all seem very much like they don't care about the Western market. Whereas a Gamescom reveal would show that they are still serious. But this is Nintendo and I am still convinced they have no idea of how they want to market this thing.
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@Octane Yeah, I would've thought a proper unveiling in August as there's still the whole concept of the retailer side of things (e.g. preorders). As for time between Gamescom and TGS, it's actually a month, not 2 weeks. Gamescom is 17th-21st August and TGS is 15th-18th September.
@FragRed Didn't they reveal the Wii at TGS? Handhelds are popular in Japan as well. TGS does make the most sense. I even expect Sony to reveal NEO at TGS, despite the fact that their presence is a lot bigger in Europe and NA.
I don't think Nintendo has changed either, so yeah, expect barebones marketing regardless of what the NX turns out to be.
@Grumblevolcano My bad, I was thinking of early September for TGS. Maybe it is Gamescom then, Sony hasn't said a word yet regarding a possible conference. Who knows? It worked for Microsoft and the XOne S though, nobody's making a fuss about that, and that thing is already out! I'm convinced that these mid-gen upgrades don't really need to build a lot of hype in the timespan of several months when it's just a small update. If it doesn't do anything new that can be shown, there's no reason to reveal it very early.
@Octane Only because the E3 reveal was cancelled due to some problems Nintendo were having with the hardware from what I understand after a quick Google. So maybe that is what happened with the NX. But I haven't heard anything that Nintendo are attending the TGS this year, though I did come across this (I am not saying I believe this article, but this is Nintendo) http://wccftech.com/nintendo-nx-not-revealed-tgs-2016/. I think I have seen this elsewhere too.
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@Operative I think everyone would've said the same if you said, just before E3, that Microsoft was going to release an Xbox One upgrade in just 2.5 months.
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