SNK Apologises For "Offensive Ad" Featuring Fatal Fury's Terry Bogard

....I was expecting something else, this is just booty slapping...

It is not that offensive. Especially, since Terry pays for his actions at the end of the ad. Being less spoiled is a virtue these days.

It's just a bit weird to see Terry do that (at least, for me). But I don't see how such a "joke" is condemnable.

"Sakurai has also had to explain why Mai didn't make the cut in Ultimate."
What? She could have been "recruited" for the game? Were her poses or breast size unsuitable for a familial environment? -_-"

There is absolutely nothing about this advert that looked offensive. People are so needlessly uptight these days...

Redneck douchebag behaves like a redneck douchebag, women disapprove. Nothing in the ad is suggesting his behaviour is acceptable.

Wow i can't believe people saying it is not that offensive or this is just booty slapping. Thanks to people like you, This type of ads can be broadcast easily.

The smash image isnt helping, two fingers "hey! COME, on"
I thought some hentai stuff would come up 🤣 just kidding. Stuppid google search....

Not something you should do in real life, then again that applies to like 90% of stuff in video games.

At least he got his comeuppance, kinda wished we’d see the aftermath of the pummelling.

I take it the folks that don’t care have never been touched inappropriately by men that think they have the right to just because they find you attractive. Don’t put your hands on someone without their consent. Period. And don’t promote that kind of behavior. It’s not cool, it’s not funny and it’s not harmless.

I could not even really see terry slapping booty there is wAAAAAAAAAAAAAy worst out there this is nothing.

What an incredibly weird, stupid and cringeworthy ad... That is all I an going to say about it tbh

@LEGEND_MARIOID Cringy is to nice for this kind of add but your a nice guy thanks legend_marioid. (This is not sarcasem sorry if it sounds like it)

Seriously, this is offensive enough for an apology?? Um... did people actually watch to the end of the commercial to see Terry pay for his actions? Or was the cancel culture too eager to Tweet their disapproval to watch all 28 seconds?

Why are people defending this? It's gross to promote or normalize sexual harassment. That should be a no brainier. There's many other "slapstick" actions they could've used.

@Joeynator3000 He didn't even hit there butts it was there nees.

>Terry slaps their thicc a$$es non-concentionally
>Gets his comeuppance for it in the end and will probably be k.o. anyways
>OMG HE SLAPPED THEIR BOOTIES ANYWAY TO BEGIN WITH THAT'S BAD!
I really hate how everything has become so hypersensitive these days because a small minority of the fans take offense to $exual innuendo or the glorification of $ex.

@Xenobound94 Like really its not like there even watching it, I'm not saying its okay to slap people who don't want to be slapt but he payed for what he did in the end.

I had to laugh at this. I mean, this is so out of character for Terry to do this and then fall off the Motorcycle 😂. Can you imagine if he did this on Smash Bros with Peach, Zelda, Palutena? Better be careful who you partner with on these mobile games SNK. Terry still my boy though.

@shonenjump86 Its sooo out of character so idk why people are taking it so surrsly Its not even snks ad!? Its like looking at some Fan art and saying is Offensive bc you don't like it, ITS NOT THERES.

I feel like I shouldn't get into a discussion, so I won't. All I can say is that I am not necessarily offended, I just don't find this to be very appropriate or even necessary. That said, just because I am not offended doesn't mean these type of videos cannot affect anyone else.

What I am offended about is the appaling animation, though.

@Daniel36 Well said well said.

Gotdamn, people really are fragile and easily offended, aren't they?

@JokerCK He got what was coming to him, nothing in the ad suggests that we view his actions as right or commendable. It's like the old Johnny Bravo episodes where he gets handsy with women and then they kick his butt for it.

@Snatcher Exactly! Terry being ganged up by three women while he's on the ground heavily implies they were going to do much more damage to his body then he did to theirs. That was the joke, people! It even shows women in a tough self-defensive role in the spot, too!

Just... smh. Keyboard Warriors, take a break from the internet. There are much better ways of spending your free time that you waste on nonexistence controversy you like to create.

I like the way karma works here, and think it does fix the issue, so it shouldn't offend anyone, but I don't like Terry's depiction.

...you guys are freaking me out

@ancientlii LMAO.

@Snatcher especially you

DOWN WITH THIS SORT OF THING!

@ancientlii Get ready the comments are about to go BOOM.

Stop pandering. You would think (I know this isn't so much SNK), that fighting game fans would be used to this stuff with all the scantily clad ladies with jiggle physics. Nobody cares. When I see a company be this overly PC, I can't help but roll my eyes.

@Kieroni except the ad wasn't trying to promote sexual harassment, it actually showed him paying for his actions and the girls are going to kick his ass for it. Also i honestly find it hard for there to be more slapstick you can do for a company like SNK, who honestly only has one joke: that their women are buxom and can fight. Shocking.

@Moon This is true it is soo apparent that I don't even care anymore and I have played alot of fighting games

looks like you crossed the bonus movies from F-Zero GX with Mafia City
that is to say, jank and bad

@somebread The comments are allways better if you just add somebread, (get it?)

Is that it? Fuss over nothing as usual

Uhh okay.

Not really that offensive except maybe for the overly sensitive but I get where SNK's coming from here. If the company never depicted Terry as what's shown here then apologizing might be for the best.

Though as a KoF/Fatal Fury fan I really don't care either way.

@somebread F-Zero was exactly what I was thinking. It's more ridiculous than offensive (which would require me to take it seriously...which is more worrying!) to me. Still, when I get an email at work because someone thinks we need reminding to give priority to pregnant women, makes me wonder how far we have fallen.

I don't see the issue. He slaps their butts then proceeds to fall of his bike and be confronted by the disapproving looking girls who also look like their about to kick his teeth in before the ad ends.

Now, if he slapped their butts and they awkwardly accepted that he had done it or there were a bunch of other male KoF/FF characters up the street that gave him high fives, I would understand. It wasn't though, the actions weren't even condoned in this crap ad.

The only issue I see is that it's a typical crappy phone ad that tries to be funny but isn't, like all of them.

@Ryu_Niiyama Ok:
1: We're adults here(or i at least hope most of these commenters are adults)who are aware of something like this as bad and insulting towards women. No need for the lesson, thank you.
2: nobody is promoting that kind of behavior, because even the ad has Terry getting his ass handed to him by him falling off the bike and about to be pumbled to dust by Mai and the gals. We can see and laugh at bad behavior and not promote it.

