SEGA Reveals Jump in Profits in Q2 Results
Posted by Andy Green
Boxed sales witness a slowdown, while digital performs well
SEGA has released its financial results for the second quarter of 2013, revealing a massive 408 percent leap in profits.
The company recorded a 12.9 billion yen ($131.8 million/ £87 million/ €99.4 million ) profit between 1st April and 30th June, compared to the 2.5 billion yen ($25.8 million/ £17 million/ €19.4 million) during the same period last year.
Sales in the firm's video game division brought in 18.8 billion yen ($192.2 million/ £126.9 million/ €144.9 million) for the three months, while operating profits stood at 39 million yen ($396,104/ £262,104/ €299,367).
One of the most interesting findings was that sales of packaged games slowed but demand for mobile, digital and social gaming remained buoyant. Overall net sales reached 90.7 billion yen ($923.6 million/ £609.7 million/ €696.4 million), which is up 29.6 percent on last year.
SEGA's best selling game in the period was PC title Company of Heroes 2, which shifted an impressive 380,000 copies - quite high considering it was only made available on 25th June.
This was certainly a solid quarter for SEGA and it will hope to continue the upward trend in the next couple of months. Sonic Lost World isn't due out until October so won't be able to assist in the third quarter results.