With Marvel Ultimate Alliance 3: The Black Order launching this week, Nintendo has decided to devote its booth at San Diego Comic-Con exclusively to that game. The event runs from 18th-21st July with the game launching on 19th and the Marvel connection seems like a natural fit for the biggest comic book convention of them all.

While its booth in the San Diego Convention Center will be strictly Black Order-based, Nintendo's running a concurrent shindig of its own at the San Diego Marriott Marquis & Marina, very close to the main event. Importantly, access to the 'Nintendo Gaming Lounge' is totally free and open to all.

That sounds great, but it also sounds like a recipe for massive queues, especially looking at what Nintendo has lined up. Attendees should have the chance to get their hands on Pokémon Sword and Shield, Luigi's Mansion 3 and The Legend of Zelda: Link's Awakening.

Elsewhere, visitors will be able to check out a variety of Nintendo-related activities, including costumed reps, competitions, Hot Wheels, candy and more. Here's a list of the available delights as detailed in the official press release:

Southwest Airlines: Two Super Mario Maker 2 kiosks will feature a custom Southwest Airlines course. Consumers will be encouraged to participate in open gameplay sessions July 18-19. On July 20, fans who are 13+ can visit the Nintendo Gaming Lounge and play Super Mario Maker 2 to enter for a chance to win a Nintendo Switch prize pack, which includes a Nintendo Switch system, a digital version of the Super Mario Maker 2 game and a $500 Southwest Airlines gift card.
Costumes: Representatives from Disguise Costumes will be walking around to show off Nintendo-themed character costumes. Attendees might run into people wearing costumes of characters like Mario, Link, Zelda, Toad, Luigi, Bowser, Donkey Kong, Rosalina or Yoshi.
Sugarfina: The luxury candy boutique will debut its new collection celebrating the Nintendo Entertainment System and Super Mario Bros. Power up with six character-inspired Candy Cubes®, including three new gummies: pineapple Invincible Stars, apple-flavored Green Mushrooms and cherry-flavored Red Mushrooms. The collector’s gift set features the 3-Piece Nintendo Entertainment System Console Candy Bento Box® complete with iconic game music and matching 2-piece Controller Candy Bento Box®. The collection hits stores on July 22.
Hot Wheels: The Nintendo Gaming Lounge is the only place to play with the new Hot Wheels Mario Kart die-cast vehicles and tracksets inspired by iconic courses from the video game. Race Mario and Yoshi as die-cast karts and overcome obstacles and challenges – just like in the game, but this time on Hot Wheels tracks!
Photo Ops: Fans who stop by the lounge can get fun photos featuring elements from games like Super Mario Maker 2, Pokémon Sword, Pokémon Shield and Luigi’s Mansion 3. Keep an eye open for the Luigi and Gooigi figures.
My Nintendo Check-In: San Diego Comic-Con also happens to be the same weekend as the final Splatfest for the Splatoon 2 game. To commemorate this epic showdown, attendees can check in with their My Nintendo QR Code at the Nintendo Gaming Lounge to receive an exclusive Splatoon 2 Chaos vs. Order keychain set (while supplies last).

What with the final Splatoon 2 Splatfest, there seems to be an awful lot for Nintendo fans in the San Diego area to be getting on with this weekend. If anybody's heading to the Mattel booth in the convention center, feel free to pick us up a Comic-Con exclusive Hot Wheels Metal Mario. Apparently one in ten will be a Gold Mario, too, and we're suckers for exclusive merch.

Metal Mario.original
Mmm... exclusive. — Image: Mattel

Are you heading to Comic-Con this year? Excited to try out any of the games mentioned above. Feel free to share your excitement or apathy below.