Remember MariCar? It's a company which offers go-kart tours around Tokyo, with participants famously dressing up as characters from the Super Mario series. As you can imagine, this annoyed Nintendo, which took MariCar to court for copyright infringement case against the karting firm in 2017. It was unsuccessful, but then sued the karting company for intellectual property infringement in the same year and won – something MariCar initially seemed to ignore.
However, MariCar was ordered to pay Nintendo 50 million yen (that's £375,000) for violating said intellectual property and changed its name to Street Kart Tokyo Bay. Furthermore, the company's official site now carries the following disclaimer stating that it is "in no way a reflection of Nintendo" or Mario Kart. Super Mario character costumes are also no longer supplied, and the firm now describes itself as offering "Real Life SuperHero Go-Karting" instead.
Street Kart Tokyo Bay's legal battle with Nintendo is the least of its problems, it would seem. The recent COVID-19 pandemic has caused a downturn in tourism – something Street Kart Tokyo Bay relies on heavily to survive.
To counter this, the company launched a "Save The Street Kart" crowdfunding campaign in Japan. The page went live on April 24th on Campfire, Japan’s answer to Kickstarter, but by the time it closed on June 30th, it had failed to reach its funding target. Just four people donated a total of 11,569 yen (£86), falling way short of the 2,000,000 yen (£15,000) target.
What this means for the future of Street Kart Tokyo Bay remains to be seen, but it looks like the days of X-Men shrieking with delight at the sight of Mario and his chums on Tokyo's roads have finally come to an end.
[source kotaku.co.uk]
Comments 21
Out of curiousity, were backers getting anything out of this, or was this an equivalent to a donation? Because if closer to the latter, then I am not too surprised that it failed. People have their own stuggles financially at the moment. Just an unfortunate consequence of the pandemic.
That's not what KickStarter is for. Surely something like https://www.gofundme.com/ would be a better option?
They showed this on James May in Japan (Netflix), and also on the Japanese F1 build up show (Sky) I think last year.
Ah well, poor them, I do feel sorry for them it is one mans business after all
Wow you cant even dress up as your favorite mario characters and drive around having fun without nintendo being a bunch of greedy jerks, I hope those people didnt pay nintendo, I would laugh at that judge in court, I'm not paying 300 thousand to nintendo, I hate how greedy nintendo is
Thank the lords, this was so annoying. I've came across them a few times while in Shibuya and it just felt really out of place, not to mention outright dangerous.
@RPGamer One of the rides at Super Nintendo World is supposed to be Mario Kart themed.
The company missed a opportunity. Given the current climate (even though it's in Japan) they should have re-branded it under some sort of injustice protest go-kart ride BLM-ish something blah blah and I'm sure that would have gotten a lot of donations.
How are these street legal?
@RustedHero You're off the mark in your facetiousness. Nobody who gives a hoot for BLM would have given a hoot for BLM gokarts. Flop joke!
@geni53yr7 What are you talking about? Go ahead and do that, no one is stopping you. Just don't make a business out of it.
@geni53yr7 Yes because this company should be making thousands of dollars by exploiting creative properties that they do not own. The copyright system exists for a reason, to protect the property holders.
Yeah. I can imagine novelty go karting would be pretty low on people's priority list right now.
I saw these people driving around a few times when I was in Tokyo.
They looked exactly how I imagined someone who would do this would.
It being only focused in Japan probably did not help matters, that makes it have a very limited audience, even more so than it already has.
@patbacknitro18 That's capitalism!
@Dpishere 126 million people live in Japan, how is that limited? It's probably got to do with the fact that most Japanese residents find the kart company to be a public nuisance.
I think its a real shame nintendo shut them down. It must’ve been real cute for the kids to see those characters
Wow, I don't know what they expected.
Nobody can have fun I guess.
@patbacknitro18 yes the poor indie developers at Nintendo would only make 500 million instead of 505 million due to this. The horror!
@geni53yr7 Let's say someone gets really hurt or killed on those carts, there's a big lawsuit and it's poorly handled by the small businessman. It ends up in the papers and Nintendo is tied to some bad PR because someone is using their characters without permission. Or maybe MariCar endorses Nazis somewhere down the line. It could potentially harm Nintendo's business.
EDIT: Or the obvious one of Nintendo maybe wanting to use its IP for karts at its own theme park. It could cut into business there, too.
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