It's no secret that Nintendo wants to expand its audience with its smaller and more affordable Switch Lite system.
The company president Shuntaro Furukawa recently revealed registrations for the new model had a higher percentage of female users and also said there was evidence of a "good number of consumers" purchasing the Lite as their second device.
The Nintendo of America president Doug Bowser has noticed this trend as well. Here's what he had to say during an interview with Fortune:
We're seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship. We see Lite as a great opportunity for us to expand with that audience.
While he didn't explain why this might be happening, he did reiterate the comments Furukawa made during Nintendo's latest financial results briefing, by stating how the Lite was "absolutely" aiming to expand the Switch audience:
Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience.
The first Switch Lite sales figures arrived at the end of October, revealing the device (as of 30th September) had shifted 1.95 million units. At that point, the new system had only been on the market for ten days. To date, Switch sales combined have surpassed 41.67m million units.
Did you or anyone you know pick up a Switch Lite on release? Leave a comment below.
I KNEW IT!!!!!
(I didn't) Interesting data. The Lite is a good looking console. I can't help look at it, if I see one on display.
Same thing happened with the DS Lite. Maybe it’s to do with the pastel colours, they’re way cuter than your bog standard black or silver. Could also be because less women pour their lives into gaming than men therefore a more streamlined experience and console suits them more. Hell, it might be a coincidence. Either way, the more the merrier. Especially when there are so few women in our little community.
the Switch lite is very cute, but I'm sticking with my big beautiful launch model ♡
@nessisonett it's a variety of things. the simplicity of a system that you just charge and go. the hyper portable form factor. the cute design (seriously it's adorable). the lower price point.
the Switch lite isn't for me, but I totally get it.
It's 2019, what about the other 100 genders? LOL
I didn't buy because it didn't say "TURBO" or "EXTREME" on the Lite
@mist they probably like the Switch too, what's it to ya
I wish the Normal Switch model get same treatment as Switch Lite, colorful bundle including White color.
I know I love the Switch Lite. For some reason I greatly prefer using it as a portable. It might be the solid one piece design, it might be the smaller and lighter design, but I really like using it. I have already used it more than I used my launch Switch in handheld mode.
Females? Gross! 🤢
I identify as a meat popsicle!
Interesting, I wonder if the size is a big factor? The Switch Lite probably fits very nicely in a purse - if I carried a handbag around everywhere, I feel I’d certainly see value out of that. As a guy, generally if I have a bag or backpack it’s large enough that the regular model isn’t any more of a hassle.
Nice to hear. I'm sure many players are tired of seeing dude everywhere. Nintendo does do a pretty good job with mixing the player base. In comparison to Microsoft or Sony, I do see more female gamers popping up in Nintendo Discord groups.
Girls are allowed to play video games, right ? 🤨
It ain't the size that counts. It's what you do with it!😉
@Anti-Matter I’m pretty sure he meant it as a joke. It’s nice to see more people in general playing the system
Real men buy real Switch, this Lite can't even switch, it's for the fake men.
I stay with the original switch. But glad to see Nintendo is doing great.
must be the colors, or the simpler plug and play
in general more user friendly= more sales.
I think part of it is just down to preferred bag size. Both myself and my wife carry around laptops and paperwork day to day, We both look for light weight laptops with fairly small footprints, hers is a little larger than mine. But my rucksack is three times the size of her messenger bag. And at least within my work environment this seems to be quite common.
Figures most all those pre-launch Switch lite haters were dudes
@TooBarFoo @ShadJV Or it’s just hand size in general. The average man’s hand is almost an inch larger than a woman’s. It’s probably just a more comfortable gaming experience overall for them, not to say your points aren’t valid of course.
@The-Chosen-one not quite.
Nintendo hardware sales fell off a cliff in October. Infact all hardware sales fell off a cliff, PS4 and Xbox too but those are gearing up for next gen so a dip for them is understandable.
Nintendo does not need a dip in hardware sales right now.
There used to be a phrase in marketing, slightly derogatory due to its laziness when applied to female produces, “pink it and shrink it.”
Seems to work. But aqua
Bowser does know how to grab people's attention.
According to witch data?
Hmmm total hardware down 41% from October 2018, Nintendo is no exception.. But yeah... doing great 😂
Switch lite is doing well as I expected.
Makes me laugh at the fury of the Switch hardcore condeming it and calling it a sales failure before launch, without accepting everyone has different tastes and needs. 🙄🙄😂😂
@The-Chosen-one according to the link i posted above but if you really want to go into it... read
Also to anyone who doesn't have a financial times subscription for the link above but then sits here acting like they know about how company finances work.... 😂😂
People are living in a little bubble Nintendo have created that hides the fact that just because they are selling more than the ps4 and Xbox one, doesn't mean they are selling more than they where last year.
Their sales are on a downward spiral. It's genuinely funny when people actually think Nintendo will reach 100m sales - they will be damn lucky to sell 70m.
Edit: this is Nintendo's fault, they dropped the ball with their online offering, they had a chance to attract other gamers who were not traditionally Nintendo fans, to adopt the console... by dropping the ball here they are only able to attract the people who will always support them. While this is somewhat good, it'll mean that from now until their next console, their sales will drop further and further.
Well I mean they come in full-body fun colors so of course it appeals to me. I don't need one since I'm a day 1 adopter of the switch but I still LOVE that tealy-blue <3
@Anti-Matter I just couldn’t resist. 🤣
My girlfriend's becoming a full-time gamer. Not "full-time gamer by girl standards", just gamer period.
And I'm all the more proud of her for it.
Now it would be the time to release a Nintendogs game, and the female audience will expand way more!
