In recent times Nintendo has been stepping up its efforts with merchandise and tie-ins, including Vans shoes and UNIQLO t-shirts. The latest collaboration is with LeSportsac, a company that makes fashionable bags and cases (or so we're told).
LeSportsac and Nintendo have confirmed a new collection that's hitting Japan in July and other countries in Autumn / Fall; check out some images and PR blurb below.
Holding a treasured place in the hearts of millions, Mario’s adventures have brought him to many strange places, including the far corners of the Mushroom Kingdom and galaxies beyond. Working with Nintendo, LeSportsac took Mario’s passion for exploration and translated it into the brand’s best-selling, on-the-go styles. These include crossbodies, totes, backpacks and weekenders, as well as small cosmetics and accessories that even the Mushroom Kingdom’s most celebrated hero can run away with on his many adventures.
The collaboration features two unique designs created exclusively for the LeSportsac X Nintendo collection. Power-Up Burst is a colorful homage to Mario’s iconic power-up items and classic foes, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas and Koopas. The Mario Travel print portrays playful Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps and postcards on a bright red background.
Complementing the collection are five additional items, including an authentic pouch shaped like the Game Boy system, a round Piranha Plant pouch, and a Super Mario Bros. cosmetic. All styles will showcase a custom Super Mario coin zipper pull – because it is all about collecting those coins!
The LeSportsac X Nintendo collection launches in Japan on July 19 and will be available in other countries, including the United States, this fall.
Do any of these designs catch your eye?