@KillerBOB Exactly!

Oh the internet
Has fallen down
Now in tears
they force it down

ad Titles
Make them a fool
If only they
would watch it full

Well that was
one heck of a try
Now let's watch
Them cry.

Oh! dungeon parody, did you guys like it?

You can kick her, punch her, body slam her in the game but God forbid you smack her booty in the ad

Doomguy should apologise for slaying so many demons!

@Juma009 LOL.

This is disgusting. I don't even mean it in a Puritan "Oh this is not morally acceptable" way. It's gross and trashy to see Terry doing this and I really don't want to think of him this way (Imagine if this was Mario). It's not just the action itself though; the poor animation and reused models and voice clips is so offputting and gross that this feels like the intro to an SFM Hentai video.

@jedisquidward I cant stop laughing The comments are tooo funny to day LMAO! (I'm laughing at the hentai video part)

@Kieroni Where in the video is it promoted or normalised? Jerk guy acts a jerk, gets punished for being a jerk. In the video. That’s what happens.

Lol, he got immediately punished for his actions. So no problem there!

SNK makes me sad with all the apologizing they do. Nut up or shut up.

I'm heading to bed guys and I'm saying this bc if you respond to any of my comment I wont be there but I'm deleting this when I wake up I wish I could laugh more.

@Ryu_Niiyama It’s a fighting game. Those are all about non-consensual contact. Because nobody gives consent to being punched or kicked by their opponent.

"Look he got his comeuppance at the end so it's fine"

Yeah the new Mario game is Mario going around and brutally murdering Peach, Luigi, Bowser, and everyone else, but he gets sentenced to life in prison at the end so durr I dont get why people are so mad! Cancel culture is eeeeeevillllll!

Like, Jesus Christ people. Come on.

@Trajan NUT UP OR SHUT UP #SUPPORTTHETROOPS #CHUCKNORRISAPPROVES #EPICWIN

Maybe if everyone who is mad that others are mad would shut up for one second about the "durr durr political correctness cancel culture" assumption for one minute, maybe consider the fact that this is a beloved character acting completely trashy and unlike themselves for no reason. I hate to make assumptions but Jesus Christ it feels like nobody on this site actually plays anything not made by Nintendo sometimes

@Bass_X0 ...I think the inherent thing in joining a fighting tournament is that you consent to be fought?

what a bunch of drama queens

My main problem is Terry wouldn't do this anyways.

@Juma009 I've seen this kind of comment in a few places and frankly, it's super ignorant.

Yeah it's a game where Terry can also punch and kick these same women in the face repeatedly, but that's as equals on agreed terms. It's not comparable, it's a straw-man argument. They are narratively all in a tournament where they have agreed to the rules of the game, they know what they are doing and what they might receive, it's 100% consensual. What we see in the advert is sexual assault passed off as a light-hearted joke, it's non-consensual. Yeah it heavily implies he gets his comeuppance at the end, but it still represents the whole scenario as humorous, casual and light-hearted affair. 'Oh what a rascal that Terry is' sort of tone.

That is not acceptable. That is a real life crime that so many women suffer everyday and more often than not the guy does not get his karma. It is not ok to normalise it in this way, there is no justification.

@Ryu_Niiyama being touched innapropriately by men and women alike is a bad experience. Yes I've "suffered" both. You are completely right, it is not a behaviour to be promoted.

Although, Terry does get a payback, and the ad gave me the impression that his action was a bad one.

It was probably done on purpose anyway. Rile up the SJWs on Twitter and apologise to get some publicity. Do you really think companies don't do that? I didn't even know this game existed until I saw this story.

I bet that there is no way in 2020 that Duke Nukem could throw dollar bills at strippers..

@jedisquidward saying that he gets what he deserves at the end doesn't make these actions anymore acceptable or make this ad anymore enjoyable in anyway, but it's not really something I would get that mad over a company about. Mobile game ads are already cringe in its marketing to young male gamers, and this one is no exception to the rule.

@Amrulez he'll be replaced with his female no nonsense counterpart Daisy Kaboom who has a same-sex love interest she's trying to rescue.

@Dakotastomp But that won't ever change if we take an attitude of "yeah it's bad but that's how it is, there are loads like it". That actually just makes us a huge part of the problem too, apathy helps nobody here.

People need to hold them accountable, let them know it's not ok, then it's up to them to change or not. Otherwise they're just going to carry on as they are.

SJWs need to perish. It's getting way out of hand. All they do is white knight to be right.

@HarvestGoddess

If everyone deleted Twitter, they would cease to exist

Rise of the snowflakes - Part 312

@Ryu_Niiyama well said! 👏 Agree

I’m not sure why anyone would be offended by this. If anything, this just highlights that what Terry did is not acceptable behaviour.

I find it rather strange, though. Why would they like one of their «heroes» to act like a sleazebag in the first place.

@Ogbert i agree that they need to think about these actions and be held accountable, because this feels mainly like a "Know your audience" type of deal. This feels like something you make for some horny guys on Your Twitter account and not for a promotional ad. Personally, I'm not offended, i just think it's stupid.

Is butt slapping a woman in real life fine?
No, it is diagusting.

Is this ad pure fantasy?
Yes

Do we live in a world were people can not separate these two, even while that makes sense?
Yes

Problem lays in the people not being able to separate fantasy from real life, there is always that one person that will try this and blame media like this for it, so the other 99% that do separate both "don't count" in some people their eyes.

Well these comments make me not want to be on this site any more.

certainly looks like a terrible low budget mobile ad

@Sinton I kinda think their thought process was like "hey, all these fanboys are super horny for Mai and our other female fighters. Let's have our poster boy Terry who our fans love and is in Smash slap their asses and then get beat up by those attractive women like this is a man's fantasy." I honestly can't tell you what they were thinking except to entice male players.

It's always interesting how the only ones who make a big deal out of things like this are the ones endlessly going on about "drama" and "everyone's too sensitive lol", while the supposedly oversensitive people mostly just say it's inappropriate and move on.

Will somebody please think of the children.

It would be no eyebrow raiser if SNK was actually displeased with the content in the creative sense (although it's kind of expected that the canon wielder monitor licensed third party works to avoid this very issue), but... "offensive"?

