While we did see a handful of surprises during Nintendo's 2018 E3 period, some of the bigger news and reveals were leaked early through the likes of photographs and datamine efforts, damaging the shock factor that the presentations should have had. Fortnite is one obvious example of this; the E3 Direct was clearly designed to amaze fans with the game's reveal and the option to download it shortly after, but everyone already knew it was coming anyway.
Speaking to IGN, Nintendo of America president Reggie Fils-Aimé has discussed his disappointment at this growing issue, as well as the impact it has on Nintendo doing what it loves to do - surprise fans.
"You know, as a company, we want to surprise and delight our fans. That's what we live to do. So when leaks happen, it's really disappointing. We work hard to maintain the confidentiality of our information. In this day and age where everyone has a camera and everyone is looking for their 10 seconds of internet fame, it's really tough. But we try hard, very hard to keep our information confidential and keep leaks from happening."
Of course, the recent reveal of Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! was also spoilt by early, leaked information, and early expectations based on limited amounts of information can have a very negative impact on a game's perception. Luckily for Nintendo, Super Smash Bros. Ultimate remained a secret right up until it was officially shown off, allowing reveals such as the complete returning roster and newcomer Ridley to be great surprises for fans.
How do you feel about the recent trend of game leaks? Do you think it ruins the surprise, or adds to the excitement? Let us know your thoughts in the comments below.
[source uk.ign.com]
Comments 150
"everyone is looking for their 10 seconds of internet fame"
This statement is so true and sad...
Please like this comment, I need my 10 seconds of fame.
I can do without leaks cause i like surpises, but at the same time I can't help spoiling myself by looking at leaks.
Also doesn't help when the sites report the leaks
I really hate all the leaks. Awesome surprise announcements that I didn't see coming are one of my favourite things in gaming.
@Rhaoulos Come on everyone, let's get this guy to 100 likes! My uncle's friend's brother works at Nintendo and said if we like this guy's post that many times Nintendo will announce that game you really wanted to see at E3!
Edit: He broke 100! Let's get him to 200 and Nintendo will release that game from another console that you really wanted, even if it was made by someone else!
@NoxAeturnus Animal Crossing: Amiibo Festival 2? Oh boy, what a deal!
I have to agree with Reggie. They're hard to resist learning about but it takes a lot of surprise away.
I was on YouTube watching E3 vids a lot this week. After the Direct, I was constantly seeing the Fortnite ad. On one video the ad triggered on me twice, not 10 seconds apart! That was clearly supposed to be the shocker of E3, and it wasn't. At least it's being downloaded a lot.
Speaking of leaks, I kinda wish Nintendo Life (and other sites, I could never be mad at you, Nintendo Life) would stop reporting on the "dataminers uncovered thing in game" sort of things. If surprise-hating people REALLY want to be spoiled, I'm sure they can find that sort of information on their own, but when the title of an article ruins a forthcoming surprise it's pretty disappointing. I like surprises.
I most of the time don't have a problem with leaks, but it depends on the size and content. I was really dissapointed when the Smash Bros Wii U leak was real, but the E3 leak this year didn't do anything for me.
EDIT: I find it actually very childish that people expect from NintendoLife that they stop posting rumours and leaks.
Nintendo's E3 presentation would have been better received if the leaks weren't so prevalent. Of course, they could have helped that by not spending 20 minutes on Smash Bros changelog.
Fortnite on Switch would have been a surprise for me had the eShop datamining not been reported.
It's actually not true that Smash Bros Ultimate wasn't leaked. There was a leak that mentioned Ridley, Ice Climbers, Snake and that every character would be returning. (there was also a fourth newcomer mentioned but I won't say it in the spirit of this news article)
In the internet age, leaks are to be expected. I think the bigger problem is the lack of games on the system front. Fortnite and Pokémon aren't my types of games. So if I was completely surprised by them it would have still been a meh E3 for me. I was interested in Madden which was rumored to be Switch bound prior. But with the success of the Switch, I would have thought that was coming anyway. I hope Reggie is being truthful that is more unannounced goodness coming up. Because E3 was just lacking to me and it had nothing to do with the leaks.
Some people are clearly interested in leaks so they're not going away. They generate web traffic so I can see why they're heavily reported.
What I would like to see change is that those who report on leaks would be more considerate towards those who do not want to know about them. Particularly when it comes to the headline. Being spoiled because you're just browsing through a news website, or Youtube recommends a video to you with a spoiler in the title or thumbnail, isn't fun when you'd personally prefer the surprise.
I completely agree with Reggie on this matter!
It's really difficult to avoid leaks if you're active on gaming sites and youtube around E3 which is really frustrating. As such i've come to dislike leaks.
Games like Rage 2 and DMC5 would've been nice suprises at E3 if we hadn't already known about them.
It is a bit sad I like a surprise but people can’t be annoyed at Nlife for reporting on these leaks cos they would just appear on other sites so I can see the reasoning behind it
Is Nintendo able to take legal action against dataminers? I’d love to see an article about them being put in prison for outing company secrets.
Actual quote: "As a company, we need to surprise our fans since we only release a few games year, and that's already really disappointing. We work hard to maintain the confidentiality of those few games, so that announcements feel as exciting as getting a robust lineup does to the average Playstation consumer. In this day and age, where everyone else has big 3rd party exclusives, but ours are digging thru the $20 Best Buy value bins for games to port to Switch for $60, it's really tough. But we try hard, very hard to keep our information leaks from happening so you still buy our console and don't know how lame our 2018 line up is."
@gloom surely some action can be taken it must be some kind of breach of a company’s ip
If they want to keep secrets they need to do a better job of keeping it that way.
Well, at least Mario Party wasn't leaked so there is something lol
Leaks suck, I love surprises, but the excitement from your announcements SHOULD BE the announced games themselves and the surprise part really shouldn't matter, since you don't try to "win" E3 anyway. Just worry more about getting some games out and less about being so secretive that your investors freak out hard, thinking you hardly have any games coming out, and your stock drops 7 percent. "We have more cards up our sleeve."
Dear Nintendolife, if you yourself admits that leaks can have a negative impact on a games perception why do you keep making these sopilery headlines? Why don't you just write some vague description with a 'leak' or 'spoiler' tag?
@tourjeff It was. Pixelpar heavily hinted at it (a "Super Mario"-themed game with Mario, DK, etc made by NDCube) one day before the Direct. And the content of the Mario Party game was pretty much leaked in February, but with a 2019 release.
