As you may have expected due to the registration expiry date 31/3/15 for many recent games including Smash and ORAS, Club Nintendo is ending. Instead Nintendo is creating a new rewards program and those who sign up in the launch window get Flipnote Studio 3D for free. Note that only Europe and Japan have been confirmed so far.
I'm not exactly heartbroken. I got some cool stuff from CN, but let's not pretend it wasn't just a clever marketing tool. We all willingly divulged Nintendo in information concerning our ages, genders, demographics, and what we consider important in games and this information was used in marketing.
Hopefully whatever they have lined up is a real rewards program.
So Anakin kneels before Monster Mash and pledges his loyalty to the graveyard smash.
So all coins will be deleted at the end of June, but Nintendo is going to be putting up a lot of stuff on the site to make sure we all have a chance to spend our reserves.
I can dig it.
So Anakin kneels before Monster Mash and pledges his loyalty to the graveyard smash.
If we succeed in the redefinition of video game platforms that I speak of today, our account-based connections with consumers will become very clear. For example, until now it has been taken for granted that software is offered to users at the same price regardless of how many titles they purchase in a year, be it one, five or even ten titles. Based on our account system, if we can offer flexible price points to consumers who meet certain conditions, we can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more. Here, we do not need to limit the condition to the number of software titles they purchase. Inviting friends to start playing a particular software title is also an example of a possible condition. If we can achieve such a sales mechanism, we can expect to increase the number of players per title, and the players will play our games with more friends. This can help maintain the high usage ratio of a platform. When one platform maintains a high active use ratio, the software titles which run on it have a higher potential to be noticed by many, which leads to more people playing with more titles. When we see our overall consumers, they generally play two or three titles per year. We aim to establish a new sales mechanism that will be beneficial to both consumers and software creators by encouraging our consumers to play more titles and increasing a platform’s active use ratio without largely increasing our consumers’ expenditures.
Nintendo aims to work on this brand-new sales mechanism in the medium term, but we would like to start experimenting with Wii U at an early stage.
Yes, could this finally be the launch of a global Club Nintendo like program or something like PS Plus/GWG?
I have been waiting for this day for forever since the current Club Nintendo sucks. They only cover a few countries in Europe anyway and not the whole continent. For example the whole of North Europe has been always totally non-existing for Nintendo regards of Club Nintendo etc.
So we finally get Flipnote Studio 3D also? That's sweet.
Honestly, in Europe, it's about time! As much as I love buying 20 games to get a pencil case, I'd much rather have my downloadable content truly connected to my account.
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Topic: RIP Club Nintendo (and future of Flipnote Studio 3D)
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