It's high time "offended" audiences got the memo that Fiction can mirror most varied sorts of things found in our world, and that shooing out negative behaviours on a fictional character's part (instead of acknowledging them for the cautionary effect they should have upon sane people) will NOT liberate their lifes of similar behaviours on some real-world jerk's part. Humanity managed to be racist, sexist etc long before the first consciously fictional story was ever conceived.

I understand some of the sentiments behind this phenomenon, but that doesn't make me less opposed to any attempts of dragging Fiction into what is ultimately a very misaimed windmill fight.

@jsw-8,

I mainly come here for the fun in the comments sections.

@Ryu_Niiyama Except he got what he deserve at the end, but of course that doesn't count who am I kidding.

Why does this look like some amateur fan-made sfm?

Gross it's like something out of the worst cringey 90s advert.
It's not cool in anyway and shouldn't been given the okay at the pitch meeting.

Booty slapping random women on the street is something kids will learn from this. It's not offensive for a sane adult, but think about the kids. The kids, bruh!

@Rayquaza2510
"Is butt slapping a woman in real life fine?
No, it is diagusting."

A stranger - no.
A romantic partner - depends on the situation.

@Clyde_Radcliffe agree and ironicly the twiter idiots are the most hatefilled group you could ever imagine. Didnt they read history and realise like our ancestors did that witch hunts and book burning dont lead to anything good.

im more concenred no fecker has a face mask and I think terry was actually only slapping them due to the lack of social distancing. and he isnt wearing a crash helmet and crashes seriously WTF.

@Clyde_Radcliffe
We're not on Twitter here. I typically don't take the entire internet into account when I comment on comments on a specific site.

100% agree that Twitter is a hellhole that has twisted justified upset over things beyond all reason though. You can't even look at Animal Crossing pictures without coming across some douchebag who tries to guilt you into joining the screamer ranks. (Maintaining the point that screames on the other side who feel attacked by disapprovement of inappropriate behavior are just as ridiculous.)

@Axlroselm I am a girl and I agree. No big deal. It is over the top and they kick his butt later.

'White knights to the rescue' . What a bunch of hypersensitives, can't even take a joke. Truth be told the only thing I see from this add is that you shouldn't do it unless you want your comeuppance. Kinda hilarious though how if it happened to a man nothing would be said.

That's offensive! Because showing strong women standing up for themselves and defending against an assailant must not be done! Women have to be shown as weak and victims, how else can you justify "progressive" PC cancel culture?
With PC back to the dark ages everybody!

They have nothing to apologize for; it's just a bit of fun in a pretend setting. And, no, they're not trying to say it's okay to sexually assault and abuse women or whatever you imagine is being implied in your own head. You do realize he literally punches and kicks women straight to the face in the actual game, right, and they do exactly the same to him too? You actually get that, right? But this is 2020 so of course someone is going to be offended, and of course the corporation is going to do its pandering, virtue-signalling bit to pretend it actually cares and to make sure it doesn't offend a tiny minority of moaners who it thinks actually affects the sales of its games and the like.

Articles like this really bring out the sad freaks in the comments section.

Before his reveal, some people didn't even know who Terry was (or Mai even).

Some of these same people complaining about the offense are reminiscing about the so-called good old days when this kind of thing was funny and not offending everyone during a gaming era that they never grew up in, and it makes no sense to me.

I totally get why people would be offended. In the real world it'd be sexual assault and playing sexual assault for laughs is like, one thing if it's just your mates, but another thing if you're promoting a videogame. It's obvious from how out of character all this is that the idea revolves around getting to see SNK girls' asses get slapped. If idk, Persona 5 got promoted in the same way it'd be a cheap way to promote a well-crafted cast. There's a scene in Steins;Gate where the protag gropes a girl's breast without consent. Sure it's played for laughs, but it's cringe that the developers contrived that plot point for the sake of some obvious fanservice, playing for laugh the girl's distress.

It'd honestly have more of a leg to stand on if it was like, pornography IMO.

I think the idea is that a guy is going to be rightfully beat up for doing something bad.

Only now you can’t show the guy actually doing the “toxic masculinity” acts. Beating up a white guy for no reason is something Twitter would approve of.

That's how SNK works

(Imma make you pump like that)

@SCAssassin This was the comment I was looking for. The most offensive thing to me was how out of character it was. It makes him look like Duke Nukem.

If you are defending this, just imagine being a woman - a fan of the franchise, and that's how they portray women to you, how would you feel?

I don't understand, yeah he does something bad... And then gets punished for it. It's not like he does it and then hit away with it. THAT would have been an issue.

@shaneoh when romantic partner it not only depends on the situation but how the person doing it is like.

Imagine your partner doing it in some rare cases for specific reasons that are fine, then yes I think such slap on the butt could be fine once in a while.

But there are enough men that do it to prove how macho they are and how "their woman" is "their property", in that case it would be disgusting too.

So I do half agree on the second part.

@Ratking It's not even funny though. It's like humor from the stone age. I'm actually shocked this is an ad from recently. The only thing funny about this is how archaic and surprising this is. If I was a big Terry fan I'd be pissed at how ***** they make Terry look in this. I didn't realize his character was so wack lol.

I seem to be in the minority here, but just because there is a 'comeuppance' doesn't mean that they should be advertising their games this way. This sort of thing plays to the tired old tropes that have been going on for decades; it wasn't acceptable then and it certainly isn't acceptable now. I used to think the fan service response to a pinched bottom or up skirt peek was funny in the anime I used to watch in my early teens, but I've grown up now, and so should a lot of you. OF COURSE there are more important things to be worrying about now - stop deflecting from the issue at hand. This is why we still have issues with respect and treatment of women; it's because a great proportion of people are hugely dismissive and pretend there really isn't an issue.

@Astro_Alex They could show how strong women are by not making them always eyecandy and defend themselves in a cool regular fight instead of have to start it up with butt smacking but OKAY. I guess it HAS to be in this cornball setup.

It's kinda funny and sad at the same time how many people really do not get the point of the ad at all.

"You must not endorse inappropriate behavior" they say.
"The point of this ad is to make you laugh about sexual assault" they 'analyze'.

Seriously, do you really do not get the ad?

Terry is depicted as a complete idiot. Right from the very first frame he is shown, he very clearly behaves completely inappropriate and like a total moron. It is clear right from the start that he is the bad guy.

