The Pokémon Company News Articles
Tuesday10th Feb 2026
News Pokémon's Super Bowl Commercial Was Probably Expensive, Unsurprisingly
The estimates for its minute-long ad are through the roof
Pokémon banks an insane amount every year, so it can afford to splash some cash from time to time. If you are wondering how much yesterday's Super Bowl LX commercial might have cost, according to reports, it's estimated to have required "at least $16 million" for just a single minute. As
Monday9th Feb 2026
News Jigglypuff Is Joined By Up-And-Comer Lady Gaga In Pokémon's Super Bowl Ad
Whats your favourite?
The Pokémon Company has officially launched its 'What's Your Favourite' campaign as part of Pokémon's 30th anniversary celebrations. Kicking off during the Super Bowl LX game at Levi's Stadium in Santa Clara, California, the ad features singer Lady Gaga alongside Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi...
Sunday8th Feb 2026
News Pokémon Pokopia Switch 2 New Pre-Order Bonus Revealed (US)
Start a new life with Pokémon
Pokémon Pokopia is out on the Switch 2 next month, and another pre-order bonus has now been announced for the US. Trainers who pick up the Game Key-Card version or digital release from Best Buy will also receive a themed tote bag. This item, valued at $9.99, appears t
Saturday7th Feb 2026
News Pokémon Pinball Teased By Stern Pinball, Prices Start At $6,999
"Your next challenge has arrived"
Pokémon is celebrating 30 years this year, and as part of this, trainers around the globe can expect all sorts of exciting (and surprising) announcements. Ahead of the annual event Pokémon Day, taking place later this month on 27th February 2026, Stern Pinball has announced it will be stepping into the battle...
Wednesday4th Feb 2026
News Pokémon To Kick Off 30th Anniversary Celebrations At The Super Bowl
New England Patrat-riots v Seattle Sea-Hawluchas, anyone?
Pokémon will be at the Super Bowl! No, they're not taking to the field — we're not sure we'd want to see some cute critters get trampled on during the biggest night in sports (though we reckon Machamp could sack Drake Maye or Sam Darnold), but the franchise will be bringing a commercial to...
Normal Poipole
Back in 2016, Pokémon Sun and Moon gave us our first look at the Ultra Beasts. They are a weird-looking group of creatures, to say the least, heralding from the 'Ultra Space' dimension, and thus appeared rather different when compared to the general squishiness of most other Pokémon designs. Well, according to former Game Freak...
Tuesday3rd Feb 2026
News Pokémon 30th Anniversary Nintendo Store Event Announced (US)
Pokémon Day is almost here!
Pokémon Day is taking place later this month, and ahead of this annual event, Nintendo has announced its US-based stores located in New York and San Francisco will be hosting special events. They're inviting trainers to celebrate the series' 30th anniversary, which will take place on 27th February 2026. Here's the full...
Sunday1st Feb 2026
News Pokémon Pokopia Switch 2 Pre-Order Bonus Revealed (North America)
Fancy a plant?
Pokémon Pokopia is a whole new take on the world of Pokémon, where you'll be able to farm, grow veggies, collect resources, build things, decorate, and of course, make friends with many different Pokémon. With the game scheduled to arrive on the Switch 2 on 5th March 2026, more pre-order bonuses are now beginning to surface...
Friday30th Jan 2026
News Pokémon Legends: Z-A "Complete" Five CD Soundtrack Announced For Japan
Including Mega Dimension tracks and more...
One aspect of Pokémon Legends: Z-A we thought was "excellent" was the music. With this in mind, it's been announced the game's soundtrack will be getting a physical release in Japan on 17th April 2026. It will include five CDs and a total of 148 tracks. The good news is this also extends to the game's...
Friday23rd Jan 2026
News Pokémon Legends Z-A Ranked Battle Season 6 Start Date And Rewards Revealed
Get out my Swamp
With Pokémon Legends: Z-A's Sceptile-focused season coming to an end, The Pokémon Company has shared some extra details on what's next for the Ranked Battle scene, including the all-important start date and rewards. Ranked Battle Season 6 kicks off on 29th January and will be sticking around until 19th February. In that time,...
