When the 3DS launched it had a tough task as the successor to DS, a portable family of systems that had become Nintendo's greatest success story. Though the 3DS (and 2DS) range of systems couldn't hit those heights, by the end of its run it had been a reasonable success with 75.94 million hardware units shipped.
If you cast your mind back to its launch, however, it could have been very different. After a strong initial month as eager fans snapped up systems, sales of the original 3DS dramatically collapsed. As Reggie Fils-Aimé explains in his book, Disrupting the Game, From the Bronx to the Top of Nintendo, this put the company under huge pressure. In some territories, it's explained that Nintendo was hit with requests to take back swathes of inventory that couldn't be sold, a process that would have been disastrous at the time. It was this, in part, that led to the extraordinary price-drop within months of the system's launch.
In the lead-up to the release of the 3DS, Fils-Aimé recalls that he repeatedly pushed for a launch price of $199.99, instead of $249.99, due to the limited launch line-up of games and market conditions. This was rebuffed, with one reason being the relatively high manufacturing costs at that time for the system. A middle-ground price was offered, but Fils-Aimé continued to push for the $200 mark, explaining that it was a reaction to retail practices in the West.
Retail margins on hardware are typically slim - around 4 percent. So even if we were to suggest $219 or $229, retailers instead were likely to price at $249 on their own and take a higher margin. This would create a missed opportunity to maximise our profitability and potential future problems as retailers would never want to revisit a 4 percent margin on next-generation Nintendo hardware.
Fils-Aimé goes on to explain that, when the plans were eventually made clear to slash the price to $169 in the US, he advocated a loyalty reward for early customers - this would take the form of the Ambassador Program, which gave early adopters 10 NES and 10 GBA games on their system.
It became a prompt for Fils-Aimé to double his efforts to more closely share Western perspectives with the decision-makers in Kyoto, encouraging a Western executive presence in NCL that was eventually implemented by Tatsumi Kimishima, who succeeded Satoru Iwata as company CEO. Though the 3DS launch price was a decision that Fils-Aimé and Iwata-san never aligned on, the price cut was a move that he regarded as a good example of how to respond to a tough situation.
The entire experience reinforced for me the need to move decisively when faced with an issue or an opportunity. With 3DS, we did not let the poor sales performance linger. We moved quickly to create a plan and implemented it with excellence.
The episode also reinforced the need to consider fully the needs of your best and longest-term customers. By implementing the Ambassador's Program, we kept our strongest fans engaged with Nintendo 3DS even when the price of the hardware was cut dramatically. They remained advocates for the system and used social media to post positive comments about the digital games we provided as rewards for their loyalty.
The drastic move to salvage the 3DS market wasn't quite replicated for the Wii U, unfortunately, though there was a modest price cut of $50 at one point for the home console. As had been the case for multiple generations, the handheld market helped to hold up an under-performing home console for Nintendo.
Be sure to share your memories of the 3DS launch, and that dramatic price but, in the comments below.
- Review: Disrupting The Game: From The Bronx To The Top Of Nintendo - Reggie Fils-Aimé
- Reggie Had To Fight For Wii Sports As A Pack-In, And Miyamoto Wasn't Happy
- Shigeru Miyamoto's Creative Process Never Stops, Says Reggie Fils-Aimé
- Reggie Fils-Aimé Had "A Serious Conversation" About Bringing Mother 3 West With Iwata
- Reggie Thought Game Boy Micro Was "A Nonstarter" But Was "Forced" To Launch It
- Reggie Fils-Aimé Recalls Touching Advice He Received From The Late Satoru Iwata
“Reggie wanted to make a new F-Zero game starring Mother 3 characters where you shoot copies of the Wii U and give the game out for free at Nintendo HQ, but he was denied.”
Damn, all these interviews popping up for Reggie are making him respect him more.
He's more in touch with the community than Nintendo of Japan by miles.
Can we just have an 'Interesting insights from Reggie's book' article rather than 634 individual ones?
how come nintendoeverything never gets bellyaching about having 400 reggie articles
@JakedaArbok seems like this guy is like the Phil Spencer of Nintendo where he's worshipped & everything he says has to be true lol
I honestly don't think this is "news", maybe do a whole article on everything reggie says in his book as a review?
Well his name is Reggie. He's all about kicking ass and taking names.