Lol, nothing to worry about Reggie. You guys have nothing to leak!
On a sidenote: This site still has no poll about the Direct, because they know a lot of people thought it was crap!
"We've solved this problem by just not announcing anything new at all."
@Ensemen Because they're a business and wouldn't get as many clicks. None of these sites ACTUALLY care about you getting spoiled, unless said spoilage keeps you from going to the site, eventually. Not even a negative, just how it is. I bet there's a browser add on for it though.
100% agree. This years E3 was all about the leaks. Its like Santa writing YOU a list of stuff on his sleigh. Boooo.
@Henmii I mean that's really the problem - if a leak of a ton of great games happened, people would be foaming at the mouth to tune in and see what the games looked like in action. A president getting upset over spoilers that works for a company that doesn't traditionally try hard to win e3 (he said Ninty is about spreading out news over the year), is a president accidentally saying to me, "all right, listen everyone, we HAVE to milk as much as we can out of a couple announcements, so that consumers are so blinded by surprise that they don't get disappointed." If they had shadow dropped Fortnite on Tues the shock would have changed the conversation from what Nintendo lacks to what Nintendo is changing about themselves.
Overall I am happy Pokemon leaked. Gave me time to digest all the news that would have upset me and now I can just sit back and enjoy the game they are going to release without being disappointed that it isn’t exactly what I want out of a Pokémon game.
It is disappointing but it is a reality of the Internet Age.
HOWEVER! As several have already said here Nintendo Life and several other sites can play their part by not mentioning the content of leaks in their article titles, images and blurbs. If you want to report on a leak by all means do; but make it so you actually have to click on the article to find out what it is. I avoided lots of articles in the run up to E3 but I didn’t even need to open the link to know what the leak was.
@jariw oh, I didn't see that.
Well, there was also daemon x machina that I don't remember seeing anywhere but I might be wrong again
I personally would rather Nintendo were more open about what's coming out and when, all year round, rather than waiting for announcements in Directs or at shows. There would be no need for leaks then.
@jswhitfield8 NL is a business reporting on stuff to employ themselves. They will do what gets clicks and that's totally not a bad thing as far as survival goes. That's how they feed themselves. If we want to avoid potential rumor spoilers, sites like this aren't for us. Honestly, we all come here primarily for news and mostllllllyyyy rumors.
@FX102A I'm being overly chatty this morning, but, if we all have a problem with potential rumor spoilers in headlines - never ever click the link. That's the only way to curb the practice. Cuz I know I'm usually like "well crap - it's been spoiled, might as well read it now I guess - click."
this guy is annoying, who gives a damn about what he thinks ?
The bit about Smash not being leaked is not true. https://www.reddit.com/r/nintendo/comments/8qmml7/apparently_the_entire_smash_presenation_was/
Honestly, Reggie, I'd almost have been happier if you just showed a huge infographic like the one from last year.
I mean, yeah, he's not wrong, but why even bother complaining about it? You're not going to accomplish anything and you're just going to sound whiney.
""It's really disappointing""
Well that's how a lot of us felt about your Nintnedo Smash Direct posing as an E3 Direct so I guess we'll just call it even.
And if you don't want leaks Reggie, try tightening up your eShop info b/c that's where half the leaks came from. Dont' put things on the eShop before they area announced, or announce them before putting them on the Shop, half your problems solved right there.
@jswhitfield8 Yeah I mean I'm sure the staff as human beings are like "mannnnn I don't want to ruin this", but this site as a business doesn't give two toots about a fine line between leak and rumor as long as it gets clicks. I mean, they won't report on EVERY rumor, because if it doesn't come true, you just make make people mad at ya eventually. As far as the Fortnite guide goes...I don't know what I could argue. I mean, it was a small risk for NL to post that. If Fortnite hadn't have come out they would have looked foolish (but it was a pretty certain thing). But if it did come out, they'd show up in searches for "Nintendo + Fortnite guide" sooner than anyone else. Also, if they cared about what was "ok to do", they'd list every Nintendo game available for preorder in their list, not just those available at that moment thru Amazon. I mean, that does a huge disservice to the fanbase here, because it makes the lineup look even more anemic than it is. I took a break from this site because of that stuff but I've been sooooo itchingly curious what everyone has thought of this direct that I can't resist it.
Maybe this site would benefit from an 'opt-in' function of articles tagged as 'rumours'? That way site visitors could see come here to look at reviews and regular news without having to read headlines with spoilers.
@Rhaoulos Well played sir. Have a like.
As far as leaks, I guess it's disappointing, but it's just a side effect of how technology has progressed. I don't want to go back to it, but I do miss the days of only getting my Nintendo news once a month and obsessing for months over tiny postage stamp sized screenshots in Nintendo Power.
If it wasn’t for these leaks games like Fortnite would have been a genuinely nice surprise instead of just being expected which is disappointing this is why e3 was kinda lame
@Sakura Oh, did you notice a lack of infographic this year as well? It's almost like they're embarrassed of their 2018 games lineup.
From Nov 2017
"Luckily for Nintendo, Super Smash Bros. Ultimate remained a secret right up until it was officially shown off, allowing reveals such as the complete returning roster and newcomer Ridley to be great surprises for fans." — actually there were rumors going around that Ridley was in the game. Only the complete returning roster was a surprise.
What the chance most leaks were true ,and rather go with their original idea changed it so they could surprise us at a direct
The Fortnite leaks were caused by two things I think - dataminers on the eshop and a ratings board listing. Both seem very preventable to me - just don't put the information on the internet!
@rjejr I've seen a Nintendo produced infographic for 2018. I'm certain it was on their Twitter feed.
Reggie seemed to be in a bit of a bummer in the Direct...no smiles and fun like the old days with Iwata.
@20wonders No, Happiest Home Designer, I told you!!
I saw this. It looks like NoA hasn't yet tweeted it. I suspect it's a timing issue.
Check out @NintendoUK’s Tweet: https://twitter.com/NintendoUK/status/1007487866648186881?s=09
@PuppyToucher I can certainly agree with that sentiment. Allowed the Direct to put things to ease and perspective after the initial shock of something different wore off, yeah?
@Savino see above. The UK account tweeted. I suspect NoA will do soon.
