Update (Mon 9th Sep, 2019 11:55 BST): People are hypothesising online that this trademark could be related to that bendy ring that Nintendo teased last week. The full announcement is expected on September 12th.
Nintendo "Do" certainly fits as a product name for this kind of device – and if you think it sounds dumb, just remember that you probably said the same when the Wii was formally announced.
Original Story (Wed 17th Jul, 2019 10:45 BST): Nintendo has applied for and been granted the trademark for 'Nintendo Switch Do', according to an official document that has surfaced in Israel. Dutch website Let's Go Digital caught wind of the filing at the Israel Patent Office and has set minds racing as to what it could refer to.
As you can see yourself by examining the document itself (courtesy of Let's Go Digital), trade mark number 318447 was applied for on 8th July 2019 and granted on 16th July. The goods and services it relates to, however, are extremely wide-ranging and non-specific. Here's a small taster of the things it apparently covers:
Class: 9
Electronic game programs; Downloadable electronic game programs; Video game programs; Downloadable video game programs; Video game cartridges; Programs for consumer video game apparatus; Downloadable programs for consumer video game apparatus; Electronic storage media recorded with programs for consumer video game apparatus; Programs for handheld electronic game apparatus; Downloadable programs for handheld electronic game apparatus...
It goes on:
Class 28:
Games; Toys; Portable games with liquid crystal displays; Protective films adapted for screens for portable games; Protective carrying cases specially adapted for handheld video games; Handheld electronic games; Video game machines; Controllers for game consoles; Joysticks for video games; Apparatus for games; Arcade video game machines...
It continues, but you get the idea. So what has Nintendo actually trademarked here, besides absolutely everything under the sun with a possible connection to games, video-based or otherwise? Well, it's tough to say given that deluge of potential applications, but Nintendo has recently opened its second retail store in Tel Aviv, so the filing of the trademark in Israel suggests it could be related to that.
Whether it's a service, an initiative related with the Tel Aviv store or something entirely different, the mysterious 'Nintendo Switch Do' is sure to get tongues wagging. Could it be connected to the long-rumoured Switch 'Pro'? Well, yes, but for all we know it could just as easily be a capacitive stylus. We'll be keeping an eye out for more information.
What do you think Nintendo Switch Do could be? A new service for Switch Lite? A Nintendo Switch Online feature? Let us know your ideas below.
[source nl.letsgodigital.org, via bgr.com]
Comments 66
Nintendo Switch Ray
Nintendo Switch Mi
Nintendo Switch Far
Nintendo Switch Sew
Nintendo Switch La
Nintendo Switch Tea
A deer? A female deer?
To me, "Do" evokes the idea of movement, of physical activity. (i.e., Nike's "Just Do It" slogan.) Not that different from the "Go" in "Pokémon Go," which is very much an app designed with physical activity in mind. Perhaps it's in someway related to their quality of life initiative, which they apparently said isn't dead? I'm just spitballing here.
It's actually the Switch Micro. Fact.
I believe the Do there means Way
So, Nintendo Switch Do = Nintendo Switch Way / Nintendo Switch's Road
Nintendo are "DOing" what SEGA "DOnt" anymore lol
@Anti-Matter if that's correct then Switch Street Pass confirmed (Lite only)
Clearly it's the Nintendo Swich D'oh! Simpsons Edition
Nintendo Switch Digital only. It will be a new Switch with a larger SD card and no ability to insert game cards.
@AlexOlney
You forgot to put “Nintendo Switch Egon” after Nintendo Switch Ray. :3
Could it be a new hairstyle?
I reckon it's just a localisation. Most likely that some territories don't have a fitting translation for the word "lite" - indeed, does Hebrew even have this word, or do they just have "light"?
Nintendo Switch Lite vs Nintendo Switch Do - when you think about it, they both work well at meaning the same thing.
@dugan Or a party? Although, I'd much prefer a social 'do' than one that rearranges my already magnificent pilus offering. Perhaps, we could all get a Nintendo Switch Do prior to partying the night away sporting them for all who attend the Nintendo Switch Do and Dougie Bowser, Shigeru Miyamoto, et al, all do the conga whilst singing 'Do You Love Me' by The Contours?
The fact that it was registered in Israel makes me wonder if this is a co-operation with some Israeli tech companies
If so, it will be cool!
I really enjoy the fact that they finally acknowledged us after years of completely ignoring us lol
@tkgaming no!!!!!!!!!!!!!
At least it isn’t NS SAD edition 🤣
I just heard some racket outside, I went outside and saw a strange large trash bag on the curbside as a car was peeling off at high speed down the road it my only assumption is that this is confirmation of the Switch Pro!
Do or do not. There is no try.