News Pokémon Developer Game Freak To Reveal More About 'Beast Of Reincarnation' Later This Month
Update: Director responds to question about a Switch 2 release
[Sat 10th Jan, 2026 01:30 GMT]: The Pokémon developer Game Freak recently released the DLC Mega Dimension, so what's it up to beyond this? In case you missed it when it was revealed last year, the studio has a new action RPG Beast of Reincarnation
Thursday22nd Jan 2026
News Pokémon TCG Pocket's Next Expansion Looks Truly Fantastical
It's the Obstagoon Parade!
The Pokémon Company is back with the first Trading Card Game Pocket expansion of 2026, and it's a fantastical one. The 'Fantastical Parade' set launches on 28th January at 5pm PST / 1am GMT (29th) / 2am CET (29th), featuring none other than Gardevoir on the cover. This one throws in a couple of new Mega ex cards for...
News A 'World Class' Pokémon Attraction Is Coming To Universal Studios
Japan first, then global
The Pokémon Company and Universal Studios have announced that a 'world class' Pokémon attraction will be coming to Universal Studios themes parks in Japan and global locations. Described as an 'interactive Pokémon experience' that will "stimulate all five senses", the attraction will debut at Universal Studios Japan in...
Tuesday20th Jan 2026
Random Reggie Recalls Retailers "Upset" With Pokémon Ruby & Sapphire Shortages
Just a week into the job
Even though we've just entered a new era of Nintendo of America, Reggie Fils-Aimé is still the name most people associate with the role. And, speaking at this weekend's New York Game Awards, the former NoA president shared a little tidbit about his time early on in his career at Nintendo (thanks,
News Pokémon's Game Boy Development Process Took A "Great Deal Of Trial And Error"
Realising the "simple concept" with limited resources wasn't easy
Although Pokémon has become a global powerhouse over the past 30 years, the series' beginnings didn't necessarily happen overnight. In a special video message during the New York Game Awards recently (where Pokémon received the prestigious 'Andrew Yoon Legend Award' for industry...
Wednesday14th Jan 2026
News More Switch Games Have Received Switch 2 Compatibility Updates
Two Pokémon titles and "Cats on Duty"
Nintendo released a new system firmware update for the Switch 2 yesterday and it's resolved some compatibility issues. There's been an issue with the 2021 releases Pokémon Brilliant Diamond and Shining Pearl, with both Switch titles reportedly crashing from time to time on the new hybrid system. Fortunately,...
Monday12th Jan 2026
News LEGO Pokémon Reveals First Sets, Launches February 2026
Gotta build 'em all
LEGO and The Pokémon Company have finally lifted the lid on the upcoming LEGO Pokémon sets, which were teased last year, and they're coming on the most appropriate day imaginable — 27th February 2026. Three sets have been announced, with a fourth available as a special gift when you purchase directly from LEGO in-store and...
Wednesday7th Jan 2026
News The Natural History Museum's Upcoming Pokémon Merch Is All About 'Pokécology'
Opening later this month
After its announcement back in September 2025, The Pokémon Company has today lifted the lid on the theme for its upcoming Natural History Museum pop-up store, and it's all about Pokécology. Don't worry, we had to Google it too. For those wondering, 'Pokécology' is the study of Pokémon based on their assigned habitats...
Tuesday6th Jan 2026
News Lego Is Launching An Evolutionary 2x4 Smart Brick Featuring A Tiny Computer
Rumours suggest it could power new Pokémon sets
Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" in the Lego system since the release of the Minifigure in 1978 and is part of the company's "smart play" initiatives. This brick, which will be featured in new Star Wars sets...
Saturday3rd Jan 2026
News Pokémon Legends: Z-A Ranked Battle Season 5 "Coming Soon", Includes Another Mega Stone Reward
Get a Sceptilite Stone
Pokémon Legends: Z-A has announced Season 5 Ranked Battles are "coming soon". This time round, when you reach Rank S, you'll be able to claim a Sceptilite stone. This event will take place between 8th January 2026 and 29th January 2026. Players will also be able to earn a Baxcalibrite at Rank V, Chesnaughtite at Rank W,...
Friday2nd Jan 2026
News Pokémon Kicks Off 30th Anniversary Celebrations With Animated Logo Reveal
Feeling old yet?
