
The holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US. According to GamesBeat and its partner iSpot.tv - a real-time television ad measurement company - Nintendo was the second highest most-seen video game industry brand in November.
In the end, the company spent close to $20.4 million on 19 spots which ran more than 7,500 times and gained nearly 1.2 billion impressions. The most expensive spend was $5.8 million on Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee! These advertisements prioritised networks such as Nick and Adult Swim, during shows like Spongebob.
Yet again, Sony was in first place, spending around $43.1 million on 10 advertisements that ran over 4,100 times. The spend generated close to 1.7 billion impressions and the biggest commercial cost $11.8 million. Microsoft's Xbox was in third, spending $17.1 million on five advertisements that ran around 4,000 times. It generated 923.4 million impressions and the top advertisement spend came in at $8.3 million.
In general, gaming brands almost doubled their budgets in the month of November, spending close to $102.3 million on a collective of 94 advertisements which aired more 22,420 times. In total, this generated 5.4 billion impressions.
[source venturebeat.com]
Comments 12
Ah, Pokémon Let's Go... The first mainline(?) Pokémon games I've ever skipped.
@Aerona
It’s not a mainline game, so 🤷🏻♂️
@Aerona Not mainline. You essentially skipped a spin-off. It's a reimagining of Pokémon Yellow limited to (like Yellow) gen 1.
@Aerona
Thoroughly a gen1 retread for kids that have been playing GO and watching Indigo League on Netflix. If this is the first one you're skipping, you literally aren't missing anything except for a couple of gags and callback cameos.
@Blizzia @Fandabidozi
It's about as mainline as previous remakes. It's just modified a bit further than those were.
@Aerona,
These comments never give up do they,Gamefreak decided to make a spin off from the main game,we know you don't like it,but so what?,just get over it.
I have to wonder how important TV advertising is these days. It's not the 90s anymore. I imagine it's still useful for young children and middle aged folks or older, but more and more people are switching (pun not intended, for once) away from regular TV to services online like Netflix, Crunchyroll, YouTube, Hulu, etc...
I'd honestly bet that if you surveyed people ages 14 to (maybe) 38 that the majority of them now use online media more than regular TV. I'd bet as many as 40% of them don't watch regular TV at all anymore. I know I don't.
wonder how many of the bashers have actually played it, was talking to two life time poke payers at wkend , both played + loved it
I hate to break it to you kids but Nintendo has clarified several times that this IS in fact a mainline game. It is not a spinoff. I keep seeing this rumor that it's not but it's simply not true. Very quick research into interviews with Nintendo you will see they have said multiple times it is a mainline game. And with the success of these games (like it or not) they've already mentioned they have in mind to use these new mechanics for future mainline games as well.
Why skip it? Almost everyone I've seen actually play the game says they love it, I was skeptical at first but it actually turned out very fun, and I won't be surprised to see future Pokemon games play the same way, due to the success of these games.
@jockmahon I've completed the game, which doesn't say much because I'm a completionist. It's hard to say it's a "bad" game, because I save that for things like Fallout 76 and Hello Kitty Kruisers. But it's not great, especially not for $59.99, or whatever the £ equivalent.
It's neat to encounter Pokemon in the overworld, and to have Pokemon following you again. It's also nice, as an old school fan, to see Kanto in 3D. But once the nostalgia wore off, there wasn't much left to make things interesting. It doesn't help thst they needlessly gimped PvP mechanics and didn't help post-game content that was worth anything. Also, the catching mechanic really got annoying an hour in.
I mean, I get it, they're trying to market it to Go players. But I really hope they don't go this route with the main games. Just from a value perspective, because the content in this game was sparse. I had my gripes about X/Y, Sun/Moon, and OR/AS. But they were 20 dollars less and I felt like I got enough content to justify the price.
Is adult swim still teenager/mature cartoons?
5.8 million. I guess Nintendo isn't hurting for funds.
Honestly, I really enjoy Let's Go. The tedium of a lot of meaningless random battles being removed is great, it's just a shame the game was then configured around the tedium of endlessly throwing pokeballs. I think focusing mainly on trainer battles works well but it gets ridiculous how you end up chaining 130 Pokemon to try to get a good one. Like, I can't help but imagine that happening in the anime and how silly it would look.
Pokemon Go has been confirmed to be mainline. With that said, it obviously won't be replacing the traditional series gameplay. I could see these "Let's Go" games replacing the traditional mid-gen remakes, though.
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