The episode also reinforced the need to consider fully the needs of your best and longest-term customers. By implemented the Ambassador's Program, we kept our strongest fans engaged
I think this comment section is about to define the galaxy-wide gulf between the concepts of "needs" and "wants"...
The total turn around the 3DS had after the initial rough launch was remarkable.
By all accounts, it looked ready to fail after launch. Between a steep price tag, lack of launch-day features, and uninspiring hardware lineup, it was poised to be the next Virtual Boy.
The price drop was the right thing to do, as it got people's curiosity.
The fact that must-have games like Mario 3D Land and Link Between Worlds hit soon after got people's attention.
The rest is history.
Why are there so many reggie this and reggie that articles lately? Was there an interview or something
Well, with all the articles they are doing about Reggie I won’t need to read the book, not that I was going to
Stop with the Reggie love already
@Moonlessky He recently released a new book and Nintendo Life just uses the content from the book to write a bunch of articles
The fact that dropping the price by USD$50 helped the console is nonsense to me.
I mean. Back then around USD$8.5 being the minimum wage hourly. Just work around 30 hours and get the thing. You are already paying with 24 hours of your work, why not 6 more?
Remember gaming is a luxury, not a basic need.
Sad for countries where not even the ambassador program applied, and still got the console costing 2x or 3x its price. Where you needed 200 hours of work for paying it all.
But for USA and most of the European countries? What are 50 bucks?
are all this articles about Reggie popping up now because of his book?
@Olmectron Quite a bit if you've got other expenses... but I agree to an extent. I think software was the biggest issue. There wasn't much to pick from early on that felt "must-have." Main reason I waited until OoT 3d came out.
I love how according to him he wanted this and that but no one would listen to him. Maybe if he didn't take his position as a joke people would have taken him more seriously.
@RoboChoco ah I figured it had something to do with the new reality show he’s appearing in (heard about it on ign’s nvc). Didn’t know about the whole book deal
Are we just going to have a month of copy and pasting from Reggie's book with the words "NEWS" next to it?
"Reggie once had a sh*te and wiped his ar*e with the Wii U instruction manual while working for Nintendo".
It's getting boring already.
And where’s my loyalty program for buying the WiiU and most of its exclusive games….. and then releasing Deluxe versions of them on the Switch? 😒😒😒
I don't know why some people complain about these articles. This is a Nintendo website; this is the kind of articles I expect to find here. I don't care if we get a new one every other day; it's still interesting. Some folks act as though we're neglecting foreign policy matters or something to talk about Reggie. Lighten up, everyone!
@iLikeUrAttitude nah… I remember there was a time when people started to hate him because he was getting out of touch with modern times and he just kept giving PR speeches, becoming a puppet of Nintendo Japan and his own words.
I remember ….. I remember.
I still respect the guy though.
@Kevember gonna say, like half the site's articles are just something a staff member saw on twitter and those somehow get less complaints than these figureheads (kit/krysta and reggie) who are at least directly connected with nintendo's innerworkings
not that i mind either, but there feels like a weird hill to die on
I am a 3DS Ambassador. I thought it was awesome that they did that for us.
Don’t get why everyone is whinging about these Reggie articles at all. It’s fascinating to hear someone who was as senior in the company as he was talk about his time there so candidly. I have no plans to read his book so it’s nice to get these tidbits shared here. It’s the same with the Kit and Krysta posts- it’s nice to hear stories from inside Nintendo without duty to upholding the company image filtering what they say.
If you’re not interested in them you could always just…you know…not read them? Move on? Go find something fun to do?
well the 3DS had 3 factors that lead to its success
1) The Ambassador program to repair the relationship with its early adopters and getting them to play again.
2) Sacrificing the Wii U. Let's face it the Wii U's library suffered as Nintendo put everything into the 3DS. I think Nintendo was hoping the Wii U would get picked up by 3rd parties, but also knew portables are what kept them relevant for 2 console generations prior to the Wii. Some would say even during the wii.