@Rhaoulos What's fame like haha
Goodness, quite a few people upset at NL. I'm sure if NL had no article about a rumor, there would be outcry that things aren't being reported on. I can understand the criticism viewpoint, but to be fair I've seen the 'Rumor' header on each article picture regarding leaks.
And I'm more interested in things to play, rather than a fleeting feeling of consumer suprise.
I saw some things I didn't know were coming; DxM, Starlink, Mario Party, Ark (not the pixel)
@rjejr You just don't like Reggie!
@JamesR That infographic image should be shown off more! It honestly looks very good. As I suspected, though, this year is just not going to have my personal Nintendo favorites in it. Dark Souls and Wolfenstein 2 spread out. Plenty of interesting games. Smash is huge. Let's Go P is going to be giant as well. Mario Party. Nintendo really does have its Holiday ducks in a row.
@aaronsullivan personally, I'm up for all three major DLCs (Mario+Rabbids, Splatoon, XC2). I will get Wolfenstein, Octopath and Dark Souls in Q3 and Smash, Pokemon and DB FighterZ in Q4.
Thats enough for me given my backlog.
Oh and Mario Tennis too.
On leaks and accidental reveals, I'm conflicted. I really do enjoy a good surprise and amped up reveal from the company. People work very hard on these games and hope to bring some joy and excitement to their customers. Having that taken away as bits of it spread unceremoniously to websites where people can rip it apart without all the info or even the key features known must be gut wrenching and disappointing for them, but it's not really how I want to find out either. Customers rob themselves of some joy, really.
That being said, I do enjoy speculating and discussing possibilities and rumors and leaks can help generate anticipation in a good way.
In the end, like others here, I just want to have some control over it. Headlines that give things away can be frustrating for sure.
I can't help but think of last year when Mario + Rabbids got leaked and the internet — including many on this very site thought it was the end of days. That leaked picture got almost 400 comments if I remember correctly — most were as negative as you can get. Now, it's getting DLC soon that many are lining up for. It really knocked the wind out of Ubisoft's team with all the needless rage that picture got. And the game is a hidden gem, what a shame that happened.
Leaks are a major problem, and sometimes unavoidable with dataminers constantly scoping things out. I don't know how it could possibly get fixed, and I imagine it will just get worse as time goes on. It's one thing to speculate, it's another to utterly spoil the surprise.
@aaronsullivan Just b/c I don't like him doesn't make him any better. I dont' like Trump either, you wanna defend him next?
And thanks for calling me out for the infographic. I know you only cc'd me so I would see it, you know how I am with dates, maps and calendars, it's a disease.
Graphic is fuller than I thought, but when I look at it closely here's what I see -
3 aren't games, just DLC - S2, MvR, XC2
some old ports - DBFz, Crash, Wolfenstein, Minecraft
a spin-off - Pokemon
something that looks like KH3 logo but isn't (under MHU)
Wii port - Go Vacation
Wii U port - Captain Toad
SSBU - THE game
So it's full, and some really good stuff, but it reminds me of how unimpressed I was by E3. Still no Yoshi or Pikmin 4. I'd settle for "Ntinedo Land 2: amiibo Come Alive!" at this point.
@JamesR Hah. You are set! Not much pushes through for me, as my backlog is giant, as well, and I've been super busy. Still Hollow Knight I've been waiting for and jumped right into playing. DLCs all look good but I have to finish the original content first! (And I can't do RPGs and many competitive things like Smash anymore, too much time investment)
Now, local multiplayer games I make exceptions for. I have a family of four that will partake and Overcooked 2, Killer Queen Black, and Super Mario Party are looking very solid. Because my wife is still dedicated to Pokemon Go, I think Let's Go P is in our future as well, even though none of us have been big into Pokemon otherwise.
I want to see more, but the StarFox inclusion in Starlink might work as a key property for me. I'd like to see that be great (and I have a pre-order just in case!)
Surprise or no surprise, Nintendo’s E3 is a joke compared with Sony so just chill out about the leaks and learn something or two from Sony
@rjejr No (on your first question )
I want to pick apart that list, but I can't blame you for being disappointed if you aren't getting what you want.
On the DLC, though. If you'd made the Xenoblade Chronicles 2 jump earlier you wouldn't be complaining about the DLC would you? Well, maybe. lol. The other point is those DLC options are by all accounts so far really solid values.
I'll leave the others alone, but they aren't nearly as bad as you make it sound, in my opinion.
I wouldn't be able to change what you want and what you are getting, but I think this is a decent line up after an insane launch year. In that launch year, having a Wii U made it much less impactful, where that isn't the case as much this year (but yeah, Captain Toad), which is a step up, too.
LOL Nintendolife is responsible for spreading the Fortnite leaks.
@rjejr That would be The World Ends With You: Final Mix (Also Squeenix), a remaster of an original DS game in HD with new content.
And Super Mario Party, Megaman 11, Octopath Traveler and FIFA 19 are definitely nothing to sneeze at either in terms of releases. But yeah, that infographic would look much better if Yoshi was... anywhere on it, or if Daemon X Machina or Fire Emblem was this year.
The only good news is 2019 is already looking strong with Yoshi, Daemon X Machina, Fire Emblem, and the Core Pokemon games all already announced (there's no way Yoshi can miss another year... right?)
@kurtasbestos agree. They should be able to report what they want but hide it under a spoiler alert headline.
@H_Hunter Sony showed impressive game play technology and efforts for sure. I thought it was a horrible, misguided presentation in many ways. Depressing games, except Spidey and Control and the little Dreams snippets. Wasn't for me.
Nintendo's direct had big problems, itself, but the world championship was good entertainment for me, and the treehouse stuff was heavy on Smash but presented enough gameplay and discussion to warm me up to several other games I wasn't sure about.
Not to mention Sony being a bully about cross play and really stepping in it, making headlines with their official response. That was part of their E3 experience.
That would be an issue if there was anything to spoil. >.>
I don't mind leaks, especially if the company is very, very slow to release info.
@rjejr I wouldn't even call Minecraft a port, it's more like Half-Life: Source to Minecraft:NSE's Half-Life.
Cya
Raziel-chan
@rjejr Note that the new infographic is Switch only where the 2017 is half 3DS games. Makes this list stand out even more... except also means that the next direct will probably be about 3DS. (Dreadful thought: Pikmin 4 a 3DS exclusive!)
The leaks often turn out to be rubbish anyway. Remember Star Fox Grand Prix?
