Sega Still Working Out How To Share Sonic SXSW 2020 Announcements

God bless the man who put this shrugging Sonic as the image for this article.

I feel like that's how Nintendo has been in the absence of E3. It just kind of seems like they've been spitting one random announcement out at a time rather than doing it all together as originally planned

@ALinkttPresent missing e3 more and more lately :l

My gut reaction is to say this sounds to me like they're criminally over thinking this and that worrying about things being exactly perfect can sometimes lead to not getting anything accomplished in a timely manner.

But I suspect they have their reasons. Maybe even legal reasons they don't just make these announcements. Who really knows?

@Apportal You could not be further from the truth. The Sonic fan community, especially on twitter, has been begging for some sort of announcement for months. Lots of speculation has been going on as to what the potential SXSW announcements would have been. Just because you don't care about Sonic, doesn't mean it's the same for everyone.

@Apportal The movie sales alone would indicate otherwise. it grossed $306 million worldwide, becoming the second highest-grossing film of 2020, and the highest-grossing video game film adaptation of all time in North America.

It has been a year without important announcments from Nintendo. Now I wonder, what was Nintendo planning to show at the E3?

What I would like, is for an article addressing, the reality, that Nintendo is acting like a shy child hidding somewhere, no games no communication, no direct, is just absurd,

So, you're reporting on a video from June?

Maybe the next game is called Sonic Pandemic and they don’t want to upset anyone, but it’s too late to change it now...

...also it stars Sonic from the movie, pre-update

I love that Sega and Nintendo both have people in charge with the names of their flagship villains. Also, hopefully Sega actually taking a year or two extra making a Sonic game will pay off.

I love sonic SOOOOOOOOO much even thou his games have not been the best I have loved him cant wait to see what his next game is.

Just drop everything randomly on YouTube like what Nintendo's been doing

"And we really want to stay with the format that we were thinking of, which still, unfortunately, is not a viable thing for us to do"
So this format they want to do has to involve some kind of live event where people are there in person. This is probably wishful thinking, but maybe they have a really really good Sonic game and the best way to communicate how good it is is with a demo at a live event.

Wait they didn't show anything at Gamescom yet?

Sega couldn’t organise a prayer in a mosque, or a pi$$ up in a brewery

I think this was going to be the start of Sonic 30th anniversary celebrations and because of the pandemic it had to be indefinitely postponed. Very much like SMB 35th anniversary, you know Nintendo would've done some massive promotion (but not games) at stuff like Super Nintendo World and the Olympics had the pandemic not happened.

I'm internally shrugging like Sonic is in that picture

I don't care at all about Sonic anymore. Sega has run that franchise into the ground while ignoring the rest of a catalog that could easily support an entire platform. Every time I see the headline for one of these "events" I'm reminded of all the hyperbole for the next annual Call of Duty, Battlefield, Madden, or the half-dozen interchangeable Ubisoft shooters each year you could switch the titles of and nobody'd be the wiser. Every gamer on Earth knows full well these games are coming (again and again, ad nauseam); they don't require promotion or hype anymore. It's the games that take a chance and look, act, and play like VIDEOGAMES that tend to grab and hold my attention. Sonic could still be doing that if it wasn't the sole IP Sega ever wants to discuss for two solid decades since the Dreamcast, but that ship sailed LONG ago. They should just sell the rights to the rest of their franchises to a capable developer like M2 who knows how much we want them and actually cares.

Really fitting thumbnail. I can picture a thought bubble of Sonic thinking, "What gives?".

Nintendo and Sega both refusing to admit how disruptive the pandemic has been. It's not just game announcements, but I reckon the games themselves are behind schedule. And they won't say because it will upset their investors.

"Sorry, we're not allowed to announce the huge Sonic and Mario game, because Nintendo's clamped down.."

I’ll think about the Sonic 30th anniversary.

To be honest, I totally forgotten about SXSW this year. Hope they figure out something. For me, I just want some news on upcoming games if there is one. I've been patient as I tend to replay old favorites in this series.

@Twi I'm one of those guys who cares about Sonic, and still enjoy this series in general.

It sounds like they want to host another anniversary party. Just do a digital, direct style video. It's not that hard.

@Inc That's a good shout. Working from home might not be as productive as in the office, leading to internal delays.

That’s some less than great PR. The thought only counts when you’re a person, not a business with a product. Do they really think people care about an explanation about their failed planning that they really liked but can’t say what it is, but they really like it, and, and, and...?

What’s wrong with you, Sega?

Re-release all of the classic sonic games, including Genesis, Gamegear and even Sonic Shuffle from Dreamcast! Another fun one, that would work with the Switch's touchpad, would be to bring back the Genesis title Wacky Worlds (the game that used the weird mouse to draw). Would also be nice to get the Wii titles back for Switch. Can't wait to see what they have planned though, because for some reason, even some of the bad ones, I've loved all of them, including all of the glitches that were in the original Sonic Adventure 2 game on Dreamcast, and the really bad Sonic The Hedgehog on the PS3 and 360. Can't wait to see, don't know why they just don't do something of a direct showing.

I find it kind of weird that the video game industry seems to be the most confused and lost as to how to do anything during this. The world has changed and adapted in many other entertainment industries. TV shows are continuing, including daily shows that have hosts and interviews, bands are hosting online concerts for the time being, movie announcements and news is still happening (including news of delays and whatnot). Sure it sucks to see movies and stuff delayed because of it, but at least they're telling us whats going on.
Large portions of the video game industry, however, seem to be at a grinding halt. They can't do things exactly how they want, so they're just not doing anything. A lot of refusals to talk about it, to continue announcements online, to say anything about how its affecting them, talk about delays, unwillingness to adapt, some just going almost completely silent (Nintendo).
Not all of the industry is being that way and maybe it just seems more prominent because I follow it more closely....but come on, it's time to adapt. The worlds not going back to the way it was anytime soon.

Must not be anything soon, if they could delay a march announcement until whenever

Online with a livestream.

Come on guys, it’s not hard to figure out

I'm already sick of Sonic thanks to you and Damien.

@NatiaAdamo
Believe me, it has nothing on @AlexOlney's greatest stroke of genius ever. Look for my comment in that article to see why.

It's not that hard to just tweet "Sonic is cancelled, no more Sonic"

I want a Sonic Adventure inspired game

this just made me wanna watch the sonic shorts again