3) Sony decided to do the reverse and bank hard on the PS4. As home Consoles were their bread and better. Which probably what lead Nintendo to finally make the Switch a reality and abandon traditional consoles. As a result the 3DS had no competition as the Vita library suffered after Sony's initial offerings.
minimum wage is different depending on where you live
for example, in my incredible state that is definitely not a fascist conservative micro nation, minimum wage was 7.25 in 2011 and in 2022 its still only...
drum roll please...
i make more than that, but i rarely get to spend money on myself, and 50 bucks can and is often the difference between buying or not buying a thing. if $250 is an amount you can just spend on yourself without negative consequences in your life, im genuinely happy for you!
id also point out that 50 on top of 200 is a 25% increase, not some insignificant fraction.
"just work a few more hours" is a cynical, ignorant, and frankly offensive sentiment, but i feel as though you didn't intend it that way 😊
something to remember in life: "other people's lives are different than yours."
It happens on nearly every news article on here now. Just people moaning. Forgetting that the best way to object to stuff you don’t like (such as Nintendo news on a Nintendo website) is ignore it.
Nintendo did lose the plot for a while around the start of the last decade. They retrenched into a very Japanese-centric mindset under Iwata and then made so mistakes with the late Wii era/3DS/Wii U. They’ve done really well to turn it round.
@-wc- $7.25 is the minimum wage for almost half the country.
As someone who loves GBA, and definitely wanted a 3DS when it released, but couldn't get it before the price cut... Because honestly, it's ridiculous to go the effort of buying a DSi only for Nintendo to release a year later a pricier console. Of course I wasn't gonna buy another console so soon.
...It was impossible to get this thing back then, I always hated knowing that it could play GBA, and Nintendo gave away games for it and never used the feature again.
It really wasn't a killer feature, but simply knowing there's stuff in your expensive gadget you can't use just because Nintendo doesn't let you is irritating.
Hooray for homebrew, I guess.
To be honest, that Ambassador Program is what hooked me into buying a 3DS at full price, even knowing that the price cut was coming. I just really wanted those extra games, and I'm glad I did cause I got to play games like Metroid Fusion and WarioWare for the first time.
im not sure where you are going with this, but i am aware of that. 👍
How many more articles from this book is NL going to put out? Yeh, some of them are good for discussions, but what's the point in buying the book if you're going to drip feed them all into articles to get ad revune?
@-wc- I think it speaks for itself. 👍🏼
@CharlieGirl The price drop and the NEW-3DS(outside of it's naming) made the 3DS one of the best handheld systems ever.
N3DS has virtual console, better 3D capability, better hardware and a better designed overall formfactor.
Sadly Nintendo has a habit of releasing the system that it should've been at launch few years into it's life.
@PharoneTheGnome Same here, I owned most of the GBA games already but having wario land 4 and Minish cap on the 3DS was kinda neat.
I remember seeing the 3DS sales tank shortly after launch thinking Nintendo certainly has to act here.
Luckily they did, realistically they had no choice but to. The 3DS was a successful handheld no doubt in the end..
It must be wonderful getting to write your own amazing role in history. No doubt Reggie was against every single bad decision and the inspiration behind every great one. He’s always been full of hot air and salesmanship; his background is in marketing and PR. I’ve never understood the Reggie worship.
I was on the fence about the 3DS until the Ambassador program was announced. Those extra games made all the difference to me! My wife still laments that she didn't know anything about the program until it was too late.
@larryisaman For a lot of us, it's not that we aren't interested--it's that we already ordered the book and are having all its contents spoiled before we've even had a chance to read it for ourselves. It would've been much better if they just combined all these into a "Most Interesting Tidbits from Reggie's New Book" article that didn't have spoilery titles for what's written in it.
@BionicDodo butn that means 634 clicks and 634 times ads load in.
Seriously considering to put NL on the adblock list if this goes on, just dump the whole book in 1 single big article, instead of these spoilery snippets.
@Li_Bae exactly I don't know why people seem to think everything someone writes about themselves must be true end of the day these execs are business people their number one priority is money 💰 lol
Sure he did, I have a feeling Reggie is full of wind and Pish.
But for USA and most of the European countries? What are 50 bucks?
@Olmectron USA and European countries... because we're all rich and stupid, yeah?
In Canada (we weren't included, but anyway), I've seen people drive kilometres down the road to avoid paying an extra 1¢ per litre for gasoline. You might be further surprised by the thriftiness and caution of rich European countries like the Netherlands, Italy, or Germany. As for France, they just had massive protests about the cost of living a few years ago (gilets jaunes movement). I myself can't buy all the games I want right now, because we've got summer coming up, and in my country you don't want to be poor and stuck at home this time of year.