@cleveland124,
Let it lie fellas,the games that are coming this year are more than enough,and what's the point of showing a game that will not be out for two years or so?,they have been burned by showing Metroid prime 4 off too early.
E3 in general hasn’t felt the same in the past couple years. Leaks ...surprise factor = gone
I think this kind of falls in the same category as retailers putting out Christmas stuff Nov. 1st or Superbowl ads being available weeks before the game. I understand trying to get a jump on the market, but by constantly pushing these things earlier and earlier they are starting to feel less special. Just have some patience!
@cleveland124 Nintendo never relied on e3 to reveal EVERYTHING before, so I doubt they did it here. I wouldn't be surprised if we saw another direct a few weeks from now. If they're more concerned about the e3 response than I think they are, they might even throw together a mini direct earlier than that. They have a new president, so I am unsure.
That being said, my next few months are already packed with games I want, so a few slow months would be welcome this year. I keep playing them, but I'm developing an impressive backlog of Switch games. Lol
@aaronsullivan (Dreadful thought: Pikmin 4 a 3DS exclusive!)
But they already released Hey! Pikmin.
It is my fault for being disappointed, but it's Ntineod's fault for showing Yoshi last year - pretty sure it said 2018 at the end of the trailer - and talking about Pikmin 4 since 2015.
And I didn't get XC2 last year PRECISLY b/c I was waiting for this to come out. They could have sold the game as $60, no season pass, I would have bought it, then sold this on disc this year for $40. And I would have bought it. H:ZD only announced it's expansion months after release, no season pass. It happens.
But I can't help to be personally disappointed. My kids a little too. The graphic is nice, but it could, and should, have been better.
@link3710 "The World Ends With You"
Thanks for that. I don't know much about it but I do recall so many people on here were so happy when it was announced. A lot of "Day 1" posts. So I'm glad for them.
"The only good news is 2019 is already looking strong with Yoshi, "
Last year at E3, 2018 was looking strong w/ Yoshi too. And Gen 8 Pokemon. And MP4 for insane people who didn't know any better. Pikmin 4 has been looking good since 2015, and Miyamoto talked about it last year at E3. I think his exact words were - "it's progressing, but PR won't let me talk about it." FE was supposed to be '18 as well, they said that in Jan 2017 so they had 2 full years to get it done.
My brain only lets me see glass half empty, it's how I'm wired. Though last holiday was great w/ SMO and XC2, no complaints there. I'm all about single player.
@JamesR "infographic for 2018"
Thanks for the info on the infographic. aaron posted it, he knows I'm a nut about this stuff.
@johnvboy I agree with you - the low point for me this entire press conference was actually Bethesda showing an Elder Scrolls 6 teaser. It just doesn't make sense to me. Look, we all know you own the IP and have plans to make another game someday. Don't show me a teaser, and then say it's a game you aren't even actively developing right now, and you'll focus on it after Starfield releases, which is itself a couple years away. So we're looking at what, 4-6 years for ES6?
Pardon the rant =D Short version, I agree with you. No harm (in my opinion) by not showing MP4 this year. I think Nintendo's show would have been great if they simply showed 60 seconds of each of those indies/third party games (so about 10-15 minutes total) and cut out some of the Smash.
@johnvboy
Why don't you let my comment lie? You saying there are enough ports doesn't make more games appear on the schedule. As a multi console gamer, most of my gaming is going to be on other systems this fall. I didn't make the comment because I'm not hyped enough. I'm comparing upcoming release schedules and Switch is worse.
@johnvboy That's the problem. People are hungry for a lot of reveals, but they also don't want to wait long after the announcement. Not to mention the issue with hyping too early, and how it can almost ruin a game.
As for leaks, and E3, I think it is almost better to avoid it anymore. I mean, leaks will happen from time to time, but it seems the E3 organizers have a particularly bad habit of it. These are people that publishers can't do much about, and who seriously cares about e3 when most of it is leaked online?
@Dang69,
To be honest, I am against leaking. However this year there where not even that many juicy rumors (only Pokemon and the Starfox rumor, wich might still become true someday. Remember Mario+Rabbids? Took some time before it came true.). That alone proved that Nintendo had nothing to show.
People thought that with a hybrid-console we would get tons of new first-party games. Well, that certainly didn't happen so far! The point is: If everything goes fine they don't make a effort to keep it that way, they lean back. Why should they make a effort if the console sells itself?
On the other hand: My dreamscenario is that everyone at Nintendo is working super hard on a amazing Metroid. If that turns out to be the case we may all forgive them. But I shall be realistic: They are leaning back!
So far the Switch is very bad for me. If you can't even rely on a proper new Mariokart or Super smash, then why should I still buy a Nintendo device? This might be my last Nintendo-device if things keep this way.
I really was not certain Fortnite was coming, and certainly did not think it would be free to play on the Switch, nor that it would be an OUT NOW! moment. So chin up, Reggie, you surprised and delighted this father of two Fortnite addicts.
@Dang69 I don't think so actually. If you look at some sites heavily investing in clickbait you'll see that they are being as vague as possible to lure people in. if they would just outright say what the big announcement is a lot of people would just move on and not click on the article.
I wish someone would've leaked that we'd have to sit through a banjo player, a 20min intermission, and then a flute player for Sony, before getting to the games. I would've appreciated that heads up.
@Henmii Your comment at the end is the real reason the WiiU failed. Not because of marketing (didn't help) but because so many gamers got burned on the Wii's games. But, if Nintendo's stock drops because they aren't giving analysts and subsequently investors confidence in how they're running their ship, SO SOON after their previous console bombed, I think we'll see less of the arrogant "we had a great year, Switches are hot, we are perfect and great and verrrry special, so now is the time to start bullcrapping around and releasing products the audience that we built our first year on, doesn't want." Board of Directors or investors or whatever will continue to put pressure on Nintendo to spend some of their huge Scrooge McDuck cash reserve and invest in building up infrastructure that allows for games to come out faster and not just "rely on a few geniuses", as the outgoing president called it. Like...so confusing...even if you wanted to do LABO, why the hell wouldn't you release that closer to Christmas?!
I feel like Nintendo's E3 presentation would have been far more exciting if it wasn't for all the leaks beforehand, we basically knew about the majority of stuff they were going to show before the Direct even started. Fortnite would have been far more impactful for example.
