Reggie Acts Cool Again

Now lets get this straight from the start: everything Reggie Fils-Aime says is cool. Got that? Right, then I'll carry on telling you what he says about the Wii hardware sales.

The Nintendo of America president has said today that Nintendo are on track to ship 4 million Nintendo Wii units by the end of the year - and could even exceed that figure.

Speaking at the Reuters Media Summit he said:

"All systems are go for reaching the 4 million target we have in our financials by December 31. We will sell everything we make so now it's simply a manufacturing thing."

Fils-Aime reckons that Nintendo could beat its sales targets for the Wii but admitted it would be "challenging based on manufacturing capacity".

Fils-Aime also went on to talk about an older Nintendo product - the Game Boy Advance.

"We think that Game Boy Advance certainly has at least one more holiday season left in it," he said.

"For us, it continues to be a great stepping stone for five, six, seven year-old consumers to have their first great handheld gaming experience and then transition right into DS."

Reggie Fils-Aime promised that there is strong third party support to come for the GBA over the next 9 months.