And after the booty slapping, of course he comically falls from his bike, because he is an idiot.

And the women literally stand up for themselves. Not only figuratively, they literally stand up to confront him. The imagery could not be any clearer.

What do you ppl. need? Subtitles explaining the scene for you?

Is it sexist? Only if you think the depiction of one single individual man is representative of all men, but not against women, but against men, who are portrayed as complete idiots. The women in this ad are portrayed as strong and confident who refuse to be victimized.

Does it "endorse" inappropriate behavior"? Showing sth. is not endorsement, just like discussing sth. is not endorsement. Nobody endorses anything in this ad. The point made here very clearly is: only stupid idiot morons treat women like objects.

Then again, this is a badly animated ad with clearly unrealistic fictional characters. Should you take that whole thing seriously? Of course you shouldn't!

Seriously, if you can't distinguish between fiction and real life, between endorsement and presentation, between personal and group identity, between image and imagery, you should really be more careful what you consume and for your own sanity really step up your game. Go read some books instead of watching stupid ads on the internet. Especially in good classic literature no single line can be taken literally, it really can teach you something.

We are at a point in time where every login to the internet should require a "BEWARE: NO SNOWFLAKE AREA" warning sign ;D

@Clyde_Radcliffe yeah I'm sure they just love being flagrantly objectified

@Kirby_Girl Agreed - nothing funny about this. I'm actually shocked how many people are defending this!

@JokerCK The difference is that people can tell the difference between a real life setting and a fictional 3d animation. It's funny and not offensive because no real women were violated in any capacity. It's more funny because nobody would do this in real life. Just because I brutally murder someone in a video game doesn't mean that it's offensive.

@Astro_Alex A long ass post just to defend a corny, unfunny, old fashioned ad that makes a character look wack. lol You can call us "snowflake" but I don't have to write an essay.

It's wack/end of my essay.

@Astro_Alex again, another person defending it and calling those who oppose it as snowflakes, yawn! Change the record... nay, upgrade to Spotify!

@Ratking "Prude". I'm an atheist and I have no problem with people having sex. I get this tactic but it doesn't work because the issue isn't sex. If this was a considerate ad showing all sides of the aisle having a good time and pinching each other butts with consent and glee then THAT would be strange and maybe make a chuckle. This is just wack and people are calling out a bad ad, period. lol. If your problem with criticism of ads is it's cultural element then turning it around and making it about the cultural prudeness of society shouldn't be your strategy then either. I never said anything about being worried men are going butt slap crazy. It's just a BAD AD. It's plays on old tropes, it's not funny.

@sikthvash @Kirby_Girl

I am not defending the ad, just like I am not endorsing anything shown there. If you really read and understood my posts you would know. But of course you only read "snowflake" and get triggered immediately, which btw. was completely intentional

@DeclanS98 It's a cartoon portraying a man as a moron and the women as strong for standing up to him. I'm sure many women wouldn't give two sh*ts about it.

@Astro_Alex Yah yah "triggered" I know you types. That's like your thing. You are providing apologia, it's obvious and I don't have the time.

@Clyde_Radcliffe except some of them do and have and that's why it was considered offensive. Why did you think that offense was taken? Who was offended? The air?

@Astro_Alex I was triggered by your first line, not the last - 'It's kinda funny and sad at the same time how many people really do not get the point of the ad at all' - the point of the add was to be funny and sell the game / IP. Sex sells; that's a fact, but it's derogative. No point in arguing with you any further, although if you don't condone what they did, why did you write an essay in the first place? It just seems like a dig at those who oppose this?

@Ratking LOL... okayyyy.... This response was funny. I like this.

I mean, Terry did get what he deserved at the end. It's not like the ad glorified him smacking butt as karma got the best of him. Not only did his bike flip, he was about to get his own butt kicked.

I was more upset with the crappy CGI quality than Terry getting what he deserved for being a [expletive].

@Clyde_Radcliffe This is boring. I'm not worried about the "easily offended" I can easily say you're offended people are critical. Why are you trying to suppress people's opinions? Their right to express criticism? Why are you offended that people said this ad is *****? See anyone can say this crap against ***** they don't like either. How about we just talk about the ad rather then "society gone run amok". People think the ad is wack. It IS old fashioned, depicts Terry is a freaking cornball and has bothered fans and women. It's an ad to sell something and if the people aren't buying it then make better ads. Period. That's it. It's not a work of art people are trying to censor because it shows a nipple on a sculpture or something. It's a crap ad.

@Ratking A SIMP!? LOL. You spend a lot of time online.

To all the idiots saying this isn’t offensive, go smack a woman on the rear that you don’t know. Please don’t wear a cup.

@impurekind @Astro_Alex @Bass_X0
It may not be endorsing the behaviour per se but it IS playing sexual assault for laughs so is at the very least TRYING to make light of it.
Additional they chose to make the series protagonist and mascot(?) behave this way which is bad publicity unless you want to be seen advocating this behaviour.

Oh, they should've known... 🤦‍♂️

At least they had the decency to imply that they were about to kick his ass. But still, talk about a serious lapse in judgement from whomever it was that not only came up with this, but ultimately okayed it

More of this puerile stupidity.

The video ended far too early, by the way. He merits a beating there.

@Bass_X0 Why do people who don’t know what they are talking about, talking about subjects they don’t know anything about? A fighting tournament has consent. It also has rules and regulations. Last I checked, these games are glorifying tournaments, so of course there’s going to be some form of consent and expectation that one will get hit. How far out of the way are the trolls going to go to defend sexual harassment, today? Guess I’m finding out!

@Ratking You’re calling me a simp, yet you go to clubs, begging for women? Please.

@Ryu_Niiyama Word. I don't care if it's a video game. It's being a decent human being 101 to keep your hands to yourself and not touch anyone in any fashion without their consent.

The other part of this is that things like this need to be addressed because they tend to send mixed messages. Especially to young people. How can I tell my kids that no man (or woman) should out their hands on you (and vice versa) when others do stuff like this and make light of it.

It is not that offensive. Especially, since Terry pays for his actions at the end of the ad. Being less spoiled is a virtue these days.

@Axlroselm I guess if a stranger rides by and slaps your backside, we should all laugh. I don't know how you'd respond, and I'm not sure I want to know, but personal standards are part of maturity.