@Ensemen A clickbait site is different than a site like NL, and a spoiler in the title is actually more beneficial here. 1) a clickbait site doesn't have crap for actual content, so they contrive a question without a resolution in their headlines. You get linked into a site with some random native ad and then can't resist the headlines with unresolved thoughts, you normally wouldn't even care about. You just wanna know. 2) NL HAS actual content and that's actually why a lot of leaks and rumors on here become "spoilers", so it's not technically clickbait. 3) The audience here is more focused than a general clickbait site. The audience here WANTS to know more about NINTENDO STUFF and a headline that isn't vague actually has a stronger resonance with this crowd, because there is a focus as to why they are here and they actually want to be informed. The most clickbaity NL actually gets is like, for example, today they posted "[Panic Button] has told Variety that the studio will be announcing another major port sometime next month." When the article they are pulling from actually said, "[Panic Button] said the company is working on another major port expected to be announced next month." "Expected" gets a little clickbaitish boost to "Will be." But, there's still actual content there, it's just misleading.
@aaronsullivan
Yeah, I don't really get all of the doom and gloom either. Sure I would have liked to have seen more out of the direct, but looking at that infographic, there are tons of games to occupy my time. Heck, Monster Hunter by itself could keep me busy until Smash come out. I know people are concerned about next year's lineup, but looking back to this time last year it was about the same. Last year, we didn't know much about how 2018 would play out. The announcements will come in time.
@Dang69 Those were 3 good examples of clickbait, but example #12 will BLOW your mind!
@Ecto-1 @Aaronsullivan For sure, loads of great games coming IMO. The only complain I have was the pacing of the presentation itself. Taking a step back from E3 and looking at the lineup and the existing library of games, its hard for me to be disappointed in any way.
Leaks won't go away, but I really wish they would. I like being surprised, but I confess that some potential leaks are very hard to ignore....
I just accept that reading rumors and leaks is something that comes with being an active Nintendo news reader.
With all these leaks everywhere, it sounds like this industry needs a better plumber than Mario 😉
Come on guys. Those saying NL shouldn't report on leaks are just being ridiculous. They are reporting on Nintendo news first and foremost which is what everybody always asks for. Whether the news is good or bad, has spoiler content or not, we are going to hear about it. Leaks are news and huge click bait, why would they want to shy away from that?
@Rhaoulos I don't know if I've ever seen a Nintendo Life comment with this many likes. Erm...good job?
@rjejr "Dont' put things on the eShop before they area announced, or announce them before putting them on the Shop, half your problems solved right there."
wat...I can't tell if this is sarcasm or not. The sentences first half contradict the second half. Obviously, one must come before the other; either the announcement comes first or the release on the Eshop comes first. Is this a sarcastic way of saying there is no solution?
@Danny429 No not sarcasm, I was saying that even though it may look the same I view it 2 different ways. People putting stuff on the eShop to be hacked should stop themselves and think before doing so to see if the game has been announced yet, and people in charge of making the announcements should find out when the game will be going on the eShop and keep it off until it's announced.
It's a matter of the right hand not knowing what the left hand is doing. I don't want to blame either one, but they need to work together. And tighten up their eShop security to keep out the dataminers.
@rjejr ah, I see what you're saying. Thank you for explaining.
@Dang69, call it few games or what. ps4 lives by third party support, because without it how many games would they release every year by their first party? I am sure by Nintendo switch, you were talking about their first party games that they released every year. If either one would have no third party support, who do you think would have done better?
Reggie is starting to sound like a politician!
@delt75 FWIW, that was no "banjo player" though that music wasn't even close to representative if his catalog. Guastavo Santaolalla is an academy award winning composer/ronroco player probably most famous for Babel, Brokeback Mountain, and The Insider. His music is always exceedingly haunting (he has a few solo albums out there too, and he didn't at the Sony show do any of his signature complicated overlapping fingerwork of melody/rhythm combined.) TLoU is, IMO not close to his best work though. But the "tent church" at the Sony show was definitely an insult to Santaolalla's stature. Do a quick youtube search for some of his better stuff. He's amazing, even if that performance was kind of lame. The perks of bringing star power to your cheesy tent, when you're Sony BMG and you have half the music industry on contract.....
@aaronsullivan Ghost of Tsushima was the Sony standout to me. Serious, somber, but not especially depressing, as it's a fairly faithful recreation of vintage Samurai movies, and the world was a beautiful space to occupy. It's just the TLoU opener was so traumatizing it tainted the rest of the show Not just due to being the most extreme gorefest I've ever witnessed in gaming short of Resident Evil, but also the terrible audio engineering for Santaolalla. And Kojima's game is Kojima's game. So it's either dreary or uplifting, I can never tell but it's always confusing.
@Dezzy "Today we'd like to announce The Legend of Zelda: Return to Terminus, an open world action adventure RPG that takes place as a direct sequel to Majora's Mask. It will release at retailers and the Nintendo e-Shop last April. SURPRISE!"
This site included, has articles leading up to e3 that was about rumored games, then writes and article before e3 is even over saying how disappointed of an e3 it was. Well, Nintendo showed off multiple new games, available the day they made official, and just because we heard that they may coming, nintendo should just show off more games instead?
I am just old fashioned, even though there was endless gameplay videos, trailers, info etc..., I avoid it all for a game like botw so that nothing is ruined for me. I typically refuse to use wiki guides even on first play through of games. I want to enjoy it. Not watch 25 hours of gameplay videos then think I’ve played the game.
@Dang69 I think the most click baity was "GameStop leaks 10 unannounced Switch games!" and the article was a picture of a GS chart showing 10 entries that said "unannounced game - NSW"
That's pretty much one stop away from "We used this one simple trick to find out about unreleased switch games. What happened next will shock you!"
@XO-Frats There's the flip side though: The argument that if you don't want spoilers, don't bother coming to NL. The happy medium is to lock the spoilers behind a spoiler alert, then everyone wins. Though if you read the commetns and forums you'll get spoiled anyway
I'm actually quite impressed by the lineup this year. I don't understand how a game goes from "great 3rd party support for the PS4/XBox" to being dismissed as "old ports" when coming to Switch in less than a year.
The Switch is getting Wolfenstein II, Dragonball FighterZ, Crash, The Fractured But Whole and Dark Souls Remastered pretty close to their PS4 release. I would love Switch releases day-and-date with other systems but a small delay doesn't completely invalidate the game.