Anyhow, I'm not sure why people would think that rich, stupid people want to pay more for things than (we think) they're worth. I don't want Nintendo ripping me off either. You probably didn't care, but I hope this answers your question, hermano.
"just work a few more hours" is a cynical, ignorant, and frankly offensive sentiment, but i feel as though you didn't intend it that way
@-wc- Hahaha... I wonder if we can give old Ken Kutaragi the same benefit of the doubt 😁
@Li_Bae Agreed. While I personally do find him an example of a fun public figure and former executive (the kind of fun someone like Doug Bowser may struggle with emulating, though on the other hand Reggie is equally guilty of his fair share of corporatespeak), there is definitely nuance to stories like these that is easily missed when only one highly biased side is provided.
His comment on the union "scandal" is a key example. It is fair to say it's unlikely Nintendo of America have experienced some major corporate culture change in the ~1,200 day span of time that has elapsed since he left his role, described by Reggie as "a long time ago" (which --assuming video game journalism is to be taken seriously — is not to say Nintendo of America are guilty of wrongdoing at all, especially given industry conditions, a global epidemic, etc.). It's all very self-fellating and a bit in poor taste for him to comment negatively on his former office. Very clearly taking advantage of low-hanging fruit in the form of a "controversial" current event to make a few headlines and in turn sell a product. Perhaps not as much has changed in the past few years as he lets on?
Big problem with the Wii U is it was, and remained right up until the end, very expensive to manufacture. That gamepad really drove the price of the whole system through the roof, even if it wasn't a great piece of tech at the end of the day, looking back (I mean by that it's kinda bulky and battery life is atrocious on it, don't stone me, I love it still, but it just wasn't gonna be loved by the vast majority of people).
Forcing it as the base controller for the system, bundled with each console, didn't help price. And then when you combine that with how poorly they conveyed what the whole thing really was, it's no wonder they struggled to sell it.
LOL i absolutely do not and will not haha 😊 good pull, i vaguely remember that quote, seeing it again.
thing is, and this is besides the point, he WASNT right, the gen 1 ps3 was a giant bomb at release and stayed that way until they nerfed the hell out of it, took features away (first time that ever happened, maybe?) and reduced the price dramatically. its not like $600 ps3 is some huge success story that redeems itself somehow 🙄
but, execs are going to be full of it, it's their job 👍
All of Reggie’s “revelations” seem to be pretty self-serving. Does he ever share any of his mistakes or regrets? I’m curious about the chapter on Wii U, etc. because around that time, NoA had such a terrible marketing plan. By comparison, marketing for Switch has been outstanding.
Am I the only one who thinks the real story here is the apparent bad editing on those book excerpts?
That white and orange 2d xl is nearly as hot as Claudia Cardinale xxx
@Leuke lol okay, ill take it at face value then 😊
oklahoma is particularly bad, though. dead last in so many categories, it's very sad. unfortunately, it's the way the whole country is headed im afraid.
At the pace you guys are pumping out these articles the book won’t even have any content worth reading.
Like seriously, there have been way to many articles on this book.
I distinctly remember the 3DS launch. I didn't pre-order one, and when I finally got around to trying one out at a Best Buy, I was unimpressed. (The demo game was Steel Diver.) The price cut and launch of The Legend of Zelda: Ocarina of Time 3D made me jump on board.
I’d say 75 million is more than a reasonable success 😳
People really going to milk this book or whatever for news articles huh?
@JakedaArbok Classic Wholesome Reggie
❗️Back in 2011 when the 3DS launched, I was working part-time at a supermarket and its launch price of £229.99p was far too much to pay for a Handheld.
Also, it looked too similar to a DS: Lite and there were no good Games at launch.
Interestingly, I have since bought both 'Steel Diver' and 'Street Fighter 4'...
I thought Nintendo controlled retail prices? So if the 3DS retailed cheaper, they would need to lower the wholesale price so retailers still enjoyed commensurate profit. The retailers can't just set any price they want. Otherwise they would have sold the Switch at $1000 during the high demand period.
@Moonlessky Reggie just realeased a book that goes into some of his history at Nintendo.
