'Mario Red Edition' Switch OLED Launch Doubles System Sales In Japan

You'd be surprised what a fully recolored console makes a dude do.

I have 4 Switches in my household now cause of it.

Red is a beautiful color. Maybe that's the reason this new edition is selling.

Looking for Splattoon edition with brilliant colors but no, they wont restock it. Let the bland reddy red get the spotlight instead

Why is the analyst surprised? Did he expect it to flop or something? Is this the first time he's seen a themed console?
It's Mario. He's had a huge year in the mainstream and will be on many household's Christmas list. I dare say folk will be taken a back at the success of Wonder on an old console etc etc...

Im not surprised. Gaming is a collectors hobby all on it's own. You have people with 5 editions of the same game, 3 different reskins of the same consoles, and every variant of plastic figures splattered about on a shelf.

I wouldn't want to buy another Switch at this point, I think a Switch 2 must not be too far away.

Give it a real D-Pad -like on the Lite- and I'm in.

Don’t underestimate the appeal of cosmetics. Not everybody just only considers the technical details.

That analyst doesn’t know how fandom works. Which is weird because people often buy standard goods because of the brand name.

Plus people are born every day. Who is to say someone’s kid didn’t just have a birthday and this is their first system?

@MsJubilee I think red is a lucky colour in Japan

They should release a transparent one to mark the end of life for the OG Switch Would be quite a thing.

Insert Smithers meme
"But it's got a new colour!!"

@msvt
Those kinds of Joy Cons will get scalped the moment they appear.

But I thought this was a lazy custom version by Nintendo, and nobody would buy it, well at least that was what some people said on here.

it makes me laugh that the expectation to sell 15million units which at this point of the life cycle and in theses economic times is followed by a negative that that's a year on year drop. Yes that is fact, but come on, 15 million is crazy numbers into
year 7

Question : Did you get this new 'Mario Red Edition' Switch?

Me : Nope. I already have White dock from ACNH edition. Kudos for peoples who prefer red colors.

Nintendo is painting the town red. Mario red! Besides I have the last Mario Red Switch. 🟥

@Exerion76 If people consider something worth it, they buy it. Where's the problem exactly? Some people want their consoles to look cool and they have means to get what they want, so they go for it. Nothing gullible or stupid about it.

That being said I don't see that much appeal with Mario, it looks very plain imho, then again, sales numbers clearly show that there are many people that like it, and that's all cool with me. I used to have Splatoon switch (which sadly broke down) and now I've Pokemon oled switch and both look rad to me

Switch, I said what I said,
I rather play Mario instead
I let all that get to my head
I don't care, I want my Switch red

Or something like that...

I liked the little touch that they included, with the coins and the Mario silhouette, however placing that at the back of the dock isn't going to get much "view time". However, as a Lite-only owner, I'm waiting for the Super Switch 2 to be released before I get one with a Dock ...

As someone who loves this lively red, I am happy it sells so good. Gives me hope, that the successor will release with some cool colours.

Also Wonder will release soon. Now is the best time, to get a Super Mario themed Switch.

Nintendo: "Hmm people seem to like different colour systems...Launch the Switch 2 in only one colour!"

If nintendo released the planned line up for Switch 2 on this current Switch, they'd easily sell 10 million more units. This gen Switch just keeps on going.

@BigE Swing for the fences, you know?

Somebody's analyst sounds a little salty. I bet they'd be the first to laugh if the Mario red edition was DOA.

@BigE they haven’t even had to drop the price of it yet. With a well timed drop in RRP, I can see it doing the do.

I think it and would definitely buy one if I was going to upgrade to an OLED version. I love the red colour, even if it wasn't Mario-themed. As it stands, though, I primarily play docked so my standard version with red joycons will do. I'll save my money for more games.

This close to a Switch 2? Nah.. I’ll just keep playing my OG day 1 console with broken JoyCon rails docked on TV until then 😎

For me, I already have the Regular Switch, the Splatoon 2 one, the OLED, and the Splatoon 3 (Haven't opened that one yet). The red one doesn't do much for me, just like the Zelda and Pokemon ones didn't. I know they all do the same thing, but I just buy what I like. I may end up selling the Splatoon ones later, or I may keep them for my collection. I definitely think that Nintendo could sell more units in this last year of life if they did something like they did with the N64 where they came out in 5 colors (or ever how many). I'd really like an orange switch since it's my favorite color.

I would absolutely buy this, if I hadn't just upgraded to the standard white OLED earlier this year.
Red is one of my favorite colors, and a great color for a Nintendo system, although they only ever seem to sell them whenever I'm NOT in the market for one.

Maybe when the hype and price goes down the Switch v2 price or less then maybe I might get one to just keep around.

I still am waiting to splurge on the Zelda Switch OLED... But now that I'm anticipating the Switch 2, the likelihood of getting it grows increasingly smaller >_<

I'll stick with my CRKD Nitro Deck. Best controller I've bought in ages, and it fits my OLED.

Not surprised, many people are probably taking this opportunity to upgrade to an OLED too. I just got the totk Switch but if I hadn't I'd probably have bought this one. It's a nice, clean-looking Switch, and it's Mario.

@PokemonDMG 🎶 mmmm, she’s the devillll 🎶

@Aiwen I got the latest three OLED. Splatoon, Pokemon, TOTK OLED but won't get the Mario after spending this much and need to save up for Switch 2nd Gen that is coming out.

It's been happening for many years, but never fails to amaze me how many people will buy a new console that is exactly the same, just in a different color scheme.
Do the people who do this keep the original/other colors and just use the newest or keep a collection of them?

@SoIDecidedTo, Extremerate makes orange shells if I remember correctly. You could have your regular Switch in orange and it would look nice.

@SwitchForce Nice, I'm gonna have to settle for one OLED for similar reasons.

I'd have one too if the Switch 2 wasn't gonna drop any day now.

It has a name, it has a colour. If it has Mario/Pokemon who cares what colour it is if it's named Mario it will sell, the Mario graphic detail, it's a different system after all and collectible.

There is details and there is fans/collectors. Anybody with any idea how things are knows. Anyone that doesn't doesn't understand gamers/the second hand market/collectors and value differences.

It has some art on it 'its a unique system' detail so it will be judged, sonic 2 Genesis cartridge with a line or otherwise, if it has a detail of a ESRB rating, to a bad title print/fixed print of RE 3DS or more the prices are different for those details. Not surprised. It's a fair colour though.

I wonder what the 3 different heat sink and other changes old PS5s will cost once the Slim is out. Or people will group them together regardless.

I did get it and I loved it! That’s two OLEDs now. I’m putting away my launch day Switch in storage…has a cracked back and the heating vents on top are gone, leaving a cracked opening where they used to be.

This new one looks great, love the red color combination.

@Exerion76

How dare we spend our money how we please! We’re just so gullible. 🙄🙄

Spend more time judging yourself and less on how others spend their cash. You have no idea how much money I make, what drives people purchases, or anything else, but here your are, amongst others, spewing non sensical BS over a console purchase.

Get a grip.