@gloom and @Gs69 As much as I'd love to see Nintendo stand up and take action against leakers and data-miners too for something like "possession and dissemination of confidential/privileged information", you know it wouldn't take long at all for people to try to turn this into a Free Speech/Freedom of the Press issue. And the unintended consequence(s) of a precedent set by any ruling in Nintendo's favor would probably be significant and ultimately not worth it in long run.
As long as it's not leaked by someone who has signed an NDA I'm okay with leaks. Datamining or investigative journalism is not something Nintendo or any company will or should have control over (especially the latter part, they should not treat journalists as part of their marketing department).
But if it's someone inside the studio leaking things, that's just damn unprofessional. People who do this are usually saddled with hefty fines and are blacklisted from the industry. So why risk it?
@SmaggTheSmug Datamining is technically a DMCA breach if it happens in the US (impossible to prove, but there it is) and a violation of Nintendo's service agreement, so that one actually is punishable. Journalism is not, but most of the leaks come from trade partners leaking things.....and that's probably under NDA.
I don't understand the success of datamining though. Why is that data even in consumer hands at all to begin with?!
I'm with Reggie on this one. Why do press releases or directs or anything? Everybody wants to leak or spread rando information be it false or not then get mad at the company because they don't meet some unrealistic expectation. That is why I go on a media black out during E3. If it doesn't come out of the company's mouth then I don't care...and I also tend to be happy each E3 year because of it.I feel like gaming is the only industry that suffers from this. I mean we have early info on movies but nothing like "Here is half the script for movie X"...at least not to my knowledge. We gorge ourselves on info and then get mad when we have a tummy ache.
Leaks especially suck for games that are going to be shadow-dropped (ala Fortnite, Paladins).
Best way to report leaks is set make the headline not SPOILERY so that people who really are interested will look. For example:
"Hackers find an icon in the eShop"
"Here is what dataminers found in the Sun and Moon demo"
"You'll never believe what's going to be announced at this E3"
Icons can be question mark, Nintendo Characters thinking, or something ambiguous!
I know they sound click-baity but its better than
"DATAMINERS FIND THAT PALADINS AND FORTNITE ARE COMING TO SWITCH"
"Industry famous leakers says Pokémon Let Go Pikachu and Eevee will be in Kanto"
Too much.
I think this whole conversation of leaks is maybe missing the point.
To me it seems Reggie and Nintendo have got wind of people feeling a little underwhelmed by their E3 offering/presentation and have since made several public declarations regarding "more things to reveal in coming months" or let's blame the leaks for spoiling our presentation.
It all seems like a public front to mitigate the luke warm reception of their wares.
The Switch is flourishing, thankfully, but it does seem that Nintendo have been clearly caught out by their own success, a barage of Wii U games moved over to the Switch as a port or probably at a later stage in it's development worked well for the first 16 mths but now things are slowing up and gaps in prominent releases have appeared.
It will be resolved and they'll catch up, but stop blaming leaks for spoiling your reveals. This surprise culture wasn't even a thing in the 90's (that I remember) yet Nintendo managed to succeed then.
Everyone seems to want to follow the 'Apple' bandwagon of surprising headline grabbing announcements at conferences, maybe just concentrate on supplying a decent product and support in a timely manner.
everyone thought this year's E3 was really bad and underwhelming when in reality it was actually pretty good, its just those people had been ruined by rumors.
-starfield
-fallout76
-TES6
-pokemon lets go pikachu/eevee
-smash bros.
-fortnite on switch
These are among the things I knew about, and I do my best to avoid rumors and leaks, but everyone is an attention seeker on youtube and even the thumbnails and video titles ruin things for me. I'm quite tired of it all as a fan of games, but I can't avoid gaming news altogether just because news sources are begging for clicks.
Its tough and sad. In the end I'm still happy enough. E3 was good, and really only EA was a total failure, which was expected anyhow, so it was a good E3.
@Rhaoulos Nice way to throw some shade. :')
Anybody Reggie would talk to about leaks would also find them very valuable for traffic, Lol. He’s got NO ONE to turn to here for sympathy
That picture of Reggie is amazing.
@rjejr Yeah, I just feel they should have kept up the momentum of last year and shown more than the short-term lineup, even if it were just a splash screen full of logos. As it is, they killed it with the "we've not got anything much that's new to show" message. Same old, same old.
@Rhaoulos How many likes for your ten seconds of fame?
@GameOtaku Well that is kinda true.
I personally don't have a problem with leaks. I want to know what I am getting, it get's me hyped up for new releases. I also like to have something to chat with the gaming community. And it's not like the game is ruined from some leaked information about it.
Sure, if someone would leak the whole plot of a game I'm interested in buying I would not read/watch that.
@Sakura Nintneo's 5 biggest E3 announcements:
Starfox in a 3rd party toys-to-life game
Splatoon 2 DLC releasing now
Mario vs Rabbids DLC releasing end of June
XC2 DLC sold in a box
free to play mobile game Fortnite on Switch now
The sad part is that's the joke list most of us would make before E3 mocking how bad we'd expect it to be, but actually expecting it to be better.
I do think had SSBU been a complete surprise, or at least a leaked surprise, then that would have been the headliner 100%, but we already knew about it, and the SSB tournament, so there wasn't really anything new there even if it was new. It wasn't a E3 surprise. The E3 surprise was Super Mario Party. I'm sorry, I honestly don't think that makes the top 5.
Someone needs to leak some pictures of what Retro are working on. Surely a Starfox racing game doesn’t take five years to make.
@Dang69 "sites like this aren't for us"
I am a Nintendo fan. This is a Nintendo news site, this site is for me and any other Nintendo fan.
I say hide spoilers from article titles and pics.
+1
@Pete41608 Jesus did actually read my comment. I said that if you/we/us are mad about the spoilers from leaks and rumors posted on this site, then this site isn't for you/we/us because that is the backbone of what drives traffic here. I'm not mad about spoilers because I think, as much as I love being surprised, a good game is a good game, and good announcements are announcements of good games coming. Leaks don't ruin the quality of games and in fact sometimes help them out (Mario Rabbids being a prime example).If you want to hide spoilers there must some kind of browser add-on like people do for StarWars movies.
People flying off the handle on me today. I'm being maybe a little entitled and blunt in some of my opinions but for the most part, I don't think I'm being mean or unreasonable. Nintendo games are still my favorite games released. They just...like...need to work some crap out finally so they can normalize some of their practices.