Post #146, this means there's now officially more people commenting in the thread than people actually playing Fatal Fury ;p

@Ratking please mansplain the difference between reality and fiction. This is an entirely new concept for @Kirby_Girl & I. Be quick though, I want to eat my watermelon at the Fountain of Dreams.

I take it the folks that don’t care have never been touched inappropriately by men that think they have the right to just because they find you attractive. Don’t put your hands on someone without their consent. Period. And don’t promote that kind of behavior. It’s not cool.

@Ryu_Niiyama I've been touched inappropriately by members of both sexes. Please don't incite an anti-male, pro-female thread. It is indeed not cool. The rest of your message is quite valid and needs to be heard.

Seriously, this is offensive enough for an apology?? Um... did people actually watch to the end of the commercial to see Terry pay for his actions? Or was the cancel culture too eager to Tweet their disapproval to watch all 28 seconds?

I don't partake of cancel culture. How the **** would you respond to someone passing by and slapping your backside? Think, champ.

@0blivion

Just another example of woke snowflakes and their cancel culture.

@COVIDberry Well, understanding the concept of joke and over the top presentation of something, and seeing a short ad to its end, is also a part of maturity.

@Axlroselm Touching someone against their will isn't funny. FFS.

Huh I don't know I expected something... else? I mean sure it's not a classy ad but it's not an attack on the human sensibilities as the article makes it out to be. This is coming from a man's perspective though so probs will be ignored, even if I have had a woman smack my butt on the street which was weird, and uncalled for sure. But it's not a condemnable act where i want to see her suffer for it lol, similar to the ad, where it was not without consequence/shown in a positive light. I don't even see it as trying to be "funny" more so as trying to grab people's attention, as an Ad is meant to, and viola, it worked.

I don't care if it's a video game. It's being a decent human being 101 to keep your hands to yourself and not touch anyone in any fashion without their consent.

@UmbreonsPapa It's even simpler than that. None of the hypocrites and cowards trivializing what you are saying would appreciate having their own backsides slapped by a passing stranger. They'd cry bloody murder. If it happens to someone else, it's funny.

@COVIDberry I think you need to study the concept of Comedy. I suggest you start with Aristophanes. It is in the nature of Comedy to take serious things lightly. Although, dogmatists and fanatics never understand the way of Comedy.

@COVIDberry How many people have you killed in video games?

Weird and crappy ad, nothing more than that. The weird thing is that the game is very good with great art. It doesn't add up.

@AJWolfTill Again, literal face punching and kicking by both men and women--where are your complaints?

You are a hypocrite, imo, and you're just playing into what's popular to virtue-signal about on "social" media and "news" media and the like right now. You don't really have a true opinion of your own, imo, or at least not a genuine and equal/balanced strong stance on such things, but you just want to sound like a "good person" with high moral values in a forum where some other virtue-signalling people may judge you as a bad person if you don't.

But, one more time, where are you complaints about these representations of human beings literally smashing each other's faces in?

They don't exist because you know fine well it's not real and does not advocate for this kind of stuff.

All this virtue-signalling in our modern times is just a bit pathetic imo. Either you know stuff is just entertainment or you should be marching for it ALL to be judged and stopped--which I do not advocate for in the slightest because I know when stuff is just pretend and for fun.

@Axlroselm HAHAHAHAHAHAHA

Aristophanes used slapstick as a device to produce profound and unexpected outcomes. Not as the entire body of a joke. Not to pander, but to expose prejudices. You're going to have to try a lot harder before you can label me dogmatic or fanatical.

He would have appreciated having you and several others here having your backsides lined up so that the audience could laugh while people do... stuff... to them. Then we can all cry, "Can't you take a joke?!?!"

I do thank you for the laugh. You picked the wrong blue furball here.

I myself am not offended or triggered by this ad, but then again, I’ve never been the victim of sexual harassment or sexual assault, either. Making light of something like that is just in poor taste, if you ask me. And while I’m not personally offended, I’m not in a position to tell anyone else they don’t have a right to find this offensive, especially if they have personally been victimized. And to the people trying to draw parallels between this and violence in video games, remember that all content in games is walled in behind ESRB ratings and content descriptions, giving everyone a choice as to whether or not to see or participate. This is an advertisement, and is indiscriminately shown to people without any kind of choice or warning. Public advertising should be under more scrutiny than rated content.

@sikthvash "[...] the point of the add was to be funny and sell the game / IP."

You are right of course. The point of the ad is to sell. And they achieved their goal, by being controversial they made themselves known. Before the ad was featured due to it's controversial nature, I never heard neither of the game, nor the company behind it. I should have written "the message of the ad" or sth. similar. But I lack a proper word I guess ...

"if you don't condone what they did, why did you write an essay in the first place?"

Condone is not equal to endorse. I condone it in the sense that I accept its existence. I do not approve of the ad nor do I defend it nor do I endorse any behavior shown in the ad.

I think it's a really stupid and badly animated ad. But I do not take offense. You decide for yourself whether you get offended or not. Offense is taken not given.

I mean, this ad shouldn't even be a thing. We make it a thing! And by making it a thing, we play into the hands of the people making these stupid ads. We endorse this kind of advertising by advertising it ourselves pretending social justice agendas. It's so ironic it's funny in itself.

And that's the whole point of my "essay". Don't take fiction seriously, don't let yourself be offended by every stupid thing you encounter. Don't take ads as a manual or blueprint for real life.

"It just seems like a dig at those who oppose this?"

You are right. You shouldn't oppose it, because there is nothing to oppose. It's a freaking stupid ad! By making it controversial and playing the social justice card you do exactly what you try to oppose, legitimize that kind of advertisement. They knew exactly what they were doing and it played in their favor.

I honestly think the world would be better off, if people would be more relaxed with those kind of things. If nobody cared or talked about that crap in the first place, most people wouldn't even have seen that stupid thing.

And seriously, no sane person in the world would say it is okay to slap the butts of strange women because a crappy animated ad did show it. And if people are really that insane to believe this is an endorsement or this does in any way legitimize that kind of behavior, we need to have a discussion about our educational system.

@COVIDberry so you have no objection to being able to use him to beat the woman up in the actual game then.

@COVIDberry I still insist that you need to read Aristophanes.

@Anguspuss No objection. Consenting adults.

As long as no one keeps beating someone AFTER the KO.

