SNK has issued a public apology after it discovered an advertisement by a licensing partner was not up to the company's ethical standards.

It insists it played "no part" in the creation of it, and had no prior knowledge of its content. It has also filed a complaint with the partners involved and asked for the ad to be removed immediately.

"We sincerely apologize to our fans that such an offensive ad managed to make it to public release and hope for your understanding. We will strive to do better in the future along with our partners."

So, what's this advertisement? It's a clip for the mobile title, SNK Allstar. In it, the company's famous fighter Terry Bogard (as seen in Fatal Fury and the King of Fighters series) is slapping some other SNK stars on their bottoms as he rides past. Here's a recording, courtesy of SupercancelHGJ:

This isn't the first time SNK has been caught up in something like this. In fact, earlier this year, SNK's Twitter account had to delete some "inappropriate and offensive" tweets related to Samurai Shodown.

In the past, Super Smash Bros. director Masahiro Sakurai has also had to explain why Mai didn't make the cut in Ultimate.

What are your thoughts about all of this? Leave a comment down below.

[source twitter.com]