@NEStalgia My favorite sort of click bait level post was the "instructional video for how to use multiple SD cards on Switch" - and I say to myself "WHAT there's a trick? I mean I know you could always just use a couple cards one at a time, but I wonder....oh yeah, Alex is just taking a card out and putting another card in. Hmmmm." Or how they only finally sited labeling their incentivized Amazon preorder list posts as being "deals" after the eshop finally used the term "deals" in their eshop tab as meaning "discounts". And this is not super related but, once they had Troll and I under the subhead of "Here's even more great games!" Still laugh about that, in one of those lists. So stupid, lol.
@ekwcll Yes and Sony lives well by that 3rd support. Also remember, Sony actually publishes and produces (producer in the western sense, not the Japanese one) a LOT of those titles (like Ninty with Bayonetta), and they end up like pseudo 1st party, like "The Last of Us." Personally I'll take a Mario Tennis Aces over most of that stuff anyday - but the Sony 3rd party releases are very good, very well made and consistently attached to the console, so the line blurs a lot.
@cleveland124,
The article was about gaming leaks and not if you think Nintendo have revealed enough games or not,as I have said I many comment sections it depends on your own point of view,if you are a core gamer then you will always be a little disappointed,but as most core gamers will own a Ps4 or Xbox One the switches output should be not as much as an issue for them
My feeling are that a lot of the Switch's installed base and potential customers will see a console that has 700 games on it already,this is from a console that has only been out 13 months or so,and there are more than enough games coming to the console this year.
We do have to look outside the core forum posting mentality,which by the way is on the whole a very small portion of gamers,even a huge percentage of Ps4 and Xbox One owners would never consider posting on a dedicated games forum,they will have other things to do than just play videogames,NeoGaf at it's height was only around 180,000 members which is now around 135,000 so you can hardly say this is indicative of the wider markets views and opinions,a lot of people that have bought a switch just want a quick and easy gaming fix and the machine will continue to sell well for Nintendo.
@Dang69
I have no doubt that Jesus did, in fact, read your comment....Unless you're calling me Jesus? I couldn't possibly live up to bearing the name of our great lord and savior, but in any case I appreciate the comparison, sir.
Although, I would like to state, for the record, I did walk on water once.
Regarding the "backbone of traffic" to Nintendo Life, it would be kinda cool to be able to see a breakdown of which types of articles get more "hits" and comments compared to others.
My +1 for hiding spoilers etc in article titles and cover pics still stands.
Don't know what everyone is complaining about. I personally love leeks. Cooked slowly with butter and cream they're simply delicious.
@Dang69,
I think you didn't get my point. Even in the bleakest of times you could always rely on Nintendo to deliver a totally new Mariokart or Super Smash. But now there's nothing, and on top of that Mariokart and Smash are updated versions. Sorry, but Nintendo has totally lost me there! I don't buy a 300 Euro device for thousands of downloads, ports and updated versions. On the plus-side: Man, do I keep lots of money this year in my pocket.
As for the investors: I do agree that may be some motivation for Nintendo to make a effort if they are running away. But Switch sales aren't slowing down, and if Pokemon and Smash sell hugely (very likely) all the investors will return!
I hope for smashbros there will be alot more newcomers also.
At least simon belmont, Isaac from Golden sun.
@rjejr I think they made things look worse than they are. There are other games; they chose not to show them. Not a smart move when we consider that one of the fears is a lack of games. It wasn't just leaks, it was that they had announced a lot themselves already too and failed to reveal their new projects.
There's that Panic Button game expected to be revealed next month. Granted it might not fit their short-term schedule, but I think that's a detrimental strategy.
There's also Disgaea 5 and that's releasing in October. Go Vacation is out this year too. I'm sure there are more.
Plus, they gave us half an hour of Smash that we know quite a lot about already because it's a known franchise (despite the changes) and barely five seconds of newly-announced games. I've nothing against Smash, but there were too many details and that did much to frustrate excitement.
And weirdly failed to mention the E3 sale. At E3! Some of those discounts are good if people are going all digital. "Octo expansion releasing now" should have been followed by "and there's 33% off in the eShop in our E3 sale.
And why not show the Ridley amiibo? They didn't do that until the Treehouse, I think. Amiibo sales might be slowing down, but that amiibo will surely sell well.
They should have made it clear that this was a selection of upcoming content and not all they have. Long-term projects are just as important too. That's only my opinion, but if you're trying to build a brand, don't limit what people think you have to offer.
No online clarification either, which has me fearing it will be poorly executed.
"There's no play like it!" When I'm at my most curmudgeonly, I think that's not a selling point, but part of the problem.
@Henmii Yeah I think I did misread ya, because I agree with everything you just said
@Pete41608 Man I reread my post and was like did I black out (just forget some punctuation)? I been working on an art thing for over 2 days on like 1.5 of sleep and am thinking now I need to go to sleep because I been ranting on this site and another one and it kinda now seems a little pathetic!
@Sakura amiibo
I was going to get that Octopus amiibo to put next to my next gen squid amiibo but Ninteod said on the eShop News feed that it's only available in a 3 pack. I don't need the other 2, I don't even own the game. My kid will want that Ridley amiibo. I'm assuming they'll make half as many as need be and they'll be hard to find. Toys R US always had a lot of amiibo but with them gone that's one less place to look. I wonder if Nitneod will make even fewer amiibo overall since they wont' have TRU to ship the to?
amiibo have always been the weirdest thing ever. Either they make too many - TRU is still full of Animal Crossing: amiibo Festival amiibo - or they don't make enough - Smash - or they don't come to the US - the Monster Hunter Stories amiibo which I think were the best looking of them all - or they put them in 3 packs, or they make them but they dont' do anything, like the Zelda Champions. No rhyme, no reason, no consistency.
Switch is getting a bunch of games they didn't talk about, no mention of Lego Incredibles, I think that came out yesterday, or Lego DC Villains coming out this holiday. But most bizarrely no mention of YS VIII coming out in 10 days. The game has a special set w/ a map and cards for the normal price, it's a great looking JRPG, but I guess Nitneod was afraid it would take away from Octopoath Traveler and the XC2 DLC.
It's the one I'm most looking forward too so I'm a little annoyed.
@johnvboy
My comment was leaks weren't a problem with Nintendo's poor showing, a lack of games were. And that was that. I was simply saying I disagreed with the premise that leaks led to a bad E3 and gave an alternative reason. You're the one who is trying to take over the thread trying to convince me that there are enough games on the system. Why would you continue to push something the article doesn't talk about? And why do you care so deeply what games I'm interested in?
