If there's one thing that's true about the Japanese games market, it's that the nation is obsessed with handheld consoles – which is why the Switch is doing so well in that particular market, not just in terms of shifting millions of units but also in locking out 9 of the 10 best-selling games for 2020.
However, another fact that is equally true about Japan is that it has never really taken to the Xbox family of systems. This is keenly illustrated by the fact that the Nintendo 3DS – a dead console, essentially – managed to out-sell the entire Xbox family of consoles in Japan last year. That includes Xbox Series X, Series S and the original Xbox One (and its related variants, the One S and One X).
According to Famitsu, all models of the 3DS sold 62,761 units last year, bringing the system's lifetime Japanese sales to 24,558,908 units.
The newly-released Xbox Series S and X only sold 31,424 units, but it's worth noting that the console only launched at the close of the year, and stock shortages played a part (you could argue that lack of stock also had an impact on the 3DS' sales, as production ceased last September). The Xbox One sold 3,585 consoles, which brings its lifetime Japanese sales total to a rather dismal 114,831.
However, despite similar limitations in terms of time on market and stock available, Sony's PlayStation 5 sold 255,150 units in 2020, comfortably eclipsing the 3DS.
Still, now's as good a time as any to revisit our list of the best Nintendo 3DS games ever made – a celebration for the console which, even in death, can still out-sell the next-gen in Japan.
[source famitsu.com, via nintendoeverything.com]
Comments 49
Why is this even an article, we know Japanese love the 3ds still and we know Xbox hasn’t had a footprint in Japan since the 360.
Not sure what the point of this article is. People are buying the 3ds more because there is still quality content and portable gaming has always been massive in Japan. They are also buying it incase production is ended.
An you cant compare it to the Series X that wasnt released until the last 2 months of the year.
@earthinheritor The PS5 was released at the same time and sold over 250,000 units.
@Strictlystyles You too huh? Yeah i think it was a pretty pointless article too. Japan has always been bigger on portable gaming, Microsoft have never had a good presence and the series X was barely out in 2020
I mean, even the corner store in my neighborhood outsold the XBOX in Japan.
Not news, honestly.
@Damo well yeah, but Microsoft have NEVER had a strong presence in Japan. Its nothing new
I could paint a picture of Katie Hopkins using my left foot and it would still be more popular than the XBox brand in Japan.
XBOX doesn't have one thing what 3DS always have: KAWAII GAMES (Cute games)
Japanese peoples mostly love Kawaii games especially the females.
@earthinheritor In your opinion, sure. And, as is mentioned in the piece, we're well aware that Japan doesn't 'get' the Xbox. But you'd still think that the entire Xbox family could out-sell the 3DS, which isn't even on life-support anymore.
It's not like we've compared Switch sales to Xbox sales here, which would have been obviously weighted in Nintendo's favour.
Why would Microsoft insist on Japan releases? Japanese have always preferred Japanese brands. I don't know much about XBox, but I'm not even sure there are any purely Japanese games on the platform, the kind that never gets western releases.
@Damo
I heard from my friend opinion, other reason Japanese peoples do not like XBOX because X in Japan sounds like Cross or Batsu that means NO, contrary with Circle that means Mawari / YES.
X = Wrong / No, O = Right / Yes.
@Damo to me, the fact that the 3ds is more of a lifestyle cultural item in Japan, wouldn’t surprise me that it’s still selling well there
Hopefully that means the 3DS eshop will live on a bit longer yet despite some signs it is not long for this world.
@Rhaoulos they had a decent amount of good Japanese games on the 360, idol master was huge for them and there were a couple of shmups and such that gave them a bit of footing in Japan. When the one came out they basically snuffed out all that work and stopped trying. But this is around the time when they had multiple bosses running everything bottlenecking the entire division so it’s not surprising they let Japan get away from them.
I recall an article out there that detailed how Microsoft’s Xbox division had no understanding of the Japanese Game Industry and even p***ed off a few notable developers when showcasing the OG Xbox before its launch.
After that they really pushed it during the 7th Gen and even had a bit of short-term success; but in the end Sony clawed back and all but shoved MS out of what little market share it had left.
Microsoft doesn’t need Japan. Their business model has changed. They`re focused on streaming.
Yeah, Japan hates the Xbox. It's pretty well documented without obscure figures like this. Sure it's interesting but I think this speaks more to the 3DS living on than the Xbox failing.
@Anti-Matter so japanese love games like the Animal Crossing franchise?
Wish I would have bought more faceplates! Xxx
@Giancarlothomaz
Yes, definitely.
There are tons of Kawaii games on 3DS if you check the list from playasia.
Mostly the games that targeted to female audiences and for Otakus.
oh poor Microsoft/Xbox despite your best effort, you never sell well in Japan, in Japan Nintendo and Sony reign supreme
@Anti-Matter i see, that why Animal Crossing is a phenomenon on japan and Pokémon too.
Breaking news: Company with dominance over the Japanese games market eclipses other console manufacturer that barely has any sort of impact on that sector of that demographic of gamers
Disappointed to see so many people complaining about the article. I found it funny. Yes, Xbox does not have a very strong presence in Japan, but the fact that they launched a brand new console and it still couldn't even beat the 3DS, which was dropped from production, makes it even more hilarious.
@Guest88 They maybe do not need it, but they have tried to conquer it in the past investing lots of money over there and failed. You cannot tell me they wouldn't want a slice of the market and all the money it would bring though.
@Damo,
I fail why people see little relevance to this latest article, I mean it's a revelation that Microsoft's consoles sell such low numbers in Japan.