Ah, and bring over the Kingdom Hearts saga. For any reason gamer girls love it (and me too lol)
An Animal Crossing Switch Lite bundle will sell insanely well, especially if catered toward females.
My wife uses one while doing the laundry.
I also find the Switch Lite a very good looking console, more than the standard one, which I do own.
But as I travel a lot, I'm kinda interested in getting a Lite version to take with me, considering I have the first version of the Switch and not the revised one with extended battery life. And when in my place, my Switch is always docked. Always.
Is it easy to "share" save files between two systems?
EDIT: well I just read about it, and it is a hell of a mess for games that don't support Cloud Save. Plus, I don't pay for Nintendo Online. Guess I'll just buy a new case for my Switch.
From your very own link
“ “Nintendo Switch was again the best-selling hardware platform of October and remains the best-selling platform of 2019,” NPD analyst Mat Piscatella said. “Year-to-date hardware spending has declined 23% versus a year ago, to $2.1 billion. Nintendo Switch is the only platform with sales gains both in October as well as year to date.”
@Razer did you read the whole article though?
"Nintendo Switch is the only platform with sales gains both in October as well as year to date".
The Switch is actually doing pretty damn well. It's everyone else that isn't because their(Sony and Microsoft) fans are still waiting for the next consoles.
All the article said dad that the Switch was doing very well(and better than even it's last year) but not well enough to offset the drop in hardware sales the rest of the industry experienced.
Switching between docked & undocked is just too advanced for the ladies
That sounds like something Bowser would want you to believe to distract you from the fact he kidnaps royalty and takes over kingdoms........
I question how accurate this is. How do they know the gender of those buying the consoles?
Well I'm a MAN, and I bought the old version because it's UGLY and EXPENSIVE!
They extrapolate data from people signing up a new system with a Nintendo Network account, would be my guess.
@Heavyarms55 Because Big Sister is always watching you
They. Are. Moms.
my og switch got stolen and i recently replaced it with a lite. the dpad is king.
Was that not already the majority of Switch owners? Shouldn’t they be more worried about expanding their male audience?
@Pod hmm I guess that's a thing. Probably the most accurate you could get, but still probably not the best sample size.
I'd assume MOST buyers to register a Nintendo Network account, even if they don't buy a Nintendo Online membership.
And if most of the most are female, the sample is likely to be good enough.
@ALinkttPresent pretty sure that Nintendo have always been closer to a 50/50 male:female demographic, at least in the handheld space, and definitely higher than the 70/30 and 80/20 that Sony and MS analytics point to in the home console space.
If anything, this is a good thing for everybody because, well, a more diverse user base ultimately leads to a more diverse selection of games, and we’re seeing that with titles like Ring Fit Adventure getting equal promotion and prominence to stuff like Luigi’s Mansion and Pokémon.
It's because women love a D-pad.
Likely due to the size. A lite is easier to slip in a purse or bag and the size works better for a young girl (female) all the way to many adult women (female) for hand comfort. Most of the other female gamers I know look at me like I’m nuts at the thought of parking it in front of a couch for a while over a game so the dedicated portability is likely a plus for some.
Personally I have long fingers (even though my palms are rather standard, thank Hylia) and poor vision so I prefer the size and hybrid nature of the switch. Plus I enjoy the personalized touch joycons can add. I don’t mind having a dedicated case for my Switch as I use a bookbag for work anyway.
That Pokemon edition of the switch lite is definitely sweet, I'd get one eventually, but I don't wanna have to buy another satisfye grip for the lite model.
It could also just indicate that more women took the time to register their console.
@westman98 : I don't think there has ever been a non-female oriented Animal Crossing console.
As much as I loved the New 3DS XL, I admit that it was embarrassing to play in public and I replaced it shortly thereafter with the Metroid edition. Ironically, I have had problems with all of my "cool" 3DSes and no problems whatsoever with my "cute" ones.
The lite is way more pleasing on the eyes! I love mine!
Hopefully if Nintendo sees a bigger female audience we'll have more of a push for quality 'cutesy' games!
@Razer I don’t think you read your article fully. Nintendo switch sales increased year over year in October according to the article you posted. Also yes in September shares dropped but that is the market self correction from sky high expectations. Stock prices fluctuate and while I also don’t think the switch will hit 100mil in its lifetime, it is still selling at a pace that is comparable to how the PS4 was selling at this point in its life span. I personally think the switch will land around the 80mil mark if I had to make a prediction.
@Kainbrightside Yes, thanks. The save data from the "sending" system is erased, while on the "receiving" system it overwrites.
Indeed it works, but I believe it could have a better implementation.
Walked into Target today and they had a big display with Pokémon Sword & Shield that had the games, themed controllers and Pokémon cards. Then I noticed one Pokémon version Switch Lite. Took everything I had not to impulse buy it. It looks really great.
Like a lot here are saying, (it's) probably the form factor, specifically size.
Should be an interesting peak quarter for Nintendo sales. Will be intriguing to see the numbers in the new year. With the current gen deep discounting Black Friday and Nintendo appealing to a wider user base
@Supadav03same situation but I did buy it lol. This is my first switch console btw I finally joined the club.
And in other news more males are saying they're female.
@tendonerd yeah, that kind of nonsense will mess up data collection and statistics.
And if non-Apple phone companies would realize the need for more compact flagship phones, they would make a killing in the female market. And I'd buy one too.
It's pretty easy for them to know if you want eShop and NIN account you have to register and there is the "Male" or "Female" options. How else would you think they know whom is whom when registering. Unless men are registering as females then you have to wonder if those are Trolls.
Oh wow thats true females like cheap men dont bloblobloblb
@Ghost-Piece Whoops! I've updated the article.
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