Oh boy, it's one of these threads.

This commercial is a bit tacky, so I fully understand SNK wanting to distance themselves from it.

As I've mentioned, I've already been the "target" of light sexual harassement by men and women alike, be it in public transportation or parties (no hands in my male genitals but other parts of the body well anyway). For example, even a rub over my abdomen or chest without me giving the slightest indication I might want it is not nice at all, I can't imagine when it's worse.

I totally see the point of @Astro_Alex argument. It is not by any means endorsing the behaviour nor accepting it as normal. And I also agree with @sikthvash and @Kirby_Girl, even though Terry gets what he deserves at the end, it's not a good ad. And sexual harassement is something we must talk about.

But then again, the game had sexualized characters from its conception. Sex sells, I'm pretty sure Mai was designed to captivate the spicy imagination of boys (mostly) and girls.

Anyway I never wrote something that long and I lost quite some minutes so I'm probably not doing it again lol

Take care everyone

@Ogbert Dude, its a game ad, in video games we often kill civilians, rob cars, burn people, stab but we know not to mimic these things in real life, at least I do, I love Mario but I dont try to ride animals and smack them in the head, people just fishing for things to be upset about, focus that energy on real life problems smh

@impurekind
I'm not sure why I feel compelled to wade into this argument.
It's probably because I am passionate about this medium and enjoy talking about it.

It's also likely to be that I care about the wider perception of gamers and so feel the need to reason with/call out/challenge attitudes that feed the 'hopefully' outdated perception of it being a immature boys/men's club which I disagree with which this advert is directly appealing to.

So sure I have an agenda but it isn't to look good to a bunch of strangers.

As to why I take issue with the sexual assault and not the physical violence of the game?

Using sexual assault for cheap comedy to try and sell something trivialises real world victims of similar assualt.

This is a series about martial arts tournements?
I don't feel bad for boxers who loose a fight because that is a consequence of something they volunteered for.
A video of someone being beaten up by a bully is different.

Pretty low-brow, unneeded and just feels off-brand for Terry to be honest.

I thought it was amusing

@Juma009 More straw man arguments as a counter to calling out your strawman argument? Interesting.

@Astro_Alex Firstly, I would like to say thanks - thank you that you've taken the time to articulate your views on this matter, which I believe are much clearer now. I feel it's more of a debate (which should totally be encouraged) and less of a dig at those that have a different view. You make some very valid points, in particular in relation to exposure of the ad and how we made it thing (hell, we're doing their job for them - I never knew this spin-off game existed before!). The cynic in me thinks they may have done this on purpose; not sure how the ad would have passed otherwise, & in the interim, it achieved two things: advertised their game and reinforced the core beliefs / image of the IP holder who took a stand against it. Yes, maybe we should move on from a silly advert; maybe we shouldn't let it rile us up and we should direct the good fight for the same cause elsewhere, but we can't ignore the underlying issue, which is major topic & perhaps one that's hard to fully explore on the forums of a Nintendo site. Plus, some times it's hard to convey everything you mean via text. So long as we're not too dismissive of each other's valid points & get too bogged down in verbal wars, perhaps we can all learn a thing or two.

@Anguspuss they are in equal footing in a fighting game if EVERYONE is fighting each other.

@Steel76 yah women right? Pfft. So many of us suck, bro.

@thesilverbrick a decent person right here. Gamers truly aren't all bad!

@Steel76 And if they are upset that doesn't make them snowflakes.

@Astro_Alex

First, I appreciate the nature in which you're discussing your thoughts and viewpoint.
Something you said in your last statement reminded me of the 80s (and I guess all periods before).

Amongst other things, advertisements helped tell an entire generation what was and wasn't acceptable in the treatment of women. We find many of their movies and ads inappropriate now, but they were acceptable back then. Part of it had to do with the volume of things telling people and kids (who'd internalize this stuff) that these actions were just silly and mostly okay. One ad these days won't convince people that this activity is fine, but if it doesn't get called out, the situation could snowball.
The greater goal is for us to not backtrack (further) to a point when women were treated with less rights or respect than men.
Perhaps giving it this much attention isn't the answer, but it seems unwise to not call it out at all, lest commercials slowly become subverted with outdated perspectives.

Yet another case of people who aren’t offended telling people who are offended that they have no right to be offended. As someone who has been inappropriately touched on a night out (yes, by both men and women, bad faith gremlins), the entire point of the joke is just in poor taste. The actual butt slapping is portrayed in a jovial light which I see far too often in Japanese media. The irony of many men in this comment section telling women they shouldn’t be offended by an advert making light of sexual harassment that 99% of women deal with whenever they dare to leave their houses is baffling.

Do people really have so little sense of humor these days that this would have been considered so offensive? Personally I thought it was awesome.

Its hilarious and awesome. Hahahahaha!!!

@Ogbert Just stating facts man, dont try to get offended where there isnt an offense

@Ratking no, do you assume mansplaining can only be done by men?

I hate the world we live in.

To be fair he had instant karma and a chance at an ass whipping himself. This is almost shaming sexism more than showing it off.

I honestly don't feel offended by this, those who are just overly sensitive, and taking this way too seriously, he just smacked a woman's butt big whoop - he ended up getting his butt kicked, so i seriously do not see the problem here?

anyway SNK shouldn't have apologized for crap. lol. i mean the people who own a switch already want to sit here, have the audacity to be fine with lewd girls, or lewd boys -so...um..- i may disagree with those things but that just shows you how much of a hypocrite people can be, - once it's something "big" you hop on it but if it comes to a game that is sexualizing anything; 'oh we don't judge' - 'just a game' - don't lie here saying that's men only, females do this a lot.

but that's all i gotta say on this manner, after reading 4 or 3 comments that are against this, made me cringe and facepalm..i wow.

I get why people are offended. Even though he got his comeuppance, it was still delivered in a humorous and tongue in, ahem, cheek way, as if it’s not something to be taken seriously.

@steve_1978 I just think people are overly sensitive, not just one demographic.

I have played a game where Terry beats up little children and animals. Disgusting.

Ok that ad was funny, but I do agree it was out of Terry's charecter

Doesnt even look like its from and official game, rather one of those "parodies", you know... So for me its more odd than anything else lol

Yeah, it’s an ad that was designed to get pulled to get attention.