"and there are more than enough games coming to the console this year."
You continually repeating yourself doesn't make it so.
"We do have to look outside the core forum posting mentality"
I don't really care about other peoples gaming habits. I'm sure some people out there would be happy with BotW and nothing else. Nothing you said changes the games coming and you aren't very persuasive that there are enough games coming out. I'm glad the Switch has a lot of overpriced small games that are on everything under the sun including my phone. But outside of Smash, it doesn't have anything that excites me this year. Thus I will be playing games on other systems this fall.
@cleveland124,
And Nintendo won't run a business based on a small niche market,there are more than enough games,they are just not the ones you wanted,
@johnvboy
Thanks for stating the obvious. Though with the large share drop and the negative reaction from many who get paid to analyze their business, I'd say I'm not the only one who was disappointed. I'm sure Nintendo's just not catering to them either. But that's okay, life goes on with or without Nintendo wanting to sell me games.
@Henmii
Fair enough about Mario Kart but you do have a new Smash game coming?
@cleveland124,
It's a tough one for Nintendo,because on one hand I am sure they would like to just have an powerful console on par with Sony and Microsoft,get all the third party content plus their own in house efforts,but I just feel that they would not make enough money doing that.
Nintendo has now effectively created it's own market which can exist alongside the Sony's and Microsoft's of this world,but it does have to do things a little differently,of course with Nintendo's direct presentations happening multiple times a year E3 is not their only bite of the cherry,and we have to consider the console is only 13 months old,so I do feel we will get some more info later this year.
@johnvboy
Competition is never easy. I think the problem is this puts Nintendo in a box where their hardware has to be interesting enough (or innovative enough) to draw consumers to it despite having fewer games and less power. They were able to pull it off with the Wii/Wii Sports and DS/Nintendogs. Switch has gotten consumers interest, but will a Switch 2 hold their same interest or will people tire of the concept like Wii U? The warning signs were there that people were tiring of the Wii concept. And while 2.92 million in sales for the quarter end 3/31 isn't bad. It shows a softening of the market for Switch and makes 20 million in sales for this fiscal year seem like a stretch. Hardware innovation is harder in my opinion than a focus on creating solid games and partnering with 3rd parties to make sure the release schedule is full. But that's where they are putting themselves is they need to have innovative hardware to be noticed by the market.
@rjejr I forgot about Y's VIII. Would have been nice to see that.
We never did get any amiibo adventure game, did we? We had those challenge games and amiibo Festival, but they don't count.
I suppose they're fine as collectibles, but would have been nice to have good implementation too. Mostly, they're just unlocks, which can be problematic in itself as a form of locked content.
I should know by now that it's pointless to wonder what Nintendo is doing. Inconsistency seems to operate at a whole-company level. They're quick to bail too. They launched the 2DS XL only a year ago and nothing at all shown even though they do have new games coming.
@cleveland124,
You are correct,it's far tougher to keep a more casual audience interested,by their nature they are fickle,the Wii to Wii U shows this more than ever,the hardcore market is a much easier pitch imo,make a newer more powerful console and have newer better looking games,although even then it's not a given as Microsoft have struggled this generation a little.
Something about the Switch concept just seems a good fit,it has this whole play anywhere idea,which in practise not everybody will use but it's there anyway,the console can appeal both to the casual and core gamer,this is why I have always thought it would be a success for Nintendo,and I can see them building on it for it's next console.
@Sakura I predict a 3DS Direct, maybe a Mini Direct, before Christmas. Doubt they have much left coming for it but 2 or 3 games and showing that new AC 2DS could take up 8 minutes. Maybe some more 3DS games could become selects. Maybe we can use the 3DS to control SSBU like we could on Wii U.
They should make Labo controllable by 3DS. I wonder what it would take to make 3DS software that could rumble the Joycon? Maybe a bluetooth dongle that plugs into the 3DS somewhere?
3DS isn't dead yet though. Wii U is dead.
@rjejr "3DS isn't dead yet"
That's not the impression Nintendo just gave
Joking aside, a 3DS Direct or a Direct with mention of 3DS/2DS has to be coming at some point. I'm looking forward to Luigi's Mansion. I'd like a sequel to Detective Pikachu too. It was simple, but it's the only Pokemon game I've really enjoyed. Probably would be on Switch too, though.
Hey everyone, thanks for all the comments. Really interesting to hear your different points of view. From my personal perspective, I too like surprises. But sometimes surprise leaks on websites can be just as exciting. We, as a site, don’t actively seek out leaks, we only report on what is already out there. Maybe we need to formalise this policy as we don’t want to part of the problem, but we feel we have a duty to report on things once information is available. We also are very careful over which rumours we post, we have to make a considerable judgement on how credible it is. Almost all the rumours we report on will have a reasonable element of truth.
That said, it might be possible for logged in users to be able to obsfucate rumour/spoiler headlines with a setting. I can look into that idea for sure. Public version of the site would need to continue to contain the headline though, otherwise google would not know what we’re posting about.
Thanks for listening
@BenGrimm,
I don't see it as a new Smash. Almost all the stages shown where old ones!
I hate the culture around leaks more than actual leaks themselves.
Btw there's going to be a Pokemon segment next E3 and like 4 more Mario related spinoffs by the end of the Switch's lifespan. My sources totally confirmed it. Pls no bully if I get it wrong.
I personally do not believe leaks, therefore I do not really care nor read or investigate certain leaks. And before someone tells me, "@TriForcePikaJN But some leaks are believable!" I will save your time by saying I still don't care. Lol.
@roadrunner343 @Mince-Pie @Not_Soos @SladeWatkins @molliolli182 @NoxAeturnus
Well, that was unexpected. I only meant it as a joke and never expected to have this many likes.
I guess I need to live in a huge mansion and find a limo driver now that I'm super famous. I liked my life as a nobody...
@Rhaoulos Well..you asked for it!
@Rhaoulos It's too late for that. The name "Rhaoulos" shall forever live on in infamy. Generations shall cheer the name in commemoration of this one specific comment. Granted, no one will be entirely sure how to pronounce it, but generations shall try their best.
@Not_Soos
I'm not even sure how to pronounce it myself. One thing for sure, the "ou" is not a sound that exists in English.
Well I guess I can still change my nickname to go back to anonymity.
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