In Nintendo's latest TV advert for Ninjala, the hugely popular Switch exclusive that just hit six million downloads, singer Kyary Pamyu Pamyu appears alongside Japanese comedy trio Yonsen Toshin to promote the game, as well as her latest single, "Gum Gum Girl".

This isn't the first time the Japanese songstress has worked with Nintendo - she's promoted Animal Crossing: New Horizons by pinching Tom Nook's squishy tummy, she was in adverts for the decorative 3DS Kisakae faceplates, and last year she appeared in a livestream for Ninjala.

Kyary Pamyu Pamyu

From January 29th to February 18th, Ninjala players will be able to download special Kyary Pamyu Pamyu items in-game: a remix of Ninja Re Bang Bang by Steve Aoki, a Gum Gum Girl t-shirt for player avatars, and a dance emote.

Gum Gum Girl will hit streaming and download platforms on January 29th, the same day that the in-game items will be available in Ninjala.