In a new bid to market its popular Switch console, Nintendo's been rolling out the celebrities in a new series of ads. The latest to get involved? None other than Jessica Alba.

The American actress, who you'll no doubt know from films like Fantastic Four and Sin City, can be seen playing Ring Fit Adventure, Mario Golf: Super Rush and Just Dance 2022 with her family in the new commercial. "Moving along with the fun, that's our way to play," she says.

The ad follows other recent videos starring How I Met Your Mother's Neil Patrick Harris and pop star Christina Aguilera; each commercial focuses on its chosen celebrity and their family enjoying the Switch together.

So, who's next? How long will Nintendo keep this up? Place your bets in the comments.