One of the quirkier titles to come from today's Pokémon Presents live stream was Pokémon Smile, a brand new app for children to enjoy while brushing their teeth. Yes, you've read all of that correctly, and no, it isn't April Fools' Day.
The app hopes to provide "a fun toothbrushing experience" for children, giving them something to enjoy while looking after their teeth and hopefully helping parents in the process. You can see how it all works below.
The app is available as we speak on Android and iOS devices, so feel free to give it a cheeky download if you want to check it out for yourself. It's probably worth it just to look at the podgy Pokémon designs, if we're honest.
It might have been an odd way to kick off a presentation for serious fans of the franchise, but we dare say there will be plenty of kids out there who'll love this new app. Another "big" announcement has also been teased for next week.
But what do you think? Let us know in the comments.