Argue all you like about if that ad is offensive, that is some of the worst looking animation I've seen this year

Toxic masculinity that needs stamping out. Everybody knows that being exposed to this sort of shenanigans for around 30 seconds is all it takes for it to become 'acceptable' behaviour in the mainstream again, and for us all to suddenly regress back to the days when Benny Hill and Bernard Manning were on weekly prime time comedy shows. Oh, the horror.

Why don't people talk about rated M game that have this kind of content in it Oh that what I thoght.

@Juma009 no you’re presenting straw man arguments not facts.

No offence taken though, just disappointed by the wilful ignorance displayed by so many here including yourself. You think it’s ok for an advert to make a common sexual assault into a casual and light hearted joke to sell us a mobile game. And your reasoning is that a bunch of unrelated context also happens elsewhere, (a lot of which is also problematic in some cases too, but irrelevant to this). That’s disappointing.

It’s unfortunate that so many just dig in their heels rather than take a step back and try to view it from the perspective of those affected by the issue. Choosing apathy or sarcasm over empathy and reevaluation (and I love a bit of sarcasm at the right time but now is not it). But hey I guess those are the facts as you say!

some of you need to stop speaking for all men as well as women, you aren't representatives of the entire sexes.

as far as the ad being offensive?, the bar is too low these days i swear people are like landmines that go off at the slightest wind pressure. aka doesnt take much.

@nessisonett,

I don't think on the whole people are being told they have no right to be offended by something, I think some are simply stating that people are easily offended by certain things, and weather or not a person has experienced something does not automatically make their opinions more valid.

pretty cool 3 hit combo

The hypocrisy is that these feminists have no problem with games like Outlast which shows graphic male nudity and even male genital mutilation. But smack a womans butt and everyone's up in arms. Feminists are the biggest hypocrites!

@Slowdive,

You make it sound like it's only women that get treated as sexual objects, pretty sure it happens the other way as well.

Take a likable hero and turn him into a jerk Of course it is offensive to Terry and his fans and the company who created him as decent guy.
Slapping other people’s bottoms on the road is unacceptable everywhere in the world.

@Maha why do you assume they are slapping anyone just for calling people out on overreacting?

people do overreact and take things too far, that isn't a lie.

So Terry slaps assess, crashes his bike and the women are about to give him just deserts.
So... if anything this ad shows that slapping asses is bad.

@DarkLloyd Thank you you’re right i edited my post...i don’t think it is overreacting to dismiss this kind of adds/behavior though.

Gotten to the point a couple people complain about something and a company will completely bow to their whims. Quite sad, really.

@Rei Ah yeah. if you have played as Mai before you know exactly why. Just by adding her as an Easter egg, they would have had to change the rating to M just because of that.

@Maha you dont have to thank me lol, im just saying they take things an extra step too far with it, serious or otherwise.

an example of overreacting even if its justified is we had another deaf guy like me in being nasty about no CC during a stream and while i would welcome said feature he got banned for taking it too far and frankly i would of banned him myself too.

That shows just because we might be the same gender doesnt mean get to speak for the rest, Not every female/male has a problem with butt slapping or whatever it is the other side doesnt approve of.

i am of course not condoning unwarranted slapping of butts etc whatever folks like to do unless it is mutually agreed upon. it even happens accidently but not everyone freaks out the same way.

keep in mind only half the population dismisses it, the other half well you can imagine.

Looks like he was about to get his ass beat for it. So, it's not like they're implying this is OK.

@tkdboy1889 The age of cancel culture. Even over drawn pixels on a screen.

@AaronJ001 not every women faces sexual harassment get real, and you just came to the comments and just said everyone is wrong and thats ok but it dose not make you right so stop acting like it.

@AaronJ001 It happen off scree.

@AaronJ001 Are you just going to reply to every single comment and tell them they are wrong, well good luck changing everyone's mind.

@AaronJ001 That can go for anything tho.

I'm not even sure this is something Terry would actually do (you should know the character well).
By the way, what happened to your classic sense of humour? You know, the one where you would put a sarcastic comment on an article headline? Remember...
https://www.nintendolife.com/news/2013/04/weirdness_nintendo_of_europe_didnt_want_boingy_bits_in_fire_emblem_awakening
I think it's time to bring that feeling back to the site. When applied on these kind of news, they were the best way to cool off and subdue an instant reaction. Sounds strange, but it works.

I think a lot of people are missing the biggest reason SNK have for pulling the ad a d apologizing. This tarnishes Terry's image. It portrays him as a knuckledragger. That's not the image they want for one of their biggest mascots. End of story.

@AaronJ001 Can you not follow body language? He falls off his bike and Mai and the other two(don't know all the characters) proceeded to beat him while he's down but off screen. Again, I'm not defending this ad for its action and how it represents Terry, and I know it's offensive and misogynistic to a lot of women in the gaming community, i just think it's stupid, and probably shouldn't be used as a promotional ad for a game about SNK, but not really something I'd be this up in arms about.

@JasmineDragon it probably wouldn't be this big an issue if you replaced Terry on the bike with some random thug. Boom. That's your ad.

@AaronJ001 Grow up. It’s not real; invest in some antipsychotic medication.

@0blivion LMAO! (:

Well, that was offensive. Must have been only men in the room when the ad was approved.

@Dakotastomp the worst part of all the anger is that they are getting mad about the slapping, but it's to promote a fighting game. There is going to be more bad touching when you have a man and a women fight ( sexual or not) lol.

@Dakotastomp if women really want to raise a fuss about something in the gaming community it should be how ( supposedly) in Japan they came out with a FF7 remake compodiuem where vital information such as Tifa's "personality" size is revealed lol.

@JasmineDragon don't know about the mascot ( never really played KOF, so not too familiar with character personalities), but I can see from a company perspective and trying to keep investors aboard lol.

@AaronJ001 it was wrong and he was beat up because of his wrong actions which makes it okay.

@jedisquidward Any other straw men from 2004 that have been living rent-free in your head since then? Also, "I'm not a puritan, BUT".

An article about a mainline Nintendo game or news about it gets so many comments, yet an outrage article gets 253, that's internet forums for you.

So Terry is being an jerk, and gets served after it in the same commercial. Seriously don't see why they need to apologize and hope they actually make an sequel to this ass where he is in an hospital lying to his buddies about how he got their. Would be funny

@jump Careful now.