@HalBailman Yeah, I was confused by that too. I think he was referring to the hardware that already shipped and was marked for $249. If they lowered the price to $229 some retailers might just have kept selling it at $249 and keeping the difference. BUT by dropping the price to $169, no retailer would be able to keep the price high. I think that's what he meant. Even though that's not exactly what he said.
@appleseedeon Wait a second. You must be misremembering. The price drop was announced and THEN the ambassador program was announced. ONLY those people that had already purchased the 3DS at $249 could get those games. (It was linked thru your Nintendo account when you purchased it.) Those games were never met available to anyone else, never sold separately, and never given out to anyone that bought a system at $169. I had some people wanting to buy my 3DS because of it, BUT that would mean also giving them access to my account. So I never sold it. Anyways, there wasn't anyway to aquire these games after the fact, so you must have purchased it before the announcement.
Ah! The ambassador's program! My 10 free NES and 10 free GBA games. Great slection of games too. Only problem is that I had almost all of these games already! I sold my DS, but I still had my Gameboy Advance and all my games.
I actually wound up getting rid of my 3DS not long after that price drop. A couple of reason, the launch title games were WEAK! Next, the price of handheld games went up to $40. Third, smartphone gaming was really taking off. I was playing a lot of fun games on phone that cost me $0.99 and I enjoyed more the $40 dollar games. Fourth, the super disappointing battery life. And five, this thing really needed TWO analog sticks.
Final thoughts, the Ambassador program did include some really great titles. If Nintendo hadn't made the Switch, the higher and higher cost of production for handheld games would have forced their hand. And third, I don't have the 3DS anymore, but darn it, I still have my Gameboy Advance and all the games.
“The episode also reinforced the need to consider fully the needs of your best and longest-term customers“
An interesting statement by the man who made us buy all the Wii Virtual Console games again on the Wii U, and who forced us into a subscription model to continue to play our games on Switch, although we already have paid twice for them.
i got a 3ds day 1, made me hold off on the wii u and ended up skipping it. the ambassador thing didn't come up again after the 20 games... come to think of it, they do anything else with the 3ds's ability to play gba games? they just sat on it? would the 3ds virtual console have been better if the launch wasn't awful?
@Piyo that was regi? nso i mean
Sounds like they read the next chapter of the auto biography
@CANOEberry I don't know where you got the "stupid" you repeated several times. Never said that word. Didn't even say "rich" in my comment.
I said gaming is a luxury. If you can't afford it, don't buy it. It's not a basic need for every human.
And I mean, you were already paying 200 bucks. What are 50 more?
If you live in a non-developed country, you'd need to work more than 200 hours just for getting the console. That is 33.3 full days of 6 hours each day. Meanwhile most people with normal jobs in USA could get it by working 5 days of 6 hours of work each day.
You said it. You can't "get all the games you want". But you afforded the console. That's something a lot of people earning (even nowadays in 2022) USD$0.50 per hour (in non-developed countries like several in South America) can't afford without starving or having to save for months so they can pay their bills. Obviously gaming isn't for non-developed countries, unless you are from a rich family living in said country, but still, it's way easier getting 50 extra bucks in USA, Canada or developed European countries if you already saved 200.
I mean. A teen McDonald's employee who is still living with their parents in USA could get a Switch in just a week of work (5 days). And a 65" Samsung TV in 10 days of work.
A teen McDonald's employee who is still living with their parents in Mexico could get a Switch in 30 days of work and a 65" Samsung TV in 65 days of work.
Never said "stupid" or "rich" in my first comment, not sure where you got that from. It's a fact that it's a lot easier getting luxury entertainment electronics in developed countries, even for people earning the minimum wages in said countries.
@-wc- Minimum wage in my country nowadays is around USD$0.70 hourly. A person with minimum wage would save for a Switch (USD$300) in around 428 hours of work. That translates to 71 days of 6 hours of work.
Oh, but wait. MSRP here for the normal version of the Switch (not OLED) is the equivalent of USD$419. That means 598 hours of work instead of the 428 I said before.
Gaming is a luxury if you'll starve for getting the console fast, just avoid getting the console at all. Where I live, a lot of people can't get a Switch.