They should call it ‘Nintendo Switch Deuce’. Seeing how they take one on the fans regularly.
Maybe Nintendo is opening a barbershop / beauty salon in Israel.
https://www.urbandictionary.com/define.php?term=hairdo
@EvilRegal
and no need to mention "Peter". He's always been cocky enough as it is... Seriously, I am shocked that your comment didn't get more likes!
@nocdaes The word “Switch” is English-only as far as I’m aware, but we’re all using it. The Lite will be the Lite everywhere, as always is the case
@Bunkerneath Getting StreetPass hits was the most exciting thing. I'm kinda sad they didn't keep it for Switch, but then Miis don't seem to have the status they used too either anymore.
Nintendo athletic shoes confirmed?
@Anti-Matter that would mean that it is actually Switch Lite
@dux not at all, since in Japan it is also called Switch
It’s actually Nintendo Switch Dough. Nintendo saw what Facebook is doing and decided to invent a global currency that it would control!
@mist LOL
segadont
Nintendo Switch Ray....a drop of Golden Sun?
You heard it here first, folks! A Golden Sun remake is dropping soon!
Maybe its incomplete and Nintendo are making their own brand of donuts
Switch Dog could have been interesting.
@AlexOlney Some very lovely ideas. (:
I would prefer more official capacitive styluses (styli?) Than a switch pro, I feel like my mario maker one might not last very long. I know any old capacitive stylus will work but I love official peripherals
@Not_Soos yeah, I’d agree. Certainly something active or productive.
Is "Do" an Israeli word or phrase?
@westman98
Google translate asked if I meant 'דו' when I typed in 'do' which translates as 'two' apparently.
Makes sense
I hope it isn't the name of the new Switch as that's a shameful attempt at a console name
@BlackenedHalo well, it’s a proper name so of course it’s called the same the world over. It wouldn’t make sense to translate a proper name, even for a product.
@westman98 nope
This...is an insanely broad filing. They're covering a lot of bases here. I think it might have something to do with that Tel Aviv store.
maybe it will be a new app this wont be the new more powerful Switch name
@clvr That didn't stop Sega from changing names between regions, with the Genesis/Mega Drive
QoL confirmed!!!!!1
Nintendo Switch So
Nintendo Switch No
Nintendo Switch Chi
Nintendo Switch No
Nintendo Switch Sa
Nintendo Switch Da
Nintendo Switch Me
Nintendo Switch Jo
Nintendo Switch Jo 2
@JunkRabbit
"Yes, it's true. This Switch has no D-Pad." (had that in my back pocket a while. :3)
sounds like a new line of games to me, idk.
something like the ds touch generation maybe? idk when the ds was popular all my 4 year old butt played was pokemon lol
@Anti-Matter WAY past cool!
@AlexOlney @dartmonkey Just please stop.
@EvilRegal this comment deserves a medal
@westman98 Well, if you pronounce it like the English word "do" (as opposed to "dough") it is actually a Hebrew prefix meaning "bi". So maybe that is supposed to mean something?
Before everybody goes "Switch Two confirmed", it does NOT mean "two". Two is a whole different word ("shtaim") and "do" would never be used that way.
@Bunkerneath Making it Lite only would be insanely dumb. But a revival of Streetpass is something I would like. Enough that I might actually buy a Switch lite. Grudgingly.
I guess they finally want to tell Sega Switch can "NintenDO" what "SegCant"
@CoastersPaul of course, but that’s the exception, not the rule.
Too much overanalyzing, deliberation, and speculation over a glorified catch phrase.
@BlueBlur101 You forgot Nintendo Switch Average Joe!
Maybe it’s a Nintendo Switch TV?
@AlexOlney I think it has something to do with the recent "do" image posted by discord on their twitter.
Only interested if it comes with the blonde woman from PARIS.
QOL was always a yawner for me
I thought the "DO" trademark was an Israeli thing.
@Not_Soos Hey, looking into the future isn’t allowed
Not gonna lie, the name works.
I think the name of that Israeli patent was corrected from "Nintendo Switch Do" to "Nintendo Switch".
So no, this has nothing to do with that Switch pilates ring game.
Nintendo can call it whatever it likes, but I'm calling it "Swifit" (Swifit Ring, Swifit Strap, Swifit "if you're brave enough", and the game: Swifit) and I will be buying it.
@JK_720 Heh, completely forgot about this! It looks like I was one of the only people to have said that, so if this is true, I'll certainly pat myself on the back. Or maybe I just went back and edited that comment to make it look like I knew all along...
@Not_Soos well played
@rjejr ammmm I am up for that actually
@Tantani The 2nd floor of Nintendo NYC has a lot of space, maybe they should squeeze in a barber chair. Actually downstairs in a window might be better, draw people in.
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