It's a new year, and the video game industry is already gearing up for some absolutely huge celebrations. The monster-catching powerhouse Pokémon will celebrate 30 years on 27th February 2026, and to kick off this special occasion, The Pokémon Company has now shared its animated logo for the 30th anniversary. It shows Pikachu...
Wednesday31st Dec 2025
News McDonald's Has Another TCG Promo In The Works For Pokémon's 30th Anniversary
In a pickle
The 30th anniversary of Pokémon is fast approaching on 27th February 2026, and it seems McDonald's will be putting Pokémon cards in its Happy Meals in a new promo similar to past events. According to a report from PokéBeach, it will run from February into March, with exact dates depending on the country, but that's all the details...
Monday22nd Dec 2025
Reminder Two More Mega Evolution Are Now Available In Pokémon Unite
Mega Gyarados and Charizard Y join the fray
A major game update for the free-to-play Switch and mobile title Pokémon Unite was released earlier this month. Now, before we get to the end of the year, the development team has added Mega Charizard Y. This follows Mega Gyarados, which joined the fray earlier this month. Before this, trainers got Mega...
Thursday18th Dec 2025
News Pokémon Legends: Z-A Ranked Battle Season 4 Is Now Live, With Another Mega Stone Reward
Baby got Baxcalibur
The latest Ranked Battle Season is now underway in Pokémon Legends: Z-A, granting you yet another opportunity to nab a new Mega Evolution stone. Ranked Battle Season 4 kicked off today (18th December) and will run through until 8th January at 5:59am UTC. Those who reach S Rank or higher in this period will be rewarded with a...
Thursday11th Dec 2025
News Pokémon TCG Pocket's Upcoming Expansion Shows The OG Starters Some Love
Mega!
The next expansion heading for Pokémon Trading Card Game Pocket has been revealed, and it has some very familiar faces front and centre. The Crimson Blaze set launches on 17th December, and sees Mega Charizard Y plastered across the packet cover. Naturally, new cards for Mega Venusaur and Mega Blastoise are included too, alongside new art...
Wednesday10th Dec 2025
News Pokémon Legends Z-A Version 2.0.0 Is Now Live, Here Are The Full Patch Notes
The Mega Dimension DLC is here!
There have been so many announcements and game releases recently, and to add to this, Pokémon Legends: Z-A's Mega Dimension DLC is out this week. Now, as part of the arrival of this new content, Nintendo has shared the patch notes for this major update on its official support page. This unlocks the DLC, adds new...
Tuesday9th Dec 2025
News Pokémon Legends: Z-A Confirms Return Of Hoenn Starter Mega Stones
But only via Ranked Battles
Trainers around the world will be returning to Lumiose City tomorrow as Pokémon Legends: Z-A's Mega Dimension DLC drops on 10th December. But there's plenty more to look forward to than just new Megas — some major returning Mega Evolutions have also been confirmed, including a headlining trio. Earlier today, alongside...
Wednesday3rd Dec 2025
News Pokémon Friends Has Been Updated With New Puzzles, Plush, Furniture And More
Try it out now on Switch and mobile
In July, The Pokémon Company and Wonderfy released the puzzle title Pokémon Friends on Switch and mobile devices. Today, the game has received an update for both platforms, bumping it up to Version 1.1.0. It contains not only a bunch of bug fixes but also adds new puzzles, plush, furniture and wallpapers to...
Tuesday2nd Dec 2025
News Pokémon Legends: Z-A DLC Is Introducing A New Type Of Mega Evolution
Catching Zs
The Pokémon Company has revealed yet another new Mega 'mon arriving in the Pokémon Legends: Z-A Mega Dimension DLC, but more than that, it has revealed a whole new type of Mega Evolution. Mega Lucario Z is the latest Fighting- and Steel-type Mega Evolution to join the line-up, boasting a swanky blue and yellow look as well as some...
News Pokémon Legends: Z-A's Next Mystery Gift Code Event Is Now Live
The path to Mega Mewtwo starts here
As a part of today's Mega Dimension DLC news, The Pokémon Company revealed Legends: Z-A's next Mystery Gift Code event, and it's not one to be missed. The event is live in-game right now. All that you need to do is head to the 'Mystery Gift' menu and select 'Receive via Internet' to get involved. Right off the...