And if someone getting the minimum wage (USD$0.70 hourly) is lucky enough to get one is because they get credit and pay outrageous interest amounts, and end up paying up to USD$1,200 for the normal Switch edition after 1 year of paying the credit.
I myself earn USD$4.19 (four dollars) hourly as an Android developer. I know how hard it's to get a console. My point was that getting a few more bucks for people who already got USD$200 in less than a month isn't that much.
But if you got the USD$200 in 1 year, yeah, that's another story.
@thinkhector I'm pretty sure I heard about the announcement first and then got my 3DS... could there have been a loophole that I exploited by buying a unit off eBay before the deadline? I can't actually remember making the purchase. I do recall feeling clever that I paid less than full price and still became an Ambassador. Hmm. Now I'm questioning my brain! Doh.
I doubt that was Reggie's decision, the majority of the decision is Japan's doing.
A teen Mc employee was most likely only making $7.25/hour working no more than 20 hours at best at most McDonald's a week up until recently when some McDonald's raised their wages ($13 here locally, non-corporate).
That's a $145/week BEFORE taxes. It would take around 3 weeks just to afford the Switch itself and then a few more in order to get games/accessories. You're giving the USA too much credit.
A teen working at McDonald's is not affording a 65" TV in 10 days. Maybe on a super mega sale for a non-name brand television. You're giving McDonald's too much credit when they've been paying their teen employees low for decades.
I started out at $6.55 when I worked at a franchised McDonald's 2008 and only got a raise when the minimum wage hit $7.25. I was already an adult then and could work literally anytime and as many hours as they needed or wanted me to and I still was only getting around 20 hours a week until I took on a maintenance role along with the working the grill I already did and started getting around 35 hours a week about a year into working there
Thankfully, I was only there for 1 year and 3 months before I decided I wanted a better paying job.
After the announcement people still had until the price cut went into effect to be eligible for the Ambassador program, which was still a few weeks after the announcement if I remember right.
Also, you just basically had to own one and create an account before the deadline even if you paid less by buying used or new from anyone. There wasn't any kind of check system in place for them to know exactly what EVERY single 3DS owner paid for it, especially if bought used or second-hand.
@Pete41608 I was talking about the recent incremented wages you mentioned (considering around USD$12 hourly), since I mentioned Switch as an example in my comment, not the 3DS.
This 65" Samsung TV in Amazon is usually USD$648. It seems like it's its standard price, not a discounted price, given it's been like that since the price dropped from USD$698 to USD$648 starting January 2022, and it hasn't increased since then.
And yes, it's a sold and sent by Amazon, new, not some guy selling their used TVs.
Here's a screenshot if you can't enter Amazon by any reason: https://imgur.com/b69su5B
That's USD$648 between USD$12 hourly, 54 hours of work. Let's say 6 hours a day, that's 9 days of work. Add taxes, and you get around 10 or 11 days of work, 12-14 days in places with a LOT of taxes (14 days would be like 50% of taxes).
Now. Even talking on previous wages, or worse jobs wages, USD$7.25, that's no more than 20 days of 6 hours of work. USD$648 between USD$7.25 hourly are 90 hours of work, that's 15 days of 6 hours. With taxes, 16 to 20 days, give or take.
I'm talking about days of 6 hours of work. Of course not talking about straight days. My examples are assuming you get 30 hours of work a week. That would be 2 weeks of 5 days of work each.
Just for comparison's sake, a 48 hours week (6 days of work, 8 hours a day) in a Mexican McDonald's gets you around USD$75 (for the FULL week, NOT hourly, NOT per day). The MSRP of that same TV from before is still USD$980 in Mexico (and yes, in the Mexican Amazon, not some local stores that pump up prices). You would need 13 full weeks of 48 hours of work for getting the same TV here. That's 78 days of 8 hours of work. Or 104 days of 6 hours of work.
House pricing, hospitals and food are extremely expensive in USA. But electronics and entertainment? It's very, very, very cheap. And, well, yeah, we are talking about entertainment electronics here in the Nintendo related website.
Can somebody just unplug Reggie, he was a cool president of Nintendo U.S.A, now he just sounds a trifle bitter, sometimes you just have to move on.