If you count the DS it has a back catalog that stretches out nearly 15 years. It's gonna be a desirable piece of technology for a long time to come.
This doesn't surprise me at all. The Xbox Family has always sold poorly in Japan. Hopefully, the Series X/S will start to change that.
Also, is that who I think it is? 🤔🤯
If so, that's really cool that Kyary Pamyu Pamyu did ads for the 3DS. 🤔
I am with the Japanese. Handheld gaming is the *****. I even had a psp go. I think there is only 17 of us.
I don’t see this as news really. Everyone knows the only American design to have a big impacts on the Japanese was in 1945.
And I don’t see the point of most people’s comments here. The 3DS has countless better game, regardless of what games the X-series has.
Tone it down a notch will you?? Ok you hate this article. Point taken.
It’s understandable. XBOX is a machine for western people with western tastes. If you are into FPS and Skyrim like RPG’s the XBOX is you machine. I like japanese action games and JRPG so I never thought of buying an XBOX because I know that its library of games (and exclusives, like halo or peter molineaux games) is not appealing to my particular tastes. And I am not even japanese. (Even if game pass is the best thing that happend to videogames in the last years)
@Strictlystyles Thanks for the info. So the Xbox has been irrelevant in Japan for an entire generation with no exclusives targeting Japanese audience. They might as well remove it from the market.
While everyone is saying, "we all knew this, Japan isn't into the Xbox," I do want to point out one thing from when I was in Japan last year. Despite the awful sales numbers, Xbox does have surprisingly good availability in Japanese stores. When I went into Bic Camera (for Americans, it's like Best Buy on Steroids), I was wondering if they'd have anything for Xbox, and if they did, probably just a handful of games. No! They actually had a really good selection. Judging from the impressive display in stores, you'd never guess that system was DOA in that country.
Before anyone yells at me, I'm not trying to say that Xbox actually is selling in Japan, but that stores do in fact try to sell it. At least in America, you can usually tell when a system is really failing because stores either don't carry it or only dedicate a tiny amount of shelf space for it.
Trying to find 3DS games is hard now. There's still a few I need to get. Mario & Luigi Bowser's Inside Story and Superstar Saga seem to be sold out everywhere.
I did manage to pick up Captain Toad and Dillon's Dead Heat Breakers today from Argos for only £7.48 though.
It would be a lot easier if I could go into CEX stores, but I also want new copies of the M&L games in particular.
More Sega Saturns sold on eBay in Japan last week than Xbox.
@Giancarlothomaz Funny thing is, even Sony is losing ground in Japan. Not having a portable to replace the Vita over there is hurting them.
Sony may be doing better then Microsoft, but both are being crushed by Nintendo in Japan.
@AnnoyingFrenzy Sounds like you actually read the story 😎
Japan is a on the move society to start with and the 3DS and now Switch fits right into their moving society to start with. Why else where would you think the Switch would hail from to start with. All these whinners because the 3DS is retired and still has games tells you how much they Hatin on Nintendo because they could do something they couldn't do. Stay relevant and still beat a In-Production console even as they exit the market.
how??????
B U T H O W T H O
Zombie consoles are a bit like zombie cars. Despite production ending (sometimes years earlier) a few models still occupy space on the lots. The Dodge Viper, for example, moved a few units this year.
It was always a bit funny when the Wonderswam would outsell the Original Xbox in Japan.
Just popped in to say that the pictured New 3DS faceplate combination is sexay... but I've now felt compelled to say a little more about the topic at hand.
I really don't see the point of the Xbox as it fulfills (more or less) the same niche as the PlayStation brand with only arguably insignificant technical differences between them, and more or less the same third party library (though this generation, we have seen an increasing number of multiplatform releases on Switch/PlayStation that exclude the Xbox family). Attractive exclusives are also few and far between (which were a lot more common in earlier iterations of the Xbox, whereas I couldn't name a single Xbox One exclusive that appeals to me). But good for those who prefer it over Sony, I guess, as I certainly do not begrudge others from freedom of choice, but I can't say that I view Microsoft with any degree of favourability.
Like @AlienigenX said, it's a Western console that appeases Western tastes. I'm not particularly fond of Western games for the most part, particularly as so many modern games, music, and movies are so blatantly infused with venomous rhetoric (to be euphemistic about it), and unfortunately, a lot of localisations of Japanese games aren't safe either, as they often contain "embellishments" that misrepresent the source material, and it's a worrying practice when one "sensitivity" is considered the only legitimate one and others are blatantly disrespected while demanding respect for themselves. Perhaps I am in the minority in that a lot of what is now considered acceptable remains reprehensible to me, because my values do not ebb and flow in accordance with the fickle whims of the zeitgeist. I don't appreciate being given moralistic lectures (in whatever form they may take) from parties who (in my estimation) are lacking in that department.
To cut a long story short, localisations of Eastern games should stay true to the source material within the constraints of the language to which they are being translated to.
@Caryslan not just in Japan, but worldwide too, Switch is the best selling hardware for 26 consectitives months even with PS5 e Xbox Series X launch, maybe people are starting to get tired of Power consoles beside the supply issue both Xbox Series X e PS5 is facing?
@Strictlystyles
It's a stealth way to shame them for passing on the next Gal Gun game being on the xboner.
I was hoping for an article about Kyary
The grass the green and Xbox is irrelevant in Japan.
Didn't the 3ds sell 24m+? The xbox family was never gonna beat that.
Bread outsold Iphones too.... NL c'mon you can do better
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