@Arnold-Kage He had motorcycle 'accident' ... right? right...

@Ratking love? You've assumed my gender now =0p

@Ahmaddexter but that's just your perspective. This is nothing to do with nudity & mutilation in a horror setting. This is to do with objectification & respect. Your comparison is like saying someone's a hypocrite if they're against animal cruelty, yet they're quite happy to use a tanooki suit in Mario =0p
Feminists get a bad reputation because they speak out after years of discrimination and oppression. Imagine if it was reversed! We'd never hear the end of it.... & we thought man flu was bad =0p

@Xenobound94 criticizing tweets you didn’t read assuming they didn’t watch without evidence is some Big Triggered Energy

@Dakotastomp why does the beating have to be offscreen but the butt grabbing on screen?

Double standard

@Kieroni agree agree, the comments here are making me really sad, “he’s JUST being a pervert on screen and then it’s implied maybe off screen he gets his comeuppance, whatever!”

What the ***** is up with these people defending sexual harassment it hurts my soul

This isn't the worst commercial I've seen for a game that made the developers apologize and say they had nothing to do with it; that honor goes to Mighty No. 9.
And HOLY CRAP! This is an official ad?! It looks like a Source Film Maker video on YouTube! I know SNK didn't give any input for this commercial, but did they have any standards at all when trying to find someone to make their damn ad?

@AaronJ001

I'll have you know that I'm an onion, I have no gender.

Seriously though... Judging by the exchanges you're having with others on this subject, I'm going to assume you're not very smart so go ahead and make assumptions about my gender if that's what makes you feel good. My gender has nothing to do with my ability to recognize a silly commercial and have a laugh at it rather than have an aneurysm about it. Your entire post and every post you've made since on the subject is basically "no ur wrong" with no coherent point to be made, followed by ignorant assumptions. I would argue there's something wrong with someone who makes a dozen posts in a row telling everyone they're wrong rather than simply making one large post, but expecting that of you would probably be asking too much. Replying to multiple people in one comment would probably fry your brain.

I don't care if that counts as offensive. But like why report it, that's life nowdays with men, get use to it. Yeah it's bad but in a TV show or game, is where l would mostly see it. So to me it's normal.
I think they shouldn't got in trouble for something like that. I think the ad was funny

Going to edit this comment because l didn't realize how ruff everyone is.
Letting ppl know that l am on both sides and l'm a female in real life and this is my opinion, so there. End of atory

I can’t be the only one who always thought the “sexual harassment as slapstick” trope is creepy, right?

@Nintendemon Yes mine problem too

@Cr4shMyCar It is. Creepy as this old man staring at this 20 year old women's butt at the store 2 months back

It's straight up a bad advertisement. It is an old joke that belongs in the past not because it is offensive, but because it's so outdated and not funny anymore. 50s cartoon shenanigans.

Now, that animation is something else. I can't believe someone is getting paid for this.

@Cr4shMyCar Yeah, seriously. They could've done sooooo many other things to the same effect, but no, butt slapping.

@GannonBanned Yeah, just seeing how much people are writing this off is really making me sad.... Kind of proving the point, to be honest.

@Onion LMAO staying it character Great man. (Thats not sarcasm)

@khululy

Let's face it he would never tell the truth ^^.

@Axlroselm Honestly I think it's probably less about being offensive, and more about how it's just an out of character thing for Terry to do. It'd be like if an ad for some mobile game had Mario drinking a beer. Not really offensive, but not something Nintendo wants to be portraying Mario to do as it's not in his character to do that, and Nintendo would view it as harmful to the Mario brand.

The overactive senses of self-entitlement and perpetual victimization of some people are completely unreasonable.
Truly, mankind is in decline. Brink on the fighting games, and give me more delicious physics in the fine ladies.

I'm not surprised that people are offended but I am surprised anyone finds this funny.

That's the true lowering of standards happening here.

@sikthvash Msybe you're blind to the double standard so let me educate you. Games and media constantly show ONLY male genitals ie penis, even erect and never show female genitals ie vulva. Tje double standard must stop. No amount of simping can make this right until they show vylva, way vagina as frequent as they show erect penis. Women have deceived you and Hollywood alike.

@Kieroni yeah, he could have slapped them in the face, much better.

They had nothing to apologise for, that's the most slapstick thing I've ever seen

Just because thin skinned people dont have a sense of humour does not mean they should be allowed to kill off satire and slapstick comedy

Can I just say that mai has like no clothes on why arnt people offended by that? Ya bc offense is only what the internet wants it to be.

@DarkLloyd Agree with you, I love the ones who act like they speak for all women when I know women who wouldn't be offended or find that ad inappropriate

It's such a cartoony and lighthearted ad and people are offended? Christ

Not really all that offended tbh. And yes I am a chick. Lol

Shouldn't these people be worrying about real life issues? They aren't really helping anything or anyone if all they do is whine about how media will corrupt teh youfs all day, like some kinda old, hardcore, nitpicky fuddy-duddy.

@Ogbert many people like it & want to see it though. Anyone thinking this will go away must not realize there is a porn industry. People have wanted that gone since it began, for similar reasons. If that's still around, this isn't going anywhere, like it or not. That's just the reality.

People here don't respect that different people have different tastes. If it's not funny to you, don't laugh. Some people may find it funny & that's probably who it was intended for. The free market will handle things that people don't want, as it won't sell. We don't need the thought police to tell everyone what they should find funny. My 2 cents.

@AaronJ001 it makes no sense to you and your one like because your just a snowflake

I'm only offended about those 3D models looking like *****.

@Ahmaddexter Seem like you're desperate. Bet you were disappointed with the lack of phallus in Zelda: The Wand of Gamelon.

twitter is the worst...

this is good for the company. This gets people talking about the game, and it gains customers. This lets them spend less money getting their ad out there as people will share it and the ad will spread via people tweeting about it. Its a pretty common marketing tactic in this day and age.

It is not that big of a deal. Tired of people creating outrage over nothing.

I will just say that I am glad we were able to get No More Heroes 1 and 2 for the Switch without having to go through all this censorship battle.

@Ryu_Niiyama Uhh yeah...which is why he suffers the consequences of his rude behavior towards the end?

You know it's hard to show how something is bad without, y'know, SHOWING the bad thing in question, right? Show vs tell, very basic storytelling stuff we were taught as kids in school.