I liked Reggie as a fun meme generating MC for directs etc but he's a PR and marketing man, I remember he was asked a question about his biggest failure and it was that 3ds price he said, which is alot of spin interview answer. Like nothing about the Wii Us life of disaster. Also didn't he not know what a virtual boy was. I'll read his book but I'd take alot of it with a pinch of self PR salt, also we don't need his opinions on gaming every 3rd day since he left
If they did not cut the price of the 3DS, I would have probably never owned one.
Good morning all
To everyone who has complained about the number of Reggie-related articles we've run this week, I addressed our reasoning in the comment linked below:
TL;DR, the ex-president of NoA wrote a book that spends half its length discussing interactions with Nintendo luminaries and his time at the company, so naturally we — a Nintendo site — are going to cover several of the revelations.
This is the last of our planned Reggie stories, so Reggie content on NL should now resume normal levels.
@Olmectron great if you're a kid living at home with your parents and have a part time job to get yourself some extra cash. Not great if have to make ends meet on minimum wage and now have to spend pretty much a extra day of work on your handheld.
Perceived value also plays a big role. Just because somebody could (easily) afford a higher price doesn't mean they actually think it's worth it. For example I could easily afford a Switch at 400 dollars but the 299 launch price was a lot more attractive. At that price if felt I could buy it and don't care much even if it didn't get that much great games while at 400 I would have expected more from the hardware and game library.
@PharoneTheGnome not for long when they shut down server on 3ds
@NotSoCryptic That is actually a very solid breakdown of the 3DS' success. I love my Wii U, but I agree that Nintendo pumped hard in the 3DS during its first couple of years on the market which really damaged the Wii U's first couple of years of life. I will also add developing in HD probably did not help Nintendo push out Wii U titles, but having to "save" the 3DS did not help things.
It seems that the Switch is benefiting from Nintendo merging portable and home console development.
So to summarize every article about Reggie's book, it's rather simple:
Reggie fought Nintendo to make it good.
Bear with me while I whine about yet another Reggie article that I could have easily scrolled by just by glancing at the unambiguous headline.
@-wc- Fair enough, I don't know much about OK, I'm just skeptical about minimum wage as a one-size fits all solution to a multifaceted problem. It's fine for Google and Amazon, and maybe even a lot of medium sized businesses, but it puts an unfair burden on small businesses. I feel like at the very least it should scale with the size of the company.
how are any of us getting by at all?
i spend so much on rent, groceries and gas, there is barely anything left for anything else, even essential things.
ive read your response twice, still trying to get my head around the numbers. youve given me alot to think about! thanks!
if you cant afford to pay someone a living, you cant afford to employ them full time.
ive mostly worked for small local businesses in my life (im a 36 yo finish carpenter) and ive yet to see a workplace in which the boss wasn't living large, probably beyond the actual means of the company they operate, while the employees starve, neglect their health, and struggle.
i dont see why the owner of a business should see their needs completely taken care of, with a dollop of luxury on top, while the employees wonder how they are going to put groceries on the table or when they will ever get to see a doctor.
@-wc- That fails to take into account part time jobs, young people who need starter jobs, and retirees who want to work in their spare time. Not every job has to be a living, so forcing every business to pay someone the same standard of living cuts down options for both employee and employer.
I got mine at launch, and only bought the Street Fighter IV game. I had that game for months and months until more games started coming out for it. I loved it at launch, and I love it now. The 3DS (and eventually the New 3DS) is my favorite Nintendo system of all time. And I have them all.
@khululy So true. I love my Nintendo Switch, but I honestly was not done with my 3DS when the Switch came out. Hell I still play on my 3DS. It's an amazing game system for what it does. It is WAY easier to toss my 3DS in my pocket than it is my Switch, and I don't worry about my 3DS getting broke when I put it in my pocket.
nope. i accounted for that.
"if you cant afford to pay someone a living, you cant afford to employ them full time."
@-wc- But the current minimum wage laws make no distinction between part time and full time.
so your worry is that higher minimum wage would also mean more pay for young people, part time workers, and old people?
@appleseedeon Hey accidents happen. Someone was playing Advanced Wars Reboot and that game is still not out. It was 1 in a million case if that did happen to you.
@-wc- As much as your goal is to destroy the ability for new businesses to get off the ground 😂
Boy autobiographies are neat! You get to always be right in hindsight!
Snark aside, the ambassador program was amazing. I still play those games.
@FantasiaWHT Donkey Konga.
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